High Quality Print Services Mailing Services Design Services Multi-channel Marketing
Online Order Management
There’s one word we hear from AlphaGraphics’ customers time and time again: Wow! Whether it’s from a long-term client, or someone checking out our services for the first time, people are continually surprised by just how much AlphaGraphics can do.
It’s not simply about the number of products and services we offer (though that’s impressive in itself). It’s about finding a one-source partner who can help you plan, produce and manage virtually every aspect of your business’s marketing and communications needs.
• Save time and money with just one vendor • Better maximize your return on investment
• Build a working relationship with a vendor that can last for years Take a look inside. With AlphaGraphics’ help, you’ll soon
find that your customers will be saying, “Wow!” about your organization.
Wow!
Clearly, effectively, and creatively communicating your message is essential for your business to succeed. AlphaGraphics can produce a marketing and communications strategy that gets noticed — without you having to pay top dollar.
The Consultation
• Start by getting to know you
• Figure out how your message
can stand out from the crowd
• From simple business cards
to complex multi-media
campaigns
Put the power of marketing to work for you with our experts at AlphaGraphics.
Conducting business today means connecting with your audience in new ways. It also means collecting valuable information about them in order to tailor a personal marketing message that speaks to their needs, wants and personality traits. To do both, you need a unique and attention-grabbing way to get your customers and prospects to respond.
Unfamiliar with how these strategies work? No problem. The marketing pros at
AlphaGraphics will help you understand the technology behind it all so you can put it to work for you. Our strategic direct marketing solutions give you a means to measure results, drive revenue, reduce overall cost-per-lead and increase ROI.
Conducting business today means connecting with your audience in new ways: • collecting valuable information about them
• tailored personal marketing messages
• satisfy their needs, wants and personality traits • unique and attention-grabbing messages
• generating responses in new and compelling ways
Allow us to help you create a compelling marketing campaign that will get you the results — and advantages — you want.
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direct marketing·
email marketing·
online marketing·
mobile marketing·
epublishing·
brand identityIncrease your reach with:
Ever wonder what it would be like to have an affordable, professional graphic designer on demand? Just imagine how much easier it would be to run your business if you had someone to help turn your “big ideas” into standout brochures, newsletters, direct mail pieces, flyers, ads and much more.
We give your message the look you want. From logos to full-blown marketing campaigns, well take it from plan to completion. We’ve got the know-how to prepare everything:
Design Services
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annual reports·
brochures·
business cards·
calendars·
cards & invitations·
email newsletters·
newsletters & flyers·
photo prints & photo books·
posters, signs & banners·
websites·
mobile websites and applications·
promotional products·
letterhead, stationery & envelopes·
trade show & presentation materials·
yearbooks, manuals & book printingh e r e ’ s a l i n k t o a c a s e s t u dy: h t t p : / / i . j u m p t o. ag / c a pa b i l i t i e s b r o c h u r e
Direct Marketing
7 3% o F co n s u m e r s p r e F e r t o r ec e i v e p r o d u c t o F F e r s v i a u s m a i l . 5 2% o F p eo p l e p r e F e r t o r e s p o n d t o d i r ec t m a r k e t i n g o n l i n e . (source: dma)Targeted, personal and flexible, direct marketing is a proven method for reaching your target audience and inciting further action through other channels. Your communications should create results that can be tracked, recorded and analyzed, allowing you to measure the effectiveness of
your marketing campaigns. At AlphaGraphics, we’ll help you every step of the way with your direct marketing plan, integrating tools like:
• List Acquisition
• Direct Mail
• Dimensional Mail
• Personalized and
General URLs
• Variable Messaging
and Mapping
• Mailing Services
h e r e ’ s a l i n k t o a c a s e s t u dy:
h t t p : / / i . j u m p t o. ag / c a pa b i l i t i e s b r o c h u r e
u s a d u lt i n t e r n e t u s e r s s u b s c r i b e t o at l e a s t t h r e e da i ly o r w e e k ly s h o p p i n g e m a i l s o r
n e w s l e t t e r s . (source: yahoo mail)
No matter the industry, email plays a major role in the day-to-day communications of any organization. People spend hours a day checking and responding to their messages, making email marketing a key way for you to reach out to potential sales leads. However, in a sea of email marketers trying to get noticed, how can you truly stand out from the crowd? AlphaGraphics can help you engage your target audience like never before, using:
With instant access to the web through the use of mobile devices, your customers can now find the information they need anytime, anywhere. When it comes to your marketing campaign, are you capitalizing on the millions of people who depend on their iPhones, iPads and Android devices on a daily basis? Let AlphaGraphics create a comprehensive marketing plan for your business that incorporates essential networking tools like:
• Mobile Websites
• Mobile Messaging Services
(SMS and MMS)
• QR Codes
• Mobile Applications
• Reporting and Tracking
Mobile Marketing
2 5 0 + m i l l i o n a m e r i c a n s c a r ry m o b i l e p h o n e s – ov e r 8 0% o F t h e n at i o n ’ s p o p u l at i o n .
(source: ctia wireless association)
h e r e ’ s a l i n k t o a s a m p l e s o c i a l m e d i a s i t e: h t t p : / / i . j u m p t o. ag / g r o s o c i a l F b
i t t o o k t h e r a d i o 3 8 y e a r s , t h e t e l e v i s i o n 13 y e a r s , a n d t h e w o r l d w i d e w e b 4 y e a r s t o r e ac h 5 0 m i l l i o n u s e r s . t h e av e r ag e u s e r s p e n d s 6 6 h o u r s p e r m o n t h o n l i n e . (source: alexa, gallup, wikipedia )
Now more than ever, customers use the web as their primary source for finding the products or services they need. This means that you need an effective online marketing strategy that incorporates a wide range of techniques to drive traffic to your website, improve your search engine rankings and build relationships with your customers through social media. AlphaGraphics is the marketing communications company you can turn to as a comprehensive solution for your online efforts, with services like:
• Web Design and Development
• Social Media
• Search Engine Optimization
• Search Engine Marketing
• Reporting and Tracking
Looking for a way to provide engaging, valuable content to your target audience in a dynamic way? Through ePublications, you can combine text, pictures, video and more to create an interactive experience that provides your customers with the tools and resources they need. Whether you want to digitize case studies, brochures, newsletters or books, AlphaGraphics can manage the process from start to finish, with:
• Multimedia Content
• Navigation/Layout
• Linking
• Reporting & Tracking
• Promotion
ePublishing
r e a d e r s r e p o r t s p e n d i n g 3 7 m i n u t e s a day o n d i g i ta l p u b l i c at i o n s a s o p p o s e d t o 2 2 m i n u t e s a day o n p r i n t p r e s s .
(source: havas media study)
c u s t o m e r s w i l l pay a s i g n i F i c a n t p r e m i u m F o r b r a n d s t o w h i c h t h e y a r e loya l . 5 0% o F c u s t o m e r s a r e w i l l i n g t o pay 2 0 - 2 5% m o r e F o r a b r a n d o F c h o i c e . (source: brandkey)
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity:
You want your marketing message to put you a step ahead of the competition, right? That’s where our world-class printing comes in. No matter the task, our print services can make you look good.
Whether you need basic one-color flyers, a banner to hang from the side of a building, or anything in between, our specialists can help define — and then create — the look you want. And with a wide array of special printing effects like personalized communication, specialty
inks, papers, finishes and more, your message will soon boast that “Wow” that makes you stand out.
Which printing solution is right for you? We can help you decide.
Large Format Printing makes a statement in a big way. Using state-of-the-art technology, we make graphics pop with vibrant color that gets noticed.
Go Big
·
trade show displays·
exhibits·
posters·
banners·
point of purchase displays·
window clings·
floor graphics·
wall murals·
backlit display·
vehicle graphics and wrapsGive your communications big impact with a variety of special finishing options, such as:
·
mounting on hard surfaces, foam core and even pop-up displays·
printing on plain paper, uv-resistant stock, canvas, vinyl and photo gloss·
special coatings, lamination, and protective packagingF o r e v e ry $1 s p e n t o n p r i n t, a p p r ox i m at e ly $ 6 i s s p e n t o n o t h e r pa r t s o F t h e d o c u m e n t l i F ec yc l e , i n c lu d i n g c r e at i o n , a d m i n i s t r at i o n , d i s t r i b u t i o n a n d s t o r ag e .
Using agOnline makes it easy to order, update and reorder.
If your organization is like most, you’ve probably found it difficult to manage and update your printed communications for distribution. Maintaining branding and ensuring that the most recent version of your product is ordered every time — no matter who places the order — can be a headache if you don’t have the right tool. That’s where agOnline comes in.
This Internet-based resource keeps a catalog of your printing projects, and then lets you access them online from an e-commerce site customized for your business. Just select the item you’d like to order, enter the quantity you need, and change or add new information if desired. The order can be billed to a credit card and shipped directly to the address you request.
Online Order Management
·
budgeting·
order tracking·
Forecasting·
controlling costs·
simplified workflow·
reduced waste·
consistencyWe’ve really taken root.
Pre-mailing
·
identifying targeted mailing lists·
stuffing envelopes·
labeling·
printing variable data and messaging·
assembling multiple pieces·
kitting·
packaging·
personalized and general urlsMailing and shipping
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maintaining current mailing database·
packaging supplies and services·
shipping via the u.s. postal service·
procuring better postage rates for projects·
managing options such as tracking, overnight deliveries, etc.·
response tracking usingpersonalized websites and other agdirect marketing tools
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project reporting·
list refinement·
strategies for future mailings·
every door direct mail (eddm)Our full-service options include:
Imagine that you have created the perfect promotional piece that delivers a dynamic message to your customers. Now what? How do you deliver it? Rather than lug boxes around town trying to find one company to prepare labels and another to affix postage and send to the post office, let us coordinate it for you. After all, AlphaGraphics centers are experts in mailing and shipping services, too.
We’ll not only assist in fulfillment, kitting and packaging, but we can also help you buy the right list and determine the best demographic. Plus we’ll help you select the most efficient way to get it there — on time and within budget.
Mailing Services
At ABC Printing,
we’ve planted a big idea.
