Salary indicators for Client Services, Creative, Consulting and Creative Services/Admin.
Permanent and FreelanceJune 2014 Contents
Senior Management-level Roles 03
Client Services – Permanent 04
Client Services – Freelance daily rates Strategy + Planning – Permanent Strategy + Planning - Freelance
05 06 07
Graphic Designers - Permanent 08
Graphic Designers – Freelance hourly rates 09
Artworkers - Permanent 10
Artworkers – Freelance hourly rates 10
Creative Services - Permanent 11
Creative Services – Freelance daily rates 12
Digital Designers - Permanent 13
Digital Designers – Freelance daily rates 14 Digital Account/Project Managers - Permanent 15 Digital Account/Project Managers – Freelance daily rates
Digital Strategy Permanent Digital Strategy Freelance
16 17 18
Integrated Client Services – Permanent Integrated Client Services – Freelance Integrated Strategy – Permanent Integrated Strategy - Freelance Integrated Creative – Permanent
Integrated Creative – Freelance daily rates Admin Support – Permanent
Admin Support – Temporary hourly rates
19 20 21 22 23 24 25 25
SENIOR ROLES – PERMANENT (Senior management-level)
Low Average Higher
Managing Director £80K £90-120K £160K+
Client Services Director £65K £75-90K £90-110K
New Business Director £60K £80K £140K
Senior Consultant £65K £80K £80-120K+
Technical Director £60K £75K £80-120k
Head of Digital £65K £65-90K £90-120K
Executive Creative Director £90K £100K £110K+
Creative Director £70k £75-85k £90K+
Production Director £55K £60-70K £75-100K
Head of Copy £55K £55-60K £100K
CLIENT SERVICES - PERMANENT
Low Average Higher
Project Administrator/ Graduate £18K £20-22K £22K
Junior Account Manager £20K £24K £25K
Midweight Account Manager £25K £25-28K £28-32K
Senior Account Manager £30K £32-35K £38-42K+
Account Director £45-50K £50-65K £65K+
Strategic Consultant - Senior £60K £70K £90K-120k+
New Business Manager (+ commission) £25-30K £30-35K £40K
Senior New Business Manager £30K+ £40-50K £50-60K+
New Business Director £65K £75K £80-100K
Others including Marketeers, Planners, Researchers etc
Dependent on the brief
For more information please contact Karina Beasley (karina@gabrieleskelton.com), Michele Jacquesson (michele@gabrieleskelton.com), or Nora Soufi (nora@gabrieleskelton.com)
CLIENT SERVICES – FREELANCE DAILY RATES
Low Average Higher
Project Administrator £80 £90 £100
Junior Account Manager £120 £130 £140
Midweight Account Manager £140 £150 £160
Senior Account Manager £160 £180-200 £200-220
Account Director £220 £250 £250-300
Strategic Consultant – Senior
(dependent on the brief) £350 £400-500 £500-750
For an hourly rate, divide the day rate by 8.
For more information please contact Karina Beasley (karina@gabrieleskelton.com), Michele Jacquesson (michele@gabrieleskelton.com), or Nora Soufi (nora@gabrieleskelton.com)
STRATEGY + PLANNING - PERMANENT
Low Average Higher
Graduate Researcher £18-20K £20-22K £23-25K
Junior Strategist £24K £25K £26-28K
Midweight Strategist £30K £35K £40K
Senior Strategist £45K £50K £60K
Strategy Director £75K £75-90K £90-120K+
STRATEGY + PLANNING – FREELANCE DAILY RATES
Low Average Higher
Graduate Researcher £120 £130 £140
Junior Strategist £140 150 160
Midweight Strategist £170 £180-200 £200-230
Senior Strategist £220 £250-275 £300+
Strategy Director £350 £375-400 £500-800
Others including Marketeers, Planners, Researchers etc
Dependent on the brief
GRAPHIC DESIGNERS – PERMANENT
Low Average Higher
Graduate £17K £18K £20K
Junior (1yr) £20K £22K £23K
Midweight (3-4 yrs) £24K £26K £30K
Mid/Senior (4-5 yrs) £28K £30K £32K
Senior £34K £36-42K £46K
Design Director/Group Head/Team Leader
£45K £50-55K £65K
Creative Director £70K £75-85K £95K++
For more information please contact Phil Braham (phil@gabrieleskelton.com), Anthony Piper (anthony@gabrieleskelton.com) or Sadie Clayton (sadie@gabrieleskelton.com)
GRAPHIC DESIGNERS – FREELANCE DAILY RATES
Low Average Higher
Junior £80 £120 £140
Midweight £190 £200-230 £240
Senior £250 £260-270 £270-290
Design Director/Creative Director £280 £300-320 £350
For more information please contact Fiona Watson (fiona@gabrieleskelton.com) or Holley Potts (holley@gabrieleskelton.com).
ARTWORKERS - PERMANENT
Low Average Higher
Junior £17K £18-24K £24K
Midweight £24K £24-30K £32K
Senior £32K £35-40K £45K
Head of Artwork £35K £40K £50K
For more information please contact Phil Braham (phil@gabrieleskelton.com), Anthony Piper (anthony@gabrieleskelton.com) or Sadie Clayton (sadie@gabrieleskelton.com)
ARTWORKERS – FREELANCE HOURLY RATES
Low Average Higher
Midweight £18 £22 £25
Senior £25 £28 £35
CREATIVE SERVICES - PERMANENT
Low Higher
Production Assistant/ Traffic Executive £18K £28K
Traffic/ Creative Services Manager £30K £50K
Production Manager £35K £50K
Production/ Creative Services Director £60K £100K
CREATIVE SERVICES – FREELANCE DAILY RATES
Low Higher
Production Assistant/ Traffic Executive £90 £180
Traffic/ Creative Services Manager £180 £260
Production Manager £180 £280
Production/ Creative Services Director £200 £320
For an hourly rate, divide the day rate by 8.
DIGITAL DESIGNERS – PERMANENT
Low Average High
Graduate £19K £20-22K £22-25K Junior (1-2yrS) £25K £27K £30K Midweight (3-4 yrs) £30K £35K £40K Senior (4-5 yrs) £45K £50-55K £65K+ Art Director £55K £55-65K £75-85K Creative Director £85K £95-110K £130K
For more information please contact Phil Braham (phil@gabrieleskelton.com)
DIGITAL DESIGNERS – FREELANCE DAILY RATES
Low Average Higher
Junior (1-2yrs) £160 £175 £180-200
Midweight (3-4 yrs) £225 £260-270 £270-280+
Senior (5+ yrs) £280 £325 £350+
Art Director £280 £300-350 £375
Creative Director £325 £350-450 £500+
For an hourly rate, divide the day rate by 8
DIGITAL ACCOUNT/PROJECT MANAGERS - PERMANENT
Low Average Higher
Junior Project Manager/ Account Exec £18-20K £22-25K £26K
Midweight Project Manager £30K £35-40K 45K
Senior Project Manager £45K £50K £55K+
Account Manager £30-35K £35-40K £45K
Account Director £40K £45-50K £50-70K+
Others including Marketeers, Planners, Researchers etc
Dependent on the brief
DIGITAL ACCOUNT/PROJECT MANAGERS – FREELANCE DAILY RATES
Low Average Higher
Project Administrator £90 £100 £120
Junior Project Manager £150 £175 £200
Midweight Project Manager £225 £250 £250+
Senior Project Manager £250 £300-350 £350+
Account Director £250 £300-350 £350+
Strategic Consultant £400 £500 £750
Others including Marketeers, Planners, Researchers etc
Dependent on the brief
For an hourly rate, divide the day rate by 8
DIGITAL STRATEGY - PERMANENT
Low Average Higher
Graduate £18K £20-22K £22K Junior Strategist £22-25K £25-28K £28-30K Midweight Strategist £30-33K £33-35K £35K+ Senior Strategist £38-45K £45-55K £55-65K Strategy Director £65K+ £70-75K £75-120K Head of Strategy £75K £85K £90K+
DIGITAL STRATEGY - FREELANCE DAILY RATES
Low Average Higher
Graduate £120 £130 £140 Junior Strategist £140-150 £150-175 £175+ Midweight Strategist £180-200 £200-220 £220+ Senior Strategist £220 £220-275 £275 Strategy Director £400 £400-450 £450-500 Head of Strategy £500 £500-600 £600-800
INTEGRATED CLIENT SERVICES - PERMANENT
Low Average Higher
Project Administrator/ Graduate £18K £20-22K £22K
Junior Account Manager £22K £24K £25-27K
Midweight Account Manager £25K £27-32K £32-35K
Senior Account Manager £35K £35-38K £40-45K
Account Director £45-50K £50-65K £65-75K
Strategic Consultant - Senior £60K £70-80K £80K-120k+
New Business Manager (+ commission) £25-30K £30-40K £40-45K
Senior New Business Manager £35K £40-45K £45-55K
New Business Director £60K £60-75K £75-120K
Others including Marketeers, Planners, Researchers etc
Dependent on the brief
INTEGRATED CLIENT SERVICES – FREELANCE DAILY RATES
Low Average Higher
Project Administrator £80 £90 £100
Junior Account Manager £120 £130 £140
Midweight Account Manager £140 £150 £160
Senior Account Manager £180 £200 £220
Account Director £220 £250-275 £275-320
Strategic Consultant – Senior
(dependent on the brief) £400 £400-600 £600-800
INTEGRATED STRATEGY/PLANNING - PERMANENT
Low Average Higher
Graduate £20K £22-24K £24-26K Junior Strategist £24-28K £28-30K £30-32K Midweight Strategist £32K £35K £35-40K Senior Strategist £42-45K £45-50K £50-60K+ Strategy Director £60-65K £65-75K £75-120K Head of Strategy £75K £80-85K £85-120K+
INTEGRATED STRATEGY/PLANNING – FREELANCE DAILY RATE
Low Average Higher
Graduate £120 £130 £140 Junior Strategist £140 £150 £160 Midweight Strategist £180 £200 £220 Senior Strategist £220+ £250+ £300+ Strategy Director £300 £350 £400 Head of Strategy £450 £500-600 £600-800
For more information please contact Sally Waters (sally@gabrieleskelton.com)
INTEGRATED CREATIVE – PERMANENT
Low Average Higher
Junior Art Director £18-20K £20-24K £25K+
Midweight Art Director £30K £35-40K £40K+
Senior Art Director £40K £50K £60K+
Creative Director £80K £100K £120K+
Junior Creative Team £18-20K £20-24K £25-30K
Midweight Creative Team £30K £30-35K £35-40K
Senior Creative Team £50K £50-55K £55-65K+
Junior Copywriter £20K £25K £30K
Midweight Copywriter £35K £40K £50K
INTEGRATED CREATIVE – FREELANCE DAILY RATES
Low Average Higher
Junior Art Director £120 £150 £200
Midweight Art Director £180 £250 £250+
Senior Art Director £250 £300-350 £350-400
Creative Director £300-350 £400 £450-500
Junior Creative Team £120 £150-200 £200+
Midweight Creative Team £200 £210 £250
Senior Creative Team £250 £300 £350
Midweight Copywriter £180 £210 £260
Senior Copywriter £300 £350-400 £500
Head of Copy £300 £400 £500-800
For an hourly rate, divide the day rate by 8
For more information please contact Fiona Watson (fiona@gabrieleskelton.com) or Holley Potts (holley@gabrieleskelton.com)
Low Average Higher Reception/Studio Administrator £18K £20-22K £25K+ PA/Studio Support £22K £26-28K £32K+ PA/EA £26K £30-35K £40K Office/HR/Studio Manager £25K £30-35K £40K+ Marketing Assistant/Coordinator £22K £28K £32K+ TEMPORARY RATES: Reception/Studio Administrator £7 £10 £12 PA/Studio Support £10 £15 £20 PA/EA £12 £15 £20 Office/HR/Studio Manager £12 £15 £20 Marketing Assistant/Coordinator £10 £15 £18