UNIQUE TELECOMS MEETING

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UNIQUE TELECOMS MEETING

28-29 SEPTEMBER, 2015 – 3 SESIONES SIMULTÁNEAS

30 SEPTEMBER, 2015 – WORKSHOP EXCLUSIVO PARA LOS OPERATORES

ROYAL TULIP - RIO DE JANEIRO - BRAZIL

Av. Aquarela do Brasil, 75 - Rio de Janeiro/RJ - Brazil

Speakers Confirmed so far:

Gadi Solotorevsky, Ambassador, TM FORUM

Arthur Skinner Neto, Gerente Geral de Telecomunicações,

Comitê Organizador dos Jogos Olímpicos e Paralímpicos Rio

2016

Cicero Olivieri, Network Implementation Director, TIM BRASIL

Isaias Alegria Garcia, Engineering and Operations Manager,

MARCATEL MEXICO

Tony Poulos, Consulting, WeDo Technologies

Rodrigo Tavares, Customer Experience Management

Director, MERCADO LIVRE

Luciano Paz, Customer Experience Director, OI

Jorge Koreeda, Consultor Executivo de Tecnologia, OI

Floriano Paulino da Costa Neto, Superintendente de Garantia

de Receita, CLARO

John Gillespie, EVP of Global Sales and Business

Development, CVIDYA

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2015 SPONSORS:

Platinum Sponsor: Gold Sponsor: Silver Sponsor:

Bronze Sponsor: _{Associate Sponsors:}

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Day 1: Monday, 28th September, 2015

08:00 Reception and Welcome Coffee

09:00 Official Conference Openning

BSS & OSS SESSION

Session focused on Operations Support Systems and Business Support Systems. Working with OSS and BSS

always mean to adapt, change, adjust, improve and upgrade. It means knowing exactly what is going on from end to end, including all network elements. All fixed and mobile parts that make up the connected society. The network must be planned to function in the

best possible way.

CUSTOMER EXPERIENCE MANAGEMENT, BIG

DATA & ANALYTICS SESSION

Session focused on successful initiatives in Customer Experience in Brazil and Latin America. It will also be discussed how to monetize the customer experience

through Big Data & Analytics.

REVENUE MANAGEMENT & FRAUD PREVENTION

SESSION

Session focused for those responsible for ensuring revenue in the operator and responsible for fraud prevention. It will be addressed new market trends in

Latin America, loss control, recent studies and practices to prevent fraud, big data, etc. We will have

the participation of speakers from throughout Latin America, including presentation of TM Forum insights.

09:05 Chairman’s Opening Remarks

: Ari Lopes

, Principal Analyst, OVUM (confirmed)

09:05 Chairman’s Opening Remarks: 09:05 Chairman’s Opening Remarks: Tony Poulos, Consulting, WeDo Technologies (confirmed)

09:10 Opening Panel: How to Meet the Growing Demands of End Users for More Personalized and Innovative Services and Faster Response Times

The increasing complexity and scale of

telecommunications networks and the also increasing local services demand a lot of those who design, operate and maintain them. OSS simplifies and automates common operational processes, bringing benefits for CAPEX and OPEX, increased customer satisfaction and faster implementation. Learn more about the projects and successful case studies. Invited:

09:00 Current Scenario of Customer Experience Management in Telecom in Latin America

10:00 How to Monetize the Customer Experience Through Big Data & Analytics

- Using Big Data to work optimize VIP customers?

10:40 Coffee Break & Exhibition Visit

11:20 What Differential are Operators Working on Regarding Customer Service?

09:10 Can a Dynamic Revenue Assurance Coverage Strategy Create More Value?

- Revenue assurance coverage in relation to revenue assurance maturity

- Revenue assurance around the world

- Which percentage of company revenue is effectively covered by RA controls, and how to best allocate the RA resources in order to get the most return in terms of reducing risks and preventing revenue leakages?

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Jose Gerardo Treviño, Information Technology Director, Axtel Mexico

José Pedro Nascimento, Network Engineering Director, TELEFONICA VIVO

Mauro Fukuda, Technology Director, OI

Ricardo Telles Kalume, Operations Director, EMBRATEL Cesar Augusto Mendoza Noy, Director Dirección Ingenieria de Servicios Masivos DISM, ETB COLOMBIA

Cicero Olivieri, Network Implementation Director, TIM BRASIL(confirmed)

10:00 Prepare BSS for the Internet of Things Convidados:

Devon Lozano, Supervisor, Billing, BELIZE TELEMEDIA LIMITED

Claudio Venegas, Gerente de Billing, VTR CHILE

11:20 How Can You Forecast Future Network Capacity and Demand to Optimize Network Performance?

12:00 NFV (Virtualized Network Function) and its Relation to the OSS / BSS

- What are the challenges of OSS to monitor telecom networks in NFV?

12:40 Retention Time

New services and/ or tools that reduce the prices are the way to go. How to get there?

13:20Networking Lunch & Exhibition Visit

- Why is this service usually leveled down and how to change it?

12:00 How Does Big Data Produce "Targeted Offering" Following Individual Customer’s Behaviors

12:40 Managing Customer Experience and Improving Customer Retention

- How to show the ROI for the operator - Actions and proactive actions

Rodrigo Tavares, Customer Experience Management Director, MERCADO LIVRE (confirmed)

13:20Networking Lunch & Exhibition Visit

14:40Expectativas e Requisitos com Relação a Ferramentas de CEM

Coleta e análise de informações da rede a fim de antecipar e melhorar a qualidade de experiência do usuário.

Jorge Koreeda, Consultor Executivo de Tecnologia, OI (confirmed)

15:20Analytics & Geolocation

16:40 The Voice of the Client

- Supplementing traditional network performance management with building a complete picture of the service experience per customer

- Adopting self-service as a strategy to minimise

10:00 Loss Control in Data Services

- Cases related to revenue evasion

- Internal controls and revenue cycle market

11:20 Internal Fraud in the Company's Post-Billing Operations

- How is this issue dealt with within the operators? - How is it monitored?

- What are the solutions applied to prevent it/ fix it?

12:00 Company Profitability in Face of Reducers: Changing the Interconnection Charges and Electronic Fraud

- How big is the impactof that for the telecoms business?

12:40 Margin Assurance: Can you Calculate the Cost Margin and Revenue by Client?

The telecom industry has been dealing with revenue assurance for a number of years. Most telcos have made solid strides in improving financial performance from short-term revenue assurance efforts, but few have made the longer-term operational performance improvement changes to sustain these benefits. Embedding revenue assurance within your processes and systems will help your company to remain agile and competitive, and to build customer loyalty.

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14:40 How to use Big Data and Hadoop to Identify Consumer Behaviour and Enhance Customer Experience

15:20 Validation Billing & Charging: A Convergent Solution

16:40 Real Time Charging’ s Cases of Success

17:20 Delivering Comprehensive End-to-End BSS/OSS Transformation

- End-to-end BSS/OSS to ensure that its contracting, supply, invoicing, and service assurance operations can support the company’s new direction

- The advanced functionality utilizing a single, unified platform for BSS and OSS will enable and simplify operations, increase automation, and improve ease of use. This, in turn, will accelerate the rollout of new products, reduce CapEx and OpEx, and enhance the customer experience

18:00 Ending of Conference Day 1 with Cocktail Sponsored by

operational cost and maximise service excellence - Technology innovations that can drive increased customer insights for improved decision making

17:20 Draw your Customer Journey Using the Advanced Analytics

- Increasing the acquisition using the predictive analytics - Uplift the customer revenue using multiple micro-segmentation

- Minimize your churn using the Churn prevention platform

- Rotational churn

- Build your competition defense line

17:40 Big Data for the Olympic and Paralympic Games Arthur Skinner Neto, Gerente Geral de

Telecomunicações, Comitê Organizador dos Jogos Olímpicos e Paralímpicos Rio 2016 (confirmed)

13:20 Networking Lunch & Exhibition Visit

14:40 IoT – The Opportunity, the Revenue Risks, and the Role of RA and FM

Gadi Solotorevsky, Ambassador, TM FORUM (confirmed)

15:20 The Great Unknown

How can operators leverage big data to prevent future revenue losses in the a data based world

- The existing and future fraud challenges

- Using DPI (Deep Packet Inspection) to identify fraud - Sponsored data

- The importance of streaming data - C²P – Coverage, Cost, Performance - Building the right architecture

John Gillespie, EVP of Global Sales and Business Development, CVIDYA (confirmed)

16:40 What is Revenue Assurance in Your Business?

- How is the area structured?

- Can you ensure that 100% of the information is correct?

- RA culture and how to show this importance internally?

Invited:

Talles Alexandre Camilo, Gerente de Revenue Assurance, CIELO

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Day 2: Tuesday, 29th September, 2015

BSS & OSS SESSION

Session focused on Operations Support Systems and Business Support Systems. Working with OSS and BSS

always mean to adapt, change, adjust, improve and upgrade. It means knowing exactly what is going on from end to end, including all network elements. All fixed and mobile parts that make up the connected society. The network must be planned to function in the

best possible way.

CUSTOMER EXPERIENCE MANAGEMENT, BIG

DATA & ANALYTICS SESSION

Session focused on successful initiatives in Customer Experience in Brazil and Latin America. It will also be discussed how to monetize the customer experience

through Big Data & Analytics.

REVENUE MANAGEMENT & FRAUD PREVENTION

SESSION

Session focused for those responsible for ensuring revenue in the operator and responsible for fraud prevention. It will be addressed new market trends in

Latin America, loss control, recent studies and practices to prevent fraud, big data, etc. We will have

the participation of speakers from throughout Latin America, including presentation of TM Forum insights.

09:05 Chairman’s Opening Remarks 09:05 Chairman’s Opening Remarks: 09:05 Chairman’s Opening Remarks: Tony Poulos, Consulting, WeDo Technologies (confirmed)

09:00 SON and Invasions on Network Experience

Invited: 3GPP

09:40 Impact of OSS/ BSS in Customer Loyalty and Efficiency

11:00 Case Study: Next Generation Service, the BSS Transformation

11:40 Preparing Your Network for SON Platforms

- Benefits for LTE launches using SON platforms

12:20 Successful Cases of FTTH Deployment Services

09:00 Management View on Customer Experience and How It Can Drive Business Performance

- Is CEM in the telecoms industry a worthwhile long-term investment?

- How is your current performance of CEM delivering to top management goals?

- How does CEM tie-in with your long-term business plans?

- Is CEM offering operators a competitive advantage in the market?

- What expectations do you have for your CEM functions for the next 3 years?

09:40 How Big Data Can Help to Identify Customer Needs

09:00 New Revenue Assurance Functions Challenges Facing the Value Added Services and Broadband

Floriano Paulino da Costa Neto, Superintendente de Garantia de Receita, CLARO (confirmed)

09:40 Blast impact on LTE and Data Traffic in Revenue Assurance and Risk

11:00 IT platforms versus Pricing Model OTT

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14:00 SON - Self-Optimizing Networks e Inovações na Experiência da Rede

14:40 Efficient Operations, including reduction of OPEX and Increased Productivity

15:20 EHealth Case Studies focusing on M2M

- Anticipating what your customers don’t know! - How to build innovative opportunities and foresee future customer patterns

- How can you leverage CRM analytics and predictive analytics for sales proposals, promotions offerings and campaign management strategies?

- Taking steps to advance the level of maturity of your organization’s content creation, delivery, and

measurement activities

11:00 Self-Organizing Networks have the Potential to Rapidly and Simultaneously Transform Network Economics and Improve Customer Experience

11:40 Monetizing Customer Experience Through Big Data & Analytics

12:20 Monitoring Communication Channels and Optimizing Customer Experience

14:30 Improving Customer Care Process Through Quality of Experience Analytics

15:20 Discussing Customer Experience Strategy Based on Segmentation

- How to ensure your customer expectations are being met

- Is the customer-centric organisation wrong?

12:20 Frauds on Data Network

Security weakness in cloud-based data - Fraud in ecommerce

- Fraude em ecommerce

14:00 Fraud Prevention Sales for Telecom Products

14:40 Fraud Prevention Associated to Continuous Auditing

15:20 Big Data and Revenue Management

16:00 Fraud Management and Security – Is There a Clear Border?

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- Discussing VoC (voice of customers & value of customers)

- Outlining how different customer expectations means different need

16:00 Coffee Break & Exhibition Visit 16:00 Coffee Break & Exhibition Visit

16:30 Sizing up your Data Situation to Transform Your Customer Experience Strategy

- Leveraging big data to create a single source of truth and making customer intelligence accessible throughout the enterprise

- Transparently handling privacy concerns regarding customer data - Using conventional data in unconventional ways

17:00 Customer Experience Management Effectiveness is Broader than the CRM

Ensure operators to implement tools and processes to extract, expose and analyze real time data throughout any customer implementation, so that the customer experience continually improves all the way through the customer lifecycle. This way, it brings the opportunity to not only improve customer intimacy, but also enhance brand, loyalty and advocacy, create innovation, and drive opportunities across industries

17:30 Using Big Data to Compile Ideas from the Network

Is it possible to use Big Data to ensure that the network behaves well during major events?

17:40 Impacts on Telecom Market Invited: ANATEL

18:00 Closing of the Event

16:30 Group Operations – Best Practices of RA and FM at the Group Level

17:10 Moving from Voice Based Revenues to Data Based Revenues - The Revenue Management Implications

17:40 Terminal, Routes, Origins and Destinations Blocking Tools