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Research Report

Analytics software solutions: worldwide market

shares 2013

July 2014

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Contents

5. Executive summary

6. Our analytics software solutions market share report tracks the revenue assurance market

7. Overall analytics software strategies market summary 8. Factors that affected the analytics market in 2013 9. Analytics software market summary by sub-segment

10. Leading suppliers dominate the market with their solutions and the product-related services revenue stream is significant

11. North America and the Europe, Middle East and Africa region account for a significant proportion of analytics software revenue

12. Recommendations

13. Recommendations for CSPs 14. Recommendations for vendors

15. Market definition

16. Key analytics framework elements and their relationship with other data infrastructure components

17. Vendors must provide each of the elements to create analytics applications that are complete solutions

18. Definitions of components in an analytics framework [1] 19. Definitions of components in an analytics framework [2] 20. Revenue assurance

21. Business analytics

22. Business environment

23. The business environment in 2013 24. Regional outlook for 2013

25. Market shares

26. Business analytics

27. Sales channel strategies affect the ratio of product revenue to that of product-related services

28. Revenue assurance

29. Vendors of revenue assurance systems provide strong applications to support CSPs 30. Vendor analysis 31. AsiaInfo-Linkage 32. cVidya Networks 33. Guavus 34. Hewlett-Packard 35. IBM 36. Oracle 37. SAP 38. SAS Institute 39. Subex 40. TEOCO 41. Teradata

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Contents

42. WeDo Technologies

43. Vendor analysis summary [1] 44. Vendor analysis summary [2] 45. Vendor analysis summary [3] 46. Vendor analysis summary [4]

47. Mergers and acquisitions

48. Mergers and acquisitions [1] 49. Mergers and acquisitions [2]

50. About the authors and Analysys Mason

51. About the authors 52. About Analysys Mason

53. Research from Analysys Mason 54. Consulting from Analysys Mason

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List of figures

Figure 1: A comparison of Analysys Mason’s old and new taxonomies for the revenue management and analytics segments of the telecoms software market

Figure 2: Analytics market shares by revenue, worldwide, 2013

Figure 3: Major trends that will have an impact on the telecoms market and their implications for analytics investments

Figure 4: Analytics market shares by product revenue, worldwide, 2013 Figure 5: Analytics market shares by product-related services revenue,

worldwide, 2013

Figure 6: Analytics market shares by region, worldwide, 2013 Figure 7: Analytics solutions market taxonomy

Figure 8: The components of an analytics application Figure 9: Definitions of analytics components

Figure 10: Definitions of analytics components

Figure 11: Definition of revenue assurance sub-segment Figure 12: Definition of the business analytics sub-segment

Figure 13: Business analytics market shares by revenue, worldwide, 2013 Figure 14: Business analytics market shares by product-related services

revenue, worldwide, 2013

Figure 13: Business analytics market shares by revenue, worldwide, 2013 Figure 14: Business analytics market shares by product-related services

revenue, worldwide, 2013

Figure 15: Business analytics market shares by product revenue, worldwide, 2013

Figure 16: Revenue assurance market shares by revenue, worldwide, 2013 Figure 17: Revenue assurance market shares by product-related services

revenue, worldwide, 2013

Figure 18: Revenue assurance market shares by product revenue, worldwide, 2013

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Our analytics software solutions market share report tracks the revenue

assurance market

 This year is the first year we have created a market share report for the analytics software systems market. We have not tracked much of the revenue in this market, with the exception of that from the revenue assurance software market. This revenue was formerly a part of the business optimisation sub-segment of our revenue management segment.

 We will include revenue assurance as part of the overall analytics numbers and will also track it separately.

 Business optimisation numbers will no longer be tracked in the revenue management segment.

 The analytics software solutions market share report covers four technology areas of the revenue assurance and

business analytics sectors. These are:

 extract load and transformation technologies for the loading of data

 data schemas specific to the communications industry

 analytics and business intelligence (BI) tools that enable data mining, machine learning and the creation of analytics models

 data presentation for visualisation or export to other systems.

Figure 1: A comparison of Analysys Mason’s old and new taxonomies for the revenue management and analytics segments of the telecoms software market [Source: Analysys Mason, 2014]

Revenue management

Partner and interconnect

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Executive summary

Recommendations

Market definition

Business environment

Market shares

Vendor analysis

Mergers and acquisitions

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About the authors

Justin van der Lande (Principal Analyst) leads the Revenue Management, Analytics Software Strategies and CSP

IT Strategies research programmes, which are part of Analysys Mason’s Telecoms Software research stream. He

specialises in business intelligence and analytics tools, the functionality of which cuts across all of the research programmes in this area. He also provides project management for large-scale projects within our Telecoms Software research. Justin has more than 20 years’ experience in the communications industry in software development, marketing and research. He has held senior positions at NCR/AT&T, Micromuse (IBM), Granite Systems (Telcordia) and at the TM Forum. Justin holds a BSc in Management Science and Computer Studies from the University of Wales.

Atul Arora (Analyst) is part of the Telecoms Software research team and contributes to the Analytics Software

Strategies, Customer Care and Digital Economy Software Strategies programmes. He joined Analysys Mason in

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About Analysys Mason

Knowing what’s going on is one thing. Understanding how to take advantage of events is quite another. Our ability to understand the complex workings of telecoms, media and technology (TMT) industries and draw practical conclusions, based on the specialist

knowledge of our people, is what sets Analysys Mason apart. We deliver our key services via two channels: consulting and research.

Consulting

 Our focus is exclusively on TMT.

 We support multi-billion dollar investments, advise clients on

regulatory matters, provide spectrum valuation and auction support, and advise on operational performance, business planning and strategy.  We have developed rigorous methodologies that deliver tangible

results for clients around the world.

For more information, please visit www.analysysmason.com/consulting.

Research

 We analyse, track and forecast the different services accessed by consumers and enterprises, as well as the software, infrastructure and technology delivering those services.

 Research clients benefit from regular and timely intelligence in addition to direct access to our team of expert analysts.

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Research from Analysys Mason

We provide dedicated coverage of developments in the telecoms, media and technology (TMT) sectors,

through a range of research programmes that focus on different services and regions of the world.

Alongside our standardised suite of research programmes, our Custom Research team undertakes specialised, bespoke research projects for clients. The dedicated team offers tailored investigations and answers complex questions on markets, competitors and services with customised industry intelligence and insights.

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Consulting from Analysys Mason

For more than 25 years, our consultants have

been bringing the benefits of applied intelligence

to enable clients around the world to make

the most of their opportunities.

Our clients in the telecoms, media and technology (TMT) sectors operate in dynamic markets where change is constant. We help shape their understanding of the future so they can thrive in these demanding conditions. To do that, we have developed rigorous methodologies that deliver real results for clients around the world.

Our focus is exclusively on TMT. We advise clients on regulatory matters, help shape spectrum policy and develop spectrum strategy, support multi-billion dollar investments, advise on operational performance and develop new business strategies. Such projects result in a depth of knowledge and a range of expertise that sets us apart. We help clients solve their most pressing problems, enabling them to go farther, faster and achieve their commercial objectives.

To find out more, please visit

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Published by Analysys Mason Limited • Bush House • North West Wing • Aldwych • London • WC2B 4PJ • UK

Tel: +44 (0)20 7395 9000 • Fax: +44 (0)20 7395 9001 • Email: [email protected] • www.analysysmason.com/research • Registered in England No. 5177472

© Analysys Mason Limited 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the prior written permission of the publisher.

Figures and projections contained in this report are based on publicly available information only and are produced by the Research Division of Analysys Mason Limited independently of any client-specific work within Analysys Mason Limited. The opinions expressed are those of the stated authors only.

Analysys Mason Limited recognises that many terms appearing in this report are proprietary; all such trademarks are acknowledged and every effort has been made to indicate them by the normal UK publishing practice of capitalisation. However, the presence of a term, in whatever form, does not affect its legal status as a trademark.

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