I
NTERNATIONALT
RADEJ
OURNAL FOR THEH
OTEL, R
ESTAURANT ANDC
ATERINGI
NDUSTRYD 58008
E
DITION
2/2009
www.food-service-europe.com
www.cafe-future.net
■ ■ ■
page 42
In our interview, Gebhard Rainer, Managing Director of Hyatt International, dissects the hotel company’s inno-vative strategies for building guest interaction espe-cially by a cunning portfolio of restaurant concepts in-cluding show kitchens, high-energy lobby-lounges and an innovative approach to menu provenance.
eMail address: [email protected] Verlagsgruppe Deutscher Fachverlag●Mainzer Landstraße 251 D-60326 Frankfurt/Main ● Phone +49.69.7595-1512 ●Fax +49.69.7595-1510
page 8
■ ■ ■After turbulent years of BSE crises and meat scandals, the steakhouse segment has re-gained consumer trust. Today, chains like Spain’s stylish 10unitbrand El Rancho Argentino pos -ition themselves as beef experts in a modern interpretation of a rustic environment. Part II of our pan-European survey.
page 24
■ ■ ■The Top 70 European coffee-bar brands, Russia’s Coffee House being one of them, boasted 16% unit growth in 2008 operating a total of more than 9,400 outlets on the continent. Heading the list: Starbucks, followed by Costa Coffee and McCafé.
front cover
■ ■ ■One of the typical snack-sized creations in Ristorante Seven, a trendy concept on the banks of Lake Maggiore. Read more from page 61.
Photo Copyright: Seven/SPOT Werbung, St. Moritz
4
Editorial6
StatisticsEurope by Numbers
8
Pan-European SurveySteakhouses: Blend of Tradition and Zeitgeist
20
Concepts to WatchInnovative Ideas in Foodservice from Germany, the Czech Republic, Spain, and Austria
Market Analyses
24
Coffee Bars:Europe’s Top 70 Brands32
City Guide London Part ||: Revolu-tion in Branded Foodservice Concepts42
InterviewGebhard Rainer, Managing Director of Hyatt International, Europe-Africa- Middle East
50
OperationsPre-Shift Meetings: Why and How to Do Them
Middle East Section
51
IsraelOne of the Most Important Foodservice Markets in the Middle East
54
Coffee BarsEgypt’s Cilantro Becoming a Multi-Country Brand
58
QuickserviceYo! Sushi: Europe’s Kaiten Pioneer Celebrates its 50th Restaurant
61
DesignSeven: Gastronomic Sensation at Lake Maggiore
64
Contributing Authors65
SupplierUnilever Foodsolutions Helps Operators Re-Engineer their Menus
68
Show DatesMajor Trade Fairs & Events in Europe
Yes, it’s the concept category with the most new upcoming names and players since the late 90s. In the opinion of entrepreneurs and consumers, coffee bars are no less cool than fashion outlets. At the same time, the players include many large corporations that have the capacity to expand rapidly. The best example of this is, of course, McDonald’s with Mc-Café.
Coffee bars are part of the quickservice world. They sell ten-minute breaks from the hustle and bustle of everyday life. For more and more people, they are a daily treat. Caffè latte and related products are the key drivers in this business. What we see is a new coffee drinking-culture for many millions of European consumers. Selling an experience, not just some-thing needed, is part of the premium price package.
The fundamental shifts are:
Coffee bars: at the moment they
are definitely one of the most
interesting concept categories in
many European countries. To an
ever-increasing extent, these
pub-lic living rooms are an integral part
of the modern infrastructure of
cities, shopping centres and travel
destinations, as well as hospitals
and cruise liners.
For the fourth time, we present a
ranking of the top European
play-ers. 70 brands (2007: 60) with a
total of more than 9,400 outlets –
and 16% unit growth in twelve
months. Heading the list is
Star-bucks followed by Costa Coffee
and McCafé. The most new outlets
were opened by McCafé, just like
last year.
C
O F F E E
B
A R S
FOODSERVICEEUROPE &MIDDLEEAST2/09
2008:
16% Unit Growth
McCafé
Coffeeright Flocafé Cafetiero
seller.
●From a hot drink to a drinkable snack. The borderline between eating and drinking has become very blurred.
●From Breakfast & Co. to 24 hour use.
●From small traditional cups to large bowls and glasses – and sales to go.
Coffee bars are incredibly elastic when it comes to size and location. Solo or in a shop-in-shop format, they can find a place for themselves almost everywhere.
Top 70 Players
● The ranking lists 70 names with 9,403 units in Europe. Exactly 16% unit growth in twelve months (2007: +21%; 2006: +18%). Top-ping the list are five extremely dif-ferently positioned brands from five countries of origin (Star-bucks/USA; Costa Coffee/UK; Mc-Café/Australia; Tchibo/Germany and Segafredo/ Italy).
●World-market leader Starbucks is also the market leader in Europe with a presence of 1,303 units in 14
pean stores are in Great Britain.
●Costa Coffee and McCafé have both risen a place in the top 10 ranking. Now two Russian names are up there with the leaders.
●Unit growth: the leader in ab-solute terms is again McCafé with 239 new points of sale (2007: over 250), 142 of them in Germany alone. McCafé is followed by Costa Coffee (+229) and Starbucks (+223).
In relative terms, the Polish iCoffee chain leads with growth of 833%. It is followed by the Turkish brand Kahave Dünyasi (+76%) and Spain’s Plantaciones de Origen (+63%).
●The most widely distributed are Segafredo (33 European coun-tries), Illy Caffè (17), McCafé (16) and Caffè Ritazza (also 16).
● The 70 brands originate from some 20 countries, which means a very broad spectrum of birthplaces for a top ranking. Spain and Ger-many each account for eleven of the 70 names, the UK for nine and Italy for five. And: three from Aus-tralia, something that is very wor-thy of note.
Top 12 in profile
1. Starbucks.The world number 1
is also the leader in Europe. 31% unit growth in 2008. Most stores in UK, Germany and Turkey. No new market entrance in the last twelve months but a new licensing part-nership with SSP for 150 outlets in the next three years at European airports and railway stations. In the 2008 fiscal year (end: 28 September) the company
generat-■ generat-■ generat-■
Most Distributed*
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■R Brand No. of Countries ‘08 (vs. ‘07)
1 Segafredo Zanetti Espresso (Italy) 33 (30)
2 Illy Caffè/Espressamente (Italy) 17 (15)
3 McCafé (Australia/USA) 16 (11)
4 Caffè Ritazza (UK) 16 (18)
5 Starbucks (USA) 14 (14)
6 Costa Coffee (UK) 13 (8)
7 Coffeeshop Company (Austria) 13 (9)
8 Gloria Jean’s Coffees (Australia) 10 (8)
9 Tchibo (Germany) 10 (7)
10 Wayne’s Coffee (Sweden) 7 (5)
*in Europe ©FoodService Europe & Middle East
ed global sales of US$10.4 bn (+10%) from 15,500 units in 44 countries. During the same period, sales from ex-isting operations fell by 3%. In the 2007 fiscal year, operating income fell from US$1.1 bn to 504 m and net earnings from US$672.6 m to 315.5 m in the last
business year. The US market, in partic-ular, faces the biggest turnaround chal-lenge.
2. Costa Coffee.Established in 1985,
to-day owned by Whitbread. Total stores worldwide 1,275 in 24 countries. New countries entered in 2008 included Rus-sia (a joint venture with Rosinter), Saudi Arabia, India and China. In the 2007/08 financial year, Costa reported turnover up 23.5% to £216.3 m, like-for-like sales up by 6.5% and profits up 16.9% to £20.8 m.
3. McCafé.Shop-in-shop concept by
Mc-Donald’s, born in Australia and already to be found in 16 European countries. Outstanding progress in Germany where more than 40% of all McDonald’s restaur -ants include a McCafé today. The most
■ ■ ■
2008: Top 70 Coffee Bar Players in Europe
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■R (07) Brand Company http:// No. of Country EC2 Units1 vs. ’07 of Origin
1 (1) Starbucks Starbucks www.starbucks.com 1,303 21% USA 14
2 (3) Costa Coffee Whitbread www.costa.co.uk 980 30% UK 13
3 (4) McCafé McDonald’s www.mcdonalds.com 913 35% Australia 16
4 (2) Tchibo Tchibo www.tchibo.com 800 0% Germany 10
5 (5) Segafredo Zanetti Espresso Segafredo Zanetti Worldwide www.segafredofranchising.com 420 5% Italy 33
6 (6) Caffè Nero Caffè Nero Group www.caffenero.com 395 14% UK 2
7 (7) Caffè Ritazza SSP International www.ritazza.com 282 0% UK 16
8 (8) Cafe Revive Marks & Spencer www.marksandspencer.com 255 9% UK 2
9(10) Coffee House Hirutdinov www.coffeehouse.ru 221 23% Russia 2
10 (13) Shokoladnica Kolobov www.shoko.ru 204 32% Russia 2
Total units Top 10 5,773 18%
11 (9) Hema Koffiebuffet Vendex KBB www.hema.nl 190 3% Netherlands 3
12 (11) BB’s Coffee & Muffins BB’s Coffee & Muffins www.bbscoffeeandmuffins.com 187 6% Australia/UK 2
13 (12) Coffeeright Gregory’s Foodservice www.gregorys.gr 186 15% Greece 4
14 (15) Illy Caffè / Espressamente illycaffè www.illy.com 159 19% Italy 17
15 (16) Coffeeshop Company Schaerf www.schaerf.at/coffeeshop 141 24% Austria 13
16 (17) Jamaica Coffee Shop Grupo Rodilla www.jamaicacoffeeshop.es 125 16% Spain 3
17 (14) Café & Té Compañía del Trópico Café y Té www.cafeandte.com 125 -9% Spain 1
18 (18) Coffee Republic Coffee Republic www.coffeerepublic.com 124 20% UK 3
19 (25) Gloria Jean’s Coffees Gloria Jean’s www.gloriajeans.com 102 38% Australia 10
20 (22) Wayne’s Coffee Wayne’s Coffee www.waynescoffee.com 94 18% Sweden 7
Total units Top 20 7,206 17%
21 (21) coffeeheaven coffeeheaven Int. www.coffeeheaven.eu.com 91 14% Poland 7
22 (19) Puccino’s Segafredo Zanetti Worldwide www.puccinos.com 90 -4% UK 1
23 (23) Flocafé Vivartia www.goodys.com 87 9% Greece 4
24 (20) Il Caffè di Roma Lavazza www.ilcaffediroma.com 90 2% Italy 5
25 (27) Café de Indias Coffee Shop Grupo Rodilla www.cafedeindias.com 75 29% Spain 1
26 (-) Lacino Lacino (previous Tchibo Mobil) www.lacino.de 73 4% Germany 1
27 (34) Plantaciones de Origen Grupo Cafento www.cafferovi.com 70 63% Spain 2
28 (32) Robert’s Coffee Robert’s Coffee www.robertscoffee.com 69 38% Finland 5
29 (29) Espresso House Espresso House Sweden www.espressohouse.se 69 23% Sweden 1
30 (26) Coffee Primo Welcome Break www.welcomebreak.co.uk 68 1% UK 1
31 (27) Testa Rossa caffèbar Testa Rossa caffè www.testarossacaffe.com 67 16% Austria 5
32 (24) Cafés Valiente Grupo Cafento www.cafesvaliente.es 67 -12% Spain 1
33 (35) Insomnia Coffee Insomnia Coffee Company www.insomnia.ie 53 26% Ireland 1
34 (31) Lino’s Coffee Shop Lino’s Coffee www.linoscoffee.com 52 4% Italy 1
35 (38) Columbus Café Columbus Café www.columbuscafe.com 52 49% France 2 1
as at end of 2008 2presence in European countries ©FoodService Europe & Middle East
26 FOODSERVICEEUROPE &MIDDLEEAST2/09
■ ■ ■
Where from?
■ ■ ■ ■Brands Country of Origin
11 Germany, Spain 9 UK
5 Italy
4 Netherlands, Poland 3 Australia, Russia, Sweden 2 Austria, Greece, Norway,
Switzerland, Turkey 1 Canada, Denmark, Finland,
France, Ireland, USA, Latvia
©FoodService Europe & Middle East
C
O F F E E
B
A R S
important finding: the whole McDon-ald’s box profits from McCafé.
4. Tchibo. Germany’s leading coffee
roaster with a unique multi-channel sales system. It is active in ten European coun-tries with a variety of coffee-bar formats, from mini modules and kiosks to full-sized coffee houses (in Poland). 800 units (510 in Germany alone), no growth. 2009 with-drawal from the British market.
5. Segafredo.A very early mover, the
cof-fee bars were launched in 1988. With out-lets in 33 European countries, the brand is the most widely distributed of all in the Top 70. More than 100 units in Germany.
6. Caffè Nero. Established in 1997, the
company achieved 14% growth in 2008 (2007: +19%). UK (369 cafés, 14 kiosks) and Turkey (12 cafés). The brand empha-sises authentic Italian atmosphere and bean blend with exclusive music and hand-made sandwiches etc. First
open-McCafé: the shop-in-shop concept by McDonald’s can already boast more than 900 European sales points, an in-crease of 35% in 12 months. Today, the sub-brand is to be found in 16 countries of the Old World, the largest percentage of them in Ger-many. Talking about Germany – the average price in February 2009 per Latte Macchiato: tall (300 ml) €2.39, grande (400 ml) €2.69. The average check comes to €3.60. Beverages generate around 67% of revenues. Take-away orders account for nearly 30% – but there are no sales via drive-in counters. What they are aimdrive-ing to achieve in the medium-term is that McCafé generates an average of 8% of restaurant sales in Germany. Rapid expansion was also achieved in
Austria – from 19 to 50 units. And: 5 new markets in Europe.
■ ■ ■
McCafé Europe
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ – Markets by Units – R Country 01/05 01/06 01/07 01/08 01/09 1 Germany 7 58 213 397 539 2 Portugal* 105 105 105 105 109 3 Italy 6 32 58 76 4 Austria 2 2 6 19 50 5 France 3 5 23 40 6 Russia 7 19 27 33 36 7 Hungary 5 8 16 22 30 8 UK 7 7 7 7 7 9 Ireland 4 4 4 5 6 10 Spain 4 4 4 4 6 11 Switzerland 5 12 Poland 3 13 Bulgaria 2 14 Serbia 2 15 Sweden 1 1 1 16 Greece 1 Total Europe 138 213 420 674 913 Worldwide 574 750 1,050 1,600 2,000*not fully in line with int. McCafé standards
©FoodService Europe & Middle East
36 (30) Cafes Caracas Union Industrial del café www.cafesunic.com 50 -2% Spain 1
37 (35) AMT Espresso AMT Coffee www.amtcoffee.co.uk 50 19% UK 1
38 (33) Kanne Gastro Kanne www.kanne-gruppe.de 46 0% Germany 1
39 (-) Double Coffee DC Holding www.doublecoffee.lv 46 15% Latvia 5
40 (-) Lavazza Caffè Espresso Bar Lavazza www.lavazza.com 44 -2% Italy 1
41 (-) Kahve Dünyasi Kahve Dünyasi www.kahvedunyasi.com 44 76% Turkey 1
42 (53) Cup&Cino Cup&Cino www.cupcino.com 38 46% Germany 3
43 (47) Bagels & Beans Bagels & Beans www.bagelsbeans.nl 38 31% Netherlands 1
44 (37) Baresso Coffee Baresso Coffee www.baresso.dk 37 0% Denmark 2
45 (40) Esquires Coffee Houses Esquires Coffee International www.esquirescoffee.co.uk 35 9% Canada 2
46 (38) Balzac Coffee Balzac Coffee www.balzaccoffee.com 35 0% Germany 1
47 (-) Coffee Fellows Coffee Fellows www.coffee-fellows.de 34 48% Germany 2
48 (43) Caffè Spettacolo Valora Holding www.kgroup.ch 32 7% Switzerland 1
49 (41) Bracafé Germán de Erausquin www.bracafe.com 32 3% Spain 1
50 (43) Pause-Café / Xpresso-Café Pause-Café www.pause-cafe.ch 31 3% Switzerland 1
51 (41) Kaldi Koffie en Thee Kaldi Koffie en Thee www.kaldi.nl 31 0% Netherlands 2
52 (47) World Coffee World Coffee Company www.worldcoffee.de 30 3% Germany 1
53 (51) Coffeehouse by George Coffeehouse by George www.bygeorge.se 30 11% Sweden 1
54 (-) Chicco di caffè Chicco di caffé www.chicco-di-caffe.de 30 43% Germany 1
55 (-) Café Crown Cafe Café Crown www.cafecrown-cafe.com 30 7% Turkey 1
56 (50) Primer Express Grupo Cafento www.cafferovi.com 29 4% Spain 3
57 (-) iCoffee Ruch S.A. www.icoffee.pl 28 833% Poland 1
58 (53) Café Opus Umoe Catering www.cafeopus.no 28 8% Norway 1
59 (59) Meyerbeer Coffee Coffee M Beteiligungs GmbH www.meyerbeer-coffee.de 27 17% Germany 1
60 (43) MammaMia MammaMia www.mammamia-cafe.no 27 -10% Norway 3
61 (51) Caffè Cino Hilton International www.hilton.com 27 0% UK 1
62 (47) Aromas de Dakar Take Out Coffee www.aromasdedakar.com 26 -10% Spain 1
63 (56) Coffee Company Coffee Company www.coffeecompany.nl 25 0% Netherlands 1
64 (59) sfcc San Francisco Coffee Company www.sfcc.de 24 4% Germany 1
65 (57) Italcaffee Coffee Company ItalCaffe Coffee Company www.italcaffe.com 24 0% Spain 1
66 (-) Empik Cafe EM&F Group www.emf.pl 24 9% Poland 1
67 (57) Cofetoon Sistema BIT-2000 www.coffeetoon.ru 24 0% Russia 1
68 (-) Cafetiero Cafetiero www.cafetiero.de 23 10% Germany 1
69 (-) Cafe Club Contel Sp. Z o. o. www.cafeclub.pl 23 35% Poland 1
70 (59) Cafés Novell Cafés Novell www.cafesnovell.com 22 -4% Spain 1
Total units Top 70 9,403 16%
1
as at end of 2008 2presence in European countries ©FoodService Europe & Middle East ■ ■ ■
2008: Top 70 Coffee Bar Players in Europe
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■R (07) Brand Company http:// No. of Country EC2 Units1 vs. ’07 of Origin
FOODSERVICEEUROPE &MIDDLEEAST2/09
ing outside of Europe in 2009 (Dubai).
7. Caffè Ritazza. Format for airports,
rail stations and roadside catering sites – operated by the food travel experts SSP. Most units in UK, France and Spain. Worldwide spread: 371 units in more than 30 countries. New in Aus-tralia.
8. Café Revive. Cafeterias with full
espres-so offer using Fairtrade products, devel-oped by Marks & Spencer for inside its de-partment stores. Presence in the UK & Ire-land. Some larger M & S stores also now have Deli Bars, Hot Food To Go and M & S Kitchens – all with espresso-coffee menus alongside food.
9. Coffee House is the largest coffee
chain in Russia. The brand has 119 units in the Moscow area, where it is cool to drink cappuccino & Co. just like any-where else on the globe. Stores are packed by young people, paying up to 200 Roubles (which is more than €5) for a Caffè Latte. In 2008, coffee bars widely
Since it’s early Italian beginnings in 1895, the Lavazza group has turned into an international player. Active on all levels of the value chain (beans provider, private consumers, away-from-home-market), the company is also a multi-brand player in the coffeebar-market. Guiseppe Lavaz-za, Vice President: “As we are expanding inter-nationally, our background and tradition help us to underline the authenticity and uniqueness of our product. Espresso and cappuccino are currently conquering the markets, especially the away-from-home segment.” Apart from its own concept, Lavazza coffee bar, introduced in 2003, the company owns the Caffè di Roma
brand (acquired in 1999, stores mainly in Spain and Italy), as well as the India-based Barista-chain (aquired in 2007). Two years ago Lavazza also started the stylish Espression by Lavazza concept which recently opened a second US-outlet within the John Hancock Observatory, one of Chicago’s most visited attractions. Altogether, Lavazza operates more than 180 coffee bars worldwide.
C
O F F E E
B
A R S
■ ■ ■Top 10 Growth ’08
■ R Brand Growth relative in % 1(57) iCoffee 833% 2(41) Kahve Dünyasi 76% 3(27) Plantaciones de Origen63% 4(35) Columbus Café 49% 5(47) Coffee Fellows 48% 6(42) Cup&Cino 46% 7(54) Chicco di caffé 43% 8(28) Robert’s 38%9(19) Gloria Jean’s Coffees 38%
10 (3) McCafé 35% 11(69) Cafe Club 35% absolute in Units 1 (3) McCafé 239 2 (2) Costa Coffee 229 3 (1) Starbucks 223 4(10) Shokoladnica 50 5 (6) Caffè Nero 49 6 (9) Coffee House 41
8(19) Gloria Jean’s Coffees 28
9(15) Coffeeshop Company 27
10(27) Plantaciones de Origen 27
10(57) iCoffee 25
©FoodService Europe& Middle East
30 FOODSERVICEEUROPE &MIDDLEEAST2/09
Coffee House
Coffeeright Chicco di caffè
market segment, which used to grow 20-25% annually, is now ex-pected to slow down because of the recession.
10. Shokoladnica. Another big
Russian player – with 145 units market leader in the capital (start-ed in the year 2001). In January 2009, the company took the deci-sion to sell parts of its regional business, i.e. in Novosibirsk.
11. Hema Koffiebuffet. Hema
(British investment fund Lion Cap -ital) has now 380 warehouses in the Netherlands, 64 in Belgium and 8 in Germany, so the number of Koffiebuffetoutlets and restaur -ants will grow further on next years. Recently, Hema decided to sell only sustainable coffee, cer -tified by Rainforest Alliance.
lished in Australia in 1985 and in the UK in 1997. 32 units in Ireland. Most stores are franchised. Coffee range complemented by food, freshly baked in stores daily. Plus branded products New Zealand natural.
N.B:this list of the top 70 coffee-bar players in Europe is the result of a joint venture by the editorial staff and correspondents of Food-Service Europe & Middle East (spe-cial thanks to Bruce Whitehall, Mario Cañizal Villarino, Anna Lud-kovskaya/Julia Matveeva, Karel de Vos, Sofia Selberg and Aldona Witak). The list should be fairly complete. Nevertheless, please let us know if we have missed out a player or our data is not completely up to date. GW/Philipp Laqué
1,303 Starbucks coffee houses in 14 coun-tries at the end of 2008, which represents growth of over 200 units or 21% in 12 months. The three leading markets: Great Britain (nearly 100 new units), Germany (+29) and Turkey (+26). The major joint-venture partners in Europe: the Greek Marinopoulos Group (Greece, Cyprus, Romania, Switzer-land, Austria and Bulgaria) and Spain’s Vips (Spain, France and Portugal). New joint-ven-ture partner for diverse Eastern European countries: the Polish AmRest company. In 2009, the company faces great challenges mainly in the USmarket (pricing, brand, innov ation, store economics etc.), but the inter national business will also feel the con -sequences of Starbucks’ restructuring.
■ ■ ■
