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Customer Purchase Intentions on Hijab Fashion: The Role of Social Media Marketing Instagram and Product Quality

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Figure

Table 1 depicts respondent demographic profile of this study consisting of women with majority of  having a salary less than Rp 1,000,000 (43.8%), aged between 17-30 years old (99%), and bought  the product once a month (92.38%)
Table 2. Construct validity and reliability (outers loading)
Figure 2. The result from the structural model testing

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