Defining a Roadmap to Big Data Success
Robert Stackowiak, Oracle Vice President, Big Data
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a
Data Data Data Management Data Management Results Results Apps Apps Packaged? Highly Custom
Today’s Typical Infrastructure
Factory Many Warehouses
100s billions sensors Mainframe computers Minicomputers & PCs Relational Database
Hadoop & NoSQL databases
Platform History Evolution
Data Streams & Search
1880
1900
1920
1940
1960
1980
2000
2020
HollerithMachine Electronic computers Internet browsers
What’s Behind Many Use Cases for Hadoop & NoSQL Databases
• Streaming data feeds to enable better/ new business decisions
• Lower cost for storage & analysis of all data (create data reservoir / data
lake)
• Faster discovery of important data
• Faster discovery of important data combinations via “schema on read”
• Predictive analytics on all kinds of data
• Better scale ETL processing (and data quality transformations)
Web Log
Who Oracle is Talking to about the Internet of Things
• Aircraft Suppliers & Manufacturers• Agribusiness
• Automotive Suppliers & Manufacturers
• Computer & Mobile Device Manufacturers
• Home & Commercial Appliance Manufacturers
• Industrial Manufacturers
• Insurance Companies
• IT Service Providers Manufacturers
• Energy Management Firms & Utilities
• Entertainment & Media
• Government Agencies
• Healthcare Providers
• IT Service Providers
• Oil & Gas
• Railroads & Trucking
• Retailers
Typical Business Drivers in Financial Services
• Earnings Growth & Profit Margin
– Launch new services & expand into new markets
• Marketing & Customer 360
– Most relevant offers, customer loyalty growth
• Risk Management & Stress Testing
• Reputational Risk
– Understand customer sentiment toward company
• Risk Management & Stress Testing
– Understand risk, use non-traditional data in scoring
• Fraud Detection
– Correlate seemingly unrelated events to find fraud
• Money Trading and Transfer Compliance
– Monitor streaming data for illicit activities
• Anti-Money Laundering
Typical Business Drivers in Retail
• Customer Experience
– Single view of customer (Omni-Channel) including item interest, purchases across channels, targeted loyalty offers
• Merchandise Sales
• Distribution & Warehouse Management – Optimally sized and located facilities, optimized
logistics
• Risk Analysis
• Merchandise Sales
– Category management including time to sale of items, product mix in stores and by region, impact of events and weather
• Point of Sales
– Market basket analysis, shopping cart abandonment
• Supplier & Partner Services Performance – Quality of goods and services, on-time delivery
Typical Business Drivers in Manufacturing
• Parts Manufacturing Planning
– Ability to scale up / down based on demand
• Quality of Manufacturing & Warranty – QA, root cause and recall determination
• Promotions & Marketing
– Optimal spending with measurable results
• Risk Analysis
– Understand potential safety problems / liability
– QA, root cause and recall determination
• Supplier Performance – Quality and on-time delivery
• Distribution & Warehouse Management – Optimally sized and located facilities
• Customer Service Innovation – Differentiated levels of service
– Understand potential safety problems / liability
Business Drivers in Transportation & Logistics
• Transportation Network Resource Assessment & Planning
– Predictive maintenance determination
– Ability to scale up / down based on demand • Route Optimization
• Promotions & Marketing
– Optimal spending with measurable results • Risk Analysis
– Understand potential driver / goods liability and • Route Optimization
– Most optimal pickup and delivery, crew staffing • Distribution Center / Warehouse Management
– Optimally sized and located facilities • Customer Service Innovation
– Differentiated levels of service
– Understand potential driver / goods liability and potential for driver churn
• Maintenance Analysis
Business Drivers in Government
• Fraud Detection
– Predictive modeling of potential fraud in welfare, healthcare services, supplier contracts, etc.
• Supply Chain Management Logistics
• Threat and Safety Analysis
– Optimal deployment of police in reaction to changing crime patterns
– Smarter building inspections reducing health & fire risks
– Route optimization and optimized maintenance
– Optimally located supplies / distribution points • Transportation Network Resource Planning
– Manage traffic flows & plan improvements • Research
– Government funded healthcare / other research
fire risks
– Constituent Sentiment
Silos
Silos StandardizeStandardize OptimizeOptimize Information as a
Platform
Information as a Platform
• One off tools/solutions
• Bottom-up
• Local business unit
driven
• Enterprise standard
tools/solutions
• Data warehouse and
dependent data marts
• Agile, flexible
architecture
• Advanced analytics &
real-time
recommendations
• All stage 3 capabilities
delivered as a platform (service/cloud)
• Access of tools and
Unified Information Architecture Maturity Phases
driven
• Many versions of truth
• Independent data
marts
• IT & LOB partnership
• Secure, consistent
access to all data
recommendations
• Analyze “just in time”
structured & streaming data together
• Internet of Things
introduced
• Access of tools and
data among broad subscriber group
Today’s Evolving Analytics Infrastructure
Data
Data Fast DataFast Data
Events Actions 1 2 3 Streams Data Management Data Management Results Results Data Services Apps Apps Packaged Custom
Reservoir Factory Warehouse
Data
Data Fast DataFast Data
Events Actions 1 2 3 Streams Data Management Data Management Results Results Data Services Apps Apps Packaged Custom ACCESS MANAGEMENT IDENTITY MANAGEMENT ACCESS MANAGEMENT IDENTITY MANAGEMENT
ORACLE STREAM EXPLORER ORACLE NOSQL DATABASE ORACLE STREAM EXPLORER
ORACLE NOSQL DATABASE
ORACLE / EXADATA BIG DATA APPLIANCE
ORACLE / EXADATA BIG DATA APPLIANCE
G O LD E N G A T E O R A C LE D A TA I N T E G R A T O R O R A C LE D A TA IN T E G R A T O R REAL TIME DECISIONS REAL TIME DECISIONS INDUSTRY DATA MODELS BI APPS INDUSTRY DATA MODELS BI APPS
Today’s Evolving Analytics Infrastructure & Oracle Products
Reservoir Factory Warehouse
People Smart Things Data Lab Data Lab Data Science Discovery Data Sets Business Business Analytics Analytics Visualization Reports
BIG DATA APPLIANCE ADVANCED ANALYTICS
BIG DATA SQL BIG DATA APPLIANCE ADVANCED ANALYTICS
BIG DATA SQL
BIG DATA DISCOVERY VISUAL ANALZER BIG DATA APPLIANCE
ORAAH
BIG DATA DISCOVERY VISUAL ANALZER BIG DATA APPLIANCE
Oracle Big Data Cloud Services
Data
Data Fast DataFast Data
Events Actions 1 2 3 Streams Data Management Data Management Results Results Data Services Apps Apps Packaged Custom Data Preparation Integration Internet of Things Process Big Data Big Data SQL NoSQL Database Mobile
Java, JRuby, Node.JS Developer
Data Management Fast Data
Apps
Reservoir Factory Warehouse
People Smart Things Data Lab Data Lab Data Science Discovery Data Sets Business Business Analytics Analytics Visualization Reports Business Intelligence Data Visualization Big Data Discovery R, Spatial & Graph
Data Lab
Assessing Readiness for Change
•
IT Readiness
–History of delivering to business specs
–Agile methodologies utilized
–Deliver right data at right time
•
Business Readiness
–Fact-based decision making
–Senior executive sponsorship & funding
–Business needs prioritized & key performance indicators understood Deliver right data at right time
–Proven available, serviceable & secure infrastructure
–Hadoop / NoSQL database skills
–Internet of Things skills (mid-tier)
Business needs prioritized & key performance indicators understood
–Data quality & tools align with analyst needs & skills
IT Focus Visioning (IT & LOBs)
Use Case Hypothesis (LOBs)
A Methodology for Success
Implementation (IT, SI & LOBs)
Roadmap to Implementation
(IT & LOBs)
Examples of Potential Use Cases
• Industry Big Data Whitepapers including IoT
– Communications Service Providers
– Financial Services & Banking
– Healthcare Payers
– Healthcare Providers
– Higher Education
– Logistics & Transportation
– Manufacturing
– Media & Entertainment
– Oil & Gas
– Pharmaceuticals & Life Sciences
– Retail
– Utilities
http://www.oracle.com/goto/EA