The PAW score 2013 | www.christophercox.co.uk
The PAW score 2013
by Christopher Cox
Proceed with caution!
Charity digital PAW score 2013 - TOP 10
Brand Rank-Online Rank1 Wood Green Animal Shelters
90
2 Eden Project / Eden Trust
74
3 Sustrans
65
4 RAFBF / The Royal Air Force Benevolent Fund
59
5 Rethink Mental Illness / National Schizophrenia Fellowship
55
6 MSF UK / Medecins sans Frontieres
41
7 ActionAid
40
8 Tearfund
39
9 The Children's Trust
39
10 Girlguiding
38
Congratulations to Wood Green Animal Shelters for being number one! POW POW!
Visit Third Sector Research website
The PAW score comprises report previews from Third Sector Research
At time of writing the Brand Index for 2013 is available by email only
Thanks to Third Sector Research for the data previews - very useful for all us digital charity types!
The PAW score is a simple rank comparison
Visit Christopher Cox's website here
and feel free to leave a comment
Is your charity's digital performance
punching above its weight?
The PAW score is my name for comparing two charity performance indicators from Third Sector Research - the Charity Online Index and the Charity Brand Index. The raw data is freely available from Third Sector Research in the form of report previews.
I wanted to see how my charity (Rethink Mental Illness) fared in terms of how we 'punch above our weight' (hence PAW) for digital performance and thought that a simple comparison of the two indeces would be interesting.
And I think it is!
However, what it isn't is perfect - it is *just* a comparison of two rankings from the same organisation, nothing more....(except an excuse to use a photo of a punchy kitten).
Is your charity's digital performance punching above its weight?
Visit Third Sector Research website
The PAW score comprises report previews from Third Sector Research
CHARITY ONLINE INDEX 2013 (A-Z)
BRAND INDEX 2013 (A-Z)
PAW Score
Rank Name Rank Name BR-OI
90 Action for Blind People 107 ABF / The Soldiers Charity Not in Online Index
48 Action for Children 93 Action for Blind People 3
62 ActionAid 72 Action for Children 24
120 Addaction 111 Action on Hearing Loss Not in Online Index
15 Age UK 102 ActionAid 40
45 Alzheimer’s Society 25 Age UK 10
72 Amnesty International UK 34 Alzheimer's Society -11
124 Anchor Trust 42 Amnesty International UK -30
58 Anthony Nolan Trust 55 Anthony Nolan Trust -3
80 Arthritis Research UK 41 Arthritis Research UK -39
66 Asthma UK 48 Asthma UK -18
35 Barnardo’s 109 Autism Initiatives UK Not in Online Index
1 Battersea Dogs & Cats Home 19 Barnardo's -16
64 BBC Children in Need 20 Battersea Dogs & Cats Home 19 73 Breakthrough Breast Cancer 11 BBC Children in Need -53
20 Breast Cancer Care 101 Blind Veterans UK Not in Online Index 44 British Heart Foundation 30 Breakthrough Breast Cancer -43
34 British Red Cross 17 Breast Cancer Care -3
101 Cafod / Catholic Agency for Overseas Development 7 British Heart Foundation -37
9 Cancer Research UK 15 British Red Cross -19
92 CARE / Care International 3 Cancer Research UK -6
111 Catch 22 Charity Ltd 119 CARE / Care International UK 27
10 Cats Protection 40 Cats Protection 30
93 Centrepoint 76 Centrepoint -17
PAW score 2013 A-Z Data Sheet | www.christophercox.co.uk
82 Children with Cancer UK / Children with Leukaemia 56 Children with Cancer UK / Children with Leukaemia -26
122 Choice Support 53 Christian Aid 15
38 Christian Aid 22 Citizens Advice Bureaux -49
71 Citizens Advice 78 CLIC Sargent -11
89 CLIC Sargent 103 Combat Stress Not in Online Index
84 Comic Relief / Sport Relief / Red Nose Day 9 Comic Relief / Sport Relief / Red Nose Day -75
125 Crime Reduction Initiatives 89 Crisis UK -7
96 Crisis 129 CSV Not in Online Index
30 Diabetes UK 35 Diabetes UK 5
104 Disasters Emergency Committee 68 Disasters Emergency Committee -36
14 Dogs Trust 33 Dogs Trust 19
12 Eden Project / Eden Trust 86 Eden Project / Eden Trust 74
24 Friends of the Earth 98 Epilepsy Society Not in Online Index 36 Girlguiding UK / The Guide Association 54 Friends of the Earth 30
22 Great Ormond Street Hospital Children’s Charity 74 Girlguiding 38 112 Groundwork 2 Great Ormond Street Hospital Children's Charity -20
63 Guide Dogs / Guide Dogs for the Blind Association 125 Groundwork 13 28 Help for Heroes 10 Guide Dogs for the Blind Association -53
88 HelpAge International 4 Help for Heroes -24
118 Hft 83 HelpAge International -5
98 International HIV/AIDS Alliance 110 International HIV/AIDS Alliance 12 81 International Rescue Committee UK 118 International Rescue Committee 37
74 Kidney Research UK 124 Islamic Relief Worldwide Not in Online Index 91 Leonard Cheshire Disability 57 Kidney Research UK -17
46 Leukaemia & Lymphoma Research 112 Kids Company Not in Online Index
114 Livability 81 Leonard Cheshire Disability -10
19 Macmillan Cancer Support 70 Leukaemia & Lymphoma Research 24
40 Marie Curie Cancer Care 126 Lifeline Project Not in Online Index 110 Marie Stopes International 1 Macmillan Cancer Support -18
85 Medical Eemergency Relief International/ Merlin 13 Marie Curie Cancer Care -27
16 Mencap 104 Marie Stopes International -6
119 MHA Care Group 46 Mencap 30
17 Mind 128 Merlin / Medical Emergency Relief International Not in Online Index 94 MNDA / Motor Neurone Disease Association 123 MHA / Methodist Homes for the Aged 4
117 NACRO 58 Movember Not in Online Index 60 National schizophrenia fellowship/ Rethink Mental
Illness 52
MS Society / Multiple Sclerosis Society
0 83 NDCS / National Deaf Children’s Society 59 MSF UK / Medecins sans Frontieres 41
5 NSPCC / ChildLine 127 Muslim Aid Not in Online Index
7 Oxfam 130 Nacro 13
107 Papworth Trust 116 National Childrens Bureau Not in Online Index 50 Parkinson’s UK 94 NDCS / National Deaf Children's Society 11
31 PDSA / People’s Dispensary for Sick Animals 8 NSPCC 3
79 Plan International UK 16 Oxfam 9
59 Prostate Cancer UK 117 Papworth Trust 10
21 RAFBF / The Royal Air Force Benevolent Fund 79 Parkinson's UK 29 53 Redwings Horse Sanctuary 27 PDSA / People's Dispensary for Sick Animals -4 54 RNIB / Royal National Institute of the Blind 114 Plan International UK 35
3 RNLI / Royal National Lifeboat Institution 36 Prostate Cancer UK -23 97 Royal British Legion / Poppy Appeal 80 RAFBF / The Royal Air Force Benevolent Fund 59 86 Royal Marsden Cancer Charity 91 Redwings Horse Sanctuary 38 61 RSPB / Royal Society for the Protection of Birds
115
Rethink Mental Illness / National Schizophrenia
Fellowship 55
2 RSPCA 26 RNIB / Royal National Institute of Blind People -28 75 Samaritans 6 RNLI / Royal National Lifeboat Institution 3 27 Save the Children 5 Royal British Legion / Poppy Appeal -92 57 Scope 28 RSPB / Royal Society for the Protection of Birds -33
108 Sense 12 RSPCA 10
29 Shelter 65 RVS / Royal Voluntary Service (formerly WRVS) -80
87 Sightsavers 14 Samaritans -61
69 SSAFA Forces Help 18 Save the Children -9
77 St Dunstan’s/ Blind Veterans UK 45 Scope -12
4 St John Ambulance 92 Sense -16
55 Sue Ryder 38 Shelter 9
43 SUSTRANS LIMITED
95
Sightsavers / The Royal Commonwealth Society for the
Blind 8
67 Tearfund 49 SSAFA Forces Help -20
PAW score 2013 A-Z Data Sheet | www.christophercox.co.uk
41 The Children’s Society 63 Sue Ryder 8
32 The Children’s Trust 108 Sustrans 65
116 The Disabilities Trust 106 Tearfund 39
25 The Donkey Sanctuary 62 The Blue Cross 29
123 The Gurkha Welfare Trust 113 The Brooke Not in Online Index
56 The National Autistic Society 64 The Children's Society 23
8 The National Trust 71 The Children's Trust 39
106 The Outward Bound Trust 105 The Disabilities Trust -11
26 The Prince’s Trust 50 The Donkey Sanctuary 25
39 The Salvation Army 97 The Gurkha Welfare Trust -26
51 The Scout Association 122 The HALO Trust Not in Online Index
113 The Shaw Trust Ltd 121 The Leprosy Mission International Not in Online Index 42 The Stroke Association 77 The National Autistic Society 21
76 The Wildlife Trusts 29 The National Trust 21
65 The Zoological Society of London 100 The Outward Bound Trust -6
78 THT / Terrence Higgins Trust 39 The Prince's Trust 13
121 Turning Point 73 The Royal Marsden Cancer Charity Not in Online Index
13 UNICEF UK 24 The Salvation Army -15
103 United Response 60 The Scout Association 9
68 Victim Support 51 The Stroke Association 9
100 VSO / Voluntary Service Overseas 44 The Wildlife Trusts -32
11 WaterAid 99 The Zoological Society of London 34
109 WCRF UK / World Cancer Research Fund 75 THT / Terrence Higgins Trust -3
6 Wood Green Animal Shelters 120 Turning Point -1
23 Woodland Trust 31 UNICEF UK 18
70 World Vision UK 61 Victim Support -7
105 WRVS 88 VSO / Voluntary Service Overseas -12
47 WSPA / World Society for the Protection of Animals 37 WaterAid 26
37 WWF UK 67 WCRF UK / World Cancer Research Fund -42
99 WWT / Wildfowl & Wetlands Trust 96 Wood Green Animal Shelters 90 95 YHA (England and Wales) / Youth Hostels Association
43
Woodland Trust
20
102 YMCA England 84 World Vision UK 14
47 WSPA / World Society for the Protection of Animals 0
90 -5
PAW Score List | www.christophercox.co.uk
Brand Index rankName PAW score
107 ABF / The Soldiers Charity Not in Online Index
111 Action on Hearing Loss Not in Online Index
109 Autism Initiatives UK Not in Online Index
101 Blind Veterans UK Not in Online Index
103 Combat Stress Not in Online Index
129 CSV Not in Online Index
98 Epilepsy Society Not in Online Index
124 Islamic Relief Worldwide Not in Online Index
112 Kids Company Not in Online Index
126 Lifeline Project Not in Online Index
128 Merlin / Medical Emergency Relief International Not in Online Index
58 Movember Not in Online Index
127 Muslim Aid Not in Online Index
116 National Childrens Bureau Not in Online Index
113 The Brooke Not in Online Index
122 The HALO Trust Not in Online Index
121 The Leprosy Mission International Not in Online Index
73 The Royal Marsden Cancer Charity Not in Online Index
96 Wood Green Animal Shelters 90
86 Eden Project / Eden Trust 74
108 Sustrans 65
80 RAFBF / The Royal Air Force Benevolent Fund 59
115 Rethink Mental Illness / National Schizophrenia Fellowship 55
59 MSF UK / Medecins sans Frontieres 41
102 ActionAid 40
106 Tearfund 39
71 The Children's Trust 39
74 Girlguiding 38
91 Redwings Horse Sanctuary 38
118 International Rescue Committee 37
85 CF / Cystic Fibrosis Trust 36
114 Plan International UK 35
99 The Zoological Society of London 34
40 Cats Protection 30
54 Friends of the Earth 30
46 Mencap 30
79 Parkinson's UK 29
62 The Blue Cross 29
119 CARE / Care International UK 27
37 WaterAid 26
50 The Donkey Sanctuary 25
72 Action for Children 24
70 Leukaemia & Lymphoma Research 24
64 The Children's Society 23
77 The National Autistic Society 21
29 The National Trust 21
43 Woodland Trust 20
20 Battersea Dogs & Cats Home 19
33 Dogs Trust 19
23 St John Ambulance 19
31 UNICEF UK 18
32 Mind 15
84 World Vision UK 14
125 Groundwork 13
130 Nacro 13
39 The Prince's Trust 13
110 International HIV/AIDS Alliance 12
94 NDCS / National Deaf Children's Society 11
25 Age UK 10
117 Papworth Trust 10
12 RSPCA 10
16 Oxfam 9
38 Shelter 9
60 The Scout Association 9
51 The Stroke Association 9
95 Sightsavers / The Royal Commonwealth Society for the Blind 8
63 Sue Ryder 8
35 Diabetes UK 5
123 MHA / Methodist Homes for the Aged 4
93 Action for Blind People 3
8 NSPCC 3
6 RNLI / Royal National Lifeboat Institution 3
52 MS Society / Multiple Sclerosis Society 0
47 WSPA / World Society for the Protection of Animals 0
120 Turning Point -1
55 Anthony Nolan Trust -3
17 Breast Cancer Care -3
75 THT / Terrence Higgins Trust -3
27 PDSA / People's Dispensary for Sick Animals -4
83 HelpAge International -5
90 YHA (England and Wales) / Youth Hostels Association -5
3 Cancer Research UK -6
104 Marie Stopes International -6
100 The Outward Bound Trust -6
89 Crisis UK -7
87 MNDA / Motor Neurone Disease Association -7
61 Victim Support -7
18 Save the Children -9
81 Leonard Cheshire Disability -10
34 Alzheimer's Society -11
78 CLIC Sargent -11
105 The Disabilities Trust -11
45 Scope -12
88 VSO / Voluntary Service Overseas -12
24 The Salvation Army -15
19 Barnardo's -16 92 Sense -16 21 WWF UK -16 76 Centrepoint -17 57 Kidney Research UK -17 48 Asthma UK -18
1 Macmillan Cancer Support -18
15 British Red Cross -19
PAW Score List | www.christophercox.co.uk
49 SSAFA Forces Help -20
82 YMCA England -20
36 Prostate Cancer UK -23
4 Help for Heroes -24
56 Children with Cancer UK / Children with Leukaemia -26
97 The Gurkha Welfare Trust -26
13 Marie Curie Cancer Care -27
26 RNIB / Royal National Institute of Blind People -28
42 Amnesty International UK -30
44 The Wildlife Trusts -32
28 RSPB / Royal Society for the Protection of Birds -33
66 WWT / Wildfowl & Wetlands Trust -33
68 Disasters Emergency Committee -36
7 British Heart Foundation -37
41 Arthritis Research UK -39
67 WCRF UK / World Cancer Research Fund -42
30 Breakthrough Breast Cancer -43
69 Motability -46
22 Citizens Advice Bureaux -49
11 BBC Children in Need -53
10 Guide Dogs for the Blind Association -53
14 Samaritans -61
9 Comic Relief / Sport Relief / Red Nose Day -75
65 RVS / Royal Voluntary Service (formerly WRVS) -80