Helen Oliveri …
Your Real Estate Expert!
847.967.0022
helen@helenoliveri.com
www.helenoliveri.com
How to Successfully
SELL Your Home in
My real estate business has been built around one guiding principle: It's all about you, my client.
Selling Your Home
It’s All About You
My entire focus is on your complete satisfaction. In fact, I work to get the
job done so well, you will want to tell your friends and associates about
it. Maybe that's why more than 50 percent of my business comes from
repeat customers and referrals.
Good service speaks for itself. I’m looking forward to the opportunity to
earn your referrals too!
It can feel like the details are endless when you’re selling a property. It is my job to streamline the process for you, ensuring everything is completed as quickly and efficiently as possible. Here’s an overview of the steps we’ll be taking along the way.
Communication makes all the difference.
You’ll always know what’s going on behind the scenes while your property is listed. I will solicit feedback from each consumer and agent who views your property, passing their comments on to you.
We will work together to formulate a price adjustment strategy that sees us through your listing period. You’ll receive regular progress reports, delivered as frequently as you request. Whether you prefer a phone call or an email, that’s what you’ll get.
Preparing for success. Prepare your home for the sale.
The Home Selling Process
Getting Ready to List
We will evaluate the current state of your property and arrange home staging. Any repairs or improvements needed to maximize your home’s value and appeal will be identified and scheduled.
When everything’s in place, we’ll put a lockbox on your property.
More and more sellers today are seeing the value of investing in a
pre-inspection on the property they are preparing to list. Whether or not you are confident in the
condition of the home, an inspection can either give us professional, third-party validation, or reveal issues you should attend to before listing your property – issues a buyer inspection could surface later, making them part of the final price negotiation.
Price
Pricing your home properly from the start is the deciding factor on how long it will take to sell it.
Location
Location is the single most important factor in determining the value of your property.
Condition
The condition of the property affects the price and the speed of the sale.
As prospective buyers often make purchases based on emotion, first impressions are important. I’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.
Competition
Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.
Timing
Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
The Home Selling Process
Determining the Value of a Property
I am not the one who decides how much your home is worth.
The market does.
It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today’s market:
From National Association of Realtors, Profile of Home Buyers and Sellers, 2009 Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents.
An excellent agent with a terrific Internet marketing program is your best path to a sale.
The Home Selling Process
My objectives are the following:
1. To assist in getting as many qualified buyers as possible into your home until it is sold. 2. To communicate to you the results of our activities as often as possible.
3. To assist you in negotiating the highest dollar value....between you and the buyer.
The following are the steps I take to get a home sold....the "Pro-Active Approach.“
1. Submit your home to our local Multiple Listing Service.
2. Price your home competitively....to the open market vs. narrowing the market. 3. Promote your home at our company sales meetings. Require my agents to preview
your home in 48 hours after it is listed.
4. Develop a list of features of your home for the brokers to use with their potential buyers.
5. Send a features list to the top 20 agents in the marketplace for their potential buyers. 6. Suggest and advise any changes you want to make in your property to make it more
saleable.
7. Constantly update you as to any changes in the marketplace.
8. Prospect 3 hours a day and to talk to at least 30 people per day looking for potential buyers.
9. Contact over the next seven days....our buyer leads, center of influence and past clients for their referrals and prospective buyers.
10. Add additional exposure through a professional custom sign and a secure satellite driven lockbox.
11. Promote your home through direct mail, online marketing and social media venues. We market extensively. Please see materials attached for how we aggressively and extensively we market.
12. Keep you aware of the various methods of financing a buyer may want to use. 13. Follow up on the brokers who have shown your home...for their feedback and
response.
14. Represent you on all offer presentations...to assure you in negotiating the best possible price and terms.
15. Handle all the follow up upon a contract being accepted...all mortgage, title and other closing documents.
16. Inform you of the scheduled closing and make sure you are ready for the closing. 17. Close your deal and make sure arrangements are made for your to get your check!
The Home Selling Process
Three things to remember:
1. You don’t get a second chance to make a first impression.
2. A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did.
3. Most buyers make decisions about the property they see within the first 15 seconds of entering the home.
What Can Staging Do?
Location Cannot be changed
Size Difficult to change
Amenities Can be changed
Condition Can be changed
Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging.” When a seller stages their home, one of two things happens: 1. The home becomes more
valuable than other
comparable properties in that price range.
2. The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.*
The Home Selling Process
Coordinating Your Sale to a Successful Closing
All potential buyers will be pre-qualified, so valuable time isn’t wasted. Each offer will be presented and discussed with you.
I will negotiate the details of your transaction with the other agent. Closing will be prepared, coordinated and finalized for you.
The Home Selling Process
Closing and Beyond
Beyond the Sale
Do you need an agent to assist you in your relocation? Need a recommendation for a moving company? Would a moving checklist help?
I’m happy to refer you to great providers of other real estate-related services.
Areas of Expertise
• Residential Home Sales Specialist • Contracts & Negotiations Expert • Unique Home Marketing Specialist • Northern Cook & Lake County Specialist
• Managing a Full Service Team For Your Benefit • Outstanding Customer Service for Every Client
Education and Designations
• Certified Real Estate Agent
• Certified Buyer/Listing Relocation Specialist • Bachelor's Degree; English Secondary Education • Master's Degree; Education Administration
• Triple minor; Management, Communications & Coaching
Awards
• Over 1,500+ Career Closed Transactions • Top 250 Teams Nationwide; Wall Street Journal
• Top 20 Chicagoland Agent for Chicago Agent Magazine 2012 • Top 20 Lake County Agent for Chicago Agent Magazine 2012 • #1 Mid-American Region, Keller Williams Realty International • Top 50 Nationally; Keller Williams Realty International
• Top 10 for homes Sold; Keller Williams Realty International
Serving All of Your Real Estate Needs
Helen is a driven, knowledgeable, enthusiastic, and hard-working professional REALTOR. Helen's success is derived from her commitment in providing quality service to all of her clients by her level of professionalism, dedication, and leadership skills. She has been a dominating force as Top Producer in the first Mega Agent Office of Keller Williams in Illinois and her accomplishments have proven that she is capable of serving all of your real estate needs.
Make "Your Best Move" and call the team that stands out from all the rest. Call Helen Oliveri Today!
Experience and Expertise
The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear.
Marketing
Your home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing.
Pricing
Your home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips.
Staging
Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. I know what it takes to make the terrific first impression that will get your home sold.
Satisfaction
I’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you’re disappointed.
What I Deliver
Communication
Your needs always come first. I provide the service we agree to, in the ways that work for you. Whether once a week or once a day, by phone, email or text message. That’s how we’ll do it.
You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the
communication method that works best for you.
We could tell Helen was a busy woman, but she always made time for us when we needed to talk with her. Her whole team was considerate, up-to-date and professional. The photos were excellent and the website
coverage (a key) was excellent. They were professional, competent...with a personal touch! Helen and her team have perfected the art of selling a home. From the moment she introduced herself and her marketing plan, we felt confident Helen would sell our townhouse, and she did not disappoint. We received an offer after the second showing. Thank you, Helen and team. We're grateful to have been guided by your expertise.
Dan and Laurie Cummins Helen is easy to work with and instills confidence that she can get the job done. All of The Helen Oliveri Team I dealt with were very professional and friendly. In particular, I found Alison to be very efficient and customer-service oriented. My home was marketed quite well in that Helen sold my house in 30 days. Unlike other agents I spoke with or have dealt with in the past Helen focused on the positive aspects of my house and marketed to those strengths instead of dwelling on all the things I had to do to make my house more marketable. Obviously that paid off for me. I would strongly recommend the Helen Oliveri team to anyone wishing to sell their house. BTW, Helen is also a delight and fun to work with.
Jim Capuzzo
Bottom line is she sold our home when I don’t think many others would of as evidence by the other homes for sale in our neighborhood.
Bottom line again, Helen and her team are top notch and if your looking to sell or buy I don’t see how you could go wrong choosing her.
Barry & Connie Buchman There have been no regrets. She’s just a wonderful, kind, caring human being. I’m a mortgage broker and I’ve met a lot of real estate agents. Helen has a vivacious personality. She’s fast to respond and easy to please. On a scale of 1 to 10 she’s over 100. She’s passionate about her job and about getting our home sold. It sold very quickly. We love Helen and appreciate her!
Sandy and Rich Knoppel
References
Name Phone Number Transaction Location
Bernadette Krzmarzick 847-650-9671 Bought & Sold with Helen
Danica Gulyas 847-691-9290 Bought & Sold with Helen
Jean Nuara 847-863-3049 Bought & Sold with Helen
Karen Dickert 847-722-0764 Bought & Sold with Helen
Tom & Patti Meyers 847-513-2419 Sold with Helen
Cathy Malinger 847-791-5584 Bought & Sold with Helen Kathy Dillon 224-715-3446 Sold with Helen
Don Van Dyke 847-712-1247 Sold with Helen Dave Hamel 312-540-1413 Bought & Sold with
Helen
Cathy Zeman 847-540-1413 Sold with Helen
Paul & Maryanne Goldsmith
