BELFAST OCTOBER 2015

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ENGAGE - INSPIRE - GROW

BELFAST

OCTOBER 2015

MULTIPLE VENUES IN BELFAST

WWW.DIGITALDNA.ORG.UK

Technology for

Innovation and Growth

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Engage

Inspire

Grow

Digital DNA is a unique, all-round business

experience showcasing the very best technological

practices, solutions and expertise from across the

region and around the globe. It will:

Engage directly with businesses and organisations to

promote the adoption of new digital and technological

skills;

Inspire the current and next generation of business and

tech leaders to innovate, succeed and grow the economic

wealth of the region; and

Grow more profitable, effective, efficient businesses by

sharpening their competitive and commercial edge through

technology.

@Digital_DNA_NI

#digitaldna

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The debate of whether businesses should embrace

technology to achieve a sustainable competitive

advantage has long since passed. It is critical that

all businesses embrace current and emerging

technologies to ensure success locally and take

advantage of the opportunities that exist globally.

Digital DNA was born out of the desire to create something unique that would

have tangible impact on the Northern Ireland economy. Digital DNA started

off as a one day conference in 2013 and evolved into a weeklong programme

of activity in 2014. In 2015, Digital DNA will cement it’s place as the premier

technolgy event in Northern Ireland and become the must attend event in the

business calender.

Digital DNA has three primary aims:

l Ensure businesses understand the critical importance of technology and

helping the business to become successful and sustainable both locally and

internationally.

l To inspire and enable the next generation to become todays innovators and

tomorrows leaders helping generatesustainable wealth in NI.

l To promote and facilitate a community of collaborations so that businesses

can both learn from and work with each other to improve and grow the

business.

Digital DNA lives by a simple yet effective methodology; we bring together

thought leaders who excite, inspire and share insight and local case studies

to ensure that businesses can relate and gain the knowledge, contacts and

inspiration to make positive change to their business.

Previous partners & sponsors

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In 2015, Digital DNA will evolve to have even greater impact for businesses and

our young people. During October, Digital DNA will deliver a number of core

events as outlined below. In addition, various satellite events will take place

across the city including hackathons, workshops, talks and meet-ups.

Engage. Inspire. Grow.

Wed 14

th

_{Oct - City Hall, Belfast}

The Digital Youth NI Conference will again be delivered in collaboration with Sentinus with 2015 having even greater impact. This will be achieved through the delivery of a dedicated 6 week programme in the lead up to the conference. We will continue to foster innovation by ensuring the young people consider the role of technology in addressing consumer and business needs.

Thurs 15

th

_{Oct - 21 Social}

Critical to Digital DNA is to foster collaboration between businesses; whether that be learning from success and failure to working together to deliver great products and services. The Social event will provide delegates with the opportunity to have a drink, something to eat, take in the live music, engage with other guests, build relationships and be inspired by a number of inspirational speakers.

Thurs 15

th

_{Oct - Titanic, Belfast}

Business owners, CEOs, Directors, Sales & Marketing Managers, IT Managers and the wider business community will hear from a blend of thought leaders and local success stories.The knowledge imparted will ensure that delegates take away not only an understanding of leading practice from around the world but that they can take practical steps to improve and grow their business.

Tuesday 27

th

_{Oct - Titanic Belfast}

Following the successful and sold out inaugural event in 2014, this year will attract an even higher profile of inspiring thought leaders, local case studies and relevant practical expertise. This sector is massively important to the Northern Ireland economy and its success has become increasingly reliant on the adoption of various technologies. Digital DNA will provide an opportunity for stakeholders within the tourism sector to gain relevant insight into how they can adapt their business to harness both local and international opportunities.

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Be part of it...

T: 028 97 512114 - [email protected] - www.digitaldna.org.uk

Technology for

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Tier 2

TITANTIC BELFAST

Supporting Sponsors & Partners

Workshop

Sponsor

Tier 2

Workshop

Sponsor

Tier 2

Workshop

Sponsor

Tier 2

Workshop

Sponsor

Tier 2

Workshop

Sponsor

Tier 2

Principle Sponsor

Overall programme &

Business Conference

Tier 3

T: 028 97 512114 - [email protected] - www.digitaldna.org.uk

Major Sponsor

Programme & Business

Conference

Major Sponsor

Programme & Business

Conference

Major Sponsor

Programme & Business

Conference

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Tier 1

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20

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10

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Primary brand placement on website

Primary brand placement on all print materials/email comms/ticketing

Brand included on all print materials/email comms Brand included on website

Thought leadership article to be pitched to press Discounted ticket price (50%) for all current customers and wider distribution list

Primary role in PR for the official launch

Role in PR for the official launch of Tourism and Digital Futures events

Speaking slot at Business Event

Case study speaking on main stage or as part of workshop of Business event

Case study speaking on main stage or as part of workshop for Tourism and/or Digital Futures events

Full page advert in official event booklet Half page advert in official event booklet Primary brand placement on event booklet Brand placement on event booklet

Delivery of specific workshop supported by relevant partners

Blog contributions to be featured in Digital DNA website and shared across social media platforms and partners Guest passes to attend Business event

Guest passes to attend Tourism and Digital Futures events Exhibitor presence at main entrance to venue or wherever else most suitable

Exhibition space 4m x 2m Branded exhibition pod 2m x 1m

Primary brand placement in housekeeping slides in all events Logo in housekeeping slides in business event

Engagement across social media platforms

Branded materials for delegate pack (contents branded USB drives, pens, notepads)

Opportunity to communicate a specific post event offer/ promotion to all attendees

Opportunity to provide blog posts covering event content Presence in event photography

PRE-EVENT

Principal Sponsor TIER ONE Major Sponsor TIER TWO Workshop Sponsor TIER THREE Supporting Sponsors & Partners