Challenges and Solutions
>>
SOLUTION 1 -- FORCE MARKETING overcame
the dealership’s challenges by implementing
a 3 month, fully integrated marketing
campaign with direct mail and email to span
the entire quarter and reach a variation of
customers within the target audience
>>
SOLUTION 2 -- BY INCORPORATING Black
Book values, we were able to customize
“purchase for” prices and monthly payments
based on current trade for every individual.
>>
SOLUTION 3 -- BY UTILIZING credit
information from a reliable vendor, we were
able to target customers that qualified for
financing based on their credit score range
and current Auto Loan APR rate they fell
into.
>>
SOLUTION 4 -- FEATURING personalized
URLs on the direct mail and email marketing
initiatives allowed for a trackable and
streamlined shopping to appointment
setting experience.
>>
CHALLENGE 1 -- ENGAGE potential
customers with a refreshing and trackable
integrated marketing initiative.
>>
CHALLENGE 2 -- INCREASE third quarter
sales to move strongly into fourth quarter
>>
CHALLENGE 3 -- CREATE a customer portal in
which interested consumers can view other
vehicle purchase options in the Toyota
line-up, find out their Black Book trade-in
value on any vehicle and set an appointment
to test drive.
678-208-0667 | ForceMarketing.com
©2014 Force Marketing. All Rights Reserved.
Campaign Details
Trade In Trade Up - July
DEALER LIST PRICE:AS LOW AS
$<DEALERPRICE>
2 LESS YOUR TRADE:UP TO$<110%CLEAN>
1 PURCHASE FOR:AS LOW AS$<SPLTV>
3 OR PAYMENTS FROM:$<PMT>
3PER MONTH
VARIABLE IMA
GE
NEW <NEW YEAR> <NEW MAKE> <NEW MODEL> <TRIM>
Stock Number: <Stock#>, MSRP $<MSRP>, <Transmission>
Dear <First Name>,
Your <Old Year, Old Make, Old Model> may never be worth more than it is during this event. We are looking to expand our pre-owned inventory by at least eight <Old Model>s in order to meet a growing demand for this vehicle. During this month only, we are willing to offer up to $<110%Clean>1 for your <Old Model>. This offer is based on the Black Book® trade-in value for your <Old Year> <Old Make> <Old Model> in clean condition with average mileage.1
Plus with current incentives, you may be able to upgrade to a new Toyota with lower monthly payments and little to no money out of pocket.3
See below for an estimate on upgrading to a New <New Year> <New Make> <New Model>. If you are interested in seeing an estimate for different Toyota models in our inventory, visit your personal website:
<FirstnameLastname.ExpresswayTradeUp.com>
You will also be able to set a convenient appointment and get additional incentives on this website.Call 866-891-3049 or visit your personalized website today to take advantage of this great offer! This offer will expire on July 31, 2014.
Tom Pasquarella
General Manager Expressway Toyota
1All prices are based on Black Book clean trade-in values, less 40 cents per mile and reconditioning. Trade-in value is based on 12k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value based on higher trim level. Not an offer to purchase. This is an estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book® is a registered trademark of Hearst Business Media Corp. All rights reserved.
2Sale price includes dealer discounts. 3Purchase price shown above is derived from dealer list price less Black Book® trade-in value for recipient’s vehicle and is subject to change based on trade amount. Payment amount shown above is based on purchase price financed at 0.0% APR for a term of 60 months with $0 down and is subject to change with approved credit. Includes dealer fee. For all vehicles except 2014 Toyota Corolla LE, $16.67 per $1,000 financed. 2014 Toyota Corolla LE $17.48 per $1,000 financed. Amount owed on trade-in will be added to finance amount for new vehicle at time of sale. All offers expire on 7/31/14.
EXAMPLE PREPARED FOR:
<FIRST NAME, LAST NAME>
VISIT YOUR PERSONAL WEBSITE FOR ESTIMATES ON UPGRADING TO DIFFERENT MODELS!
EXPRESSWAY TOYOTA
700 WILLIAM T MORRISSEY BLVD. | BOSTON, MA 02122
866-891-3049
www.ExpresswayToyota.com
2014
WE WANT YOUR
<Old Year> <Old Make>
<Old Model>!
700 WILLIAM T MORRISSEY BLVD. | BOSTON, MA 02122
866-891-3049
www.ExpresswayToyota.com
EXPRESSWAY TOYOTA
OWNER ...<First Name, Last Name>
YEAR ...<Old Year>
MAKE ... <Old Make>
MODEL ... <Old Model>
VARIABLE IMA
GE
<FirstnameLastname.ExpresswayTradeUp.com>
<First Name, Last Name> <Street> <City, State Zip>
Expressway Toyota
PO Box 11869 Atlanta, GA 30355
VISIT YOUR PERSONAL
WEBSITE LISTED BELOW FOR:
• Personalized estimates on upgrading
to different Toyota models
• Convenient appointment setting
<First name>, make sure to visit your personal website!
2014
+
Total Leads
80
SALES LEADS
>> PHONE CALLS -- 68
>> WEB LEADS -- 12
Email Marketing
& Matching POP
GOING ON NOW AT
EXPRESSWAY TOYOTA
2014
GOING ON NOW ATEXPRESSWAY TOYOTA
2014
WE WANT YOUR<Old Year> <Old Make> <Old Model>!
700 WILLIAM T MORRISSEY BLVD. | BOSTON, MA 02122
866-891-3049
www.ExpresswayToyota.com
EXPRESSWAY TOYOTA
OWNER ...<First Name, Last Name>
YEAR ...<Old Year>
MAKE ... <Old Make>
MODEL ... <Old Model>
VARIABLE IMA GE
<FirstnameLastname.ExpresswayTradeUp.com> <First Name, Last Name>
<Street> <City, State Zip>
Expressway Toyota
PO Box 11869 Atlanta, GA 30355
VISIT YOUR PERSONAL WEBSITE LISTED BELOW FOR:
• Personalized estimates on upgrading to different Toyota models • Convenient appointment setting
<First name>, make sure to visit your personal website! 2014
Sales Results, Trade in Trade Up
13.90%
86.10%
1
07/21/2014 07/27/2014
10
$25,864.68
$258,646.76
2
07/28/2014 08/03/2014
13
$25,054.38
$325,706.96
3
08/04/2014 08/10/2014
8
$24,126.25
$193,010.00
Week
From
To
Vehicles Sold Avg Sale Amt Total Sales Amt
Weekly Performance
Dealer Summary
Campaign Summary
Results
+
UNITS SOLD
31
>> CAMPAIGN DATES -- 7/21 - 8/5/14
>> CONSUMERS REACHED -- 7,978
>> BUDGET -- $7,500
>>
TOTAL SALES -- $777,363.72
>>
COST PER UNIT -- $242
678-208-0667 | ForceMarketing.com
©2014 Force Marketing. All Rights Reserved.
Challenges and Solutions
>>
PHONE CALLS -- 00
>>
WEB LEADS -- 000
PLATINUM REWARDS
FOR IDENTIFICATION PURPOSES ONLY
Customer No. Call Toll-Free
Seq. No.
PLATINUM REWARDS
<FIRST NAME> <LAST NAME>:
POSSIBLY REDUCE YOUR INTEREST RATE TODAY!
<<FIRST>> <<LAST>>
<<ADDRESS>>
<<CITY>>, <<STATE>> <<ZIP>>
Issued to:
<first name, last name>
Customer Number:
<pincode>
Pre-qualified Amount:
$5,500-$39,000
1More details:
866-902-7125
<SEQ>
<PINCODE>
866-902-7125
<FIRST> <LAST>
ESTIMATED
CURRENT RATE:
<APR%>% APR
866-902-7125
PLEASE CALL AND ASK
FOR TOM PASQUARELLA
DEALER OFFERS EXPIRE
SEPTEMBER 30, 2014
ACT FAST!
YOU HAVE BEEN PRE-QUALIFIED FOR AN AUTO LOAN
FROM
$
5,500.00 UP TO
$
39,000.00
1
1
See reverse side for terms and conditions of offer.
You can choose to stop receiving “prescreened” offers of credit from this and other companies by calling toll-free
1-888-567-8688. See PRESCREEN & OPT-OUT NOTICE on other side for more information about prescreened offers.
Any and all additional assistance/offers are not affiliated with GBA or its pre-qualified offer. All dealer offers expire 9/30/14.
EXPRESSWAY TOYOTA
700 William T Morrissey Blvd.
Boston, MA 02122
866-902-7125
ExpresswayToyota.com
EXPRESSWAY TOYOTA
700 William T Morrissey Blvd.
Boston, MA 02122
866-902-7125
EXPRESSWAYPLATINUM.COM
PLEASE CALL AND ASK FOR TOM PASQUARELLA
PERSONAL ACCESS CODE: <PINCODE>
Dear <First Name><Last Name>,
IT’S TIME TO POSSIBLY REDUCE YOUR AUTO LOAN INTEREST RATE!
In reviewing our records, it has come to our attention that you have worked hard
the last few years to get and keep your credit in good standing. With our Platinum
Rewards Program, we would like to reward you for your efforts.
Our credit records indicate that your current auto loan interest rate may be
<APR%>% APR or higher. Right now we can reduce your current auto loan
payment to as low as 3.99% APR financing or even lower once we consult with
you at our dealership partner, Expressway Toyota.
2There are many benefits to refinancing your auto loan at Expressway Toyota,
like taking your estimated current monthly payment of $<PMT> per month and
reducing it by up to $150 per month when you reduce your auto loan percentage
to 3.99%.
2We have provided you with very easy options to reduce your interest rate and
payment below:
OPTION 1:
If you would like to upgrade your current vehicle, Platinum Rewards
Programthrough Expressway Toyota has pre-qualified you from $5,500 -
$39,000
1to purchase a new or pre-owned vehicle. Plus, Interest rates are at an
all-time low with as low as 0% APR financing on select models.
4OPTION 2:
You may be wondering how this is possible. It’s simple, if you love the car you are
driving, keep it. With interest rates at an all time low, there may be a possibility to
refinance your current vehicle! In addition, Expressway Toyota
2wants to give you
an additional $2,000 down payment assistance voucher
3towards the purchase
of a new vehicle. So if you are ready for a change, you may be able to save
money by trading in your current vehicle and getting a new or certified pre-owned
one from Expressway Toyota.
Call 866-902-7125 and ask for Tom Pasquarella to get started today!
SCAN HERE NOW
to view our inventory! Use any free QR code scanner smartphone app to scan
EXPRESSWAY TOYOTA’S REFINANCE DIVISION
Credit Letter - July & Sept
+
Total Leads
176
SALES LEADS
>> PHONE CALLS -- 155
>> WEB LEADS -- 21
Week
From
To
Vehicles Sold Avg Sale Amt Total Sales Amt
Sales Results, Credit Letter
3.6%
96.4%
2
07/23/2014 07/29/2014
7
$20,663.86
$144,647.03
3
07/30/2014 08/05/2014
5
$24,805.17
$124,025.84
1
09/08/2014 09/14/2014
1
$17,588.00
$17,588.00
2
09/15/2014 09/21/2014
3
$17,746.27
$53,238.82
3
09/22/2014 09/28/2014
2
$23,905.92
$47,811.84
4
09/29/2014 10/05/2014
2
$26,323.50
$52,647.00
Week
From
To
Vehicles Sold Avg Sale Amt Total Sales Amt
July Weekly Performance
September Weekly Performance
Dealer Summary
Campaign Summary
Results
+
UNITS SOLD
20
>> CAMPAIGN DATES -- 7/16 - 8/5/14,
9/8 -10/2
>> CONSUMERS REACHED -- 17,352
>> BUDGET -- $17,300
>>
TOTAL SALES -- $439,958.53
>>
COST PER UNIT -- $865
678-208-0667 | ForceMarketing.com
©2014 Force Marketing. All Rights Reserved.
Challenges and Solutions
Annual Clearance Event - Aug
Email Marketing
& Matching POP
8.5x14 Letter
Pro gra m O ffic e69 | A x 118 . Bo P.O tla nta , GA 3 03 55 | 8 66 -8 89 -01 87 <First Name, Last Name> <Address> <City>, <State> <Zip>LIMITED TIME ONLY SERVICE SPECIALS!
<FIRST NAME>, GET UP TO $<100%AVG>
1
FOR YOUR... <OLD YEAR, OLD MAKE, OLD MODEL>!
ALL 2014 MODEL TOYOTAS MUST GO TO MAKE ROOM FOR OUR 2015
S!
$
19
.95
Up to 5qts of oil. Synthetics and diesels extra. Must be presented at time of write up. Not valid with any other offers or in-store specials. Does not include sales tax, hazardous waste fees, and shop supplies. See Service Advisor for details. Expire 8/30/14.
OIL & FILTER CHANGE
Coupon not valid with any other offer. Must present coupon at time of arrival.Limit one coupon per person. Coupon does not apply to prior purchases. Other restrictions may apply, see service advisor for details. Offer expires 08/30/14.
IF YOUR BILL IS:
$101 - $200.99 ...
SAVE $15 $201 - $300.99 ...
SAVE $20 $301 - $400.99 ...
SAVE $30 New 2014.5 Toyota Camry
New 2014 Toyota Rav4 New 2014 Toyota Sienna New 2014 Toyota Corolla
VARIABLE IMAGE
For
ce M
arketing
SCHEDULE A SERVICE APPOINTMENT NOW! CALL 866-889-0187 AND MENTION THIS LETTER.
SERVICE REPAIR SPECIAL
INCLUDES A COMPLIMENT ARY CAR W
ASH Y CAR WASH INCLUDES A COMPLIMENTAR
EXPRESSWAY TOYOTA’S
Attention <First Name>,
During the month of August, we are looking to clear out all of our 2014 Toyota inventory to make room for our incoming 2015 models. This is one of the best times to buy all year based on the large discounts and incentives we can pass through to you on any Toyota model in-stock.
We are also looking to build up our quality pre-owned inventory and our records indicate you own a <Old year> <Old Make> <Old Model>, which is one of the vehicles we have a demand for right now. Due to this demand I would like to present you with this exceptional offer for your vehicle, whether you decide to buy a new car or not.
During this event, you can get up to $<100%AVG>1 for your <Old Year> <Old Make> <Old Model>. In some cases, depending on the vehicle condition, we will pay more! I had my Sales Manager put together a custom upgrade quote for the vehicle that would be the best upgrade for you based on your trade-in. Due to the limited time incentives and factory discounts available, this quote is only good through the end of August.
Hurry! Call 866-889-0187 now or bring this letter to the dealership and take advantage of these LIMITED TIME INCENTIVES NOW! In addition, visit your
personal website below to schedule an appointment or to receive your custom upgrade quote on our 2014 lineup!
I look forward forward to seeing you soon. All offers end on August 30st, 2014! Sincerely,
Tom Pasquarella
General Manager Expressway Toyota
1All prices are based on Black Book® average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 12k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Not an offer to purchase. Value based on highest trim level. An estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book® values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book® is a registered trademark of Hearst Business Media Corp. All rights reserved. Not valid in conjunction with any other offer. 2Purchase price and monthly payments derived from MSRP less Black Book® trade-in value for recipient’s vehicles. Purchase price and payment amount shown above are variable based on recipient’s trade amount and are subject to change. Any negative equity owed on trade-in vehicle will be added to sale price of new vehicle. Payment amount based on term of 60 months at 0% APR financing with $0 down. Excludes dealer fee. Offer on approved credit. Dealer not responsible for typographical errors. All images are for illustration purposes only. All offers expire 08/30/14.
Non-negotiable, non-transferable. Not a check. One voucher per purchaser per household. Valid only before 08/30/14. No cash value.
STOCK #: <STOCK>. MSRP PRICE: $<MSRP>
<FIRST NAME>, UPGRADING TO A
<NEW YEAR, MAKE, MODEL>
IS MORE REASONABLE THAN EVER...
EXPRESSWAY TOYOTA
700 WILLIAM T MORRISSEY BLVD. • BOSTON, MA 02122 • 866-889-0187
EXPIRES: 08/30/14
866-889-0187
CALLOR
<FirstnameLastName.ExpresswayUpgrade.com>
VISIT YOUR PERSONAL WEBSITEUP TO
$<100%AVG>
1Tom Pasquarella
$100% AVERAGE BLACK BOOK VALUE
1<YEAR><MAKE><MODEL>
AUTHORIZED SIGNATURE SUM OF UP TO: VALID FOR:<NEW YEAR>
<MAKE, MODEL, TRIM>
MSRP
$<MSRP>
LESS YOUR TRADE UP TO
$<100%AVG>
1PURCHASE FOR AS LOW AS
$<SPLTV>
2OR PAYMENTS FROM
$<PMT>
2PER MONTHVARIABLE IMAGE
700 William T Morrissey Blvd. • Boston, MA 02122
EXPRESSWAY TOYOTA’S
Attention <First Name>,
During the month of August, we are looking to clear out all of our 2014 Toyota inventory to make room for our incoming 2015 models. This is one of the best times to buy all year based on the large discounts and incentives we can pass through to you on any Toyota model in-stock.
We are also looking to build up our quality pre-owned inventory and our records indicate you own a <Old year> <Old Make> <Old Model>, which is one of the vehicles we have a demand for right now. Due to this demand I would like to present you with this exceptional offer for your vehicle, whether you decide to buy a new car or not.
During this event, you can get up to $<100%AVG>1 for your <Old Year> <Old Make> <Old Model>. In some cases, depending on the vehicle condition, we will pay more!
I had my Sales Manager put together a custom upgrade quote for the vehicle that would be the best upgrade for you based on your trade-in. Due to the limited time incentives and factory discounts available, this quote is only good through the end of August.
Hurry! Call 866-889-0187 now or bring this letter to the dealership and take advantage of these LIMITED TIME INCENTIVES NOW! In addition, visit your
personal website below to schedule an appointment or to receive your custom upgrade quote on our 2014 lineup!
I look forward forward to seeing you soon. All offers end on August 30st, 2014! Sincerely,
Tom Pasquarella
General Manager Expressway Toyota1All prices are based on Black Book® average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 12k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Not an offer to purchase. Value based on highest trim level. An estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book® values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book® is a registered trademark of Hearst Business Media Corp. All rights reserved. Not valid in conjunction with any other offer. 2Purchase price and monthly payments derived from MSRP less Black Book® trade-in value for recipient’s vehicles. Purchase price and payment amount shown above are variable based on recipient’s trade amount and are subject to change. Any negative equity owed on trade-in vehicle will be added to sale price of new vehicle. Payment amount based on term of 60 months at 0% APR financing with $0 down. Excludes dealer fee. Offer on approved credit. Dealer not responsible for typographical errors. All images are for illustration purposes only. All offers expire 08/30/14.
Non-negotiable, non-transferable. Not a check. One voucher per purchaser per household. Valid only before 08/30/14. No cash value.
STOCK #: <STOCK>. MSRP PRICE: $<MSRP>
<FIRST NAME>, UPGRADING TO A
<NEW YEAR, MAKE, MODEL>
IS MORE REASONABLE THAN EVER...
EXPRESSWAY TOYOTA
700 WILLIAM T MORRISSEY BLVD. • BOSTON, MA 02122 • 866-889-0187
EXPIRES: 08/30/14
866-889-0187
OR
<FirstnameLastName.ExpresswayUpgrade.com>
CALL
VISIT YOUR PERSONAL WEBSITE
UP TO
$<100%AVG>
1Tom Pasquarella
$100% AVERAGE BLACK BOOK VALUE
1<YEAR><MAKE><MODEL>
AUTHORIZED SIGNATURE SUM OF UP TO: VALID FOR:<NEW YEAR>
<MAKE, MODEL, TRIM>
MSRP
$<MSRP>
LESS YOUR TRADE UP TO
$<100%AVG>
1PURCHASE FOR AS LOW AS
$<SPLTV>
2OR PAYMENTS FROM
$<PMT>
2PER MONTHVARIABLE IMAGE
700 William T Morrissey Blvd. • Boston, MA 02122
EXPRESSWAY TOYOTA’S
GOING ON NOW AT EXPRESSWAY TOYOTA-BOSTON!
+
Total Leads
332
SALES LEADS
>> PHONE CALLS -- 222
>> WEB LEADS -- 110
11x17 Mailer
SCRA
TCH OFF ALL 3 TICKETS BELOW. IF ONE
OF THE TICKETS MA
TCHES THIS CODE
, COME INT O EXPRESSWA Y T O Y O TA FOR A CHANCE TO PLA Y STRIKE IT RICH! 1
4
5
3
4
1
CONTEST SPONSOR : EXPRESSWA
Y T
O
YO
TA
GOING ON NOW AT EXPRESSWAY TOYOTA!
BRAND NEW
2014 VEHICLES
Match the Code Above to Win!
SCRA
TCH OFF HERE
98021
TIME DA
TED MA
TERIALS
PLEASE DELIVER IMMEDIA
TEL
Y
2014.5 Toyota Camry LE. STK# 9135. Based on MSRP of $24,005. Due at signing $2,999. 2014 Toyota Rav4 LE 4x4, STK# 9097, 24 payments of $99 per month. Based on MSRP of $26,275. 2014 Toyota Corolla LE. STK# 9092. Based on MSRP of $19,335. $2,999 due at signing. 24 payments of $99 per month. Price excludes security deposit, dealer fees, tax, tag, title and doc. fees. With approved credit. Offer expires 8/30/14.
Match the Code Above to Win! Match the Code Above to Win!
SCRA TCH OFF HERE SCRA TCH OFF HERE
40822
54341
If You Have a Winning Tick
et CALL IMMEDIA TEL Y! Proceed to Expressway T oyota
866-264-3535
NO PURCHASE OR DONATION NECESSARY TO ENTER OR WIN. PURCHASE OR DONATION DOES NOT INCREASE CHANCES OF WINNING. Void where prohibited. Matching your number at the dealership qualifies you to play the $25,000 Instant Gold Scratch Off Ticket contest. $25,000 Instant Gold Scratch Off Ticket requires removing six (6) of thirty (30) scratch-off surfaces to reveal winning symbols to claim cash prize. If you reveal the six (6) matching “pot of gold”
symbols, you are
an instant prize winner, subject to verification. The number of stars in the “special play”
box determines the prize level
for which you are eligible. SCRATCH CARD IS VOID AND WILL NOT BE ELIGIBLE FOR PRIZE REDEMPTION IF MORE THAN SIX (6) SQUARES AND “SPECIAL PLAY”
BOX ARE REVEALED IN WHOLE OR PART OR THERE ARE ANY MARKS OR SCRATCHES ON
THE CARD OTHER THAN THE SIX (6) REVEALED SQUARES AND “SPECIAL PLAY”
BOX. Any scratch card that is mutilated,
altered, copied, hand printed, forged, water damaged, manipulated or tampered with in any way, or that contains any computer programming, printing, mechanical or typographical errors will be considered void and will not be eligible for prize redemption. Odds of winning 1:593,775. See rules on card for additional details. Contest Sponsor : Expressway T
oyota.
NEW 2014.5 TOYOTA CAMRY LE
as low as$
99
/MONEW 2014 TOYOTA RAV4 LE 4X4
as low as$
99
/MONEW 2014 TOYOTA COROLLA LE
as low as$
99
/MOSTRIKE IT RICH!
$25
,
000 CASH GAME
1
Program OfficePO Box 11869 Atlanta, GA 30355TIME DA
TED MA
TERIALS,
PLEASE DELIVER IMMEDIA
TEL Y! $25,000 CASH GAME 1 $25,000 CASH GAME 1 $25,000 CASH GAME 1
HELP EXPRESSWAY TOYOTA
CLEAR OUT ALL THE 2014 MODELS!
SHOP OVER
500
New 2014 Toyotas!
YOU COULD BE THE WINNER OF ONE OF THESE:
A
2014.5 TOYOT
A CAMRY LE
1 OR $25,000 CASH
1866-264-3535
700 William T Morrissey Blvd. • Boston, MA 02122
For
ce M
arketing
AS LOW AS
$
99
/MONTH
HUNDREDS
OF VEHICLES
IN-STOCK for this event!
2014.5 Toyota Camry LE. STK# 9135. Based on MSRP of $24,005. Due at signing $2,999. 2014 Toyota Rav4 LE 4x4, STK# 9097, 24 payments of $99 per month. Based on MSRP of $26,275. 2014 Toyota Corolla LE. STK# 9092. Based on MSRP of $19,335. $2,999 due at signing. 24 payments of $99 per month. Price excludes security deposit, dealer fees, tax, tag, title and doc. fees. With approved credit. Offer
expires 8/30/14.
BRAND NEW
2014 MODELS
MATCH THE CODE ON THE FRONT OF THIS MAILER, AND YOU COULD HAVE
THE CHANCE TO PLAY STRIKE IT RICH FOR ONE OF THESE PRIZES!1
A
2014.5 TOYOTA CAMRY SE
1,
OR$25,000 CASH
1OUR GOAL IS
100
%
Credit Approval!AS LOW AS
0
%
APR Financing!On select models, with approved credit.
EXPRESSWAY TOYOTA NEEDS TO MAKE ROOM FOR THE 2015 MODELS,
SO WE ARE DISCOUNTING ALL 2014 VEHICLES!
NEW 2014 TOYOTA RAV-4 LE 4X4
STK#9097 2014 Toyota Rav4 LE 4x4, STK# 9097, 24 payments of $99 per month. Based on MSRP of $26,275. $2,999 due at signing. Prices exclude dealer fees, tax, tag, title and doc. fee. With approved credit. Offer expires 8/30/14. $
99
/MONTH
NEW 2014 TOYOTA COROLLA LE
STK#9092 2014 Toyota Corolla LE, STK# 9092, 24 payments of $99 per month. Based on MSRP of $19,335. $2,999 due at signing. Prices exclude dealer fees, tax, tag, title and doc. fee. With approved credit. Offer expires 8/30/14.
$
99
/MONTH
NEW 2014.5 TOYOTA CAMRY LE
Stk# 8114 2014.5 Toyota Camry LE. STK# 9135. Based on MSRP of $24,005. Due at signing $2,999. $650 Acquisition, $350 dealer documentation, $125 registration due at signing. Sales tax additional. First payment also due at
signing. Offer expires 8/30/14. $
99
/MONTH
NEW 2014 TOYOTA PRIUS TWO HYBRID
Stk# 8114 2014 Toyota Prius 2, STK# 8114, 24 payments of $99 per month. Based on MSRP of $25,235. $3,999 due at signing. Prices exclude dealer fees, tax, tag, title and doc. fee. With approved credit. Offer expires 8/30/14. $
99
/MONTH
866-264-3535
700 William T Morrissey Blvd. • Boston, MA 02122
AS LOW AS
$
0 DOWN
Results
Total Repair Orders
+
55
UNITS SOLD
>> CAMPAIGN DATES -- 8/13 - 9/5
>> CONSUMERS REACHED -- 30,200
>> BUDGET -- $19,995
>> REPAIR ORDERS -- 589
>> TOTAL -- $124,542.97
>>
TOTAL SALES -- $1,352,511.93
>>
COST PER UNIT -- $364
Sales Results, Annual Clearance Event
18.3%
81.7%
1
08/13/2014 08/19/2014
9
$45,840.64
$322,980.76
2
08/20/2014 08/26/2014
11
$42,752.78
$327,392.86
3
08/27/2014 09/02/2014
18
$81,334.55
$551,737.79
4
09/03/2014 09/09/2014
7
$21,485.79
$150,400.52
Week
From
To
Vehicles Sold Avg Sale Amt Total Sales Amt
Weekly Performance
Dealer Summary
Campaign Summary
Dear <First Name>,
With auction prices at an all time high, your <Old Yr> <Old Make> <Old Model> has never
been worth more. During this event, we are willing to offer up to $<average>1 for your trade.
Plus, during the September Vehicle Exchange Event, you can upgrade to a new vehicle with possibly
a lower monthly payment and with no money out of pocket.3
See below for an estimate to upgrade to a new <New Yr> <New Make> <New Model>
<Trim>.This is based on your trade having average mileage and average condition.1
Please call 866-794-7398, or visit your personal website immediately to view quotes on other
Toyota vehicles in stock and to schedule an appointment.
Tom Pasquarella
General Manager Expressway Toyota
Visit your personal website listed below to:
• Get personalized estimates on new Toyota models• Get updates on your Black Book® Value
• Set a convenient appointment
1
All prices are based on Black Book® average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 12k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Value based on highest trim level. Not an offer to purchase. This is an estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book® values. In the event of a misprinted trade offer, your local participating dealer will be able to give you the correct value. Black Book® is a registered trademark of Hearst Business Media Corp. All rights reserved. 2Sale price includes all manufacturer rebates, incentives, and dealer discounts. Not all buyers will qualify. 3Net purchase price is derived from sale price less trade-in value for recipient’s vehicle and is subject to change based on trade appraisal. Payment amount shown above is based on net purchase price financed at 0% APR for a term of 60 months with $0 down and is subject to change. For all vehicles except 2014 Toyota Corolla LE, $16.67 per $1,000 financed. 2014 Toyota Corolla LE $17.48 per $1,000 financed. Net purchase price and monthly payment amount include all manufacturer rebates, incentives, and dealer discounts. Excludes tax, title, dealer fees, and any negative equity on trade-in vehicle. Amount owed on trade-in will be added to finance amount for new vehicle at time of sale. All finance terms and rates subject to credit approval. Not all buyers will qualify. All offers expire 9/30/14.
New <New Year> <New Make>
<New Model><Trim>
VARIABLE IMAGE
<FirstNameLastName.ExpresswayExchange.com>
SALE PRICE: AS LOW AS $<SALEPRICE>2
LESS YOUR TRADE: UP TO$<AVERAGE>1
PURCHASE FOR: AS LOW AS$<SPLTV>3
OR PAYMENTS: FROM$<PMT>3PER MONTH STOCK #: <STK#>
Prepared For:
<First Name, Last Name>
YOUR UPGRADE ESTIMATE
EXPRESSWAY TOYOTA’S
700 William T Morrissey Blvd • Boston, MA 02122
866-794-7398
BATTERY TEST
Coupon not valid with any other offer. Must present coupon at time of arrival. Limit one coupon per person. Coupon does not apply to prior purchases. Other restrictions may apply, see service advisor for details. Offer expires 09/30/14.
SERVICE COUPONS
<FirstNameLastName.ExpresswayExchange.com>
<First Name, Last Name><Street Address> <City, ST> <ZIP>
Program Office
PO Box 11869 • Atlanta, GA 30355
VARIABLE IMAGE
Visit your personal website listed below to:
• Get personalized estimates on new Toyota models• Get updates on your Black Book® Value
• Set a convenient appointment
Coupon not valid with any other offer. Must present coupon at time of arrival. Limit one coupon per person. Coupon does not apply to prior purchases. Other restrictions may apply, see service advisor for details. Offer expires 09/30/14.
LUBE, OIL & FILTER
Coupon not valid with any other offer. Must present coupon at time of arrival. Limit one coupon per person. Coupon does not apply to prior purchases. Other restrictions may apply, see service advisor for details.
Offer expires 09/30/14.
ALIGNMENT SPECIAL
New 2014 Toyota Corolla LE
New 2014 Toyota Camry LE
New 2014 Toyota RAV4 LE
<First Name>,
Your <Old Year><Old Make><Old Model> is worth up to
$
<Average>
1during the September Vehicle Exchange Event!
$
99
/MO
LEASE FOR AS LOW AS
Stock #9092. Lease for 24 months with 12k miles per year allowance. $2,999 due at signing includes $650 Acquisition fee, $350 Dealer Documentation fee, $125 Registration fee and first months payment. Price excludes tax, tag, and title. No security deposit required. With approved credit.
$
99
/MO
LEASE FOR AS LOW AS
Stock #9135.. Lease for 24 months with 12k miles per year allowance. $2,999 due at signing includes $650 Acquisition fee, $350 Dealer Documentation fee, $125 Registration fee and first months payment. Price excludes tax, tag, and title. No security deposit required. With approved credit.
$
99
/MO
LEASE FOR AS LOW AS
Stock #9097. Lease for 24 months with 12k miles per year allowance. $2,999 due at signing includes $650 Acquisition fee, $350 Dealer Documentation fee, $125 Registration fee and first months payment. Price excludes tax, tag, and title. No security deposit required. With approved credit.
4x4
$
69
.98
FREE
10
%
OFF
700 William T Morrissey Blvd • Boston, MA 02122
866-794-7398
EXPRESSWAY TOYOTA’S
