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Risk and Reward in Classical Music Concert Attendance: Investigating the Engagement of ‘Art’ and ‘Entertainment’ Audiences with a Regional Symphony Orchestra in the UK

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Figure

Figure 1: Percentage of English population reporting classical concert attendance in the previous 12 months (Taking Part survey 2005–16)
Figure 2: Proportion of customers who bought tickets to core and populist concerts in the CBSO 2014/15 season
Figure 3: Comparison of core and populist concert companions as reported in post-concert survey

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Outline

Audience development and ‘barriers’ to attendance Arts and culture in Birmingham Academic research in the commercial arts industry Challenging the link between knowledge and concert selection Conservatism Concert culture and anxieties of new attenders Core programmes, populism and risk Concert companions: the initiators and responders model in action Choosing concerts for a variety of companions Communal listening and atmosphere

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