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Diffusion and Success Factors of Mobile Marketing

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Figure

Fig. 1. User interface of the Chordiant 5 Mobile Marketing Director.
Fig. 2. Regional popularity of �regionsSMS�, �Mobile Phone�, and �Mobile Commerce� (occurrences per million tokens; sample size of other 65).
Fig. 3. Relative frequencies of �SMS�, �Mobile Phone�, and �Mobile Commerce� terms by industry.
Fig. 4. Perceptual map of mobile marketing terms and Fortune Global 500 industries.
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