02
DOUBLE BACHELOR DEGREE
›SWISS BACHELOR OF INTERNATIONAL BUSINESS IN HOTEL AND
TOURISM MANAGEMENT
›AMERICAN BACHELOR OF ARTS IN HOSPITALITY BUSINESS
MANAGEMENT
The programme has a strong professional focus for students seeking a career in the international hospitality and tourism industry. Students combine practical courses and manage-ment subjects with the developmanage-ment of a personalised busi-ness plan in the final year.
Qualifications have been designed to deliver an appropriate blend of skills and knowledge in academic disciplines, profes-sional hospitality and tourism management and personal and social development.
A wide choice of specialisations allows students to concen-trate on a particular field of interest. The course emphasises on managerial and strategic knowledge along with business aspects and research techniques.
Students graduate with a Swiss Bachelor of International Business in Hotel and Tourism Management and an American Bachelor of Arts in Hospitality Business Management from Washington State University (USA).
The Bachelor programme is a three-year degree requiring eight-terms of full-time academic study. Each term comprises of 11-weeks on campus and includes two compulsory intern-ships of four to six months each.
Graduates have the potential to commence their career at an intermediate supervisory level, and will possess the analytical and management skills appropriate for progression to a wide range of positions at a more senior level.
Four Intakes Per Year – Students can choose to start their academic studies in January, April, July or October allowing flexibility
to students of all nationalities.
EXPLORE
YOUR INTERNATIONAL
MANAGEMENT OPTIONS
“César Ritz Colleges has great contacts with
the industry, leading recruiters and key
brands.”
Armin Hies (Germany) – Hotel Manager
03
SPECIALISATIONS
Specialisations may vary each term and are subject to availability.
The minimum gross monthly salary for an internship position in Switzerland is CHF
2,172.-LE BOUvERET CAMPUS OR
LUCERNE CAMPUS
Term 1 (11 weeks)
› Introduction to Hospitality &
Tourism Management
› Management Information Systems › Introduction to Nutrition &
Food Science
› Public Speaking
› Introduction to Industry Experience › Food Service Theory & Practice › Language 1 (French/German)
Term 2 (11 weeks)
› Food Service Studies & Operations › Business Writing
› Wine & Beverage Management › Mathematics for Hospitality Business › Language 2 (French/German)
Paid internship in
Switzerland (4-6 months)
LE BOUvERET CAMPUS OR
LUCERNE CAMPUS
Term 3 (11 weeks)› Rooms Division Operations
› Roots of Contemporary Global Issues › Calculus for Hospitality Business › Microeconomics
› Financial Accounting
Term 4 (11 weeks)
› Hospitality & Tourism Law › The Built Environment › Macroeconomics › Managerial Accounting
› Cultural Diversity in Organisations
Apply for Washington State University admission and College of Business certification
Term 5 (11 weeks)
› Statistics
› International Politics
› Food Service Systems & Control › Hospitality Business Ethics › Food Chemistry
Paid internship in Switzerland
or worldwide (4-6 months)
UNIvERSITY CENTRE
BRIG CAMPUS
Term 6 (11 weeks) › Principles of Management › Financial Management › Hospitality Marketing› Tourism in a Global Perspective › Business Planning Project 1
Term 7 (11 weeks)
› Career Management
› Human Resource Management › Operational Analysis
› Service Operations Management › Specialisation (see examples) › Business Planning Project 2
Term 8 (11 weeks)
› Economics & Public Policy › Social Psychology of Hospitality › Hospitality Leadership &
Organisational Behaviour
› Strategic Hospitality Management
Case Studies & Research
› Specialisation (see examples) › Business Planning Project 3
Bachelor of International Business in Hotel & Tourism Management
WSU Bachelor of Arts in Hospitality Business Management
International Business
› International Business › Global E-Commerce › Revenue Management › Marketing Strategy &
Development
› Destination Marketing
Business Start-Up
› Entrepreneurship: Starting
your Own Business
› The Art of Business
Negotiation
Culinary Trends in partnership with the Culinary Arts Academy Switzerland
› Food Media › Culinary Trends &
Gastronomy
› Advanced Wine &
Beverage Management
Tourism & Sustainability Management › Contemporary Issues in International Tourism › Sustainable Tourism Ventures › Strategic Tourism Management
Swiss Certificate in Hotel & Restaurant Operations
Swiss Higher Diploma in Hotel & Tourism Management
04
MASTER OF ARTS
INTERNATIONAL BUSINESS IN HOTEL AND TOURISM MANAGEMENT
This challenging Master degree programme will satisfy the academic, professional and personal needs of candidates seeking top management careers in the hospitality industry. The Master of Arts, which is validated by the University of Derby (UK) aims to assist candidates in achieving their entrepreneurship and leadership potential through business-plan projects, network and personal coaching.
UNIvERSITY CENTRE
BRIG CAMPUS
Term 1 (11 weeks)
› Food & Beverage Service
Management
› International Tourism Management › Language 1 (optional)*
Term 2 (11 weeks)
› Management Accounting &
Finance
› Consumer Behaviour &
Strategic Marketing › Language 2 (optional)* › Specialisation 1 (optional)*
UNIvERSITY CENTRE
BRIG CAMPUS
Term 3 (11 weeks)› Human Resource Management &
Organisational Behaviour
› Research Methods › Language 3 (optional)* › Specialisation 2 (optional)*
Optional paid internship in
Switzerland or worldwide
(4-6 months)
Students that choose to do an optional internship after Term 3 must complete 3 levels of either French or German.
UNIvERSITY CENTRE
BRIG CAMPUS
Term 4 (11 weeks)
› Business Plan Project
› Strategic Hospitality Management › Specialisation 3 (optional)*
In partnership with:
Master of Arts in International Business in Hotel & Tourism
Management
The above specialisations are for all Master programmes and may vary each term and are subject to availability. * Specialisations and language modules are validated by César Ritz Colleges.
The minimum gross monthly salary for an internship position in Switzerland is CHF
2,172.-International Business › International Business › Global E-Commerce › Revenue Management › Marketing Strategy & Development › Destination Marketing › Front Office Operations Business Start-Up › Entrepreneurship:
Starting your Own Business
› The Art of Business
Negotiation
Culinary Trends in partnership with the Culinary Arts Academy Switzerland
› Food Media › Culinary Trends &
Gastronomy
› Advanced Wine &
Beverage Management Tourism & Sustainability Management › Contemporary Issues in International Tourism › Sustainable Tourism Ventures › Strategic Tourism Management Languages › French (Levels 1 to 3) › German (Levels 1 to 3)
SPECIALISATIONS
05
MASTER OF SCIENCE
INTERNATIONAL HOSPITALITY MANAGEMENT
This Master of Science, validated by the University of Derby (UK) is an academically rigorous programme that develops critical thinking and the problem-solving skills required for management level positions. It is designed to expand candidates’ aspirations in management development, consultancy, research, education and training and is the foundation
for continuing onto a PhD.
UNIvERSITY CENTRE
BRIG CAMPUS
Term 1 (11 weeks)
› Food & Beverage Service
Management
› Information Technology &
E-Business
› Language 1 (optional)*
Term 2 (11 weeks)
› Management Accounting &
Finance
› Consumer Behaviour &
Strategic Marketing › Language 2 (optional)* › Specialisation 1 (optional)*
UNIvERSITY CENTRE
BRIG CAMPUS
Term 3 (11 weeks)› Human Resource Management &
Organisational Behaviour
› Research Methods › Language 3 (optional)* › Specialisation 2 (optional)*
Optional paid internship in
Switzerland or worldwide
(4-6 months)
Students that choose to do an optional internship after Term 3 must complete 3 levels of either French or German.
UNIvERSITY CENTRE
BRIG CAMPUS
Term 4 (11 weeks)
› Dissertation Part 1
15,000-word dissertation supervised by a faculty member
› Specialisation 3 (optional)*
Term 5 (11 weeks)
› Dissertation Part 2
Completion of the 15,000-word dissertation (on or off campus) with a final assessment by the University of Derby exam board
› Specialisation 4*
(optional if on campus)
› Specialisation 5*
(optional if on campus)
In partnership with:
EXPERIENCE
THE WORLD OF HOSPITALITY
“You need to start off with the right, solid
and good foundations. I am still using the
foundations I learned at César Ritz Colleges.
I am a proud member of the César Ritz
Colleges family!”
Connie Su (Malaysia) – Co-founder and Director
Penang Village Group of Restaurants, Kuala Lumpur, Malaysia
Master of Science in International Hospitality
06
IMPROVE BUSINESS
ENGLISH COMMUNICATION
A key component of a successful career within the hospitality industry is the ability to communicate in more than one language, most importantly in English.
All courses at César Ritz Colleges are taught in English and students must have a high level of English to be able to start their academic studies.
Students’ English level is evaluated before they can apply to study at César Ritz Colleges, if the standard is not met then the English Foundation Programme, based at Le Bouveret Campus is an ideal way to strengthen English language skills before commencing hospitality studies.
The length of the course depends on each student’s personal English level and motivation, with the objective of achieving the required score to enter the desired hospitality course.
The English Foundation Programme runs throughout the year in four-week blocks. Students may enter the course at any point however they must complete a minimum of four and a maximum of twenty weeks.
The course offers students a minimum of 20 hours English tuition per week and covers the following subject areas :
› English for Academic Purposes › Structured Writing & Grammar
› Learning Strategies & Study Techniques › Reading & Text Analysis
› Communication Skills › Critical Thinking & Analysis › General Hospitality Knowledge › Hospitality Visits
07
WHAT STUDENTS SAy
“I travelled a lot when I was young and to me going to a hotel is like going home, therefore I knew from an early age I wanted to be a hotel manager. The practical experi-ence you gain at César Ritz Colleges is important for me to progress quickly up the career ladder.”
Patrick Tai (Taiwan)
“I chose hospitality because I love serving people with a smile. To be able to have a job that takes you all over the world is my dream. This is why I am here; I know I am on the right career path.”
Louise Johansson (Sweden)
“The teachers at César Ritz Colleges are excellent. The CV and cover letter classes really prepare us to secure the best opportunities. I know that these opportunities will open doors for my future career.”
Neha Ramesh (India)
“César Ritz Colleges was the right choice for me because of the multi-campus experience. I am currently studying French where the teachers have a wealth of experience and really know how to get the best out of you.”
Pr in te d i n N ov em be r 2 01 3 Germany France Austria Lucerne Le Bouveret Brig Italy
UNIveRSITY CeNTRe CéSAR RITz Englisch-Gruss-Strasse 43 | CH-3902 Brig T +41 27 922 04 04 | F +41 27 922 04 05 CéSAR RITz LUCeRNe CAMPUS
Löwenstrasse 16 | CH-6004 Lucerne T +41 41 399 00 00 | F +41 41 399 01 01 CéSAR RITz BOUveReT CAMPUS
Route Cantonale 51 | CH-1897 Le Bouveret T +41 24 482 82 82 | F +41 24 482 88 99
Member of
In academic partnership with:
