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Integrated Marketing Communications and International Advertising in Kosovo

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Figure

Figure 2: Types of sales promotion activities
Figure 3:  Do you have knowledge about the Integrated Marketing Communications (IMC) Source: Calculating the authors based on the results of research
Figure 4: Do you believe that the Integrated Marketing Communications bring benefits Source: Calculating the authors based on the results of research
Figure 7:  Do you have an international competitor in your market which sells and advertises its own products that are similar with yours Source: Calculating the authors based on the results of research

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