RECRUITING INTERNATIONAL STUDENTS

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RECRUITING

INTERNATIONAL STUDENTS

STUDENT MARKETING

STUDENT ENQUIRIES

INTERNATIONAL STUDENT

ADMISSIONS SERVICE

We provide global recruitment solutions for Pre University, Bachelors, Masters, MBA, Study Abroad students

YOUTH MARKETING

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YOUTH MARKETING AGENCY

Supporting Universities & Colleges in Recruiting

International Students. We provide global recruitment

solutions for Pre University, Bachelors, Masters,

MBA and Study Abroad students.

RECRUITING INTERNATIONAL STUDENTS

UNIVERSITIES

& COLLEGES

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MARKETING

TO

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TITLE

SUBTITLE

Aimed at international students seeking ESL, pre university & degree programs from around the world.

Monthly Users: 65,000 Age Range: 15 – 20

Category: International Degree Seekers Monthly PI: 550,000

Targeting candidates looking to study an MBA.

Monthly Users: 35,000 Age Range: 23 – 42 Category: MBA Monthly PI: 275,000

Targeting Science, Technology, Engineering and Math’s candidates from the age

of 16 to 30.

Monthly Users: 45,000 Age Range: 16 – 30 Category: STEM Monthly PI: 350,000

Aimed at international students seeking a graduate program.

Category: International Graduate Programs Monthly PI: 750,000

Aimed at students seeking a medical schools & colleges.

Category: International Medical Programs Monthly PI: 350,000

OUR WEB

PORTALS

Where your Micro Site will be hosted

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OUR E-MAIL

MARKETING SERVICE

Our opt-in email data currently stands at 250,000 international student subscribers. This is a great way to directly communicate with international, students looking for:

ESL DEGREE

STUDY ABROAD

GRADUATE PROGRAMS INCLUDING MBA DOCTORATE

An email campaign can be highly personalised and targeted. This method of advertising completely trackable and gives you clear ROI. Our email system has all the features you would expect from a proven email marketing platform, including:

NUMBER OF EMAILS SENT NUMBER OF EMAILS OPENED/READ WHICH USERS CLICKED ON WHICH LINKS

NUMBER OF CLICK THROUGH TO WEBSITE OR OTHER LINKS NUMBER OF USERS WHO UNSUBSCRIBED

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OUR DISPLAY

ADVERTISING SERVICE

BigChoice’s display advertising network delivers of 3 million page impressions from 250,000 student and graduate visitors every month.

We generate awareness by placing your degrees and graduate programs in front of our members who are actively looking to study abroad.

Target your display advertising by:

SUBJECT

ESL DEGREE

STUDY ABROAD

GRADUATE PROGRAMS INCLUDING MBA DOCTORATE

GEOGRAPHICAL REGIONS

COUNTRY

By placing your adverts on some of the most active education web portals in the world including Study Overseas,

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OUR EDUCATION

FAIRS SERVICE

While the digital world is important, we do not neglect the value and importance of virtual and physical exhibitions where we meet with students face to face and discuss your needs. This direct student engagement enables us to promote and position your university as a global brand to more than 350,000 international students worldwide.

YOUR VIRTUAL FAIR INCLUDES

Receive qualified student responses from international education exhibitions and virtual fairs across the globe.

When choosing a University face to face representation still plays an important role in the research process of international students. As anyone involved in international student recruitment knows the cost associated with attending such exhibitions can be excessive. BigChoice Group’s extensive exhibition coverage provides you with a cost effective way to gain global coverage.

2014 Education Fairs

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YOUR UNIVERSITY

DIGITAL BROCHURE

A digital brochure can either be a direct replica of a print

brochure or a digital interpretation of the existing print brochure. BigChoice can produce either of these versions creating a

versatile marketing tool that is at the forefront of digital publishing technology.

WHY USE A DIGITAL BROCHURE?

Deepen student engagement by creating brilliant digital experiences and carefully created first impressions

No printing costs

No postage and freight costs

Translation of your e-brochure is available in any language, allowing you to access a global audience

Reduced response time for your institution, information can be supplied immediately to potential students or clients

Full analytics for track-ability enabling accurate assessment of your marketing tools effectiveness

User demographic profiling

Your brochure shared via social media

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YOUR UNIVERSITY

IN THE APP STORES?

App stores search for mobile apps, similar to the way search engines browse for websites. With a mobile app you will gain access to the millions of students searching app stores for information and not lose out on these students to your competitors.

WHY IS A MOBILE APP BETTER THAN A MOBILE FRIENDLY WEBSITE?

Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons:

Mobile Apps: Function offline Mobile Web Sites: Don’t

Mobile Apps: Enable Push Notifications for Direct Contact with Students

Mobile Web Sites: Don’t

Mobile Apps: Always visible on a students phone’s home screen Mobile Web Sites: Not always visible

Mobile Apps: Appear in the Apps Stores Mobile Web Sites: Don’t

YOUR MOBILE APP INCLUDES

20-30 PAGE INTERACTIVE MOBILE APP VIDEO CONTENT

LAYERS TRANSITIONS

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GENERATING

INTERNATIONAL

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THE IDEAL

STUDENT APPLICANT

BigChoice will enhance and improve your attraction of international students. Identifying your ideal international student is imperative to helping us achieve this. BigChoice gives you the opportunity to identify your student criteria.

1. EDUCATION LEVEL 2.TARGET COUNTRIES 3.TARGET SUBJECTS 4.LANGUAGES

Undergraduate Postgraduate MBA ESL Doctorate India Brazil Korea China Mexico Indonesia Malaysia Europe Vietnam Middle East Saudi Arabia Accounting Business Information Technology Arts Sciences Nursing Music Dentistry Engineering Teaching Russian Spanish Portuguese Mandarin Korean French German Italian

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MICRO SITE

BigChoice micro sites brand and position your university or college to appeal to the international student community. Micro sites are hosted on our web portals, which have an audience of international pre-university, ESL, degree seekers, graduates, MBA and STEM students.

BENEFITS OF A MICRO SITE

Enhances international student experience.

Establishes your university internationally from first point of contact.

Creates a platform from which to conduct ‘in-country’ marketing activity from search engine optimisation to direct e-mail marketing.

Improve enquiry conversion rates from first point of contact, prospects to applications.

YOUR MICROSITE INCLUDES

Design & Layout HTML Pages Contact Form

10,000 e-mail shots per month (min)

100,000 student views per month on your banner (min) Monthly analytics & reporting

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OUR INTERNATIONAL

STUDENTS

All of our global marketing solutions raise your appeal to international students. We deliver tangible results by delivering international

prospecting students and enquiries directly to your inbox or CRM tool.

NAMES

PROSPECTS

QUALIFIED

ENQUIRIES

APPLICATIONS

YOUR UNIVERSITY STUDENT FUNNEL

Upload our targeted names into your own CRM tool and send direct e-mail

We generate prospects based on your student profile

We generate qualified telephone screened enquiring students based on your student profile

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INTERNATIONAL

STUDENT ADMISSIONS

SERVICE

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INTERNATIONAL STUDENT

ADMISSIONS SERVICE

www.

ISAS

online.org

CONVERT MORE OF YOUR

INTERNATIONAL STUDENT ENQUIRIES

WE CAN PROVIDE 12 HOUR RESPONSE

TIME FOR YOUR ENQUIRIES

ALL YOUR INTERNATIONAL STUDENT

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ISAS

PROCESS

1

ENQUIRY FORM

Enquiry form on your website and your web portals

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Applications and enrolments

2

Management of your enquiries your_university.ISASonline.org

CRM

Email marketing and communication

3

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CRM

STUDENT ENQUIRY MANAGEMENT

FEATURES

ENQUIRY MANAGEMENT ENQUIRY E-MAIL PLATFORM ENQUIRY FORM BUILDER

INSTANT TRACKING & ANALYTICS

NAMES

PROSPECTS

QUALIFIED

ENQUIRIES

APPLICATIONS

YOUR UNIVERSITY STUDENT FUNNEL

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ENQUIRY

FORM BUILDER & EMAIL PLATFORM

FORM BUILDER

Build bespoke enquiry forms

Forms can be hosted anywhere online

Inbound enquires flow directly into the ISAS management tool

EMAIL PLATFORM

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LEAD TYPES

EXPLAINED

We provide 3 levels of student leads which are explained in detail below:

Prospects and Inquiries are telephone screened :

NAME

Name E-mail

Current Education Level Nationality

Country of Residence

ENQUIRIES

TOEFL, GMAT, SAT, IELTS Score, Not applicable

Name E-mail

Telephone Number Current Education Level Nationality

Country of Residence Subject Wanting to study Specified which Country Preferred Start Date Financial Status

PROSPECTS

TOEFL, GMAT, SAT, IELTS Score, Not applicable

Name E-mail

Telephone Number Current Education Level Nationality

Country of Residence

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YOUTH MARKETING

AGENCY

www.bigchoicegroup.com

THEBIGCAMPUS

127-129 Great Suffolk Street London, United Kingdom

P +44 (0) 20-7378-4916