Editorial Statement
Published by Media Partners Asia Ltd (MPA) every quarter, The Asia Media
Journal (AMJ) offers exclusive and authoritative analysis of the companies and
individuals shaping the future of media across Asia-Pacific.
AMJ provides incisive reporting, combining broad perspective and insight from AMJ’s editorial team with exclusive research from MPA’s analysts. Written and designed for senior media management and strategists, AMJ is committed to editorial independence, clarity and accuracy.
UPFRONT
Analysts and editors from Media Partners Asia offer thought-provoking and unique perspectives on the biggest news stories of the day
MEDIA BUSINESS
MPA gets behind the headlines of the stories that matter, sizing up ambitious rollouts, bold deal-making and innovative strategies
MEDIA TRENDS
Exclusive analysis of advertising expenditure, media consumption and economic development in Asia-Pacific, compiled by analysts from MPA
COVER STORY
In-depth coverage of the companies, markets and people dictating the future of Asian media
FEATURES
Analysis of the performance and potential of media companies, markets and platforms across the region
MEDIA MONEY
Regional media valuations, with rankings of the leading media companies and sectors and their operating performance by quarter
VIEwPOINT
Innovative and market-leading companies and individuals offer a different way of looking at media
JOBS
The latest employment opportunities from across the region
AMJ’s Quarterly Content
AUSTRALIA...A$8.20 (Inc. GST) CHINA ...RMB50 HONG KONG ...HK$50 INDIA ...Rs120 INDONESIA ... Rp32,000 JAPAN ... ¥820 KOREA...W5,200 MALAYSIA ...RM16 NEW ZEALAND ...NZ$10 PHILIPPINES ... P180 SINGAPORE ... S$10 (Inc. GST) TAIWAN ...NT$150 THAILAND ... B160 VIETNAM ...US$4 Q1 2009 www.asiamediajournal.com ACCURATE. CONCISE. DIRECT.
Crunch time for Indian TV
Premium Positioning
Upgrade for ad networks
meDiA BArter
A new way to trade
ChAnnel ChAllenge
Sales strategies in Australia
big SQueeze
ACCURATE. CONCISE. DIRECT.
MEdiA
Circulation
The Asia Media Journal is published every quarter by Media Partners Asia
Ltd in Hong Kong and is mailed to over 6,200* individuals internationally. The
Asia Media Journal is also available to buy at strategic newsstands across
the Asia-Pacific region.
FIELD SERVED
The Asia Media Journal serves senior management (individuals responsible
for a minimum aggregate ad-ex of more than US$1 mil. p.a. regionally) at advertising agencies, marketing agencies, multi-national brands, plus television broadcasters (terrestrial, cable & satellite), print media, digital media, radio houses, direct-to-home satellite and cable TV service providers and others allied to the field.
A TARGETED READERSHIP
Advertising senior management »
Multi-national brand senior management within the automotive, business »
services, financial, media, FMCG, technology, travel, communications and pharmaceutical sectors
Print, radio, digital, television broadcasting (terrestrial, cable & satellite) »
senior management
Others allied to the field including legal executives, regulators, media »
investors and consultants
Circulation by Job title
ADVERTISING MANAGEMENT: 3,224Includes Chairmen, CEOs, Presidents, MDs, Executive VPs, VPs, GMs, Media Buyers, Media Strategists, Media Planners, Account/Client Directors and Managers, Creative Directors and Managers
BRAND MANAGEMENT: 1,488
Includes Chairmen, CEOs, Presidents, MDs, Executive VPs, VPs, GMs, Marketing and Sales Directors and Managers
MEDIA OwNERS: 1,426
Includes Chairmen, CEOs, Presidents, MDs, Executive VPs, VPs, GMs, Marketing and Advertising Directors and Managers
OTHERS: 62
Includes Legal Executives, Regulators, Media Investors and Consultants *Publisher’s statement based on AMJ’s Q4 2008 (Dec. 2008) mailing
reach Media decision Makers
The Asia Media Journal, with its influential and carefully targeted readership,
measured frequency, and compelling and retainable content, is the promotional magazine of choice for savvy media owners doing business in Asia.
Cut through the clutter. Buy efficiently. Call: HONG KONG Edward Cabrelli T: +852 3151 7365 E: [email protected] Reagan Chan T: +852 9268 5038 E: [email protected] INDONESIA Dana Alamsyah T: +6221 573 9118 E: [email protected]
Advertising Specifications
DOUBLE PAGE SPREADDouble page spread (type) 396mm (w) x 257mm (h)
Double page spread bleed 416mm (w) x 277mm (h)
Double page spread trim 406mm (w) x 267mm (h)
FULL PAGE
Full page type 193mm (w) x 257mm (h)
Full page bleed 213mm (w) x 277mm (h)
Full page trim 203mm (w) x 267mm (h)
HALF PAGE
Half vertical 96mm (w) x 257mm (h)
Half horizontal 193mm (w) x 128mm (h)
Your ad should be designed in any one of the following MAC formats: Photoshop - CS | Illustrator - CS | InDesign - CS | PDF - V 4.0
File Formats: TIFF, PDF (distilled in 2400 dpi with embedded fonts and graphics). Please note that Quark, Illustrator, Photoshop, and Pagemaker files must include all fonts and images (hi-res scans, logos, artwork, etc.).
Please supply files digitally on a CD-ROM / DVD-ROM or by e-mail.
Fresh thinking and thought-provoking commentary ensures AMJ’s website, www.asiamediajournal.com, is the first port of call for senior management and strategists working in Asia’s media business, providing timely analysis of the news stories that matter and a rich archive of interviews and features from both the website and the magazine.
First launched in August 2007, the site also includes a regular blog from MPA analysts offering an original perspective on key industry developments, a rolling update of the latest press releases from major media players, and an online marketplace of job opportunities in Asian media.
MONTHLY PAGE VIEwS (2009)
Web Banner Specifications
For all web advertising, your ad should be designed in any one of the following web formats (maximum file size: 60kb):
JPEG | GIF | SWF
Each banner’s designated URL should be supplied separately.
For .SWF (Adobe Flash) banners, please make sure “clickTAG” (case-sensitive) is used in place of hard-linking.
Please supply files digitally by e-mail.
USER DEMOGRAPHICS
Media buyers / ad agencies 36%
Brands / advertisers 14%
Media owners, media platforms incl. online, media distributors 39%
Investors / financial community 8%
Other 3%
wEEKLY AD IMPRESSIONS (FRONT PAGE): 643
WEB BANNERS SIZE (Width x Height)
