• No results found

Repositioning brand strategy of the Chamber of Commerce : a gap analysis between the current and desired situation

N/A
N/A
Protected

Academic year: 2020

Share "Repositioning brand strategy of the Chamber of Commerce : a gap analysis between the current and desired situation"

Copied!
53
0
0

Loading.... (view fulltext now)

Full text

Loading

Figure

Figure 2.1 Successful corporate branding (Hatch & Schultz, 2001) First, strategic vision is the central idea behind the company that embodies and expresses top
Figure 2.2 The identity-reputation gap model of brand management  (Harris and De Chernatony, 2001, p
Figure 2.3 The relationships between internal brand resources and brand performance(Harris and De Chernatony, 2001, p 447)
Figure 2.5 Theory of Planned Behaviour (Ajzen, 1991)
+4

References

Related documents

As noted in the Literature Review, above, scholarship on the determinants of foreign direct investment (FDI) variously argue the influence of GDP growth, the openness of a

An analysis of the economic contribution of the software industry examined the effect of software activity on the Lebanese economy by measuring it in terms of output and value

Most of the steps of TOPSIS can be easily generalized to a fuzzy environment, except max and min operations in finding the ideal solution and negative ideal solution1. Thus we

Compared with confocal imaging, nonconfocal split- detector AOSLO allows for a more accurate assessment of photoreceptor structure in BVMD, especially in areas of the

Support of BP MS 150 Recommended Training Rides – BP MS 150 Ride Marshals, wearing Ride Marshal apparel, must support in at least two BP MS 150 Spring Recommended Rides. Supporting

Marie Laure Suites (Self Catering) Self Catering 14 Mr. Richard Naya Mahe Belombre 2516591 info@marielauresuites.com 61 Metcalfe Villas Self Catering 6 Ms Loulou Metcalfe

National Conference on Technical Vocational Education, Training and Skills Development: A Roadmap for Empowerment (Dec. 2008): Ministry of Human Resource Development, Department

The Administrative Office of Pennsylvania Courts Judicial Automation department has been responsible for development of case management systems for Magisterial District Judges, the