Princeton Pacific Properties

Princeton Pacific Properties

OBJECTIVES OF MARKETING:

1. TO GET THE HIGHEST PRICE POSSIBLE IN THE MOST EFFICIENT MANNER. 2. TO GET QUALIFIED AND MOTIVATED BUYERS INTO YOUR PROPERTY UNTIL IT IS SOLD.

3. TO KEEP YOU INFORMED ABOUT THE RESULTS OF MY ACTIVITIES EVERY WEEK.

PLAN OF ACTION STRATEGY:

Submit property to the Multiple Listing Service. Call you every week with an update.

Put property on multiple websites: Realtor.com, Zillow, Homesnap, etc.

Develop a list of features and benefits of your home for other brokers to use with their potential buyers.

Email the features sheet to the top 100 agents in the marketplace for their potential buyers.

Expose through the Mike Ferry Company, a 200,000 person nation & global-wide agent referral network that I have been a part of for 25 years.

Tele-market (target calling) 4 hours per day to find a buyer for your property.

Contact over the next 7 days my: buyers leads, center of influence and past clients for their referrals and prospective buyers

Put up “For Sale” sign.

Put on Brokers tour for maximum exposure.

Follow up with agents that have shown property to get an offer and or feedback from their buyer.

Receive an offer or offers and strategize a response or acceptance. Call each week with progress reports on the escrow.

Princeton Pacific Properties

WHERE DO BUYERS COME FROM? Source: National Association of Realtors

1% Open houses

2 - 3% Print or Magazine

8 - 10% Respond to an Open House or advertisement,

and then buy something else

20% ‘For Sale’ sign and Brokers Tours from actual licensed and insured Real Estate Brokerage firms

25% Salesperson contact

40% Multiple Listing Service, Internet, and daily

Princeton Pacific Properties

CLIENT MENU OF SERVICES NEEDED:

▪ CLEANING ▪ PAINTING ▪ CARPETING ▪ FLOORS ▪ ROOF ▪ LANDSCAPING ▪ KITCHEN ▪ BATHROOMS ▪ FOUNDATION ▪ PLUMBING ▪ ELECTRICAL ▪ WINDOWS ▪ HAULING ▪ MOVING ▪ APPRAISAL ▪ ESTATE SALE

▪ INSPECTIONS (TERMITE/HOME ETC.) ________________________

In our quest of offering the highest quality, full service possible, please check any items that you would like Princeton Pacific Properties to get bids on your behalf.

Princeton Pacific Properties

HOW LONG DOES THE PROCESS TAKE? Selling Probate Property – A Timeline

* Your attorney files the petition for your appointment as the estate’s personal representative.

Day 1 –The Probate Court issues Letters, your authorization as the personal representative.

Day 10 –Michael Young is selected to market the home.

Days 10-40 – An intensive marketing period occurs with our Plan of Action. Day 40 – OPTION “A” – if sold under Independent Administration: Upon

acceptance of an offer without Court Confirmation, if applicable, a typical 30-45 day escrow period follows. The successful bidder secures financing, executes proper documents, causes escrow to close, and approximately

Day 70-85 - The estate receives final sales proceeds.

~ OR ~

DAY 40 – OPTION “B” – If sold with Court Confirmation: Upon acceptance

of an offer subject to Court Confirmation, a confirmation hearing date is set by the Probate. This normally occurs if there is fighting amongst family members.

Court (usually 30 days after this initial bid acceptance). On approximately Day 70, in person, the attorney reports to the open probate courtroom and to the Probate Judge the Personal Representative’s willingness to accept the previously made bid. At the court hearing, the Judge then offers anyone present in court the opportunity to make a final, higher bid on the property. This is truly a live, in-court auction. At the conclusion of a back-and-forth auction the final sales price and highest bidder are approved by the Probate Court. A typical 30-45 day escrow period follows. The successful court bidder secures financing, executes proper documents, causes escrow to close, and approximately Day 100-115, the estate receives final sales proceeds.

This represents a general timeline of marketing, sale and closing escrow during probate administration. Estate properties may sell and close escrow in as short as 30 days or as long as or longer than any other real estate sale. There is a wide range of flexibility associated with the sale of probate property not discussed here. Please call me for more information.

Princeton Pacific Properties

THE INTERNET

Millions of people search the Internet every month in search of passive information when it comes to looking for a new home. My company spends thousands of dollars every year to make sure your home is exposed to these buyers! This benefits you as your home will receive

ultimate exposure. This exposure enables buyers to see your home first and our phones to ring. We will pre-qualify all prospective buyers, set showing appointments, and sell your home!

Princeton Pacific Properties

WHY LIST WITH MICHAEL YOUNG?

1. Track record - 30 years of experience in selling homes in the Bay Area. 2. Commitment - Promise to do what I have done for over 1900 people and

counting.

3. Pricing for maximum return - Efficient and accurate on getting the highest

price, in the least amount of time.

4. Utilize our extensive network - Part of an International and Global network

of high producing Realtors getting exposure to buyers from all over the United States, Canada, Europe and Australia.

5. Marketing - A strong, modern and pro-active Plan of Action. 6. Integrity - I only promise on what I can deliver.

7. Follow up - I along with Princeton Pacific Properties advise, guide and counsel

every step of the way.

8. Internet Presence - Your property will receive maximum exposure on many

different websites. Over 92% of homebuyers begin their search online.

9. Prospecting for buyers - We prospect a minimum of 4 hours per day. We will

aggressively promote your home until it is sold.

10. Client Care and Communication - We have created a meticulous system

for weekly updates that include team activity on behalf of your home and feedback from agents and buyers, ensuring you are aware of our progress every step of the way.

11. Range of Services - We proudly offer all services you require under one roof

including, mortgage, title, closing services, relocation, staging, insurance and home preparation.

Princeton Pacific Properties

HARNESSING THE INTERNET:

The Internet is an integral part of home sales in today’s market. At Princeton Pacific Properties, in addition to the MLS online listing, your home will be available anywhere to anyone who has computer access.

PrincetonPacific.com 6

(415) 503-4016

Web Exposure

Eighty seven percent (87%) of buyers in California consider the Internet an integral part of their home search process1. In the tech-savvy San Francisco Bay Area, one may assume this number is much higher. In order to reach

these critical buyers, Princeton Pacific Properties places special attention on distributing all of its listings to the most powerful home search sites on the web.

Every listing will be prominently displayed on our website, as well as:

Our agents ensure that each listing is enhanced with attractive, professional photographs and a carefully written description designed to highlight the most attractive aspects of your home.

And if your property is priced above $1,000,000, your agent may choose to utilize other powerful digital marketing tools, such as:

Buyers also have access to your property when they’re on the go. We have customized our website for the iPhone, and our mobile application allows buyers to see text message a request for more information. They receive photographs and details designed for viewing in a mobile web browser.

Plan of Action

• Trulia.com • Zillow.com • MarinIJ.com • Google Base and Maps • CleanOffer.com • Realtor.com • Move.com

• HomeGain.com • Yahoo Real Estate • Redfin • Craigslist • Mike Ferry Company • MLSListings.com (All)

• Slide shows • 360-degree virtual tours

• Single property websites • Videos

87%

87% of buyers in CA consider the internet an integral part of their home search1

Source: 1. California Association of Realtors 2012 Home Buyer Survey

.COM 7

(415) 503-4016

Proactive Marketing - A hallmark of Princeton Pacific Property dynamic exposure of your home or investment property.

The first showing of your home most likely will not be a Realtor walking someone through your home between 8:00 AM to 6:00PM. There is a 90% chance that the first showing of your home will be a buyer looking at your home off of the Multiple Listing Service or an offshoot of that from Zillow,Trulia, Homesnap etc. The days of Reactive Marketing(waiting for a buyer to show up at an open house or from an ad in the newspaper) are long gone. Today’s buyer responds to Proactive marketing through daily targeted prospecting, and access to the property through the internet. Princeton Pacific Properties Plan of Action in marketing your home is designed for and leads the way forward to achieve this very goal.

Internet Dominance

90%

89%

89% of new home shoppers use a mobile search engine at the onset and throughout their research2 90% of home buyers searched online during

Princeton Pacific Properties

SUPERIOR TECHNOLOGY TO BETTER SERVE OUR CLIENTS!

In real estate transactions time is of the essence. At Princeton Pacific Properties all our agents have accounts for the top eSignature service, DocuSign(registered trademark). This service empowers our agents and clients to

operate faster and more efficiently in completing the necessary transaction documents. This is the only web-based service that securely automates and controls the entire electronic document signing process and helps

all involved to stay ahead of the competition.

DocuSign(R) is easy to use

Your Princeton Pacific Properties Real Estate Agent will upload the necessary documents into the DocuSign(R) system. Then they will assign the areas that need to be completed. You will receive an email notification from your agent that you document is ready for review. You will then be walked through a few simple screens to

select your electronic signature style and sign the documents. When you have finished reading, reviewing and acknowledging receipt of documents with electronic signatures the document will be sent electronically

through the system to your agent. There is no requirement for any special software or hardware, all you need is an email address and an Internet connection! You can even complete documents on you web-enabled

mobile device!

Environmentally Friendly

In addition to the convenience of this service, reading and signing documents electronically can nearly eliminate the need for paper, creating a far “Greener” transaction!

Princeton Pacific Properties

PRICING STRATEGY

Pricing your home correctly is critical. The key in most markets is to maximize the number of qualified buyers who see your home, with the initial listing price. If your home is priced too high, many of your target buyers won’t even look at it. The longer your home sits on the market, the less your home may eventually sell for.

House

Value

Activity

}

}

Princeton Pacific Properties

GETTING READY FOR SALE

Through preparation, leverage and negotiation, we can help you. When we list your home for sale, we have a detailed plan that we follow.

We help you prepare your home for sale with recommendations for improvements and repairs

We can do a staging consultation to help your home show its best. We have the proper disclosure forms for you to complete so you can fulfill you duties to the buyer.

15-DAY ACTION PLAN

Our 15-day action plan is designed to list and sell you property quickly.

* This is a hypothetical sales plan. The exact timing of the sale of your home may vary. An action plan will be customized for you

property and individual needs.

Princeton Pacific Properties

0 5 10 15 Listing and Sales Presentation Inspections Disclosures Buyer Packages MLS Input & Websites with Virtual Tour Broker Open House Broker Feedback Now Accepting Offers

Time (in days)

Activity

Princeton Pacific Properties

PREPARING YOUR HOME FOR SALE

First Impressions Are Lasting

The first impression (curb appeal) is vital. You lawn should be trimmed, walkways swept, and the front door cleaned with a

doorbell that works.

Decorating For A Quicker Sale

A minor investment in paint and carpet may pay you dividends in the form of a better price and a quicker sale.

Let The Sun Shine In

Open the drapes and curtains. Clean the windows so that a prospect can see how bright and cheerful your house is. Dark and

dreary rooms do not appeal to most home-buying prospects. Little Things Make A Difference

Loose doorknobs or cabinet pulls, sticking doors and drawers, wobbly hinges and stuck windows are all negative factors. Take a

few minutes to check and repair all these seemingly minor flaws. Safety First

Keep stairways and corridors clear. Clutter is unattractive and causes accidents.

Top-To-Bottom

Let prospects see the full value of your basement, attic, garage and closets by removing junk and cartons. Rent a short-term

storage space if necessary. Bathrooms & Kitchens Sell Homes

Make bathrooms & kitchens sparkle. They must be spotless. Clear all countertops and remove all magnets and paperwork from the

Princeton Pacific Properties

SHOWING YOUR HOME

Can You See The Light?

Illumination in your home can be the “welcome sign” for every prospect. Turn on all the exterior and interior lights including

accent and picture lights. Avoid Crowds

Potential buyers will feel like intruders and want to hurry through your home if there are too many people around. Send the kids over to the neighbor’s house and take a walk while your house is

being shown. Silence Is Golden

When showing your hasouse, turn down, or off, radios or television sets. Let the agent and the buyers talk freely without having to yell

over any noise. Put “Scruffy” Outside

Dog is man’s best friend, but not when showing your house. Keep pets out of the way, not underfoot.

This Is Not A Social Call

Be courteous and friendly, but don’t force conversation with potential buyers. They’re there to inspect your house, not to be

social. Let the agents do the talking. This Is Not A Garage Sale

Don’t try to sell the potential buyers any of the furniture or furnishings that you don’t want to take with you. They haven’t