Say Yes for Children
International launch date: April 26, 2001
Television B-Roll
Total Running Time: 27’ 10”
1.
Say Yes trial in southern Sudan
9’38”
2.
Children in New York test Say Yes pledge on web
4’00”
3.
Interview - UNICEF Executive Director Carol Bellamy
1’25”
4.
Interview - Netaid.org Programme Manager David del Vecchio
1’30”
5.
May 6, 2000 - Nelson Mandela & Graça Machel launch the
Global Movement for Children in South Africa
2’00”
6.
Narrated report on Say Yes in southern Sudan
by UNICEF’s Martin Dawes (in English)
2’10”
7.
Public service announcement featuring Nelson Mandela promoting the
Global Movement for Children (English, French, Spanish)
1’30”
8.
Public service announcement featuring Nelson Mandela promoting Say Yes
for Children campaign (English, French, Spanish)
1’30”
9.
Public service announcement featuring Graça Machel promoting Say Yes
for Children campaign (English, French, Spanish)
1’30”
This video B-roll has been prepared by UNICEF on behalf of the Global Movement
for Children. All copyright belongs to UNICEF.
www.unicef.org/broadcast
For more information about the Say Yes for Children campaign or the Global Movement for Children please see www.gmfc.org or contact:
Martyn Evans , Origin Communications Ltd, London Tel: +44 20 7377 9911 e mail: martyn@originuk.com
Shima Islam, UNICEF, New York, Tel: +1 212 824 6949 e mail: sislam@unicef.org
For more information about any of the sequences on this tape, please contact:
Script information
Across the globe, young people, adults, world leaders, celebrities and people of influence are being asked to make a pledge to Say Yes for Children .
The Say Yes for Children campaign is one of the most comprehensive international sign-up campaigns ever undertaken. At the heart of the campaign is a pledge form, being distributed worldwide both on paper (in southern Sudan, for example) and via the world wide web (please see www.gmc.org), which people can “sign” to express their support for 10 actions critical to improving the lives of children everywhere.
The international launch of the Say Yes campaign is taking place at a London school on April 26,. 2001 with simultaneous Say Yes events happening in every corner of the globe. From the most modern cities like New York (see tape) to the poorest villages in southern Sudan (see tape), people will be making the pledge and organizing their own activities around Say Yes.
Nelson Mandela and his wife Graça Machel, a leading advocate for child rights in her own right, announced the Global Movement for Children in Johannesburg, South Africa on May 6, 2000 (see tape). Now they are leading the way in a series of global TV advertisements promoting the Global Movement for Children and Say Yes for Children (see tape).
The thousands of expected Say Yes pledge forms, (which are being collected by each one of the collaborating organizations), will be presented to heads of state and governments attending the Special Session for Children, which will convene in the United Nations General Assembly, 19-21 September 2001.
The groundswell of support for Say Yes will send a message to world leaders that they can no longer make decisions on behalf of the world’s children without hearing the voices of those directly impacted by their policies. The 10 main points contained in the Say Yes
pledge (see tape) have been incorporated into draft outcome document for the Special Session: a document which will define a critical plan of action for children over the next decade.
The Say Yes for Children campaign is also intended to mobilize organizations at a local level to take up the 10 action points for children and incorporate them into their work. The Say Yes for Children initiative is by spearheaded BRAC (Bangladesh Rural Advancement Committee), Net Aid.org Foundation, PLAN International, Save the Children, the United Nations Children’s Fund (UNICEF) and World Vision International. These organizations are seeking to build a Global Movement for Children or, in other words, a massive constituency of people from all walks of life, who support children’s rights and who will call for accountability and action for children in the next century.
The Global Movement for Children is a call to leadership at every level of society – both public and private sectors, adults and young people alike – to not just change the world for
SHOTLIST
NTSC timecode1. Say Yes trial in Yambio County, Western Equatorial, southern Sudan, near border with DR Congo (March, 2001)
01 00 00 Box containing Say Yes printed forms and Global Movement for Children information loaded onto Caravan type aircraft at the main Operation Lifeline Sudan support base at Lokichoggio, northern Kenya
01 00 09 MS front of plane as its engine & propeller start
01 00 19 POV from plane window onto runway as plane takes off, leaving for southern Sudan
01 00 41 Box off loaded by pilot at Yambio in southern Sudan, near DR Congo border. Box is put in vehicle.
01 01 12 LS vehicle driving down dirt road
01 01 22 Vehicle’s arrival at Girls Primary School in Yambio County
01 01 33 LS of children running down dirt road
01 01 46 drum calling kids to gathering at community centre
01 02 13 Teacher explaining how to complete Say Yes ballot form and choose three priorities for children
01 02 50 CU of children completing form
01 03 26 LS of children completing forms
01 04 10 MS of a member of UNICEF Human Rights promotion staff collecting forms
01 04 33 LS of children during lesson under a tree completing forms with UNICEF Human Rights Promotion team members
Reverse shot of children listening
Shots of kids being handed out forms, being helped by teacher CU of forms, teacher explaining them to kids
01 05 49 CU of teacher
01 06 10 ECU of form being filled out by child
01 06 18 Interview with Head Teacher Eunice Francis Kutoke: “Children should be first, and they should be educated. We should fight to protect them from war.” (in English)
01 06 21 MS of children gathered outside listening…
01 06 26 Staff member of IMC (International Medical Corps) which runs hospital explaining how you get sleeping sickness
CU of board again with more drawings illustrating contagion
01 07 05 Interview with International Medical Corps worker Eva Cabatingan explaining that while they instruct on medical issues they incorporate the
Say Yes campaign, their community is interested in bringing this issue to the world. (in English)
01 07 30 MS of man filling out form under trees, large group gathered in background MS of children gathered under trees listening about how to fill out forms CU of kids listening
01 07 59 LS of man returning forms
01 08 08 UNICEF worker handing out Say Yes forms to tribal elders CU of elders filling out forms
MS of forms being collected
01 08 53 LS of woman carrying forms to be put back onto aircraft, she hands them over to the pilot
01 09 08 LS of plane taking off returning to Kenya
01 09 27 Large group of children waving at camera
2. Children test Say Yes pledge on web (New York, March 2001) 01 09 45 WS Buildings in New York City
01 09 56 Interior of classroom at United Nations International School, children sitting at computer desks
01 09 44 MS of small child looking at Netaid website
01 09 53 CU of young woman looking at computer screen
01 10 01 CU of Say Yes website as cursor clicks on Say Yes icon
01 10 36 Reverse shot of young woman looking at computer clicking onto Say Yes website
01 11 00 CU of woman filling out form on Say Yes website
01 11 45 CU of website clicking onto “learn more” MS of children looking at screens
01 12 07 Reverse shot as boy looks at computer screen as he fills out Say Yes form on website
CU as he clicks on his selections
01 12 49 CU of “submit” button on website
01 12 55 www.gmfc.org website frontpage
01 13 13 10 critical action points on website
3. Interview with UNICEF Executive Director Carol Bellamy (London, March 2001)
01 13 50 Q: What is Say Yes for Children ?
A: Say Yes for Children is an initiative to hear the voice of people around the world on 10 key issues involving children. Issues like HIV/AIDS, issues like all children should receive a good quality education, that children should not be victims of violence, and it is to give the average citizen, and
particularly young people themselves an opportunity to express their support for these key child focused issues.
Q. What are you going to do with the results of Say Yes, what’s it going to achieve?
A: Well, Say Yes is premised on hearing the public voice in the world. We will do that through the oldest technologies, voice to voice, people to people, and the newest internet. And what we will do with this public outcry is hopefully to influence the government leaders who will meet at the special session of the General Assembly at the UN in Sept. 2001 on children. It will help them make decisions about what the priorities should be for the
future.
A: The Global Movement for Children includes everyone, and everything and every group that wishes to be included. What is required is that you act on behalf of children.
4. Interview with Netaid.org Programme Manager David del Vecchio (New York, March 2001)
Set up shots of Netaid.org HQ and David del Vecchio
01 15 50 Q: Is this just web initiative or is it for other people?
A: The online component is just a small part of it. There is a massive grassroots campaign underway with thousands of organizations around the world who are taking the pledge to people in the smallest villages, in areas without internet access, so that these people can fill out the pledge form, so their voices can be heard, and so that the results can be collected and entered into our database as well.
Q: How are you going to analyse the results?
A: The pledge form is split into different parts, so that we can analyse them geographically, so we can see how boys and girls voted, how people of different age groups voted. And then they are all going to be centralised on a database on the web so that people can compile and compare their own results.
Q: So how are you going to capture the ballots?
A: Online pledges will be captured immediately and go straight to the database, individuals and organizations who are collecting paper pledges from large number of people off line will be able to submit them by either email, through the internet or they’ll be collected in each country and brought to NY to be counted by Netaid.”
5. Nelson Mandela & Graça Machel announce the Global Movement for Children
(Johannesburg, South Africa May 6, 2000)
01 16 54 MS of stage as Mandela and Machel break through paper wall in back and enter onto stage, accompanied by children, singing heard coming from audience
01 17 10 MC of Mandela and Machel embracing children onstage as chorus continues singing
01 18 02 MS of Mandela and Machel walking with children gathered around them
01 18 14 MS of children performing Shot from below of Mandela
01 18 40 Mandela shaking hands of crowd
6. Narrated report (in English) on Say Yes in southern Sudan by UNICEF’s Martin Dawes (April 2001)
Suggested intro: Some of the very first people to register for the Say Yes
campaign are from one of the world’s more isolated places. The aid operation in southern Sudan decided to move fast to utilise as much time as possible to spread the word. Throughout a vast swathe of territory people have to cope with the effects of a long running civil war, where there is no postal service let alone electronic communication. As Martin Dawes reports, UNICEF and its partners have printed hundreds of thousands of Say Yes
pledge forms which they intend to distribute and collect for the Global Movement for Children.
01 19 04 Establishing shot village in southern Sudan as UNICEF’s Martin Dawes walks into frame: “This is southern Sudan, one of the least wired places, I
suppose, in the world. Consistently, through 18 years of war, people in rebel held areas have felt their tragedies have often passed unseen, that their voices are seldom heard. So how can their right to take part in the Say Yes campaign be fulfilled? Well, they have one advantage, and I suppose its unfortunate, there is one of the largest and most diverse aid operations in the world.
01 19 36 Picture: MC of box containing Say Yes printed forms and GMC information off loaded by pilot Yambio, near DR Congo border in southern Sudan, onto vehicle.
Voiceover: Specially printed Say Yes
forms are being flown in on a flight from Kenya.
Picture: same vehicle travelling down
dirt road toward destination They are to be used by organizationssupporting the Global Movement for Children.
01 19 51 Picture: MS of drummer beckoning people to community centre
Picture: kids running down dirt road The message goes to far off villages: “come to the market place”
Picture: CU IMC worker distributing medicine
MS of child taking medicine
…and they do, because the
International Medical Corps (IMC) is giving treatment for river blindness LS of people gather around table
distributing medicine outside MS of man signing form
It’s a question of medicine first and then the option of signing up for Say Yes
Pic: CU of children filling out form MS of same
CU of form
IMC believes it can reach
large numbers of people in remote areas through this campaign alone
01 20 17 Pic: Interview with Eva Cabatingan, International Medical Corps worker
“I would say 100,000” (votes collected)
Pic: teacher under tree explains to students how to complete forms MS of students being given forms CU of forms
the forms are being taken into schools, it’s a chance for explanation and debate. One of the frequently marked priorities, of course, is protect children from war Pic: envelope with cast votes being
returned to aircraft by Human Right promotion female team member CU of envelope in plane
Filled in forms are bagged and sent back to northern Kenya
01 20 44 Pic: Airplane takes off
CU of envelope in plane
As the Global Movement for Children takes off it’s expected that
thousands of the blue slips will be returned daily to the main aid base where it’s possible to capture the information.
01 21 04 Pic: crowd of kids gathered outside kids gather facing camera with hands up in pledge of Say Yes
It’s an effort, but one that allows a child’s views here to be the equal of anyone anywhere who say Yes.
01 21 21 7. Public service announcement (in English) featuring Nelson Mandela promoting the Global Movement for Children (TV advertising campaign launched April 26, 2001)
01 22 05 Public service announcement (in English) featuring Nelson Mandela promoting
Say Yes for Children (TV advertising campaign launched April 26, 2001)
01 22 49 Public service announcement (in English) featuring Graça Machel promoting
Say Yes for Children (TV advertising campaign launched April 26, 2001)
01 23 20 8. Public service announcement (in Spanish) featuring Nelson Mandela promoting the Global Movement for Children (TV advertising campaign launched April 26, 2001)
01 24 05 Public service announcement (in Spanish) featuring Nelson Mandela
promoting Say Yes for Children (TV advertising campaign launched April 26, 2001)
01 24 49 Public service announcement (in Spanish) featuring Graça Machel promoting
Say Yes for Children (TV advertising campaign launched April 26, 2001)
01 25 22 9. Public service announcement (in French) featuring Nelson Mandela promoting the Global Movement for Children (TV advertising campaign launched April 26, 2001)
01 26 05 Public service announcement (in French) featuring Nelson Mandela promoting
Say Yes for Children (TV advertising campaign launched April 26, 2001)
01 26 48 Public service announcement (in French) featuring Graça Machel promoting
Say Yes for Children (TV advertising campaign launched April 26, 2001) ENDS
