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Direction des Technologies de l’Information

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Content Strategy – Vision, Approach & Roadmap

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Overview

In May 2009, Albistur Consulting was engaged to provide services to assist in the creation of a high level

Content Vision and Roadmap across the Council of Europe.

For further information contact:

Eva Sodomova

eva.sodomova@coe.int

Activities:

Vision Formulation – shaping a draft ideal content environment in the Council of Europe and an

approach for realisation.

Project Identification – describing of each project required to realise the vision, including goal, scope,

duration, effort, impact, dependencies, priorities and costs.

Sequence Planning – defining of the sequence of projects, including milestone, functionality and end

user roadmap sequences.

Risks Identification – identifying the project and programmatic risks, risk impacts and risk likelihoods.

Mobilisation Document Authoring – preparing a End User Mobilisation Document.

Key Internal Stakeholders Review – ensuring that all elements are reviewed and agreed by key

internal stakeholders to ensure buy-in.

Deliverables:

Approach & Roadmap

Project Schedule & Detailed Descriptions

Risk Log

Draft Vision (with the approach with roadmap)

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Currently the Council of Europe has unnecessarily high costs …

Inefficient information

processes

Inefficient information

processes

No coordinated strategy

No coordinated strategy

Lack of understanding

Lack of understanding

Impacts

… for research, creation and publication of information, as well as maintaining the underlying technology.

Furthermore there is no coordinated strategy or common understanding of how to address these inefficiencies.

2nd Largest Public Folder system in Europe,

and largest size per user; even Microsoft says this is crazy!

Inability to find documents as and when required: for example, taking 4 hours to find a single work description on the network Manual processes across the organisation

recreated into automated processes, for example the difficulty in using the ‘leave’ process

Ongoing growth of approximately 80% a year of information in locations that are not easily searchable: for example, Public Folders. Information that the Council has is becoming inaccessible; for example, we are now unable to access some of Winston Churchill’s speeches! Information is regularly removed from searchable

locations and copied to a perishable medium; for example, closure of SharePoint sites means CDs are created, then stored in an unknown location.

When pages and documents are removed from the internet site, no-one knows what happens to that information

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Over the past few years staff have consistently raised a range of issues …

… covering organisational, access, collaboration and functional requirements, which directly

impact efficiency and costs. These example requirements have been identified by the Cap Gemini

survey, the Information Services Report and the Records Management Project.

Improved search and retrieval of information

Easy to use and integrated collaboration tools

Real time digital access to documents and

other information

Reduction of Information overload for end-users

Improved management of document versions

Real time response as answers required during

day

Improved control of electronic records

Improved management of referenced documents

Improved awareness of current information

services offered

Better understanding of best practices and

rules for working with information

Better quality and more trustworthy

information

Improved training on existing services

Organisational

Requirements

Organisational

Requirements

Functional

Requirements

Functional

Requirements

Access and

Collaboration

Requirements

Access and

Collaboration

Requirements

Inefficiency

Unnecessary costs

Poor processes

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A new vision for the Council of Europe …

… is an environment where information is easily accessible and available to all stakeholders, while

control, security, maintenance and archiving are non-intrusive background tasks.

Relevant and simple to

use tools

Relevant and simple to

use tools

The right information

available at the right time

The right information

available at the right time

Secured and preserved for

the future

Secured and preserved for

the future

Integrated control and

maintenance

Integrated control and

maintenance

…that provide the right capabilities for the task at hand

…with complexity hidden from the user with intuitive and easy to use interfaces

…which are actually used!

…by a system that allows documents to be seamlessly generated and stored

…with automatic unique identifiers for both published and unpublished information

…ensuring seamless security, control and access in a transparent manner

…though an easy to use search engine integrated across all repositories

…with integrated services that let users know when their information is available

…ensured by coordination tools that minimise redundant and outdated information

…by seamless integration of variety of information types and sources

…through the maintenance and security of the information patrimony

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The user experience will become more proactive and efficient …

I don’t know what information services are

available?!

Everything is in different places – why can’t I have a single place to look for stuff

like Google? I really don’t know how

to use these systems, I feel like I can only use

them in basic ways. I spend too much time looking for information because it’s always difficult

to find.

…where information is relevant, up to date and accessible, available through an easy to use

integrated information environment, and where there is a common understanding of information in

the organisation.

Content

Content

Strategy

Strategy

Saving and filing documents is so intuitive

– it really is no effort at all!

It’s so much easier to find stuff when everything is referenced and filed in a

standard way

Sharing work documents and collaborating on them with colleagues has never

been easier. I get notified instantly the moment any interesting information arrives!

Researching the archives and multi-media files is easy,

I can search them all from one place.

I never know which naming convention to use – there are so many and they don’t seem

regular.

I always seem to be checking sites to see

if anything as changed – why can’t

the systems tell me when something new

arrives?

It’s great there are so many useful information services to

help me with my job!

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The approach uses three strategic themes …

…which coordinate the projects and activities to achieve the vision.

Leading and

Motivating

Leading and

Motivating

Laying the

Foundations

Laying the

Foundations

Building the

Future

Building the

Future

Activities to ensure that the organisation at all levels

understands the rationale

A series of projects to ensure that metadata,

semantic model, taxonomy and other informational

policies are standardised and aligned

Governance

Senior Buy-In

Standardisation Projects

Competency Centre

Entity Specific Projects

Advanced Projects

Related Strategy Projects

Standardisation Initiative

Foundation Projects

Development of a robust and meaningful governance

framework to coordinate and control the strategy

Development of an internal competency centre to

provide practical support and ongoing maintenance

Development of coordinated operations plan for the

content strategy

A series of projects to implement core software

capabilities

Aligning existing, and seeding and launching new

projects within for specialised use in entities

A series of projects providing advanced capabilities,

such as social networking, Instant Messaging, etc

Entity Specific Projects

Advanced Projects

Migration Projects

Migration Projects

A series of projects to digitise or migrate content from

to new infrastructure

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The approach is sequenced to ensure that the strategic themes …

2010 2011 2012 2013 2014

2009

Leading & Motivating

Laying the Foundations

Building the Future

… deliver a scalable foundation for the future, and support and leverage entity specific projects.

Related Projects

Entity Specific Projects

Advanced Projects

Standardisation Initiative

Foundation Projects

Migration Projects

Governance

Competency Centre

Strategy Projects

Ongoing Governance

Competency Centre Daily Operation

Hand over of key deliverables to competency centre for maintenance

Ongoing Senior Buy-In Activities

Transition of governance and competencies projects to ongoing daily operation

Key dependencies from the foundation projects drive the migration and advanced projects

The majority of the foundation projects are already in progress (2009)

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Parliamentary Forms

Records Management

Alerts Generation

Cumulatively each project builds towards the vision …

2010 2011 2012 2013 2014 2009 Training Strategy Cost / Benefit Governance Competency Centre

Comms & Awareness Findability Strategy Terminology Standardisation Public Folder Migration Digital Archives Migration LMS Migration

SharePoint Migration & Integration Content Hub Federated Search Workflow Standardisation Printing Integration Metadata Model Semantic Model Content Map

Public Internet Update

Web Archiving

Multi-Media Archiving Thunderstone Replacement

Newsletters & Contacts Management WebCube Replacement

Templates & Forms Standardisation Physical Document Capture Convention Monitoring Taxonomy Doc ID Standardisation Policy Review

… with related projects providing additional change, and entity specific projects leveraging the key

foundational infrastructure.

rtion Com p le te Browser Standardisation

Windows 7 / Office 12 Upgrade

MetaLibrary / Single Sign On

Knowledge Management SCRIB Upgrade SharePoint Workflows Progres s towards Vis ion

Building the Future

Laying the Foundations

Leading & Motivating

E-Learning Meeting Room Presentation

WebCube Migration

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The key projects.

2010 2011 2012 2013 2014 2009 Training Strategy Cost / Benefit Metadata Model Semantic Model Content Map

Public Internet Update

Digitisation of Archives Senior Buy-In

Public Folder Migration Digital Archives Migration

LMS Migration

SharePoint Migration & Integration Content Hub Federated Search Workflow Standardisation Alerts Generation Printing Integration Governance Competency Centre

Communications & Awareness Strategy Findability Strategy

Web Archiving

Multi-Media Archiving

Thunderstone Replacement Newsletters & Contacts Management

WebCube Replacement Convention Monitoring Terminology Standardisation

Leading & Motivating

La ying the F ound ations B u ildi ng t h e Fut u re Propo rt ion Com p le te

Content Hub is a key building block to Building The Future

The leadership projects provide the key organisational structure, capabilities and strategic buy-in

The standardisation projects provide

the policy and logical basis The key foundational projects provide the baseline technological capabilities

The migration projects populate the systems with the information that give the systems value

Taxonomy Doc ID Standardisation Policy Review WebCube Migration Social Messaging Records Management

Templates & Forms Standardisation

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As the projects deliver, the user experience will improve …

2010

2011

2012

2013

2014

I understand what is coming, this is very

useful

We obviously have issues with the way we

manage our documents.

The website is so much easier to use. All of the audio and

video that we have can now be preserved and made available

I know the reason why we do things certain ways, and how to do it

correctly!

Now when I need to track monitoring of a convention, it’s all here

in one easy place.

All the documents have sensible consistent naming conventions.

All the internal information I need is now in one spot The training I have

had has really helped in using the systems

All of these changes have helped my working life

enormously

I can send document in the system to my colleagues, and the system tracks it for

me.

I am a member og a community where I can

keep track of all of my friends

I can search all information from ECHR, DCQM at the

same time! Amazing, the

system tells me when there are new articles on the web!

Wow – I can scan anything and save it to

SharePoint!

… with increasing understanding, findability, flexibility, functionality and ease of use.

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Key to success is governance and the competency centre …

Supporting Services

Strategy & Awareness

Policy & Standards

Program Support

Governance

Content Management

Leadership

• Maintenance of Strategy • Communications Services • Awareness & Training • Roadmap Maintenance • Opportunity Identification

Architecture and

Technology

• Policy Development • Standards Definition • Solution Architecture • Technical Architecture • Technology Evaluation

Program and Project

Support

• Project Governance • Validation Services • Business Consultancy • Technical Consultancy • Project Management

In conjunction with: entities In conjunction with: GTCOGR In conjunction with: DLOG

…which will ensure that policies are maintained, core projects are coordinated, and that entity

specific projects are supported, aligned and encouraged.

Entity Specific Projects

Advanced Projects Standardisation Projects Foundation Projects Migration Projects Migration Projects Strategy Projects

Entity Specific Projects

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There are a range of organisational, strategy and project specific key risks …

Organisational &

Structural Risks

Organisational &

Structural Risks

Project Specific

Risks

Project Specific

Risks

Strategy Specific

Risks

Strategy Specific

Risks

…which must be comprehensively addressed to achieve the vision.

• Changes in organisational priorities

• Inability to create understanding of reasons for or the need for change • Inability to build buy-in, motivation and momentum

• Lack of understanding of the strategic goals • Political pressure for status and position

• Unable to create the conditions for effective change • Excessive decentralisation limits scope for action

• Pace of technology change is faster than ability to deliver • Increased turnover of staff

• Inability to mobilise adequate internal capabilities

• Inability to establish broad and effective governance framework • Insufficient information exchange between entities

• Poor coordination and alignment of projects now and into the future • Missed opportunities for integration

• Lack of motivation of staff

• Inability to change working culture to use tools in most effective way • Inability to create sufficiently strong guidelines for action

• Unable to find adequately skilled staff both internally and externally • Unable to adopt an incremental approach

• Security concerns not allayed

• Unable to find or maintain funding for completion • Selected software does not meet requirements

• Failure of foundation projects, particularly records management project • Poor sharing and technology leverage between related projects

• Poor metadata, semantic and technology integration • Non acceptance of project deliverable by end users • Unable to redesign processes effectively

• Incompatible desktop & browser software • Unable to use external support or maintenance • Poor business requirements gathering

Impact

High

Likelihood

Medium

Mitigating Actions

Senior Buy-In Project Competency Centre Cost / Benefit Framework

Impact

High

Likelihood

Medium

Mitigating Actions

Senior Buy-In Project Competency Centre Cost / Benefit Framework

Impact High Likelihood Medium Mitigating Actions Governance Competency Centre Comms. & Awareness Strategy

Impact High Likelihood Medium Mitigating Actions Governance Competency Centre Comms. & Awareness Strategy

Impact Medium Likelihood Medium Mitigating Actions Competency Centre Comms. & Awareness Strategy

Standardisation Initiative Impact Medium Likelihood Medium Mitigating Actions Competency Centre Comms. & Awareness Strategy

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Although some funding has been allocated, additional will be required.

Leading & Motivating

• Senior Buy-In

• Governance

• Competency Centre

• Terminology Standardisation

• Cost Benefit Modelling

• Training Strategy • Comms / Awareness • Findability Strategy Standardisation Initiative • Semantic Model • Taxonomy • Document ID Standards • Policy Review • Content Map • Metadata Model Advanced Projects • Content Hub

• Common Workflow Services

• SCRIB Integration

• Central Scanning Services

• Cross Entity Search Delivery

• Alerting Services

• Social Messaging Service

Foundation Projects

• Thunderstone Replacement

• WebCube Replacement

•Forms and Template Standardisation

Migration Projects

• SharePoint Migration and Integration

• WebCube Migration

Foundation Projects

• Records Management

• Web Archiving

• Public Internet Update

• Multi-media Archiving

• Convention Monitoring

Migration Projects

• Migration of LMS

• Archives Digitisation

•Migration of Digital Archives

•Migration of Public Folders

Internal

Staffing

Only

Funding

Allocated

New

Funding

Required

2010

2011

2012

2013

2014

Negligible Negligible 8 FTEs ~€350,000 investment 6 FTEs ~€25,000 investment

2 FTEs 2 FTEs 0 FTEs

4 FTEs ~€220,000 investment 6 FTEs ~€210,000 investment 2 FTEs ~€50,000 investment 2 FTEs 0 FTE 1 FTE 4 FTEs 3 FTEs 3 FTEs 1 FTEs

0 FTE 2 FTE ~€200,000 investment 1 FTE ~€150,000 investment 0 FTE 0 FTE 0 FTE 3 FTE ~€200,000 Investment 8 FTEs ~€581,000 investment 10 FTEs ~€360,000 investment 5 FTEs ~€160,000 investment 14 FTEs ~€555,000

It is anticipated that these are able to be addressed by existing staff as part of their existing role.

19 FTEs ~€635,000 13 FTEs ~€431,000 17 FTEs ~€360,000 6 FTEs ~€160,000

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We must start soon if we are to best utilise 2010…

Commence senior level buy-in activities as

soon as possible

Initiate the governance and competency

projects

Continue and enhance the current

standardisation activities

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Direction des Technologies de l’Information

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Example Governance and Competence Structures

Entities

Competency Lead

DIT

Content Management Leadership

Architecture and Technology

Program and Project Support Operational Consultants Technical Consultants Program Manager

DC

Information Architects Record Managers Technology Architect Application Experts Technical Analysts Infrastructure Specialists Communications Internal Marketing Operations Architect Governance & Coordination

Support Services

Representative from SG Representatives from Entities

Governance

Representative from PA Competency Centre Lead

FTE

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