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PACB WEBINARS 2016

MARCH

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2 | PACB WEBINARS | MARCH 2016

TELEPHONE CONSUMER PROTECTION ACT: WHAT YOU NEED TO KNOW

ABOUT THE NEW REQUIREMENTS

TUESDAY, MARCH 1, 2016 • 3:00 PM - 4:30 PM

Does your institution use an autodialer to contact consumers without the required consent? Are you certain? With statutory damages of $500 per violation ($1,500 for willful violations) and high litigation risks, ensuring compliance has never been more important.

In July 2015, the Federal Communications Commission (FCC) issued a Declaratory Ruling and Order on the Telephone Consumer Protection Act (TCPA) that has almost every business (including

financial institutions) analyzing their procedures. The TCPA governs marketing calls, collection calls, text messages, and other communications – including fraud alerts – that are made by financial

institutions. The FCC’s order, which was effective immediately, increased compliance and litigation

risks by taking an expansive definition of an “automatic telephone dialing system” (autodialer) and

providing limited exemptions from the consent requirements.

Under the FCC’s order, an autodialer includes equipment which has the “capacity” to autodial numbers even if the equipment does not currently or presently utilize that ability. This webinar will explain the main requirements of the TCPA and the FCC’s order to help your institution avoid

fines and expensive litigation.

HIGHLIGHTS

• Summary of the key aspects of the FCC’s order

• The FCC’s definition of an “automatic telephone dialing system” (autodialer)

• Type of consent required for each type of call (marketing, collection, and calls to cell phones) • Best practices for obtaining and updating consent

• Consumer consent revocation and risks related to updated or reassigned phone numbers • Steps necessary to qualify for exceptions

TAKE-AWAY TOOLKIT

• Summary of the TCPA’s prior express written consent requirement • Fact sheet outlining type of consent required for each type of call • Summary of four types of exempt calls

STEVEN VAN BEEK, ESQ., NCCO, HOWARD & HOWARD ATTORNEYS PLLC

WHO SHOULD ATTEND

This informative session is directed to marketing, collections, compliance,

and audit teams. Multiple departments are

responsible for ensuring the institution has the appropriate consent to contact individuals.

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MARCH 2016 | PACB WEBINARS | 3

HOW TO COMPLETE & FILE UCC-1 FINANCING STATEMENTS

WEDNESDAY, MARCH 2, 2016 • 3:00 PM - 4:30 PM

Filing a UCC-1 Financing Statement is the most common method used by financial institutions to perfect security interests in collateral. Completing the UCC-1 form and determining the appropriate filing office can be tricky. An improperly completed or filed UCC-1 will result in loss of your institution’s perfected security interest. This webinar will explain how to properly complete each section of the UCC-1 Financing Statement and where to file it for every type of consumer and commercial debtor situation.

HIGHLIGHTS

• Line-by-line review of the UCC-1 Financing Statement and explanation of how to complete each section

• Review of UCC-1 Addendum, Amendment, and Amendment Addendum and when to use each form

• Where to file for every type of consumer and commercial debtor

• When another filing is required if the debtor changes residence or location

• How a purchase money security interest can take priority over an existing UCC-1 filing TAKE-AWAY TOOLKIT

• Official UCC-1 Financing Statement, Addendum, Amendment, and Amendment Addendum,

including instructions

ELIZABETH FAST, JD, CPA, SPENCER FANE LLP

WHO SHOULD ATTEND

This informative session will benefit those involved

in the credit process including loan operations

personnel, loan officers, compliance staff, attorneys, and managers.

THIS SESSION QUALIFIES FOR CCL CREDITS.

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4 | PACB WEBINARS | MARCH 2016

REQUIRED COMPLIANCE FOR COMMERCIAL LOANS SECURED BY REAL ESTATE

THURSDAY, MARCH 3, 2016 • 3:00 PM - 4:30 PM

Which regulations apply to commercial loans that are secured by real estate? Are there any

exceptions when the real estate is taken as “an abundance of caution”? Do the commercial

lenders and support staff at your bank understand the data collection required for HMDA reportable applications? Is a written application required for a business-purpose loan? Join this fast-paced webinar to understand the application process with step-by-step instructions and actual examples that explain the regulatory requirements in terms that are easy to understand. HIGHLIGHTS

• Which factors determine if the application is for business or consumer purpose? • What are the compliance requirements and common violations when real estate is

taken as collateral?

• Review of the required disclosure for the “Right to Receive a Copy of Appraisal”

• Who receives the notice and what are the timing rules?

• This does apply to first-lien loans regardless of purpose – there is no “business purpose” exception

• Overview of HMDA requirements and preview of the changes to business-purpose loans when the new HMDA rules become effective January 1, 2018

• Unique flood insurance challenges with commercial buildings and collateral

• Four tripwire events for flood insurance, including the new rules for detached structures on residential property

TAKE-AWAY TOOLKIT

• Matrix of 28 loan types and required disclosures for both consumer and commercial loans with explanations about real-estate-secured loans

• Checklists that outline which compliance regulations apply to commercial credit and the exemptions

• Step-by-step HMDA controls • Flood insurance resources • Collateral checklist

• Fair lending policy – business-purpose loans are covered by the Equal Credit Opportunity Act

SUSAN COSTONIS, COMPLIANCE CONSULTING AND TRAINING FOR FIS

WHO SHOULD ATTEND

This informative session will benefit loan officers, loan assistants, loan operations staff,

compliance officers, auditors, and trainers.

THIS SESSION QUALIFIES FOR

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MARCH 2016 | PACB WEBINARS | 5

DIRECTOR SERIES:

WHAT DIRECTORS SHOULD KNOW ABOUT CECL,

ALLL & NEW CREDIT IMPAIRMENT STANDARDS

TUESDAY, MARCH 8, 2016 • 11:00 AM - 12:30 PM

The final standard putting in place the rules for the Current Expected Credit Loss (CECL) model is expected to be issued by FASB in the early part of 2016. This represents a fundamental overhaul of the ALLL process and the recognition of credit impairment. The significant majority of CECL’s requirements are already known. Many directors may be familiar with the two most commonly discussed points: reserves are expected to go up under CECL and methodology requirements are expected to become more complex. Without diving too deep into the accounting minutiae, this webinar will explain why those outcomes are expected and what directors and management can do to make the CECL transition successful.

Preparation for CECL does not have to be an all-consuming drain on resources, but it needs to begin now, given the time it will take to collect the necessary data, explore possible methodologies, and document that work in a way that will satisfy examiners and auditors. This webinar will provide an overview of the changes brought by CECL, the possible financial impact, and practical ways directors can fulfill their oversight responsibilities to ensure that their institution is prepared.

HIGHLIGHTS

• Plain English explanation of the proposed changes and reasoning behind them

• Non-technical overview of why the current allowance estimation methodologies will not be acceptable and may not be easily transitioned to the new standard

• Overview of potential financial impact from the transition to CECL

• The role directors can play in facilitating and ensuring effective preparation • What effective preparation entails and the potential benefits

TAKE-AWAY TOOLKIT

• Manual covering the material addressed in the presentation • Overview checklist of steps to prepare for the CECL model

TOMMY TROYER, YOUNG & ASSOCIATES, INC.

WHO SHOULD ATTEND

This informative session is designed for directors who want to understand

the basic nature and requirements of the CECL

model – which will be beneficial for ensuring

your institution is properly preparing for the

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6 | PACB WEBINARS | MARCH 2016

POST EMV CARD LIABILITY SHIFT: MANAGING & MITIGATING

CARD-NOT-PRESENT FRAUD

WEDNESDAY, MARCH 9, 2016 • 3:00 PM - 4:30 PM

The real challenge with security is understanding where fraud is growing and where it’s declining. While EMV continues to dominate community bankers’ radar, the real story is beyond the point-of-sale (POS) where card-not-present (CNP) fraud is exploding online. By 2018, CNP fraud will grow to four times that of card-present fraud at the POS. Missing the bigger picture of CNP

fraud, bankers may delay allocating resources to the online authentication, tokenization, and

real-time transaction analytics necessary to protect their cardholders against what is by all counts a materially bigger threat. Overreacting with automatic declines can exacerbate the problem. Join

us for a review of the best ways to manage and mitigate the rising tide of CNP fraud and “false-positive” declines.

HIGHLIGHTS

• Sizing the threat of CNP fraud

• Evaluating the threat of false-positive authorization declines

• Reducing interchange and card usage • Increasing card abandonment

• Best techniques for minimizing and mitigating CNP fraud

• Online authentication (biometrics to behavior), tokenization, and real-time

transaction analytics

• “Yellow-path” decisions for provisioning tokens to mobile wallets

• Best practices for managing card authorizations and minimizing false-positive declines

• Customer-defined controls, two-way alerts, and geolocation • Post-decline communications and timing

TAKE-AWAY TOOLKIT

• Peer evaluations of the effectiveness of CNP fraud-prevention tools • Directory of CNP fraud-mitigation solutions and providers

LEE WETHERINGTON, AAP, JACK HENRY & ASSOCIATES, INC.®

WHO SHOULD ATTEND

This presentation is designed for officers and staff responsible for the security, risk, administration, and marketing of the bank’s

debit and credit card programs. This topic’s

strategic implications also merit the close

attention of your bank’s CIO, COO, and executive management.

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MARCH 2016 | PACB WEBINARS | 7

SBA LENDING UPDATE: REGULATIONS, TRENDS & OVERVIEW OF SBA ONE

THURSDAY, MARCH 10, 2016 • 3:00 PM - 4:30 PM

The number of U.S. Small Business Administration 7(a) loans was at an all-time high in 2015. With a budget of over $20 billion dollars allocated to the program this year, interest in the government-guaranteed loan program continues to grow among lenders who want to provide financing to their small business customers. While participation is increasing, so is regulatory oversight and revisions to the 7(a) loan policies and procedures.

Compliance with SBA regulations is critical to the success and profitability of the program. Revised standard operating procedures (SOPs), eligibility rule amendments, and loan servicing and liquidation make it difficult to ensure proper underwriting, closing, and servicing. Whether you are an experienced SBA lender or considering the program for the first time, this webinar will provide the latest information on regulations, hot topics, and issues facing SBA lenders, including what to expect going forward.

HIGHLIGHTS

• Latest updates to SOPs – 5010 and 5057

• Overview of the current regulatory oversight process

• Hot issues from the Offices of the Inspector General and Credit Risk Management • A look at SBA One, the SBA’s new web-based interface

TAKE-AWAY TOOLKIT

• A list of links to the latest SOPs • Current lender servicing matrix • Copies of recent policy notices

KIMBERLY A. RAYER, ESQUIRE, STARFIELD & SMITH, PC

DON’T MISS THIS RELATED WEBINAR!

Watch for

“PROTECTING THE SBA GUARANTY START TO FINISH”

on Wednesday, August 31, 2016.

WHO SHOULD ATTEND

This informative session is designed for business development officers,

loan closers, loan portfolio managers, loan

administrators, SBA lending managers, and other staff responsible for originating, closing, and servicing SBA loans.

THIS SESSION QUALIFIES FOR CCL CREDITS.

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8 | PACB WEBINARS | MARCH 2016

AUDIT COMPLIANCE SERIES:

AUDITING FOR TRID COMPLIANCE: SAFE

HARBOR

EXPIRED

FEBRUARY

1,

2016

MONDAY, MARCH 14, 2016 • 3:00 PM - 4:30 PM

The dust has settled on the compliance requirements for the TILA/RESPA loan estimate and closing disclosure. It’s time to circle back to these TRID documents and closely examine mortgage loans by auditing sample documents to ensure the lending staff has it right and is ready for examiner scrutiny. This session will go step-by-step through auditing mortgage loans for accuracy and timeliness using the integrated disclosure. Now is the time to conduct a comprehensive audit of your disclosures because the safe harbor for enforcement actions and private civil actions expired February 1st!

Participants will receive a sample audit program that mirrors the exam guidelines and shows how to audit your loan estimates and closing disclosures. Join us to learn how to save time and improve the efficiency of your audit.

HIGHLIGHTS

• How to pull an audit sample

• Checklist for policy, procedure, and sample audit requirements • Procedures for testing the TRID loan estimate and closing disclosure • Reporting process and a corrective action format

TAKE-AWAY TOOLKIT

• Sample audit checklists in Word and Excel • Sample report format

ANN BRODE-HARNER, BRODE CONSULTING SERVICES, INC.

WHO SHOULD ATTEND

This informative session is designed for auditors, compliance officers, and pre/post loan reviewers. Loan processors and loan officers will benefit as well.

THIS SESSION QUALIFIES FOR CCL CREDITS.

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page 9

MARCH 2016 | PACB WEBINARS | 9

EMERGING LEADER SERIES:

DEVELOPING EXECUTIVE PRESENCE SKILLS:

PRESENTATIONS, POISE & PROFESSIONALISM

TUESDAY, MARCH 15, 2016 • 3:00 PM - 4:30 PM

Emerging leaders are regularly called upon to speak on behalf of the bank. From one-on-one conversations, to committee meetings, to formal presentations, leaders know how to communicate verbally with presence, purpose, and passion. Attend this webinar and learn how to communicate with executive professionalism in presentations, large and small, formal and informal. Learn to create strategic, stylish presentations that really work for the bank, your department, and your career. This webinar will teach you how to overcome fears, increase confidence, and effectively engage and clearly communicate with internal and external audiences. Join us to gain the skills necessary to communicate executive presence, poise, and professionalism.

HIGHLIGHTS

• Developing the skills necessary to communicate professionalism and executive presence • Creating and delivering on-target, results-oriented presentations

• Understanding and responding to audiences’ content needs and hot-button issues • Identifying, developing, and delivering key messages

• Speaking with purpose, passion, poise, and professionalism

• Starting strong and capturing audience attention from the first to the last word • Increasing comfort level when presenting to leaders, peers, and external audiences • Developing and delivering effective, professional, persuasive PowerPoint presentations • Anticipating and responding to challenging questions or opposition to presentations • Recognizing and overcoming distracting habits or quirks when speaking

TAKE-AWAY TOOLKIT

• “Handling Q&A Effectively” tip sheet

• “How to Speak Slower” tip sheet

• “Presentation Dos & Don’ts” tip sheet

• Recommended resources: books, articles, and web links

NANCY FLYNN, THE EPOLICY INSTITUTE™

WHO SHOULD ATTEND

This informative session is a must for emerging leaders and bank executives

who are required to make formal presentations, hold informal discussions, or

meet one-on-one with internal and external parties

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page 10

10 | PACB WEBINARS | MARCH 2016

DETERMINING CASH FLOW FROM PERSONAL TAX RETURNS PART 2:

SCHEDULES E & F

WEDNESDAY, MARCH 16, 2016 • 3:00 PM - 4:30 PM

When borrowers provide a personal tax return to verify their income, lenders need to understand how to determine cash flow from that return. Too many lenders find AGI and add back depreciation. Extracting cash flow from a personal tax return Form 1040 is so much more detailed than that. This session for consumer and commercial lenders will teach you how to read

and understand a borrower’s tax return and convert taxable income into cash flow. You get paid

back with cash flow, which rarely matches taxable income.

Overestimating income from a tax return can lead to approving a weak loan that could eventually cost your institution tens of thousands of dollars. Underestimating income can cause denial of good loans that you need in this challenging environment. This seminar will make the process

of analyzing personal income tax returns simple and understandable by using quality instruction

and frequent examples.

This session will explain how to obtain verifiable income from Rental and Royalty Property (Schedule E, Page 1), from Partnerships and S Corporations (Schedule E, Page 2), and from Farms (Schedule F). (Note: This method does not follow Fannie, Freddie, or QM rules used in

mortgage lending.) HIGHLIGHTS

• Form 1040 Page 1 – Review page 1 to identify hidden and phantom income • Schedule E Page 1 – Calculate the real cash flow from a rental property

• Schedule E Page 1 – The effect of mortgage interest and principal paid on debt ratios, cash flow, debt service, and disposable income

• Schedule E Page 2 – Partnerships and S Corporations – Learn which information is usually useless for a lender and where to find the real cash flow

• Schedule F Farm income – Additional income that might be hidden in farm income TAKE-AWAY TOOLKIT

• Free link to download Lenders Tax Analyzer© software TIM HARRINGTON, CPA, TEAM RESOURCES

DON’T MISS PART 1!

This program is the second of two in a series. There’s still time to register for:

“DETERMINING CASH FLOW FROM PERSONAL TAX RETURNS PART 1: SCHEDULES A, B, C &D”

on Tuesday, February 23, 2016.

WHO SHOULD ATTEND

This informative session is designed for anyone

in the lending area including chief lending

officers, CSRs, sales staff, new accounts personnel, loan officers,

loan underwriters, credit analysts, loan

processors, branch managers, CEOs, and other key lending staff.

THIS SESSION QUALIFIES FOR

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page 11

MARCH 2016 | PACB WEBINARS | 11

FLOOD INSURANCE COMPLIANCE UPDATE & FAQS

THURSDAY, MARCH 17, 2016 • 3:00 PM - 4:30 PM

Financial institutions play a vital role in ensuring the provisions of the National Flood Insurance

Program are carried out. Examiners are inspecting flood compliance procedures with a microscope

and are quick to issue penalties. There are many technical requirements and the penalties for noncompliance can be steep. This high-risk area deserves special attention and care.

This must-attend session will address flood rules, FAQs, disclosure requirements, mapping

changes, detached structure rules, and escrow requirements. The sample procedures and tools provided will assist with compliance and make your next flood exam a nonevent.

HIGHLIGHTS

• What loans are covered by this regulation?

• Flood determinations: complete, accurate, and timely • Notice for flood properties – timing is imperative • How much flood insurance is enough?

• Force placing insurance: what are your procedures? • Mandatory escrow requirements

• Detached structure rules • Frequently asked questions TAKE-AWAY TOOLKIT

• Sample written flood procedures • Monitoring and tracking tools

• Tools for reviewing files for flood compliance

• Worksheet to test whether you have sufficient insurance coverage

ANN BRODE-HARNER, BRODE CONSULTING SERVICES, INC.

WHO SHOULD ATTEND

This informative session will benefit lenders, loan processors, compliance officers, and auditors.

THIS SESSION QUALIFIES FOR CCL CREDITS.

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page 12

12 | PACB WEBINARS | MARCH 2016

CYBER SERIES:

OUTSOURCING TECH SERVICES: REGULATIONS, EXAMINER

EXPECTATIONS & ACTIONS FOR VENDOR MANAGEMENT

TUESDAY, MARCH 22, 2016 • 3:00 PM - 4:30 PM

The FFIEC details what your IT program must include, what it is required to mitigate, and what it expects to ensure ongoing vendor due diligence. No doubt outsourcing critical functions to third-party vendors delivers heightened operational risk and commensurate examiner scrutiny.

The FFIEC’s “Outsourcing Technology Services” booklet provides guidance financial institutions should follow “to establish, manage, and monitor IT outsourcing relationships.” This webinar

will provide an overview of governing regulations, examiner expectations, and best-practice vendor management sustained governance.

HIGHLIGHTS

• Examiner expectations measured against the FFIEC’s Outsourcing Technology Services Appendix B: Laws, Regulations, and Guidance

• Overview and high-level breakdown of the FFIEC’s new Business Continuity Planning Appendix J: Strengthening the Resilience of Outsourced Technology Services

• Effective board and senior management framework to identify, measure, monitor, and mitigate risks associated with outsourcing tech services

• Importance of recovery time objectives (RTOs) and recovery point objectives (RPOs) within service level agreements enumerated in third-party technology contracts • FFIEC Cybersecurity Assessment Tool’s Domain 4: External Dependency Management TAKE-AWAY TOOLKIT

• Sample vendor management policy, expanded procedures, and annual due diligence checklist • FFIEC Information Technology Examination Management Handbook (November 2015) • Links to the FFIEC’s:

• Outsourcing Technology Services IT Booklet • Appendix B: Laws, Regulations, and Guidance

• Appendix J: Strengthening the Resilience of Outsourced Technology Services

BRIAN VITALE, NCCO, CAMS-AUDIT, COMPLIANCE ADVISORY SERVICES

WHO SHOULD ATTEND

This informative session is designed for board

members, senior management, audit committee members, and risk, compliance, audit, information security, and vendor management personnel.

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page 13

MARCH 2016 | PACB WEBINARS | 13

DEVELOPING YOUR SAME-DAY ACH GAME PLAN

THURSDAY, MARCH 24, 2016 • 3:00 PM - 4:30 PM

Same-day ACH implementation is inevitable, and it’s the next step in making payments faster! Are you ready for this epic change? The 2016 ACH Rules have been published and this webinar will explain what they say about same-day ACH. RDFIs will be required to accept same-day ACH items starting September 23, so they must be prepared; and the demand for ODFIs to originate same-day ACH is right around the corner. Join us to take a look at same-day ACH

implementation from your financial institution’s unique perspective. You will learn about the

opportunities, risks, and considerations in preparing for an ACH environment that includes same-day ACH, as well as faster payments that are being proposed by industry groups. Both ODFIs and RDFIs will receive implementation checklists to facilitate an internal discussion on same-day ACH.

HIGHLIGHTS

• In-depth coverage of specific same-day ACH rules language that includes changes detailed in phases 1, 2, and 3 of implementation

• Overview of Federal Reserve Bank FedACH Processing Schedule that includes same day ACH processing windows

• Suggestions for updated procedures for ACH exception handling • Description of major use cases for same-day ACH origination • Release of same-day ACH fee

• The importance of correct “effective entry dates” for same-day ACH

TAKE-AWAY TOOLKIT

• Sample ODFI and RDFI implementation checklists

• Same-day ACH education plan for educating your originators

JEN KIRK, EPCOR

DON’T MISS THIS RELATED WEBINAR!

Watch for

“COUNTDOWN TO SAME-DAY ACH: DEADLINE SEPTEMBER 23, 2016”

on Wednesday, July 20, 2016.

WHO SHOULD ATTEND

This informative session is directed to operations, IT, audit, compliance, and

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page 14

14 | PACB WEBINARS | MARCH 2016

DEBT COLLECTION SERIES:

YOUR CUSTOMER HAS FILED BANKRUPTCY,

NOW WHAT?

TUESDAY, MARCH 29, 2016 • 3:00 PM - 4:30 PM

Bankruptcy filings are becoming more complicated. This webinar will explain the actions that must be taken to protect your financial institution’s interests, and the actions that are prohibited. Although the webinar will focus on consumer bankruptcies, commercial bankruptcies will be covered, too. This program will address the more difficult situations such as when a cram down is permitted, when a reaffirmation agreement is required, what constitutes a fraudulent transfer or preference payment, and when a lien is effective against exempt property. Attending this webinar will provide the knowledge necessary to strengthen your institution’s position in Chapter 7, 11, and 13 bankruptcies.

HIGHLIGHTS

• What does a bankruptcy notice look like and how should it be handled? • When is the bank required to file a proof of claim?

• Are reaffirmation agreements a good idea?

• When can the bank exercise its right of setoff in a bankruptcy? • What can the bank do after the debtor is discharged?

• Can the debtor voluntarily agree to pay the bank? TAKE-AWAY TOOLKIT

• Links to the United States Bankruptcy Court website to obtain online, fillable forms

ELIZABETH FAST, JD, CPA, SPENCER FANE LLP

WHO SHOULD ATTEND

This informative session will be useful

to loan officers, loan operations personnel,

credit administration personnel, collectors, attorneys, managers, and others involved in the collection process.

THIS SESSION QUALIFIES FOR

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page 15

MARCH 2016 | PACB WEBINARS | 15

HOT TOPICS IN SOCIAL MEDIA STRATEGIES: TECHNIQUES & TRENDS FOR

COMMUNITY BANKS

WEDNESDAY, MARCH 30, 2016 • 3:00 PM - 4:30 PM

With social media, the saying “the only constant is change” could not be more true. However,

the challenges most community financial institutions face seem to be regulatory burdens and the day-to-day requirements of customer service. It’s not unusual for social network changes, updates, and enhancements to get overlooked.

For example, do you know Facebook now offers several new features for promoting content and building targeted lists for advertising? This allows great specificity with where your information is seen. Did you catch LinkedIn’s modifications to its layout in late 2015 (or their recent mobile

app revamp)? Add to the mix Twitter, Instagram, YouTube, and some of the other new “fringe” networks that are gaining popularity (do you “Blab” yet?) and your head may be spinning as you

try to allocate time and resources. If you have questions or need help with your social media strategy, this webinar is for you.

HIGHLIGHTS

• Review the tried-and-true (and some of the newer) social networking solutions and learn what’s changed recently – and why it matters

• Strategic opportunities to build engagement and get noticed that didn’t exist in 2015 • Effective ways to track and measure “social reach” to determine if what you’re doing

makes sense (and is generating results) – or if changes are needed

• Tips for building a culture of “social advocacy” at your institution and how to leverage

your #1 asset – your employees – to get the word out

• Changes in paid advertising and promotional opportunities to increase your reach with laser focus and a high degree of relevancy

• Importance of monitoring what’s being said about your institution – when you should and should not respond to online critics

TAKE-AWAY TOOLKIT

• Comprehensive selection grid to help choose the right tools for your digital marketing and social media communication strategy

ERIC C. COOK, WSI DIGITAL MARKETING

DON’T MISS THIS RELATED WEBINAR!

Watch for:

“MAXIMIZING LINKEDIN TO BUILD A ‘SOCIAL SELLING’ CULTURE”

on Tuesday, September 27, 2016.

WHO SHOULD ATTEND

This informative session will cover a wide range of social media updates. It will benefit

marketing staff (who may be managing the institution’s social media

activities) and senior management who are responsible for overall

strategic direction. It will also be useful for sales personnel

(i.e., loan officers, commercial lenders, client services, etc.) to

understand ways that social media can be used

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2405 North Front Street, PO Box 5319 Harrisburg, PA 17110

p: 717.231.7447 • f: 717.231.7445 • pacb.org

RETURN SERVICE REQUESTED

PACB SOLVES A COMMON PROBLEM OF COMMUNITY BANKERS TODAY...

FINDING A WAY TO STAY UP-TO-DATE ON THE

LATEST ISSUES DESPITE BUSY SCHEDULES!

All PACB webinars include an employee training log, a quiz to

administer to measure staff learning, and a quiz answer key.

Listen on your iPad, iPhone or Android device.

Instructions will be emailed to you with the on-demand link.

PACB webinars will qualify for CPE credits.

For more information, contact Evelyn M. Sponsler,

Executive Administrative Assistant, at 717-231-7447 or

[email protected] prior to participation for requirements.

References

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