If you have any questions about the document, please call Admissions at or

Please note: The following document

includes a course catalog published 4/11,

Course Catalog Addendum published 3/13,

and Course Catalog Insert published 3/13.

If you have any questions about the document, please call

Admissions at 414-319-7576 or email [email protected].

Live Your Dream.

Develop your natural talent, express your creativity and establish a successful career in the salon and spa industry.

Your Experience.

Become a part of the next level of excellence. Study in our state-of-the-art classrooms, clinic areas and Aveda Experience retail store. Gain hands on experience working with top of the line technology and equipment and learn from state licensed and Aveda certified instructors. You will participate in exciting community events, work with world renowned guest educators and have the opportunity for global study abroad trips.

Real Salon Environment. Real World Skills.

On our advanced clinic floor, you will have the opportunity to perfect your skills on a diverse clientele with distinctive skin, hair, body and personality types. We offer a unique learning environment that embodies a balanced view of beauty, nutrition, body care, health and wellness. This is the Right Place.

The Institute of Beauty and Wellness is located in Milwaukee’s Historic Third Ward, the Arts and Fashion District of the city. Riverfront dining, shops, theaters and art galleries make this a prime location for anyone interested in the salon and spa industry. Join a Community.

As a student, you will be part of a close-knit community of men and women with a passion for creativity and an eye for style. Join a global Aveda team committed to artistic, business and environmental excellence.

Invest in Your Future.

A successful career begins with an excellent education. At the Institute of Beauty and Wellness, we offer a payment plan for everyone. Our graduates can testify, IBW gives you the complete creative and professional skills you need to establish a promising career.Federal Financial Aid and Scholarships are available to those who qualify.

Introduction I A N A V E D A T R A I N I N G F A C I L I T Y

Why IBW?

The only NACCAS Accreditedschool in Wisconsin with all four curriculums, including Cosmetology, Esthiology, Massage & Manicuring

"Learner-centered"(Creative and activity based learning) Beauty and Wellness School Small Student-to-Instructorratio provides individualized training

Wellness Programssuch as Yoga and Pilates scheduled in each class

Student Leadership Counselmeets monthly to provide business and management skills

Student Assemblies provide monthly recognition and communication to students, showing

the value of positive team meetings

Multiple Career Fairsintroduce you to prospective employers and gain confidence interviewing with salons and spas while still in school

Two Annual Student Fashion Showsprovide you with the opportunity to exercise

creativity in makeup, hair, choreography, fashion design, teamwork and community awareness

Photo Shootsprovide you with the opportunity to learn photographic hair and makeup

techniques

Massage Programincludes CPR & First Aid training, cadaver observation, and multiple modality training

An Advisory Board of Industry Leadersannually review the school’s curriculum and offerings

An Online Job Boardprovides graduates and alumni with up-to-date available employment

opportunities throughout Wisconsin and the Aveda Network

Federal Financial Aid Opportunitiesfor those who qualify for Cosmetology, Massage Therapy, Esthiology and International Beauty Therapist programs

Advanced Education Programsinclude the International Beauty Therapist Certification, the

Makeup Artistry Program and the Masters Training Program

The Education Fundprovides you with the opportunity to learn demonstrated skills from

Aveda Global experts, as well as nationally recognized industry leaders

Become a Proud Member of the Aveda Network

The Aveda Network is an integrated team of more than 6,500 salons, spas, institutes and stores in over twenty countries worldwide. It is one of the fastest growing worldwide salon networks. The Aveda brand inspires social consciousness in our environment, community and the world of beauty.

Introduction III A N A V E D A T R A I N I N G F A C I L I T Y

fashion passion beauty wellness style art expression

Develop Your Natural Talents.

You have a vision. Style hair for a fashion show, become a salon owner, practice massage therapy at a clinic, or master the art of a manicure. With talent, dedication and hard work, whatever your dream may be, you will have the opportunity and support to achieve it while at The Institute of Beauty and Wellness.

Learn the core fundamentals of the program you’ve chosen in lectures, demonstrations and workshops and take that expertise into the salon or spa. Beyond mastering technical skills, you will learn the importance of enhancing the guest experience. Learn retailing, client services, and professional development techniques such as time management, self-promotion and goal setting. You will learn from exceptional instructors, study Aveda curriculum, and connect to the most successful, sustainable network of salon professionals in the industry. Through our Guest Educator Program, you will have the opportunity to work hands-on with nationally recognized industry educators from around the world.

High Style. High Demand. High Income.

The opportunity for a successful career in the beauty industry has never been better; employment rates are high with continued growth projected.

According to the U.S. Bureau of Labor Statistics, overall employment of hairdressers, hairstylists, and cosmetologists, is projected to increase by 20%, which is much faster than the average for other occupations. Manicurists and pedicurists are also expected to increase faster than the average, at about 19%.

Due to the recent popularity of skin and body treatments for relaxation and medical well-being, massage therapists, estheticians and other skin care specialists will see large gains in employment, and are expected to grow almost 38%. *

* Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 Edition, Barbers, Cosmetologists, and Other Personal Appearance Workers, on the Internet at http://www.bls.gov/oco/ocos332.htm

TABLE OF CONTENTS

Mission Areas of Study Career Opportunities Cosmetology Program

Masters Training Program: Cosmetology Esthiology Program

International Beauty Therapist Certification Program Massage Therapy Program

Manicuring Program Institute Facilities Admissions Financial Student Services Academic Information

Graduation and Licensing Requirements Policies and Standards

Institute Credentials About the Institute

Insert: Program Schedule / Staff and Faculty

Connect With Us

Start your future at the Institute of Beauty and Wellness. Call the admissions team for more information or to set up a tour: 414.227.2889. For a more complete description of our programs, visit our website, InstituteBW.com.

For up-to-date news and events at IBW, become our fan on Facebook and follow us on Twitter @InstituteBW

Published 4/11

Note: An insert must accompany this catalog. If you have not received a Program Schedule/Staff and Faculty insert, contact your Admission Coordinator.

PAGE

The Institute of Beauty & Wellness' mission is to provide a quality professional education so one is able to successfully pass the state licensure exam and find a career in the fields of Cosmetology, Esthiology, Massage Therapy or Manicuring. Our goals for our students' educational experience are:

z create an environment of trust and respect

z encourage a commitment to teamwork

z promote personal and professional development

z inspire the continuous quest for knowledge and growth

By supporting our students in this manner, we enable them to provide service that exceeds our clients' expectations.

CAREER OPPORTUNITIES

AREAS OF STUDY

Cosmetology

Explore the latest styles and techniques in haircutting, color, texture, styling, skin care, nail care and makeup.

Esthiology

Learn makeup, hair removal, body treatments, facials and specialized techniques to purify, balance and renew the skin.

Massage

Learn massage therapy and total body wellness, using both ancient techniques and state-of-the-art methods.

Manicuring

Develop a complete understanding of advanced nail care services with hand and foot care. Learn Aveda’s natural manicuring and pedicuring techniques as well as the latest technology in nail art, gels, acrylics, and fiberglass extensions.

International Beauty Therapist Increase your professional value, expand your career options and become the best in the industry. Receive advanced training and professional licenses in massage, esthetics and manicuring as well as the prestigious International Beauty Therapist Certification.

Salon Industry hair stylist esthetician makeup artist manicurist sales representative hair coloring specialist salon manager salon owner Day Spa

massage therapist body care specialist spa therapist spa director

spa owner private practice esthetician

sales representative

Education & Other Fields instructor

state board member or inspector

educational director for a product manufacturer

consultant/trainer paramedical esthetician school owner

freelance makeup artist stylist or makeup artist for film, theater, fashion or print massage therapist at chiropractic

or physical therapy clinic medispa

destination spa or resort guest educator f 2

Cosmetology

Connect with beauty, fashion, wellness, and art in our hands-on cosmetology program. With extensive training in our urban salon setting, you will explore the latest styles and techniques in hair cutting and styling, skin care, nail care and makeup. You will have the technical skills, as well as professional business skills to enhance the guest experience, preparing you for successful careers such as a hair stylist, makeup artist or salon owner.

Our program offers two enrollment options, full-time and accelerated part-time, to best fit your scheduling needs. Both programs are approved for Federal Financial Aid.

The accelerated part-time scheduleis our most sought after program allowing you to have a

work-school balance. Classes meet only three days a week, giving you four free days for work, friends and family.

Introduction/Alpha Unit

You’ll start by learning the fundamentals of cutting, styling and chemical restructuring of hair; skin and nail care; makeup; and the related sciences. Lectures, demonstrations and workshops concentrate on developing skill and accuracy and reinforcing classroom knowledge. You’ll be introduced to product marketing, client servicing and personal development skills. This unit also covers state safety requirements.

Beta Unit

Unlock your creativity as you explore the latest trends and techniques in hair cutting, styling, coloring and chemical restructuring. Time on the clinic floor allows you to become increasingly confident in your professional abilities, and you begin to learn vital employment and career-advancing skills such as successful interviewing and resume writing.

Gamma Unit/Salon Lifestyle

Get ready to launch your career with in-depth training in client service, time management, self-promotion, goal-setting, merchandising and entrepreneurship. Your speed, accuracy and concentration are now ready for the salon. You can demonstrate competency in all tasks required for the skill certification examination, and possess the theoretical knowledge you need to pass the written examination required by The Institute of Beauty and Wellness and the State of Wisconsin for licensure. It’s time to begin your journey as a salon professional.

“I am fortunate enough to have traveled the world working with some of the top salons and schools, and the Institute of Beauty and Wellness in Milwaukee is on the top of my list. This school offers excellent education that is relevant to the needs and demands of today’s top salons, preparing the students for an exciting and rewarding career in Hairdressing.”

Vivienne Mackinder | World Renowned Hair Stylist and

Course Hours | Theory/Classroom: 648 hours | Practical 1,152 hours | Total: 1,800 hours

COSMETOLOGY

Full-Time Schedule | 52 weeks Tuesday through Friday: 8:30 am | 4 pm Saturday: 9 am | 4 pm

Accelerated Part-Time Schedule | 60 weeks Monday - Wednesday: 10 am | 9 pm or Tuesday - Thursday: 10 am | 9 pm

Hygiene, grooming and personal development Bacteriology, sterilization, and sanitation

Tools, equipment, and implements (identification and usage)

Haircutting, hair tapering (clipper-cuts), razor cutting, hairstyling, curling thermal waving, finger waving, roller setting, pin curl placement, blow-drying, shampooing, scalp and hair treatments, conditioning, reconditioning, hair analysis, care of hair pieces, wigs and wefts

Hair straightening, hair relaxing, thermal hair straightening, blow-outs, permanents, hair coloring, tinting, bleaching and chemistry

Shaving, beard and mustache shaping, trimming, superfluous hair removal, waxing, facials, facial massages, facial makeup, eyelashes, light therapy, and introduction to electrology and basic principles of electricity

Manicuring, including nail enhancement     

Anatomy and physiology of the hair, skin, nails and disorders of the hair, skin, scalp and nails

Product knowledge, product use and sales, preparing and consulting with customers for services

Laws, rules, professional ethics and history of barbering and cosmetology Individual student needs, industry trends and electives, i.e., record keeping, mathematics, communications, human relations, public relations, first aid, etc. (Theory hours may include structured visits conducted by the school outside of the classroom at one or more barbering or cosmetology establishments)

Theory/Practical Hours by Subject Theory

Hours PracticalHours 10 20 3 150 190 35 10 50 45 18 117 648 Total Hours 1,800 — 20 9 450 400 60 25 — — — 188 1,152 Total 4

Our cosmetology program will provide extensive hands-on experience in cutting, dressing and color with industry leaders. Master your craft and gain a competitive edge in the industry.

Yosh Toya– successful multi-salon owner and premier educator, recipient of the Life Time Achievement from NAHA.

David Adams– Co-founder, President of Red Chocolate, Aveda Global Hair colorist

Sally Rogerson– Creative Director with Vidal Sassoon

Maureen Anlauf– two time NAHA winner, Master Stylist, Color Specialist

Janell Geason– Aveda Global Makeup Director, NAHA Makeup Artist of the year

Helga Hefner– Aveda Global Skincare Educator

James Waslaski– Advanced Clinical Massage Therapy educator, Massage Hall of Fame Inductee

Seymour Koblin– founder of the School of Healing Arts, teaches Zen-Touch, Shiatsu & Eastern Healing

Claire Marie Miller– Prenatal Massage and Reflexology Educator

Chuck Duff– National Thai Massage Educator

Mary Brunetti– Celebrity Hair Stylist, Director of Education for Sally Hershberger Salons NY Past Guest Educators

Program Hours | Theory/Classroom: Total: 150 hours

The Masters Training Programwith an Emphasis in Hair

Further your education and increase your technical skill in Cosmetology with The Institute of Beauty and Wellness’ Masters Training Program. This advanced education program will provide extensive experience in cutting, dressing, color and texture with industry leaders and our Education Team.

Our intimate class size provides you the opportunity to work directly with world renowned guest educators. The program is designed to prepare you to meet the dynamic needs of the beauty industry by taking your skills to the next level through innovative hands-on techniques.

zPlatform Artists

zSassoon based Training

zAveda Basic Advanced Color Techniques

zEditorial Dress Work

zDemonstrations each day plus two models

The Masters Training Program at The Institute of Beauty and Wellness provides you with an edge in a competitive field, making you a sought-after cosmetologist with a higher level of education.

MASTERS TRAINING PROGRAM

Cosmetology

20 weeks Mondays: 10 am | 6 pm

The Masters Training Program allows you to work professionally while increasing your technical skills as well as your earning potential.

Esthiology

Study specialized techniques to purify, balance and renew the skin. Master the skill of facials, waxing, body treatments, and makeup application. Learn cutting edge MediSpa Industry practices and advanced skin treatments with hands on experience in peels and

microdermabrasion. You will acquire extensive business building skills, providing the foundation you need for a career as a licensed esthetician.

Introduction/Alpha Unit

Learn the fundamentals of dermanalysis, facial manipulations, equipment and plant aromaology as you study the related sciences of anatomy and histiology, along with state safety requirements. Combining theoretical knowledge and hands-on experience, this unit puts you on your way to a career in skin care.

Beta Unit

Apply your knowledge through clinic experiences while you increase your understanding in the classroom. In this unit, you’ll refine your skills and gain the expertise you need to meet the The Institute’s skin care and makeup service standards and state safety requirements.

Gamma Unit

Learn real-world strategies and achieve skills to become a successful esthetician, from interviewing to resume writing and beyond. Fine-tune your accuracy, concentration and speed. At this point, you will have the competency required for the state board certification examination, with the theoretical knowledge needed to pass the written examination required by The Institute of Beauty and Wellness and the State of Wisconsin for licensure. Now you’re ready to start your career in skin care.

“IBW is like home to me. The team and students are always so welcoming. The future of the beauty industry rests on the shoulders of the talented technical instructors who hold the knowledge that the future creative collectives must acquire in order to not only succeed in the industry, but begin their career with a competitive edge.”

Course Hours | Theory/Classroom: 297 hours | Practical 303 hours | Total: 600 hours

ESTHIOLOGY

Full-Time Schedule | 17.5 weeks Tuesday through Friday: 8:30 am | 4 pm Saturday: 9 am | 4 pm

Part-Time Schedule | 30 weeks Monday through Thursday: 4:30 pm | 9:30 pm

Introduction: Law & Code, Bookkeeping, Business Management, History and Ethics 

Safety, Sanitation and Sterilization 

Anatomy and Physiology

Chemistry, Treatments and Process Treatment, Product and Techniques Electricity, Machines and Equipment 

Makeup and Color Analysis

Individual Student Needs and Electives 

Theory/Practical Hours by Subject Theory

Hours PracticalHours

33 35 40 40 50 12 15 72 297 — 30 — — 150 37 26 60 303 Total Hours 600 Total 10

Comparable to a master’s degree in academics –

The International Beauty Therapist Certification is

the highest degree an esthetician can obtain.

Course Hours | Theory/Classroom/Practical Total: 1,350 hours

INTERNATIONAL BEAUTY THERAPIST CERTIFICATION

Full-Time Schedule | 52 weeks

Tuesday through Friday: 8:30 am | 4 pm Saturday: 9 am | 4 pm

International Beauty Therapist Certification

Expand your options and increase the value of your career. The International Beauty Therapist Certification is the world’s most prestigious qualification in the field of Esthetics and Beauty Therapy. Comparable to a master’s degree in academics – it’s the highest degree an esthetician can obtain, and carries a similar level of prestige. Become certified to practice nationally and internationally.

Receive advanced training and professional licenses in massage, esthetics and manicuring as well as the prestigious International certificate. With our state of the art equipment, learn the latest information and techniques and study a whole body approach to wellness with the expertly trained instructors at The Institute.

If you do not plan on practicing internationally, the certification provides you with an edge in a competitive field, making you more attractive to prospective employers. The knowledge gained through the studies leading to the exam will provide a deeper understanding of esthetics, increasing the value you can offer clients, thus increasing your earning potential.

12 You will receive top-notch training in the following advanced subjects which will prepare

you for your international examination: zMicrodermabrasion

zChemical Peels

zSpecialized Skin Analysis zElectricity

zCorrective Facial Therapies zFace and Neck Lymph Drainage

zUse of state-of-the-art skin care machines zPhoto/Light Therapy

zStudies in anatomy, physiology, nutrition, dermatology, chemistry and product ingredients

Beta Unit

Broaden your knowledge as you learn deep tissue, trigger point therapy, sports and chair massage while working under the supervision of well qualified instructors with years of experience to share. Enjoy the experience of nurturing the pregnant guest and infants through our Prenatal and Mommy-and-Me workshops. During the business portion of your program, learn how to interview effectively, catch the eye of a potential employer and design your own business plan.

Gamma Unit

Gain an appreciation for Asian theory as you explore Shiatsu, Amma and acupressure techniques. Learn to apply hot stone, lymphatic drainage and neuromuscular techniques. Measure your knowledge of clinical pathology through analyzing case studies and designing session plans for your guests with chronic pain, repetitive stress injuries, Myofascial pain syndrome and other disorders. Learn to correctly identify postural distortion and how to rebalance the body through the application of the proper massage modality. Upon successful completion you will receive the certificate that will Alpha Unit

Learn muscle anatomy, cell function and kinesiology of the human body. Discover the fundamentals of Swedish massage, reflexology and aromalogy. Study the science of the ancient philosophy of Ayurveda. Begin practical knowledge through hands on palpation and application of massage techniques. Learn proper sanitization and safety procedures to keep both you and your guests safe. Practice your studies by bringing your classroom knowledge onto the clinic floor. Throughout the alpha phase your knowledge will be measured by written and technical evaluation.

Massage Therapy

The massage industry offers diverse options for employment after graduation from an accredited school. The 750 hour program will prepare you to work in this dynamic field by guiding you through human anatomy, pathology, physiology and kinesiology. Your journey begins with anatomy and movement. It then guides you through the complexity of the human body by teaching increasingly complex massage techniques and modalities. Through this understanding you will learn how to improve the human body and psyche through the power of touch and the art of intention. Throughout the program you will be engaged in promoting wellness in your own life and your guests. You will also learn the business of the massage profession through business initiatives designed to teach you to sell yourself and the products you use. Succeed in a spa, health club, alternative care/medical setting or even start your own business. Attain the skills you need to pass your national boards, become state licensed and contribute to the beautiful field of massage therapy.

“The Institute of Beauty and Wellness gave me the skills and confidence needed to succeed, and continues to provide me with a network of resources I am able to use to further my skills”

Erika, Massage Therapist Inspirit Therapy Associates

MASSAGE THERAPY

Full-Time Schedule | 22 weeks Tuesday through Friday: 8:30 am | 4 pm Saturday: 9 am | 4 pm

Part-Time Schedule | 37.5 weeks Monday through Thursday: 4:30 pm | 9:30 pm

Anatomy, Physiology, Pathology, Kinesiology 

Business, Laws & Ethics

Massage Therapy and Body Work Theory, Technique and Practice

Student Clinics

Adult CPR and Standard First Aid

Additional Massage Therapy and Body Work coursework

State Law and Jurisprudence

Theory/Practical Hours by Subject Theory/Practical

Hours 275 60 320 70 8 7 10 750 Total Hours 14

Introduction/Alpha Unit

You will learn to use the knowledge gained in theory by applying it to practical situations on the clinic floor. You will improve your skills and attain a level of performance consistent with the standards of The Institute of Beauty and Wellness.

Beta Unit

During the Beta phase, you will have the opportunity to advance your technique through extensive guest experiences. We provide the proper learning environment with high-end equipment to foster impeccable business skills including: product retail, customer care and service sales.

Gamma Unit

Learn the final stages necessary for job placement and interviewing. Improve your concentration, skill and speed. You will be tested for skill certification and theoretical knowledge so that you are able to pass the written and practical exam given by the State of Wisconsin Board of Regulation and Licensing. You are ready to begin your career.

Manicuring

Become a part of the nail industry, which Entrepreneur Magazine listed as being one of the fastest growing job opportunities. The 300 hour curriculum has a strong focus on comprehensive service proficiency, as well as product knowledge.

"The education I received at the Institute of Beauty and Wellness allowed me to turn a dream into my reality. I feel lucky to be doing what I love!"

Jade, Nail Designer Neroli Salon & Spa

Course Hours | Theory/Classroom: 131 hours | Practical 169 hours | Total: 300 hours

MANICURING

Full-Time Schedule | 11 weeks Wednesday through Friday: 8:30 am | 4 pm Saturday: 9 am | 4 pm

Part-Time Schedule | 15 weeks Monday through Thursday: 4:30 pm | 9:30 pm

Introduction: Law & Codes,  Bookkeeping, Business Management, History and Ethics 

Safety, Sanitation, Sterilization, First Aid 

and Bacteriology Nails and Skin Disorders Anatomy and Physiology Manicuring and Pedicuring Introduction to Advertising  

Individual student needs and electives (Theory hours may include structured visits conducted by the school outside of the classroom at one or more barbering, cosmetology, or manicuring establishments.)

Theory/Practical Hours by Subject Theory

Hours PracticalHours 36 10 24 18 24 12 7 131 Total Hours 300 — 25 10 8 112 — 14 169 Total 16

“My experience at The Institute has had such a

positive effect on my life. The quality of education

I received has enabled me to reach my career goals.”

Sara | Owner, Colour Bowl

The Institute of Beauty and Wellness is the place to be!

Located in downtown Milwaukee’s Historic Third Ward, you will be surrounded by riverfront dining, spas, theaters, galleries, and a variety of boutique shops. This historic warehouse neighborhood is the city’s most intriguing area.

THE INSTITUTE FACILITIES

Library and

Administrative Resources A resource library has books on styling, motivation, health and wellness for your reference. Team leaders and admissions personnel are also available to respond to your questions and concerns.

Client Service Areas

The Institute of Beauty and Wellness provides all students the opportunity to perform services on a diverse clientele. We provide a quality salon and spa setting where students can perform hair, skin, nail and body services under the supervision of licensed instructors.

Aveda Experience Center The Institute houses a retail center for Aveda hair, skin, flower and plant Pure-Fume™ and body care, makeup and lifestyle products. Product knowledge and retail success are two ways that you can increase your value in the salon industry. The store gives you the opportunity to practice your client services and business skills with guests.

Student Classrooms

Classrooms of all sizes have been designed to provide the proper environment for different types of learning and activities.

Equipment

At The Institute of Beauty and Wellness, there is a variety of equipment available for student use including: manicuring stations, hydraulic chairs, massage and esthetic chairs, fully equiped skin care stations with dermascopes and steamers at each station. The classrooms are equipped with the latest technologies in audio-visual equipment including; televisions, DVD players, and overhead projectors.

ADMISSIONS

Discover Your Future

US News and World Report released its Best Careers issue and the salon and spa industry has once again made the news magazine's Top 30 careers for 2009 scoring high in job satisfaction and employment outlook.*

There has never been a better time to start training for a successful career, The Institute of Beauty and Wellness provides you with that opportunity. There is limited enrollment available; so get started today!

Transfer Students

Applicants for transfer into cosmetology and esthiology are considered on an individual basis. The Institute of Beauty and Wellness may, at its discretion, re-fuse transfers if admission requirements, including tuition, cannot be met. The Institute may accept transfer hours at its discretion.

The Institute, in its admissions, instruction and graduation policies, practices no discrimination on the basis of race, religion, color, financial status, sex, national or ethnic origin, age, veteran status or sexual orientation.

The Institute does not recruit students that are currently attending or admitted to another school offering a similar program of study.

1

Enrollment Requirements

Complete a General Information Form and submit to the Admission Office. Take a tour of our facility. To schedule

a tour, call 414.227.2889 Have an informational interview

with an Admissions Coordinator. Take and pass the entrance assessment.**

Submit a letter of intent describing your reasons and goals for enrolling in the program.

Submit a letter of recommendation. Submit your high school transcripts showing completion or a copy of your General Education Diploma (GED). Submit a $50 registration fee at the time of application.

All massage students are required to receive a professional massage and submit the receipt.

PLEASE NOTE: Upon completion of enrollment requirements, an applicant is sent an

enrollment contract. The applicant is not enrolled and a spot is not held in the program until the Admission Office receives the signed contract. Placement into the program is on a first-come basis.

**If a student does not pass the entrance assessment, they are allowed to retake the assessment in six months. 2 3 4 5 6 7 8 9 *http://money.usnews.com/money/careers/articles/2008/12/11/the-30-best-careers-for-2009.html ₂₀

Calculation for Tuition Reimbursement

Percentage length completed to total length of course

Amount of total tuition owed to the school

Greater Than Less Than or Equal To

0.01% 5% 10% 15% 25% 4.9% 9.9% 14.9% 24.9% 49.9% 20% 30% 40% 45% 70%

*Note: ”Percentage of Enrollment Time” means the time elapsed between the

start of the student’s attendance until the student’s last day of physical attendance, divided by the total number of class days required to complete

to to to to to (continued)

“ I have never seen such an attentive audience at a demonstration so early in the morning. I really felt the participation and the interest of the students. They had the most pertinent questions and to me that reflects the teaching that they are receiving at the school. It all came out in the afternoon on the live model, hands on. What hospitality, picturesque surroundings and architecturally stimulating environment! Needless to say, I am looking forward to a second round!”

Yves Durif | Yves Durif Salon, NYC

Tuition

Tuition rates include student kits, textbooks and uniform.

A pre-determined percent of tuition (this does not include the $50 regis-tration fee which is non-refundable) is due one week prior to the start of classes. The remaining balance is due according to the payment plan selected by the student at the time of enrollment. First payment requirements are as follows: Cosmetology: $2,000.00 Esthiology: $712.00 Massage: $812.00 Manicuring: $300.00

International Beauty Therapist: $1,550 All tuition must be received in full no later than three weeks prior to graduation. The student understands that he/she may be required to incur additional costs for miscellaneous supplies and/or events not to exceed $100.00. The student’s obligation to pay these sums at these times is without regard to student qualification for financial aid from any other source.

Late Payment

If a student fails to make any payment within one (1) week after it is due, then, a) the total tuition will become automatically due and payable, and b) the school may suspend the student’s attendance and/or diploma until the balance is paid in full.

Refund Policy

The Refund Policy is as follows: If a student’s application is rejected by the school or if he/she cancels enrollment within three business days of executing the enrollment contract, all money collected by the school, less the non-refundable $50 application fee, shall be refunded whether or not the student has begun the course of instruction.

If a student cancels his/her enrollment after three business days from the execution date of the contract but be-fore the student begins the course of instruction, he/she is entitled to a refund of all money paid to the school less the non-refundable $50 application fee.

1

2

3 If a course is cancelled prior to a student’s enrollment, the school provides a full refund of all money paid. If the school is permanently closed and no longer offering instruction after a student has enrolled, the student is entitled to a pro-rata refund of tuition.

If either party cancels the contract after the student begins class and after three business days of executing the enrollment contract, the school will keep the registration fee, and the tuition amount according to the calculation below. The calculation for tuition reimbursement is part of the National Accrediting Commission of Cosmetology Arts and Sciences’ Cancellation and Settlement Policy and Minimum Refund Guidelines which is shown below.

5 4

FINANCIAL

Any education program is a serious investment of money and time. We offer a payment plan for everyone. You can afford a quality education from The Institute of Beauty and Wellness. Federal Financial Aid and Scholarships are available to those who qualify.

Notice of Cancellation

The student’s enrollment can be terminated only by written notice of cancellation from one party to the other. Said notice shall be hand delivered or mailed, postage prepaid, either registered or certified, return receipt requested, to the other party at the address listed on the Student’s Enrollment Contract. In case of cancellation, the previously stated “Refund Policies” will determine the amount of refund to the student.

The Institute of Beauty and Wellness, under State of Wisconsin Regulation, is required to carry a Surety Bond in accordance with RL 61.06. This bond is required to protect a student or their parents/guardians or their sponsors from economic loss. The bond provides indemnification, within the limits of the bond, to any student or enrollee. For further information, contact Capitol Indemnity Corporation, Madison, Wisconsin. The contact address for the company issuing the bond is: R&R Insurance, 1581 E. Racine Ave., PO Box 1610 Waukesha, WI 53187-1610.

Breach of Contract

For any violation of this contract, school policies, standards and/or attendance, as stated in the school catalog, the Administrative Staff of The Institute of Beauty and Wellness may cancel this contract.

Students would receive a Notice of Cancellationfrom the school. This contract and the student’s enrollment can be terminated only by written notice of cancellation from one party to another party. A cancellation notice will be hand delivered or mailed by either registered or certified mail to the address listed on the student’s contract.

The school shall acknowledge in writing any valid notice of cancellation within ten business days after the receipt of such notice. Any monies due the applicant or student shall be refunded within 30 business days of the official withdrawal date or the date the school discovers that the student has unofficially withdrawn (determined an “unofficial” withdrawal after three school days of no attendance and no notice or explanation). The official withdrawal date is determined by the postmark date on the written notification, or the date said notice is delivered to a school director in person.

All miscellaneous costs which have not yet become due will be void. In the case of a leave of absence, the school shall return any monies due the student or applicant within thirty days of the earlierof the last day of the student’s leave of absence if the student fails to return or the date the student notifies the institution that the student will not be returning. The school may elect a more generous settlement policy to accommodate mitigating circumstances.

Refund Policy (continued)

22 Policy on Extra Instructional Charges

Students must maintain a 90% attendance record. For missed hours up to 2.5%, there is no penalty or fee. For cosmetology, this is the equivalence of 45 hours; for esthiology, this is the equivalence of 15 hours; for massage therapy, this is the equivalence of 18.75 hours; for manicuring, this is the equivalence of 7.5 hours; for the International Beauty Therapist Certification, this is the equivalence of 33.75 hours. For each hour missed beyond 2.5%, a student will be charged $10 per hour. These hours are to be made up at the school’s discretion, and may take place outside of regular program hours.

Academic and Individual Counseling

The Institute of Beauty and Wellness provides academic counseling to all students. We will help you with tutoring should you experience challenges in meeting the minimum performances standards and course requirements as set by The Institute and the State of Wisconsin Department of Regulation & Licensing. If you experience personal challenges, The Institute encourages students to contact Community Information Line, a local crisis hotline staffed by consultants who provide personal counseling referrals to a network of professionals.

Student Activities

While at The Institute, you will have the opportunity to participate in a variety of events and activities ranging from; photo shoots, fashion shows and gallery nights that are educational, interesting and great networking opportunities. Whatever your passion may be in the industry, you will have the opportunity to be creative and have fun.

Student Leadership Council is a group within The Institute that offers you and other students the chance to use your natural leadership skills. One representative from each class participates on the council – coordinating and leading student assemblies, representing your class at meetings Housing

The Institute of Beauty and Wellness can assist students in finding roommates and suitable housing, though The Institute does not own or operate housing facilities.

Placement

With a vast network of salons, spas, health clubs and chiropractic clinics nationwide, The Institute can help you begin your professional career. We will help you gain the knowledge you need with several career fairs and self-promotional instruction. Institutebw.com also includes an online job board, available for all students. The Institute of Beauty and Wellness is primarily an institution of learning and does not guarantee job placement.

The Aveda Network has recently developed the PurePartners program to assist you with career placement by automatically matching locations based upon skill sets and desired geographic location. You begin by creating an online profile in class, allowing direct communication with prospective location managers who are hiring, and have access to the most current position postings. The PurePartners program connects the most successful network of salon professionals in the industry.

STUDENT SERVICES

Housing Placement

Academic, Individual and Career Counseling Student Activities

ACADEMIC INFORMATION

The Institute evaluates the student’s progress often, ensuring a better opportunity for successful results.

Access to Cumulative Records

Students, and parents of students under the age of 18, who are in regular attendance at The Institute, have the right to inspect and review the student’s educational, financial and attendance records to ensure they are accurate, factual and do not violate the student’s privacy or other rights. Students and/or parents should schedule an appointment with the department team leader to review the student’s records.

Student Information Release Policy

In accordance with FERPA (Family Educational Rights and Privacy Act),The Institute of Beauty and Wellness does require written authorization from a student or parent/guardian (in case of a minor) or graduate in order to release academic, attendance, enrollment status, financial and/or any other information to agencies, prospective employers, or any other party seeking information about the student.

Student Evaluation

Your progress at The Institute of Beauty and Wellness will be evaluated on the basis of weekly written tests, daily clinic practical experiences, daily quota experiences, a final practical and written examination and projects.

Grading Scale 96 | 100 Honor Roll 90 | 95 Very Good 85 | 89 Good 80 | 84 Satisfactory 79 | Below Unsatisfactory 24

GRADUATION

AND

LICENSING REQUIREMENTS

Graduation Requirements To receive a diploma from The Institute of Beauty and Wellness, you must:

Complete the required amount of hours of your program for licensing. Meet the satisfactory progress requirement of 80% or above. Complete all tuition and fee obligations three weeks prior to graduation. Complete exit interview.

NOTE: Graduation is required before a student is eligible to take the State of Wisconsin licensure examination. Please be advised that other states may require additional hours of instruction for licensing eligibility. Check with admissions for the appropriate information.

Make Up Work

Any homework missed as a result of absences is due 2 class days after the student resumes attendance.

Licensing Requirements To receive a license in the state of Wisconsin, a cosmetology, massage, manicuring or esthiology student is required to:

Complete the hours in the course of instruction.

Successfully complete the skill certification examination.

Successfully complete the written theory and state law examination conducted by Prometric Inc. for cosmetology, esthiology and manicuring, and by Pearson Vue for massage therapy, at the published locations. 1 2 3 4 1 2 3

POLICIES

AND

STANDARDS

Dress Codes and Appearance

To help you achieve excellence, we have established these guidelines to ensure fairness, understanding and positive work habits among our future beauty and wellness professionals.

1

2

3

4

5 All students must maintain a

professional appearance.

A solid black top or Institute/Aveda tee-shirt with solid black dress pants or skirt are to be worn. Shoes are to be black. If worn, socks should be a neutral color.

Name tags must be worn and be visible at all times while on the school premises.

Observe personal hygiene and grooming. All women are to wear color cosmetics and all men are to be well-groomed. Only Aveda Aromas are to be worn.

Esthiology and Massage Students: – On the practical floor, hair should

be worn off the face.

– Necklaces, bracelets, rings and large earrings are not permitted on the practical floor. Wedding bands, however, may be worn. – Nails must be clipped back to the

skin line. Color nail polish is not permitted; clear polish may be worn, if desired.

Violation of any of these policies and standards may lead to counseling, letter(s) of warning and termination of enrollment. To resume the course of instruction after suspension or dismissal for unsatisfactory progress, attendance or conduct, the student must interview with his or her instructor and the Administrative Director. Each case will be handled individually. In some cases, resuming instruction may require waiting for the next available course of instruction. If a student wishes to resume a course of instruction after a withdrawal and has satisfactory progress, the student must interview with his or her instructor and the Administrative Director. Each case will be handled individually.

(CONTINUED)

Attendance Policies Absences

Regular attendance gives students the opportunity to benefit from classroom theory and technical applications in their chosen fields. Students are encouraged to take advantage of each hour of training and the extensive and diverse practical experience available. Students not meeting satisfactory academic progress( 80%) and/or attendance requirements (90%) are placed on probation for 30-calendar days (15-calendar days for manicuring program) and must meet with their Departments Team Leader and the Administrative Director of the school. The student is considered to be maintaining satisfactory progress while on probation and will be eligible for Title IV aid. If at the end of the probation, the student has not demonstrated satisfactory progress toward these academic and/or attendance minimum standards, the student is placed on a second 30 day (or 15 day probation for manicuring program only) probation or terminated from the program at the discretion of the Administrative team.

To help prepare you for the workplace, The Institute of Beauty and Wellness operates much like a professional salon environment. Late arrivals, absences and other interruptions in your training have a significant effect on your achievement—just as they would if you were an employee in a salon, day spa or other professional environment. By law, we must keep track of your training hours for licensure or certification.

Abstain from the use of alcohol and controlled substances prior to and during school hours. (This includes lunchtime and off-site events.) Respect the rights of all others and remain courteous in the classroom and on the clinic floor. (This includes refraining from the use of offensive, discriminatory or derogatory language.)

Consume food and beverages in assigned areas only.

Smoking is prohibited in the building. Gum and candy are not allowed in class or during clinic activities. Never refuse an assigned service. If this occurs, the student will be excused for the day and receive credit only for the hours in attendance. Be responsible for the security and maintenance of your work station. Theft will not be tolerated and will result in immediate termination from the Institute.

Be responsible for daily cleaning / sanitation duties, which may include laundry and other general duties. 1 2 3 4 5 6 7 8 9 Standards

The Institute of Beauty and Wellness recognizes the following days as legal holidays:

New Year’s Eve Day New Year’s Day Memorial Day Independence Day Labor Day

Thanksgiving Day Christmas Eve Day Christmas Day

Days off due to legal holidays are recorded as such and extend the enrollment contract.

Vacations

It is understood, when accepted into the educational course(s), a student will not be allowed to take leaves of absence for vacations or other reasons during his or her scheduled training, with the exception of unexpected medical problems.

Standards

Attendance Policies Absences

Vacations Holidays

POLICIES

AND

STANDARDS

(CONTINUED)

Late Arrival

Consistent late arrival could lead to disciplinary actions by Administration.

Time Record Policies

It is a state requirement that the school provide an accurate system for recording all students’ times, services and class hours. Students are ultimately responsible for tracking hours on a daily basis. IBW will honor documented weekly time worked, up to 40 hours. Always scan in/out on the time clock at the beginning and end of each day, and at the beginning and end of each lunch break.

Holidays

28 If a student wishes to resume the

course of instruction after a withdrawal and has satisfactory progress, the student must interview with his or her department Team Leader and the Administrative Director.

Licensing

Our faculty is a skilled team of experienced instructors with knowledge of classic and contemporary techniques. Instructors have met program licensing requirements and are trained in all aspects of hair, skin, nails, massage, body care and related subjects. The Institute’s programs are approved and licensed by:

State of Wisconsin Department of Regulations and Licensing

(for Cosmetology, Esthiology and Manicuring) 1400 E. Washington Ave. P.O. Box 8935 Madison, WI 53708-8935 (608) 266-5511 Licensing Accreditation Memberships

INSTITUTE CREDENTIALS

State of Wisconsin Department of Regulations and Licensing (for Massage Therapy) P.O. Box 8935

Madison, WI 53708-8935 (608) 266-0145

Accreditation

The Institute of Beauty and Wellness is accredited by: NACCAS (The National Accrediting Commission of Cosmetology Arts and Sciences)

4401 Ford Avenue, Suite 1300 Alexandria VA 22302

(703) 600-7600

State of Wisconsin Educational Approval Board 30 W. Mifflin St. P.O. Box 8696

Madison, WI 53708-8696 (608) 266-1996

ABOUT THE INSTITUTE

The Institute of Beauty and Wellness 327 East St. Paul Avenue

Milwaukee, Wisconsin 53202 414.227.2889 | Institutebw.com

The Institute

Aveda Corporation founder Horst M. Rechelbacher has redefined the face of beauty worldwide. For more than four decades, he has been a major, motivating force in the hair care and beauty industry. He has invented and perfected cutting-edge technologies, trends, products and treatments imbued with the multiple benefits of pure flower and plant ingredients. Horst’s dynamic vision is reflected in Aveda’s global network of educational institutions, salons, spas and Environmental Lifestyle Stores.

The Institute of Beauty and Wellness is owned by Susan Haise, an award winning innovative business leader who changed the beauty industry in Milwaukee. The dynamic curriculum and high standards of The Institute benefits from its connection to the Aveda vision and Susan’s real-life experience as owner of the multiple professional locations of Neroli Salon and Spa. Susan has earned her license of cosmetology, esthiology and is a certified CIDESCO diplomat. From 2002-2009 she participated as an Aveda Advisory Board member. She is also a member of Intercoiffure, a distinguished organization of the top 1% of salons and spas worldwide. In 1994, Susan founded the school as The Skin Institute Esthetic Training Center and expanded the program in 1999, offering massage therapy, cosmetology and manicuring.

The Institute of Beauty and Wellness is a stimulating, interactive learning center that offers comprehensive programs of theory and practical experience in salon and spa environments. Become a part of the next generation of beauty and wellness professionals. Study in our state-of-the-art classrooms, clinic areas, and Aveda Experience retail stores. Gain hands on experience working with top-of-the-line technology and equipment and learn from state licensed and Aveda certified instructors.

We strive to set an example for environmental leadership and responsibility – not just in the world of beauty, but around the world.

Published 3/13

(please refer to page 24 in the catalog):

ensure they are accurate, factual and do not violate the student’s privacy or other rights. Students

and/or parents/ guardians of dependent minors should schedule an appointment with the department

team leader to review the student’s records.

(please refer to page 24 in the catalog):

(please refer to page 29 in the catalog):

(please refer to page 21 in the catalog):

(please refer to page 22 in the catalog):

2013 - 2014

Published 3/13

Cosmetology

1800 hours

Full Time 52 weeks Accelerated 60 weeks

Esthiology

600 hours

Full Time 17.5 weeks Part Time 30 weeks

Massage

750 hours

Full Time 22 weeks

3-Day Program 34 weeks

Part Time 37.5 weeks

Manicuring

300 hours

Part Time 15 weeks

Makeup

2 weeks

Two Weeks

1550 hours

Full Time 52 weeks

1200 hours

Alpha

Theta

Admissions

Massage

Manicuring

2013-2014

Cosmetology

Total

$20,000.00

Esthiology

Total

$7,125.00

Massage Therapy

Total

$9,975.00

Manicuring

Total

$3,000.00

Total

$13,000.00

Total

$17,500.00

Total

$3,500.00

Academic