Press
Kit
Big Data,
Small Loans
Big Data,
Small Loans
Private credit bureau coverage (% of adults)
100% 90%
80%
70%
60%
<50%
About 5 billion people worldwide still have no
access to credit products. This is exactly why the
Hamburg based BIG DATA startup Kreditech has
developed a completely new scoring technology.
Unlike established scoring methods, loan
appli-cations can be evaluated around the clock within
a few seconds using over 8,000 data points and
paid out worldwide.
Since its founding in early 2012 Kreditech is
expanding into Poland, Spain, Czech
Repub-lic, Russia and Mexico, has collected 10
mil-lion Euro venture capital and hired over 75
employees. Currently loans worth more than 14
million Euro are being issued annually.
From Application to Disbursement in less than 10 minutes.
00m 00s
00m 45s
01m 30s
06m 15s
Kreditech / Press Kit 2013
How data can be economically useful worldwide and how big-data scoring will soon make classical branch banking obsolete.
At the moment, not a day goes by without headlines on the topic of big data. The hash tag “bigdata” has had a permanent place on the top ten Twitter charts for months. Politi-cians, companies, data experts, and users – everyone is talking about it. But what exactly does this term mean? “Big data” means genera-ting insights and conclusions from enormous, heterogeneous volumes of data. The term itself is merely a description of something that in principle already dates back hund-reds of years.
Data Volumes will
double by 2014
If one considers the volume of all stored information from the be-ginning of humanity (e.g. stone tablets, books, compositions, films, etc.) up to the year 2010, this amounts to an overall data volume of 0.18 zettabytes (or 18,000,000,000,000,000,000,000 bytes). Between 2011 and 2012, the data volume amounted to 1.62 zettabytes. This means that in 2012 one billion new data sets were created every minute. The volume of information is not getting smaller – to the contrary! In order to make this abundance of data economically usable worldwide, special techno-logies are required to draw usable conclusions from this aggregate and obtain applicable information: big data.
It is, however, notable that the term “big data” has frequently received negative connotations since the beginning of the NSA scandal in June. While the media is attempting to sensitize society to the topic, the actual meaning of “big data” is scar-cely given any attention in practical everyday life. The economic utility does not only play a role for global corporations; it already affects all of us.
Today, more information can be collected and processed using technological developments in cloud computing with high-performance servers and extensive data centers than could have been imagined ten years ago. The challenge that big data presents is not the blind coll-ection of data but instead concerns evaluating this data meaningfully and quickly and making it usable.
Risk Assessment through
8,000 Individual Pieces of
Data
The technology company Kreditech, with its headquarters in Hamburg, uses big data to issue online loans in emerging markets worldwide. These are countries in which private individuals have either no or difficult access to consumer loans. Take Russia as an example: if an indivi-dual plans to take out a small loan from a bank for a car repair, then this person must provide a second (solvent) guarantor or borrow the money privately. This is nearly impossible to accomplish at short notice. This is due to the situation that there is no credit assessment for private persons and thus no indicator for the bank for the default probability and the risk associated
with issuing the loan. The expenses for individual risk assessment per customer would be too high. The benefits of big-data scoring become evident when one considers the number of private individuals worldwide who have had no credit assessment and thus no access to loans. In growth markets in par-ticular, there is still an extremely high number of households without their own credit score. This affects 75% of the population worldwide, or five billion people. The private banking sector is missing out on an enormous source of business, as an individual risk assessment cannot be achieved in every individual case. Big-data scoring allows a credit score to be determined quickly and reliably in order to be able to give these people fast and simple access to loans.
Here is where Kreditech’s plan co-mes in, which issues online loans in Poland, Spain, the Czech Republic, and Mexico with its service Kre-dito24, as well as in Russia under the brand Zaimo. Using a real-time scoring procedure, up to 8,000 diffe-rent points are evaluated to assess creditworthiness so that the appli-cant can receive their loan under a minute. A total of 250,000 applica-tions have already been processed internationally since the launch. The amount of the online loans varies between €50 and €2,500.
Big Data Is Disrupting
Established Banking
What is a credit score?
A credit score is a uniform index value for the
creditworthi-ness of a private individual. The better the value, the more
probable the repayment of the credit or the lower the risk of
default. The credit score is based on different factors, such
as place of residence, amount of income, previous payment
performance, age, profession, and additional factors.
Stan-dard credit bureaus such as SCHUFA or FICO consider
ap-proximately five factors in their scoring. Kreditech uses its
technology to assess several thousand factors to determine
a credit score.
The Business with Big Data
What exactly happens over the
course of big data scoring?
Kreditech uses these methods to analyze applicants and derive know-ledge about their creditworthiness. Through the combination of vari-ous data such as place of residence, last available cell phone position, information about the workplace, surfing patterns, and user behavior on the entry page as well as social media profiles, direct or indirect
criteria for the final assessment of the creditworthiness can be derived. In doing so, it is not the individual factors that play a role but instead the combination of all data points. This can be envisioned as a large mosaic composed of different small fields that first results in a complete and coherent overall picture when it is completed. Google and Facebook have essentially also used such algorithms and data analysis tools for years to present targeted advertising to the users. Big data is thus not only an essential resour-ce; it is also the basic material being used to create both new business models and entire economic sectors. The comparison in the current discourse featuring big data as the oil of the 21st century certainly remains to be proven. There is, however, already a growing economic dependency on data and its uses just as the dependence on other important resources which have once influenced the economic growth of industries.
74% of world population
is „unscored“
100 100 100 99 77 62 54 48 45 Germany UK USA Czech R ep. Poland Br asil S. Afric a EU Rus sia5 billion people without an
individual credit score
Established Scoring in
developed markets
5 scoring factors are used to
determine credit worthiness
Address Information stat. Data Length of credit history Capacity used
30%
35%
15%
10%
10%
On-time paymentsKreditech / Press Kit 2013
Payout after 48 min. Age: 18-34 45% one kid or more 54% single
average microloan customer average Kreditech customer
Our Average Customer
54%
46%
women men Age: 25-50 majority is employed majority lives in own house/appartment Payout after 43 sec. First loan: 121 € Average loan: 192 € 82% Facebook users 12 days Ø runtime 55% no kids 26% married45% no kids 55% one kid or more 43% married 42% single Prepaid Card (2014) Mobile Applications 25% Online Applications 75% Level of interactivity Amount of credits Extending product range
Mobile Online Offline Payday Lenders Online Microlenders Retail Banking
1.200%
8.000
02.2012 Founding Kreditech
by Sebastian Diemer (CEO) and
Alexander Graubner-Müller (CTO)
09.2012 Kredito24.pl
Launch of first micro loan platform
for B2C market in Poland
02.2013 Kredito24.es
Launch in Spain
05.2013 Zaimo
Launch in Russia
as first country outside Europe
07.2013 Hafencity
Moving into new, bigger
1,000m
2office
09.2013 First Debt Refinancing
Kreos Capital
(5mn EUR/7mn USD)
11.2013 New Loans in Poland
up to 2,500 € and installments
01.2012 Foundation Investment
Heiko Hubertz, Felix Haas,
YoungBrains
$
$
$
$
$
$
$
$ $
$
05.2012 Seed Investment
Point Nine Capital, Stefan
Glänzer, Michael Brehm
01.2013 Series A Investment
Blumberg Capital, Point Nine
Capital, Samwer brothers (Global
Founders Capital), Heiko Hubertz
01.2013 Full Automization
of Big Data Scoring-Process
04.2013 Kredito24.cz
Launch in Czech Rep.
09.2013 Kredito24.mx
Launch in Mexico as first
american country
data points per application
new hires / week
country entities in Poland,
Spain, Czech Rep., Russia,
Mexico, Argentina,
Australia, Ukraine, Peru
& Dominican Rep.
NERF Guns
applications / day
∅
raised by most influential European Business Angels
revenue
growth
in 2013
10.2013 Break-Even in Poland
by less than 7% default
2014 Kredito24
Launch in Australia, Argentina, Peru,
Ukraine & Dominican Republic
2
10
90
14 Mio. USD
average decision time per application
43 sec.
1.000
issued loans in 2013
14mn €
credit applications until October 2013
MORE THAN
250.000
re
venue e
ver
y quar
ter curr
entl
y
DOUBLING
Kreditech / Press Kit 2013