Short profile:
Dr. J. Clement Sudhahar
,
Professor, is a
marketing specialist as well as the Head of Centre
for Services Marketing Research, SBL&M,
Karunya University, Coimbatore. His marketing
and teaching experience spans over two decades.
His qualifications include M.B.A. and Ph.D.
A prolific author, Dr. Clement Sudhahar has published over 50 articles in both the national and
international referred journals. He is serving the editorial boards of more than five international
journals. He has authored 7 books till date and is also penning two more books. His areas of
interest include Customer and Employee Retention Management, Brand Building and Marketing
Through Customer Insights.
---
EDUCATIONAL QUALIFICATION
Ph.D (Marketing), Bharathidasan University, Trichy. [Highly Commended]
M.Phil (Marketing), School of Management, Bharathiar University, Coimbatore. [Highly Commended]
MBA (Marketing), School of Management, Bharathiar University, Coimbatore. [Distinction]
BBA - APSA College, Madurai Kamaraj University, Madurai. [University Topper]
PRESENT OCCUPATION
Professor
Marketing Area& Research Development School ofBusiness
Karunya University Coimbatore – 641 114 India.
KEY RESULT POSITIONS IN CURRENT JOB
Coordinator – Research Development
Head – Centre for Services Marketing Research Coordinator – e Branding
WORK EXPERIENCE: 22 years
Period Designation Organization
Nov’99 to till date Professor. Associate & Assistant Professor
School of Business, Karunya University, Coimbatore.
Dec ’98 to Nov ‘99 Senior Lecturer CMS Institute of Management Studies, Coimbatore.
Jan ’97 to Nov ‘98 Area Manager & Assistant Manager – Marketing/Sales
Mahindra Holidays & Resorts (I) Ltd., Chennai & Salem.
Mar ’94 to Jan ‘97 Assistant Manager – Sales & Group Leader
Maxworth Orchards (I) Ltd., Chennai & Madurai.
May ’92 to Feb ‘94 Senior Sales Executive & Sales Executive
Sterling Holiday Resorts India Ltd., Coimbatore & Madurai.
CAREER ACHIEVEMENTS
National Level Top 3 Salesman Award as ‘Sales Executive’ in Sterling Holiday Resorts (I) Ltd in Aug’ 92.
‘Best Country Manager’ Award from Maxworth Orchards (I) Ltd in Jan’ 96.
‘Manager of the Month’ Awards thrice in Mahindra Holiday Resorts (I) Ltd.in 1997
‘Best New Faculty’ Award from CMS Institute of Management Studies in 1999
‘Rashtriya Vidhya Saraswathi Puraskar’ award from IEMR in 2009
Best Researcher – Karunya School of Business
Marketing Strategies to boost up sales during off-season – Cassidy’s Textiles, Chennai.
Customer Driven Policies & Marketing setup for PAN Transport and Cargo Ltd., Chennai, Salem and Coimbatore Branches.
Selling strategies for Bright Burnishing Tools, Coimbatore.
Project preparation and execution for Vasans Infrastructure Foundations, Madurai.
Interactive Marketing strategy development and implementation for Coimbatoe based SMEs.
MANAGEMENT DEVELOPMENT PROGRAMMES CONDUCTED
Conducted a program on Handling Sales Objections for the Salesman of Mahindra Holidays & Resorts (I) Ltd, Chennai.
Conducted a 3 day MDP on Marketing Management for Middle Management Executives of JKNM & SSM Textiles Units, Kumarapalayam.
Conducted Leadership skills training program for Middle Level Management of south zone of Mahindra Holidays & Resorts (I) Ltd.
Conducted a ‘Personality Development Programme’ for the employees of SSI Ltd., Coimbatore.
Handled a ‘Customer Insights’ program for ‘E2E’ Management Consultants.
Conducted a MDP on “CRM for Small Business Units” for Coimbatore based SMEs.
FACULTY DEVELOPMENT PROGRAMMES (FDPs) CONDUCTED
Conducted a FDP on “Non-Parametric Statistical Tools for Research” in February 2002.
Organized a FDP on “Statistical Tools for Research” in April 2002.
Conducted FDP on “Multivariate statistical Tools for Research” in September 2003. Conducted a STTP Programme on ‘Statistical Tools for Managerial Decision Making’ for MBA Faculty from all over the state in July 2006.
‘Case Method as Pedagogy’ – Workshop for Management Faculty at KSM in August 2008.
‘Research and Publication’ – Workshop for Engineering Faculty in September 2010.
TRAINING PROGRAMMES CONDUCTED
“Presentation Skills” for ZEAL, Chennai
“Administrative Skills” for AID, Coimbatore
“Industry Expectation on Placement Officers” for Management Institutes
“Research Reporting and Presentation” for Management students
“Data Analytics” for Bharathidasan University MBA students
SEMINARS/CONFERENCES ORGANISED
‘Enfobiz’ a National Seminar on e-business in 2000
‘Financial Services Marketing’ – National Seminar in 2003
‘Service Quality Management’ – International Seminar in 2005
‘Paradigm Shift in Financial Services’ – National Seminar in 2006
NCFM Program on Financial Markets – National Workshop in Sep 2008 Workshop on ‘Marketing Research Opportunities’ in Sep 2008
Workshop on ‘Winning Mindshare of Education Stakeholders’ in Oct 2008
Panel Discussion on ‘Global Slowdown Implications’ in Nov 2009
Workshop on ‘Marketing Data Analytics’ in Aug 2010
MONOGRAPHS PREPARED
Service Quality Gaps in Retail Banking Sector
Application of Non-Parametric Statistical Tools for Researchers
Empirical Investigation of Antecedents of Service Loyalty
Brand Preference Factors in Passenger Cars
RESEARCH REPORTS SUBMITTED
‘Peer Influence in Automobile Purchase Decision Making’ as M.Phil., Thesis
Service Loyalty in Indian Retail Banking Sector as P.hD., Thesis PAPERS PUBLISHED: (44 Nos) International – 16: National – 28.
S. No Journal Volume & Issue
No/ Period Page Nos. Title
1 Indian Management 6 & 3 / Mar’01 21 – 24 Era and Destiny of E-Business
2 Indian Journal of Marketing
July – August
2001 13 – 16 Market Bridging – An Indian Success Story
3
8 M JIMS Apr – June 2002
22 – 28
Infrastructure Development in India – The Missing Links
4 Indian Journal of Marketing
3(1) January 2003
21 – 27 Issues and Challenges in Supply Chain Management.
5 Journal of ISTE
1(2) September 2003
11 – 17 Knowledge Management Applications in Technical Education in India.
6 SMART Journal of Business Management Studies Vol.1(2) July-December 2005 87-96
Service Quality Gaps: A Re-examination and Extension 7 International Journal of Management Research
Vol. (1)(1)
July 2005
103-117An Investigation into the Impact of Sex-Role Orientation on Household Decision Behaviour in India
8 Pranjana
Vol.17 (2) Jul-Dec 2004
73-80 Dr. Kokkariwala’s Confusion – Case on Strategic Management Decisions
9
SCMS Journal of
Indian Management
1(4) Oct – Dec
2004
37-51The Measurement of Service Quality Perception in Banking Sector
10 SCMS Journal of
Indian Management
2(2)
Oct-Dec 2004.
37-49
A Correspondence Analysis Approach to Service Quality Determination in Banking Sector 11 International Journal of Management Studies
2 (2) Oct- Mar
2005
112-121Role of e-SCM in Small Scale Industries in India
12 New Frontiers in Education
4 (3) July-Sep 2004
53-65 Branding in Education Industry : An Indian Perspective 13 SMART Journal of Business Management Studies 1(1) Jan-June 2005
43-53 Purchase decision making and SRO: Empirical Investigation of Linkages
14 Indian Journal of Marketing
35 (6) June 2005
29-41 Peer Influence in Automobile Purchase Decision Making 15 Journal of Commerce and Trade 1(1) Oct 2005 45-51
Application of Confirmatory Factor Analysis in Services Marketing 16 SMART Journal of Business Management Studies 1(2) July – Dec 2005 87 – 96
Service Quality Gap Models: A Re-examination and Extension 17 International Journal of Applied Sciences(Pakistan) Vol.6(7) June 2006
1472-1480 Banking Service Loyalty Determination Through SEM Technique
18
Academic Open International Internet Journal (Bulgaria)
Aug. 2006 994-1002 Service Quality Gaps: A Retro Analysis
19 American Journal of Applied Sciences (USA) Vol.3(4) Sep.2006
1814-1818 Service Loyalty Measurement Scale : A Reliability Assessment 20 International Journal of Applied Sciences (Pakistan) 6 (11) Nov.2006
774-790 Service Quality Measurement in Indian Retail Banking Sector: CA Approach
21 Prestige Journal of Management Research 5 (2) October- 2005 265-278
SRO Measurement and Scale Development in Assessing Spousal Dominance on Purchase Decision Making in India
22 SCMS Journal of
Indian Management July 2006 33-40
Application of Structural Equation Modeling in Marketing Research: A Demonstration
23
Indian Journal of Development Research and Social Action
2(2) July-Dec
2006 335-350
Service Quality Models Framework – A Conceptual Revisit 24 International Journal of Applied Sciences (Pakistan) 2(7) July 2007
1112-1120 Service Loyalty Measurement in Indian Retail Banking Sector: An Empirical Investigation
24
Global Journal of Development Research and Social Action
6 (7) Jul-Dec2006
43-55 Service Quality Models : A Conceptual Framework
25 Anvesha
1(1) May 2008
11-19 Service Involvement Scale Development for Banking Industry. 26 International Journal of Biosciences and Management 1 (1) Jan-Mar 2008
25-31 Service Quality Perceptions in Hospital Industry- An Empirical Analysis
27 The Chanakya 8(1) Jan – June
2008 79 – 94 Service Loyalty Determination
28 AMITY Management
Analyst 3(1) Jul-Dec 2008 78-85
Organizational Stress: Issues and Implications – An Empirical Study in Sri Lankan Private Sector Banks 29 International Research Journal of Finance &Economics (UK) 25 (09) Mar 2009
7-20 Testing the Semi-strong Efficiency of Indian Capital Market
30 College Science in India (Malaysia)
3(1) Feb 2009
50-68 Testing the Efficiency Of Indian Stock Market: An Event Study Approach
31 South Asian Journal Of Socio Political
9 (2) 79-83 Testing the Efficiency of Indian Stock Market with respect to Rights Issue Announcement
Studies Jan-Jun 2009 32 International Journal of Management Research and Technology 3(1) Jan - June 2009 39-53
Testing Informational Efficiency of Indian
Capital Market with respect to Buyback
Announcement: A study on Information
Technology Industry
33 Amity Management Analyst
3 (2) June 2009
87-96
Work Stress Management: An Empirical
Assessment in Srilankan Banking Sector
34 SMART Journal of Business Management Studies 5(2) Dec 2009 23-30
Evaluation of Internet Marketing
Effectiveness: A Cognitive Mapping
Approach
35
International Journal of Banking and Finance (USA)
Accepted
Testing the Resilience of Indian Capital
Market
36 Business Plus
1(1) Jan 2010
16-22
Implementation of STP Strategies: A Meta
Analysis of Indian Passenger Car Industry
37 RVS Journal of Management
2(1) February
2010 110 – 118
Internet Banking Acceptance – An
Extended Technology
38 SCMS Journal of Indian Management
7(2) Apr - Jun 2010
67-79
Car Industry: SWOT Analysis
39 Asian Journal of Business Management 6 (1) Jan 2010
73-80
Brand Preference in Passenger Cars – DF
Analysis
40 International Journal of Management Prudence 1(1) 201079-87
Consumer Trust in Internet Banking- a
conceptual model
41 The Journal of Banking, Information Technology and Management 2(2) Dec 2010 91-102Internet Banking Acceptance, Self efficacy
and Perceived Security - An Extended
Technology Acceptance Model
42 Journal of Commerce and Trade
5(1) 2010
99-106
Impact of Intellectual Capital on Firm
Value
43 International Journal of Emerging Business Issues 1(2) 201055-63
Intellectual Capital Efficiency Analysis of
Indian Banks: A Malmquist DEA Approach
44 Asian Journal of Marketing (USA)
4(2) 2010
1-7
Service Loyalty in Literature: A Retrospect
45 The IUP Journal of Brand Management
VII(3) Sep 2010
18-34
Brand Preference Factors of Passenger
Cars: An Empirical Study
46 Journal of Education Planning and Administration (USA) Accepted
Services Marketing Concepts vis-à-vis
B-School Management: Qualitative
Framework
47 Journal of Advances in Management
3(11) Nov 2010
15-20
Deffusion of Internet Banking in India – An
Empirical Study
48 SRDE Journal of Higher Education Journal 2(5) May 20101-7
Effective Business School Governance
through Service Mangement Concepts
49 Karunya Journal of Research
2(1) Jan 2010
100-112
An Empirical Assessment of Indian Stock
Market Efficiency
50 International Journal of Commerce and Management (USA) Under Final ReviewCustomer Switching Behaviour in Indian
Retail Industry
51 International Journal of Research in Social Sciences 1(1) Aug 20111-20
A Feasibility Study of Implementing CSR
in MARG Properties, Chennai
52
Asian Journal of Scientific Research(USA)
Accepted
Retail Loyalty
53 Global Research Analysis
1(5) November
2012 19-20
Empirical Evidence of Predictors of
Customer Trust in Online Healthcare
System in India
54 International Journal of Marketing Theory
2(2) July - Dec
2012 261-269
Potentiality of the New Sales Promotional
Tool Deployment: An Empirical Study
55 International Journal of Management
4(5) Sep – Oct
2013 92 – 97
Customer Loyalty Management – Current
Dimensions of Client Retention Among
Stock Brokers in India
56 International Journal of Management
4(1) Jan - Feb
2013 243-257
Predictors of Customer Retention in
OHCS-SEM Approach
57 International Journal of Management
4(3) May – June 2013
Entrepreneurial Approach to Tourism
Development in OMAN
58 SMART Journal of Business Management Studies 10(1) Jan – June 2014 43-50Determinants Influencing Usage Intensity
of the B2B Web Marketing
59 International Journal
of Management 5(1) January 2014 63-70
An Empirical Examination of Corporate
Social Responsibility on Financial
Performance – A Survey of Literature
60 Global Journal forResearch Analysis
3(2) February
2014 12-14
Performance Management Challenges in IT
Industry – An Overview
CHAPTERS PUBLISHED IN EDITED BOOKS
‘Infrastructure Development in the New Millennium: Issues and Challenges in Indian Perspective’ in the book (Etd) “Infrastructure Development in India” by Dr.S.Ganesan.2002
‘The Architecture of Successful Branding in Current Indian Educational Industry’ in Building Brands in the Indian Market, Excel Books, New Delhi, 2002.
‘Service Quality Perceptions in Indian Hospital Sector’ in the book (Etd) by ICFAI Press, Hyderabad.2008.
‘Service Quality Measurement Models Evolution: A Retro Analysis in the book (Etd) by ICFAI Press, Hyderabad.2009.
‘Testing the Semi-strong Efficiency of Indian Capital Market’ in Research Advances in Finance, 10e, Campbell Publishing, UK.2009
Four Chapters in ‘Data Analysis in Business Research: A Step-By-Step Non-Parametric Approach’, authored by Dr.D.Israel, XLRI, Sage Publications, New Delhi.
‘Sales Force Management: Text and Cases in Indian Context’, authored by Dr.Khalid Hasan, Prentice Hall, Canada.
PAPERS PRESENTED IN INTERNATIONAL SEMINARS
International seminar on ‘Technological Explosions in the New Millennium’ organized by Pondicherry School of management, Pondicherry, in October, 2002.
International Seminar on ‘Supply Chain Management’ organized by PSGIM, Coimbatore in May 2002.
International level workshop on ‘Case Method Teaching’ at MDI, Gurgaon in April 2002. International Seminar on ‘Challenges in Management Education in the 21st
Century’ organized by PRIM, Thanjavur in March 2004.
International Conference on “Business Economics and Finance” in September 2005 at Adaikalamatha Institute of Management, Thanjavur.
International Seminar on “Paradigm Shift in Current Markets” in January 2007 at Bharathidasan University, Tiruchirapalli.
“Conjoint Analysis Approach to Brand Decisions” , International Seminar, Department of Commerce and Financial Studies, Bharathidasan University, 12-13, June, 2008.
“Employee Loyalty Determinants: An Empirical Analysis” in the International Seminar
organized by Department of Commerce and Financial Studies, Bharathidasan University, 10-11, Jan, 2009.
“Familial Buying Influence in India: A Meta Analysis in Indian Passenger Car Industry” in The International Seminar on ‘Asia-Pacific Marketing – Issues and Challenges’ organized by GRD College of Science of Commerce, Coimbatore, 4-5, November 6, 2009.
“Organisational Citizenship Behaviour and Service Quality” in the International Seminar on ‘Asia-Pacific Marketing – Issues and Challenges’ organized by GRD College of Science of Commerce, Coimbatore, 4-5, November 6, 2009.
RESOURCE PERSON/ CHAIRING IN NATIONAL SEMINARS/CONFERENCES
National Seminar on Customer Relationship Management, organized by Providence College, Connoor, 28-29, August, 2008.
International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 12-13, June, 2008.
MIST 2008 organized by Department of Commerce and Financial Studies, Bharathidasan University, 3-4, October, 2008.
International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 10-11, Jan, 2009.
MEMBER OF THE EDITORIAL BOARD
Journal of Business Management Studies
International Journal of Applied Sciences
International Journal of Bio Sciences and Technology
Karunya Journal of Research
Asian Journal of Marketing
International Journal of Applied Economics
Asian Journal of Scientific Research
American Journal of Ecology and Management
MEMBERSHIP IN ASSOCIATIONLife Member, Society for Scientific and Management Research
Life Member, Society of Trade and Commerce Research
Life Member, International Institute of Management & Education
Life Member, International Business Council MEMBER OF BOARD OF STUDIES
Karunya School of Management, Karunya University, Coimbatore
Bharathidasan University, Trichy
Gnanam School of Business, Thanjavur
AWARDS RECEIVED
Rashtria Vidhya Saraswathi Puraskar Eminent Citizen of India
Best Educationist
Rajiv Gandhi Vidya Shiromani
BOOKS PUBLISHED
Customer Loyalty in Banking - ISBN 978-81-907783-29
Indian Stock Market Analysis – ISBN 978-81-8465-043 -3
Data Analysis for Business– ISBN 978-93-80406-29-9
Loyalty in Indian Services Sector – ISBN 978-3-639-31613-1
Organisational Behaviour and Management – ISBN 978-93-80406-35-0
Internal Customer Relationship – ISBN 978-93-55709-29-9
Internet Business Applications – ISBN 978-3-640-45671-1
BOOKS TO BE PUBLISHED
“Brand Management in India’ – being written for an accomplished publisher.
“Services Marketing-Cases in Indian Context” - being written for an international publisher
“e Banking: An Indian Perspective”
“Internet Literacy in the Emerging Economies”
Logistics and Supply Chain Management
Sales Management: Textand Cases
Dr. Clement Sudhahar can be reached via e-mail:
clemns@rediffmail.com
.
