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Visit

gartner.com/eu/pcc

or call +44 20 8879 2430

1

Gartner

Portals, content

& collaboration

summit 2014

15 – 16 September | London, UK |

gartner.com/eu/pcc

Engage, Collaborate, Innovate:

Thriving in the Digital Enterprise

HOT TOPICS

Employee collaboration for greater innovation

Enhanced mobile user experience and app development

Information governance and management

Content management and portals integration

Social media approaches for organizational

fl exibility and agility

saVe €300

Register by 18 July

2014 by visiting

gartner.com/eu/pcc

(2)

Social media, mobile applications, big data and analytics are creating

new opportunities for collaboration and innovation

Learn about the full potential of new technologies and how to implement them successfully for

optimal engagement. Get an independent view and practical advice on how to:

• Build advanced portals that meet the expectations of employees and customers

• Create seamless user experiences — for both internal and external applications

• Understand the influence of social media on interactions and expectations

• Improve communication flow across your teams and your organization

• Prepare yourself for the future digital workplace

Discover how to combine world-class social, mobile, user experience and analytics to

generate new revenue sources; secure greater cost efficiencies; and step up agility.

Join the most important annual

gathering of business and IT leaders

responsible for collaboration and

engagement between employees,

customers and suppliers

(3)

Visit

gartner.com/eu/pcc

or call +44 20 8879 2430

3

Tracks

A

Great User Experiences via Portals and Other Means

The height of user experience is being defined in the consumer world and

then projected mercilessly onto businesses and government agencies.

Your portals have to match the expectations of people who’ve grown

accustomed to Facebook, Amazon.com, and mobile apps of all sorts. Are

you keeping up?

B

Governing and Exploiting Content

The two biggest struggles for organizations regarding content continue to

be governing it and then exploiting it. And it’s getting more difficult as the

array of nontraditional content continues to grow.

C

Social Collaboration

From the “stickiness” of Facebook fanaticism to the elegant simplicity

of 140 characters, today’s massive-scale consumer collaboration

environments have done something that several decades of business

collaboration environments have failed to do: they’ve engaged users. What

lessons can businesses and government agencies learn from them?

D

Workforce Effectiveness in the Social, Mobile, Digital

Workplace

Work is no longer a place we go. It’s about doing productive and

meaningful work whenever and however we need to do it. Our portal,

content, and collaboration investments don’t mean much if they don’t

deliver digital environments where work is done effectively and workers can

thrive. How is work changing? And what kind of digital workplaces do we

need to prepare for?

V

Virtual Track: Technical Insights

Looking for the in-depth technical view? We’ve got it covered with our

Technical Insights Virtual Track, presented by Gartner for Technical

Professionals analysts. Providing in-depth technical research and guidance

to help technology implementers advance the initiatives/projects that

support the execution of their IT strategy.

Business and IT professionals

responsible for:

• Portals and web strategies

• User experience

• Content management

• Enterprise architecture

• Collaboration and social initiatives

• Application development

• CRM

• Internal communication

• Workforce effectiveness

Who should attend?

Knowledge creates the capacity for

effective action. Imagine the impact

on your organization when knowledge

multiplies:

• common vision

• faster responses

• smarter decisions

Attend the summit with your

colleagues! Team pricing is available

see

gartner.com/eu/pcc

Bring the team together

Gartner Predicts

By 2016, 50%

of content and

collaboration initiatives

will fail because of low

engagement with the

information workers who

are directly affected.

Reasons to attend

• Learn how to accelerate your portals and apps to meet expectations of

workers and customers accustomed to the best the Internet can offer

• What’s the best way to harness the value of vast stores of content? Gain

strategies and tactics to successfully govern and exploit the exploding

content volume

• Learn how today’s leading-edge organizations are capitalizing on

innovative, cloud-based and social collaboration systems

• Deliver new business value by building mobile into everything you

do, including mobile portals, mobile app development, mobile device

management, app stores and security

(4)

Agenda at a Glance

07:30 – 20:00 Registration, Information and Refreshments 08:00 – 08:45 Tutorial: Customer-centric Web and

Portal Innovation Jim Murphy

Tutorial: Ten Strategies for Successful Enterprise Content Management Ken Chin

Tutorial: Debunking the Myths of User Experience Magnus Revang 09:00 – 09:15 Welcome to the Gartner PCC Summit 2014 Nikos Drakos

09:15 – 10:15 Gartner Opening Keynote: Engage, Collaborate, Innovate: Thriving in the Digital Enterprise Susan Landry and Jeff Mann 10:15 – 10:45 Refreshment Break in the Solution Showcase

10:45 – 11:30 Guest Keynote: Digital Minds, Analogue Hearts Anders Sorman-Nilsson, Futurist, Innovation Strategist, Founder of Thinque 11:30 – 12:00 Panel Discussion

12:00 – 13:15 Lunch in the Solution Showcase 12:20 – 12:40 Theatre Session: Who’s Who in Social Media Analytics Carol Rozwell

TRACK A

Great User Experiences via

Portals and Other Means

TRACK B

Governing and Exploiting

Content

TRACK C

Social Collaboration

TRACK D

Workforce Effectiveness in

the Social, Mobile, Digital

Workplace

PRACTICAl WORKSHOPS AnD DISCUSSIOnS

Interactive Workshops and Analyst-User Roundtables

13:15 – 14:15 Obscured by the Clouds: How SharePoint's Shift Will Impact Your Portal and Web Strategy Jim Murphy

Powering Business Advantage With Your Information Strategy Ted Friedman

Technical Insights: Unified Communications: The State of (Dis) Union Ken Agress

Promoting Workplace Agility With the Engagement Initiative Jeff Mann

Analyst-User Roundtable: Mobile and Social User Experience Design Best Practices Gene Phifer

13:15 – 14:45 Workshop: Using Metrics and A/B Testing to Improve User Experience Magnus Revang

14:30 – 15:00 Solution Provider Sessions

15:00 – 15:30 Refreshment Break in the Solution Showcase 15:05 – 15:25 Theatre Session: Magic Quadrant: Enterprise Search Hanns Köhler-Krüner 15:30 – 16:00 To the Point: Successful Practices

of High Performance Web Teams Magnus Revang

To the Point: Managing Content in the Cloud Ken Chin

To the Point: Building Communities and Social Networks That Thrive Carol Rozwell To the Point: Collaborating for a Purpose — What’s Yours? Janelle Hill 15:30 – 17:00 Workshop: Purposeful Communication: Critical Skills for Business Justification and Influence Jamie Popkin 16:15 – 16:45 Solution Provider Sessions 17:00 – 18:00 The Roles and Synergies of Portal Platforms and Web Content Management Systems Jim Murphy

Modernize Your Information Infrastructure To Harness Diverse Content Types Ted Friedman

Technical Insights: Adapting Conferencing to “Fit” Mobile Users Ken Agress Gamify: How Gamification Motivates People to Do Extraordinary Things Brian Burke Analyst-User Roundtable: Enriching Workforce Effectiveness Through an Evolving Digital Workplace Susan Landry

18:00 – 20:00 Networking Reception in the Solution Showcase

07:30 Registration, Information and Refreshments 08:00 – 08:30 To the Point: A Platform Approach

for Delivering Websites, Portals and Mobile Apps Gene Phifer

To the Point: It's still Knowledge Management but not as you Know It! Nikos Drakos

To the Point: File Sync and Share is More Than Just Syncing and Sharing Jeff Mann

To the Point: Improve Employee Engagement with Google's and Amazon's UX Methodologies Magnus Revang

08:45 – 09:30 Gartner Keynote: The Folk nexus: Use Cloud, Social, Mobile and Information to Evolve Apps for Real People Danny Brian 09:30 – 10:00 Refreshment Break in the Solution Showcase

10:00 – 10:45 Case Study Case Study Case Study Case Study 10:00 – 11:00 Analyst-User Roundtable: We Made Social and No One Came — Share Tips and Stories for Getting Social Adopted Nikos Drakos

10:15 – 11:45 Workshop: Gamify: Designing the Player Experience Brian Burke

11:00 – 12:00 Technical Insights: Tuning in to Customers — Leveraging VoC Technologies Effectively Ken Agress

Easy Content Management: Bridging the Worlds Ken Chin

Is a Cloud Office Suite in Your Future (or Present)? Jeff Mann

Reinventing Processes for the Digital Workplace Janelle Hill

12:00 – 13:15 Lunch in the Solution Showcase 12:15 – 12:35 Theatre Session: Magic Quadrant: Enterprise Portal Gene Phifer 13:15 – 14:15 Technical Insights: The Folk Nexus:

Use Cloud, Social, Mobile and Information to Evolve Apps for Real People Danny Brian

Beyond the Routine: Case Management for Less Structured Processes Janelle Hill and Ken Chin

The Disruptive Impact of Smart Machines at Work Tom Austin

Technical Insights: Skills, Talent and Leadership for People-centered IT Jamie Popkin

Analyst-User Roundtable: Planning your Move to the Cloud for Portals, Content and Collaboration Jeff Mann

13:15 – 14:45 Workshop: Creating Momentum for Digital Workforce Engagement Initiatives Carol Rozwell

14:30 – 15:00 To the Point: The Modern and Future Web: HTML5 and Beyond Gene Phifer To the Point: Five Information Governance Best Practices Ted Friedman To the Point: Eight Steps to a Compelling Business Case for a Collaboration Initiative Nikos Drakos

To the Point: Technical Insights: Software, The Engine of Digital Business — Are You Ready? Jamie Popkin 15:00 – 15:30 Refreshment Break in the Solution Showcase 15:30 – 16:00 To the Point: Seven Portal Pitfalls and How to Avoid them Jim Murphy To the Point: Understanding How Siri, Watson and Google Remake Enterprise Search Hanns Köhler-Krüner To the Point: What Secrets Will Social Analytics Reveal About Your Network? Carol Rozwell

To the Point: Be a Fly on the Wall: A Sneak Peek at New Disruptive Research-in-Process in Gartner's Maverick Incubator Tom Austin 16:15 – 17:00 Guest Keynote: The Power of Perspective Rory Sutherland, Vice Chairman, Ogilvy Group UK, London

17:00 – 17:15 Gartner PCC Summit Closing Remarks Nikos Drakos

Monday

15

S

EPTEMBER

2014

Tuesday

16

S

EPTEMBER

2014

At the Summit, please refer to the agenda handout provided

for the most up to date session and location information

Technical Insights: Unified Communications: The State of (Dis) Union Ken Agress

Technical Insights: Build Multichannel Web Apps with Great User Experience Danny Brian

Technical Insights: Skills, Talent and Leadership for People-centered IT Jamie Popkin

To the Point: Technical Insights: Software, The Engine of Digital Business — Are You Ready? Jamie Popkin

Technical Insights: Adapting Conferencing to “Fit” Mobile Users Ken Agress

Technical Insights: Tuning in to Customers — Leveraging VoC Technologies Effectively Ken Agress

(5)

Visit

gartner.com/eu/pcc

or call +44 20 8879 2430

5

Agenda correct as of 28 July 2014

07:30 – 20:00 Registration, Information and Refreshments 08:00 – 08:45 Tutorial: Customer-centric Web and

Portal Innovation Jim Murphy

Tutorial: Ten Strategies for Successful Enterprise Content Management Ken Chin

Tutorial: Debunking the Myths of User Experience Magnus Revang 09:00 – 09:15 Welcome to the Gartner PCC Summit 2014 Nikos Drakos

09:15 – 10:15 Gartner Opening Keynote: Engage, Collaborate, Innovate: Thriving in the Digital Enterprise Susan Landry and Jeff Mann 10:15 – 10:45 Refreshment Break in the Solution Showcase

10:45 – 11:30 Guest Keynote: Digital Minds, Analogue Hearts Anders Sorman-Nilsson, Futurist, Innovation Strategist, Founder of Thinque 11:30 – 12:00 Panel Discussion

12:00 – 13:15 Lunch in the Solution Showcase 12:20 – 12:40 Theatre Session: Who’s Who in Social Media Analytics Carol Rozwell

TRACK A

Great User Experiences via

Portals and Other Means

TRACK B

Governing and Exploiting

Content

TRACK C

Social Collaboration

TRACK D

Workforce Effectiveness in

the Social, Mobile, Digital

Workplace

PRACTICAl WORKSHOPS AnD DISCUSSIOnS

Interactive Workshops and Analyst-User Roundtables

13:15 – 14:15 Obscured by the Clouds: How SharePoint's Shift Will Impact Your Portal and Web Strategy Jim Murphy

Powering Business Advantage With Your Information Strategy Ted Friedman

Technical Insights: Unified Communications: The State of (Dis) Union Ken Agress

Promoting Workplace Agility With the Engagement Initiative Jeff Mann

Analyst-User Roundtable: Mobile and Social User Experience Design Best Practices Gene Phifer

13:15 – 14:45 Workshop: Using Metrics and A/B Testing to Improve User Experience Magnus Revang

14:30 – 15:00 Solution Provider Sessions

15:00 – 15:30 Refreshment Break in the Solution Showcase 15:05 – 15:25 Theatre Session: Magic Quadrant: Enterprise Search Hanns Köhler-Krüner 15:30 – 16:00 To the Point: Successful Practices

of High Performance Web Teams Magnus Revang

To the Point: Managing Content in the Cloud Ken Chin

To the Point: Building Communities and Social Networks That Thrive Carol Rozwell To the Point: Collaborating for a Purpose — What’s Yours? Janelle Hill 15:30 – 17:00 Workshop: Purposeful Communication: Critical Skills for Business Justification and Influence Jamie Popkin 16:15 – 16:45 Solution Provider Sessions 17:00 – 18:00 The Roles and Synergies of Portal Platforms and Web Content Management Systems Jim Murphy

Modernize Your Information Infrastructure To Harness Diverse Content Types Ted Friedman

Technical Insights: Adapting Conferencing to “Fit” Mobile Users Ken Agress Gamify: How Gamification Motivates People to Do Extraordinary Things Brian Burke Analyst-User Roundtable: Enriching Workforce Effectiveness Through an Evolving Digital Workplace Susan Landry

18:00 – 20:00 Networking Reception in the Solution Showcase

07:30 Registration, Information and Refreshments 08:00 – 08:30 To the Point: A Platform Approach

for Delivering Websites, Portals and Mobile Apps Gene Phifer

To the Point: It's still Knowledge Management but not as you Know It! Nikos Drakos

To the Point: File Sync and Share is More Than Just Syncing and Sharing Jeff Mann

To the Point: Improve Employee Engagement with Google's and Amazon's UX Methodologies Magnus Revang

08:45 – 09:30 Gartner Keynote: The Folk nexus: Use Cloud, Social, Mobile and Information to Evolve Apps for Real People Danny Brian 09:30 – 10:00 Refreshment Break in the Solution Showcase

10:00 – 10:45 Case Study Case Study Case Study Case Study 10:00 – 11:00 Analyst-User Roundtable: We Made Social and No One Came — Share Tips and Stories for Getting Social Adopted Nikos Drakos

10:15 – 11:45 Workshop: Gamify: Designing the Player Experience Brian Burke

11:00 – 12:00 Technical Insights: Tuning in to Customers — Leveraging VoC Technologies Effectively Ken Agress

Easy Content Management: Bridging the Worlds Ken Chin

Is a Cloud Office Suite in Your Future (or Present)? Jeff Mann

Reinventing Processes for the Digital Workplace Janelle Hill

12:00 – 13:15 Lunch in the Solution Showcase 12:15 – 12:35 Theatre Session: Magic Quadrant: Enterprise Portal Gene Phifer 13:15 – 14:15 Technical Insights: The Folk Nexus:

Use Cloud, Social, Mobile and Information to Evolve Apps for Real People Danny Brian

Beyond the Routine: Case Management for Less Structured Processes Janelle Hill and Ken Chin

The Disruptive Impact of Smart Machines at Work Tom Austin

Technical Insights: Skills, Talent and Leadership for People-centered IT Jamie Popkin

Analyst-User Roundtable: Planning your Move to the Cloud for Portals, Content and Collaboration Jeff Mann

13:15 – 14:45 Workshop: Creating Momentum for Digital Workforce Engagement Initiatives Carol Rozwell

14:30 – 15:00 To the Point: The Modern and Future Web: HTML5 and Beyond Gene Phifer To the Point: Five Information Governance Best Practices Ted Friedman To the Point: Eight Steps to a Compelling Business Case for a Collaboration Initiative Nikos Drakos

To the Point: Technical Insights: Software, The Engine of Digital Business — Are You Ready? Jamie Popkin 15:00 – 15:30 Refreshment Break in the Solution Showcase 15:30 – 16:00 To the Point: Seven Portal Pitfalls and How to Avoid them Jim Murphy To the Point: Understanding How Siri, Watson and Google Remake Enterprise Search Hanns Köhler-Krüner To the Point: What Secrets Will Social Analytics Reveal About Your Network? Carol Rozwell

To the Point: Be a Fly on the Wall: A Sneak Peek at New Disruptive Research-in-Process in Gartner's Maverick Incubator Tom Austin 16:15 – 17:00 Guest Keynote: The Power of Perspective Rory Sutherland, Vice Chairman, Ogilvy Group UK, London

17:00 – 17:15 Gartner PCC Summit Closing Remarks Nikos Drakos

Keynote Sessions

Gartner Opening Keynote:

engage, collaborate, innovate:

thriving in the digital enterprise

The prowess with which

you engage your customers,

employees, partners and

constituents is the single most

important determinant of your organization’s success. Yet it

remains among the most challenged of activities for most

organizations. Advances in social media, content analytics

and ubiquitous mobility are already smoothing the path

toward more effective engagement. We’ll zero in on the

future strategies, tactics and technologies you’ll need to

move toward an era of truly excellent engagement.

Susan Landry and Jeff Mann

Gartner Keynote:

the Folk nexus: Use cloud, social, Mobile

and information to evolve apps for real

People

Mobile, social, cloud, and Information aren’t

lofty concepts, and they aren’t the exclusive

domain of IT professionals. These forces

fundamentally change the day-to-day

concerns of people everywhere. Successful apps must target

these new concerns, and provide a user experience that

makes the Nexus forces transparent and beneficial to users.

How well your apps solve the mobile, social, cloud, and data

needs of real people will directly determine future app dev

success for yourself, your teams, and your organizations.

Danny Brian

Guest Keynote:

digital Minds, analogue Hearts

Anders Sorman-Nilsson is a futurist and

innovation strategist who helps executives

and business leaders decode trends, answer

disruptive questions and strategize for

foreseeable and unpredictable futures.

Anders Sorman-Nilsson,

Futurist, Innovation Strategist, Founder of Thinque

Guest Keynote:

the Power of Perspective

As Vice Chairman of Ogilvy Group, Rory

Sutherland has boundless insight to deliver.

He supports the need for companies to alter

the perspective of clients, bringing about

novel and highly lucrative perspectives on diverse products.

Rory Sutherland,

Vice Chairman, Ogilvy Group UK, London

(6)

Meet the Analysts

Jim Murphy

Research Director

Portal and web strategies; content, collaboration

and social initiatives; SharePoint

Susan Landry

Managing VP

Jeff Mann

Research VP

Digital workplace; content, collaboration and social

initiatives; SharePoint; unified communications and

collaboration; applications leaders

Content, collaboration and social initiatives;

business gets social; SharePoint

Hanns Köhler-Krüner

Research Director

Janelle Hill

VP Distinguished Analyst

Ted Friedman

VP Distinguished Analyst

Content, collaboration and social initiatives;

business gets social; SharePoint

Content, collaboration and social initiatives;

business process improvement leaders; business

transformation and process management;

competitive advantage and business transformation

Information infrastructure modernization;

information governance and MDM programs

Nikos Drakos

Research VP and Summit Chair

Content, collaboration and social initiatives;

business gets social;SharePoint; unified

communications and collaboration

Ken Chin

Research VP

Brian Burke

Research VP

Content, collaboration and social initiatives;

SharePoint

Innovation management; enterprise architecture;

enterprise architecture leaders

Danny Brian

Research Director

Tom Austin

VP and Gartner Fellow

Ken Agress

Research Director

Portal and web strategies; application development;

professional effectiveness for IT leaders; application

and integration platforms

Content, collaboration and social initiatives;

business gets social; cloud computing; Microsoft

Windows and Office

Unified communications and collaboration; mobile

enterprise strategy; communications infrastructure

modernization

Carol Rozwell

VP Distinguished Analyst

Content, collaboration and social initiatives;

business gets social; information innovation;

business intelligence and performance management

Gene Phifer

VP Distinguished Analyst

Customer strategy and experience management;

portal and web strategies; SharePoint; cloud

computing

Magnus Revang

Research Director

Jamie Popkin

Managing VP

Portal and web strategies; customer strategy and

experience management; application development

Text analytics and sentiment analysis; business

intelligence and analytics; natural-language

question answering

Gartner Blog network

blogs.gartner.com

(7)

Visit

gartner.com/eu/pcc

or call +44 20 8879 2430

7

Solution Showcase

Develop a “shortlist” of technology providers who can meet your particular needs. We offer you exclusive access to some of the world’s

leading technology and service solution providers in a variety of settings.

EMC Syncplicity is an enterprise sync, share and mobile collaboration solution that users love and IT trusts. EMC Syncplicity focuses on three pillars of innovation: UX, Security and Manageability, and Storage Choice. The delightful new mobile UX and rave user reviews are a testament to our commitment to the business user. Our success with large enterprises, that includes some of the world’s largest sync and share deployments, is a proof of IT’s trust in EMC Syncplicity solution. www.syncplicity.com

Intralinks is a leading, global technology provider of beyond the firewall collaboration solutions. Internationally acclaimed for their Enterprise Collaboration and Social Software solutions, over 99% of the Global Fortune 1000 use the Intralinks platform to securely share content and collaborate anytime, anywhere.

www.intralinks.com

AirWatch is a mobile security, device, application, content, email and BYOD management solution designed to simplify mobility in a single, web-based console. www.air-watch.com

BoardVantage leads the market in delivering paperless process for board and leadership communication, it’s trusted by enterprises worldwide to deliver an effective mobile executive experience. www.boardvantage.com

harmon.ie empowers the social collaboration workforce by delivering the one-screen experience today’s mobile enterprises and tech-saturated users demand. Giving companies a way to securely support their employees’ changing work dynamic, harmon.ie now delivers a seamless user experience anytime, anywhere and on any device. www.harmon.ie

Qumu Corporation provides the tools businesses need to create, manage, secure and distribute videos and other rich content. Qumu solutions are how business does video. www.qumu.com

AvePoint is the established leader in enterprise-class big data management, governance, and compliance software solutions for next-generation social collaboration platforms.

www.avepoint.com

Code42 develops intuitive, optimized technology to securely manage and protect the world’s data. Its SharePlan enterprise-grade file sync/share enables real-time collaboration while enforcing corporate security requirements.

www.code42.com/shareplan

Hightail helps businesses big and small to easily and securely access and share important business information anywhere, anytime. Get more done with Hightail.

www.hightail.com/enterprise

Squiz is a global software and services company that builds intelligent, user-centric websites. We combine user insight, beautiful design and our own world-class, fully supported technology to engage people online. www.squiz.net Backbase delivers Backbase CXP, the customer experience platform helping enterprises create omni-channel, customer-centric digital experiences that are personal and relevant, and work on every device. www.backbase.com

e-Spirit develops FirstSpirit CMS which seamlessly integrates any IT solutions and web apps for a successful online strategy while meeting highest demands for usability, performance and investment protection. www.e-Spirit.com

Liferay is the leading provider of enterprise open source portal and collaboration solutions. Its award-winning Liferay Portal is a complete platform for building engaging web experiences for your audience. www.liferay.com

Redbooth is a collaboration platform that enhances productivity and employee engagement by providing a single place for teams and companies to get work done. www.redbooth.com

Premier sponsor

Platinum sponsor

Silver sponsors

Media partners

Sponsorship opportunities

For further information about

sponsoring this event:

Telephone: +44 1784 267456

(8)

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Gartner Portals, Content &

Collaboration Summit 2014

15 – 16 September | London, UK

gartner.com/eu/pcc

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References

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