Mailchimp Newsletter
Contents
Why Mailchimp?...3
If Mailchimp is free why do we charge to set up?...4
What is included in the set up? ... 4
What is not included in the set up? ... 4
I know I need a newsletter but I don’t have time to do it… ... 5
What do we need to get started? ... 5
Exclusions ... 5
Costs ... 6
Set Up ... 6
Regular Mail Out ... 6
Why Mailchimp?
We recommend and use ourselves a programme called Mailchimp. This programme is
online and is free to use and you can find out more information at www.mailchimp.com if
you want to investigate further.
When emailing out to lots of addresses all of us have been guilty at one time or another of
using our standard email account and sending out in batches of 10 at a time. You wouldn’t
be the first person to do it and you won’t be the last however, when using Outlook Express
or something similar it is very easy to show all the email addresses to everyone else on the
email and you’ve probably upset a few people by doing this! However more importantly you
may well have inadvertently had your domain or IP address blacklisted on your ISP (Internet
Service Provider).
There are actually a lot of rules and regulations surrounding the use of ‘bulk’ emailing
although sometimes it may not seem like it when you look at your inbox. So, wouldn’t you
rather play by the rules and send out professional looking newsletter emails?
If Mailchimp is free why do we charge to set up?
You are paying for our time to set this up properly for you. As with all things, it’s easy when you know how, but if you don’t know how you could spend days trying to work it out. By letting us set this up for you it will be up and running and ready to go within a matter of hours.
What is included in the set up?
By the end of our set up you will have:
A template to use that is branded with your company logo, colour, standard information etc
An imported subscriber list
A sign up form to put on your website (you will have to ask your developer to place this for you)
An initial newsletter mailed out to your customers informing them of your newsletter service and giving them the ability to unsubscribe should they wish to
A set of written ‘basic’ instructions
What is not included in the set up?
Mailchimp can do all sorts of wonderful things that we can discuss further with you; however, in this initial set up we will not be covering all of the functions that Mailchimp offers. Other services available once set up has been carried out include:
Integration with your Facebook fan page Integration with your Twitter account
Different list set up so that you only send to certain groups of people Sign up forms that give the ability for a customer to choose an area they are
interested in
I know I need a newsletter but I don’t have time to do it…
… you’re not the only one we’ve ever heard say this. It’s not a problem and we can put together and send out on your behalf a regular newsletter for you. However, you will still
need to provide us with the content and any images.
As part of this service we will also monitor any feedback from customers and pass it on to you. Mailchimp gives unsubscribes the ability to give you feedback on why they have unsubscribed, if it is an issue you need to address we will always pass this information on.
What do we need to get started?
Ok, so you have made the decision to go ahead and get set up with Mailchimp. Before we start we will need to do the following:
Confirm the email that you will receive from Mailchimp to create your account A .csv file of your contacts that you would like us to load into your account – if you
are unsure how to do this we can assist, alternatively we need an Excel or
spreadsheet with your customers first name, surname and email address in different cells within the sheet – please ask us for advice if unclear
Your logo and main image you use for marketing in high resolution jpg format A deposit payment prior to work being carried out
Exclusions
Whilst Mailchimp is predominantly free, there are a couple of exceptions to this:
Costs
Set Up
We estimate that as long as we receive all the information and files as mentioned above it will take us 8 hours to set up an account, a template and send out an initial newsletter to ‘clean’ your contacts.
8 hours @ £30 per hour = £240
Regular Mail Out
We will charge for the time taken to put together a newsletter, however, on average as long as you have provided all text and images then we estimate that this should take no longer than 2 hours per mail out. Plus 1 further hour for monitoring the campaign and reporting back to you.
3 hours @ £30 per hour
One Off Additional Work
As mentioned Mailchimp has lots of wonderful features and we can set all of these up for you including integration with your social media and we will charge by the hour. We will always give you an estimate on costs prior to carrying out any work.
