Resume DR. R. EUGENE KLIPPEL

DR. R. EUGENE KLIPPEL

School of Business and Economics 103 Academic Office Building 1400 Townsend Drive Houghton, MI 49931-1295 E-mail: [email protected] (906) 487-2205 EDUCATION l97l Ph.D. in Business Administration The Pennsylvania State University

Major: Marketing Minor: International Business

l962 M.B.A. University of Cincinnati

Major: Marketing Minor: Management

l96l B.B.A. University of Cincinnati Major: Marketing

ACADEMIC EXPERIENCE

2012 – Present Michigan Technological University – Houghton, MI Dean, School of Business and Economics

2009 – 2011 University of Wisconsin – Stout, Menomonie, WI Founding Dean – College of Management (Retired – Jan. 1, 2011)

2006 – 2007 University of South Florida – Tampa, FL

Visiting Associate Dean – Sarasota/Manatee Campus 2003 – 2005 University of Southern Indiana – Evansville, IN Dean, College of Business (Retired)

1994 - 2003 Michigan Technological University – Houghton, MI

2002 – 2003 Professor of Marketing 2001 - 2002 Sabbatical Leave

1994 – 2001 Dean, School of Business and Economics

ACADEMIC EXPERIENCE: (continued)

199l - l994 West Virginia University, College of Business Morgantown, West Virginia

Distinguished Professor and Kmart Chair/Professor of Marketing: Administrative responsibility for the establishment of executive

development programs. Teaching responsibility for courses at the graduate and undergraduate levels in the areas of Marketing Management and Marketing Strategy.

1980 - 1991 Grand Valley State University, F.E. Seidman School of Business Allendale, Michigan

1985 - 1991 Chairman and Professor of Marketing: Teaching responsibility for courses at the graduate and undergraduate level in the areas of Marketing

Management and Marketing Strategy.

1988 - 1989 Acting Dean

1980 - 1985 Professor of Marketing (1980-1985): Teaching responsibility for

courses at the graduate and undergraduate level in the areas of Marketing Management, Marketing Strategy, and Consumer Behavior l976 - l979 University of South Florida, College of Business Administration Tampa, Florida

Associate Professor of Marketing: Teaching responsibility for courses at the graduate and undergraduate level in the areas of Marketing

Management, Consumer Behavior, and Multinational Marketing Management.

l975 - l976 Grand Valley State University, F.E. Seidman School of Business Allendale, MI

Associate Professor of Marketing: Teaching responsibility for graduate courses in the areas of Marketing Strategy and Planning, Multinational Marketing Management, Promotion Management, and Consumer Behavior

ACADEMIC EXPERIENCE: (continued)

l97l - l975 University of Florida, College of Business Administration Gainesville, Florida

Assistant Professor of Marketing: Teaching responsibility for courses at the graduate and undergraduate level in the areas of Marketing

Management, Marketing Strategy, and Multinational Marketing Management

l970 - l97l Harvard University, Graduate School of Business Boston, Massachusetts

Assistant Professor of Business Administration: Teaching responsibility for the second-year MBA course dealing with the development of creative marketing strategies. Administrative responsibility for the

coordination of all second-year MBA Marketing research reports, as well as responsibility for the development of case course materials.

The Pennsylvania State University, College of Business Administration University Park, Pennsylvania

1968 - 1970 Editorial Coordinator - The Journal of Marketing 1963 - 1964 Research Associate - Department of Marketing

MILITARY SERVICE – USMCR, L Cpl., Honorable Discharge, 1955 – 1961 PLC Program 1956-1961

BUSINESS EXPERIENCE

1980 - 1994 Independent Consultant - Representative clients: Haworth, Inc., Westinghouse Furniture Systems, Drexel-Heritage, Inc., IBM,

Honeywell, Caterpillar Inc., Management Horizons, Inc. (division of Pricewaterhouse Coopers), et al.

1979 - l980 Vice President, Management Horizons, Inc.

(Division of PricewaterhouseCoopers ) Columbus, Ohio

Administrative and Project responsibility for a professional consulting staff whose primary activities focused on strategic marketing planning, audits, distribution strategy development, market segmentation analysis, acquisition evaluation, and new product feasibility testing for client organizations. Representative client organizations included: Eastman Kodak, IBM, Honeywell, Dayton-Hudson, National Association of Chain Drug Stores, National Wholesale Druggists Association, et al.

l976 - l979 President, Marketing Research of Florida, Inc., Tampa, Florida.

Administrative and Project responsibility associated with a professional consulting staff. Representative project activities included primary market survey research, new product feasibility testing and strategic marketing planning. Clients served included Jack Eckerd Corporation, Honeywell, Inc., IBM, and Management Horizons, Inc.

l966 - l970 Cummins Engine Company, Columbus, Indiana

1968 - 1970 Academic Leave of Absence 1967 - 1968 Manager – Market Forecasting

Responsible for the development, coordination, issuance, and evaluation of all domestic company engine forecasts.

1966 - 1967 Manager - International Marketing Information Systems Responsible for the development of a computer-oriented sales reporting, forecasting, and information system.

BUSINESS EXPERIENCE: (continued)

1966 - 1966 Chrysler Corporation , Detroit, Michigan

Forecasting Analyst - Forecasted sales for U.S. car and truck market. l964 - 1966 Ford Motor Company, Dearborn Michigan

Advertising and Sales Promotion - Corporate Marketing Staff

Evaluated and coordinated the U.S. Product Overseas Advertising Programs. Worked with outside advertising agencies in the

selection and scheduling of media for these programs. Market and Distribution Planning – Corporate Marketing Staff

Conducted major market studies to determine future preferred dealer locations and facility requirements.

1957 - l963 NCR (National Cash Register Company), Dayton, Ohio

1961 - 1963 Data Processing Systems and Sales Division, Programming Research - Developed various industry application-oriented

software programs for use in conjunction with NCR's larger computer systems.

1957 - 1961 Sales Training Division (1957-1961)

Cooperative Educational Training Program – U. of Cincinnati

PUBLICATIONS AND MAJOR RECORDED ADDRESSES

“Unlimited Usage Plans as a Competitive Tool in the Marketing of Services” (with Bennett L. Rudolph), Academy of Business Administration National Conference, March 14, 2004. “Business Schools in the 21st _{Century: A View From The Dean’s Office”(with Robert L.}

Anderson, et al.) (Recorded Address) Society for Marketing Advances Conference Orlando, Florida, November 10, 2000.

“Privatization Progress in Poland: Implication for Direct Marketing Strategies,” (with Robert S. Boewadt and Bennett Rudolph), 1996 Association of Marketing Theory and Practice Conference Proceedings, David L. Moore (editor), March, 1996, pp. 436-440.

PUBLICATIONS AND MAJOR RECORDED ADDRESSES: (continued)

“Adaptation of Marketing Strategies to Eastern European Markets: The Case of Poland,” (with Robert J. Boewadt and Bennett Rudolph), 1995 Assocation of MarketingTheory and Practice Conference Proceedings, David L. Moore (editor), March, 1995, pp. 284-288.

“Adaptive Marketing Strategies for U.S. Business Schools: TQM Approach" (with Robert J. Boewadt), l994 Association of Marketing Theory and Practice Conference Proceedings, Jekyll Island, Georgia.

“TQM and U.S. Business Schools: Can We Realistically Practice What We Teach?"

(with Robert J. Boewadt), l994 Proceedings of the Twenty-Fourth Annual Meeting of Decision Sciences Institute, Williamsburg, VA, March 2-4, l994.

“MARKETPLACE 2000: Strategic Implications for Retailing”(with Robert J. Boewadt and Bennett Rudolph), l993Association of Marketing Theory and Practiceonference Proceedings, Hilton Head, SC.

“A Unique Challenge for Non-Store Retailers: Penetrating the Elderly Consumer Market,” (with Dr. Timothy W. Sweeney), The Journal of Marketing Management, Volume 4, Number 2, Fall, l989, pp. 38-45.

“Direct Marketing Via High Technology: Is There a Market?” (with Robert L. Anderson and Timothy Sweeney), l987 Proceedings of the Academy of Marketing Science,

Bal Harbour, Florida, pp. 4l8-422.

“Should we Teach Doctoral Students to Teach?” (with Robert L. Anderson), Atlantic Marketing AssociationProceedings, l986 Annual Meeting, Orlando, Florida,

“Revising the Undergraduate Marketing Core Curriculum: A Survey Approach,” (with Max L. Densmore) Mid-AtlanticMarketing Association Proceedings, l984 Annual Meeting, Orlando, Florida, October 3-6.

“Retail Enterprise Positioning in the l980's, Time for a Conceptual Reevaluation,” (with Timothy W. Sweeney), American Institute for Decision Sciences Proceedings,

1980 National Conference, Las Vegas, Nevada, November 5-7.

PUBLICATIONS AND MAJOR RECORDED ADDRESSES: (continued)

“Consumer Shopping Trends in the l980's,” (Recorded Address), Annual Conference of the National Association of Chain Drug Stores, Honolulu, Hawaii, June 5, l979.

“Generic Merchandising Beyond the Food Sector,” (Recorded Address), Executive Development Program, University of Toronto, Hotel Toronto, May 11, l979.

“Empirical Investigation of Psychographic Analysis in the Retail Food Industry,” with James Hensel), SouthernMarketing Association Proceedings, Atlanta, October, 1977.

“An Empirical Test of a Public Policy Decision Model”(with Robert L. Anderson), l977 American MarketiAssociation Pro ng ceedings, Hartford, Connecticut,

August, l977.

“How Effective are Public Policy Decisions? The Need for A General Evaluative Model,” Journal of the Academy of MarketingScience, Summer l976, Volume 4, Number 3, pp. 554-565.

“Marketing Management: A New Contribution to Health Care Management,” (with Max L. Densmore), American Marketing Association Educators' Proceedings, Memphis, l976, pp. l39-l4l.

“An Evaluative Model for Analyzing Proposed Public PolicyDecisions Relative to the Prescription Drug Industry,”(with Robert L. Anderson), 8th Annual American Institute for Decision Sciences Proceedings, l976, p. 290.

“Measurement of Public Attitudes Toward Carpooling as an Input to Stimulation of Actual Increased Participation,” (with Robert L. Boewadt), Southeastern American Institute for Decision Sciences Conference Proceedings, Conference, Atlanta, Georgia, February, l976. “A General Model for Public Policy Research and Development,”with (Robert L. Anderson), Southeastern American Institute for Decision Sciences Proceedings, Regional Conference, Atlanta, Georgia, February, l976.

“An Experimental Investigation of Individual Cognitive Complexity as a Predictive Measure of Brand Loyalty,” (with Robert Anderson and Max L. Densmore), Midwest American Institute for Decision SciencesProceedings, l976 Regional Conference, Detroit, Michigan, May, l976, pp. 57-59.

PUBLICATIONS AND MAJOR RECORDED ADDRESSES: (continued)

“Survival: Strategy for Small Firms,” (with Max L. Densmore), Midwest American Institute for Decision Sciences Proceedings, l976 Regional Conference, Detroit, Michigan, May, l976, pp. 6-8.

“A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes," (with M.B. Mazis and O.T. Ahtola), Journal of Consumer Research, June, l975, Volume 2, Number l, pp. 38-52.

“Attitude Measurement as a Strategy Determinant for Standardization of Multinational Advertising Formats,” (with Robert. Boewadt), Journal of International Business Studies, Spring, l974, pp. 39-50.

“A Potential Segmentation Variable for Marketers: Relative Occupational Class Income,” (with John F. Monoky), Journal of the Academy of Marketing Science, Volume 2, Number 2, Spring 1974, pp.351-356

“Advertising Budget Allocation Models: A New Perspective,”(with Robert L. Anderson), American Academy of Advertising Proceedings, l974 National Conference, Newport, Rhode Island.

“Cognitive Differentiation and Cognitive Unity: Two New Variables Used in the Prediction of Consumer Attitude Change,” (with Robert L. Anderson), American Marketing Association Proceedings, National Conference, August, l974, Number 36, pp. l24-l28.

“Multinational Marketing Information Systems: Conceptual Considerations and Marketing Implications," (with Robert J. Boewadt), Southern Marketing AssociationProceedings, l974 Regional Conference, Atlanta, Georgia, pp. 43-45.

“Some Findings on the Use of Information Sources by the Aged Consumer,” (with T.W. Sweeney), The Gerontologist, April, l974, pp. l63-l66.

“Marketing Research and the Aged Consumer: The Need for a New Perspective,” Journal of the Academy of Marketing Science, Volume 2, Number l, Winter l974, pp. 242-248.

“An Experimental Investigation of the Relationship Between Cognitive Complexity and Consumer Attitude Change,”(with T.W. Sweeney), Scientific and Behavioral

PUBLICATIONS AND MAJOR RECORDED ADDRESSES: (continued)

“Variable Modular Testing: A New Method of Increasing Student Motivation and Learning in Large Classes,”(with M.B. Maxis), American Marketing Association Proceedings, National Fall Conference, l972.

“Attitude Data in Allocation Models," (with S.W. Bither), Journal of Advertising Research, April, l972, pp. 20-24. PROFESSIONAL ASSOCIATION ACTIVITIES: Conference Participation:

June, 2010 ACBSP National Conference, Los Angeles, CA

Feb. 2004 CASE Conference, Development for Deans, New Orleans, LA June, 2003 AACSB Annual Conference, St. Louis, MO

Apr. 2001 AACSB Annual Conference, New York, New York Apr. 2000 AACSB Annual Conference, San Diego, California Apr. 1999 AACSB Annual Conference, Atlanta, Georgia June 1998 AACSB Annual Conference, Chicago, Illinois Apr. l997 AACSB Annual Conference, Boston, Massachusetts Apr. 1996 AACSB Annual Conference, Los Angeles, California Apr. 1995 AACSB Annual Conference, Minneapolis, Minnesota

Nov. l994 AACSB Undergraduate Programs Seminar, Orlando, Florida

Oct. l994 Total Quality Forum, VI, Dallas, Texas.

Mar. l993 Session Chairman, "Issues in Marketing Management," 1993 Association of Marketing Theory and Practices, Hilton Head, SC Feb. l993 Session Chairman, "Examining International

Customers and Advertisers," l993 Academy of Business Administration, Las Vegas, Nevada.

PROFESSIONAL ASSOCIATION ACTIVITIES: (continued) Mar. l978 University of South Florida Representative,

“Internationalization of the Business Curriculum,” AACSB Program, Washington, DC.

Aug. l975 Session Chairman, "Application of Research Methods

to Macromarketing Problem Areas," National Conference of the American MarketingAssociation, Rochester, New York.

Nov. l975 Session Discussant, "Communications: Content and Effect of Advertising," Southern Marketing

Association, New Orleans, Louisiana.

Apr. l973 University of Florida Representative, "Scholar Diplomat Program for European Affairs," U.S. Department of State, Washington, DC. Aug. l972 Session Chairman, Evaluation of the Journal of

Marketing and the Journal of Marketing Research," National Conference of the American Marketing Association,

Washington, DC.

HONORARY MEMBERSHIP: Beta Gamma Sigma – Business Honor Society EDITORIAL REVIEW BOARD ACTIVITY:

1990 to 2004 Editorial Review Board, Journal of Marketing Management 1971 to 1978 Editorial Review Board, Journal of Marketing

SELECTED ACADEMIC COMMITTEES AND RELATED ACTIVITIES:

Michigan Technological University (July 1, 2012 – Present) Provost’s Advisory Committee

Board of Advisors – Applied Portfolio Management Program University of Wisconsin-Stout (July 1, 2009 – January 1, 2011)

Chancellor’s Advisory Committee Provost’s Council

University of South Florida (2006-2007)

CEO Sarasota/Manatee Campus, Executive Committee Dean, College of Business, Advisory Board

University of Southern Indiana

Provost’s Executive Committee Michigan Technological University

Provost’s Advisory Committee (MTU Deans and Directors) Community Advisory Council

Council of Women Alumnae

Executive Committee – Center for Technological Innovation, Leadership and Entrepreneurship (CenTILE)

West Virginia University

College Promotion and Tenure Committee

Promotion and Tenure Committee – Marketing Dept. (Chair) Grand Valley State University

Dean's Executive Committee l985-l99l Provost's Advisory Committee l987-l989 Executive Committee to the Senate All College Academic Senate Member University of South Florida (1976-1979)

Graduate Examination Committee Graduate Operating Committee

International Business Curriculum Advisory Committee University of Florida (1971-1975)

Doctoral Development Committee Department Chair Search Committee