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Salary indicators for Client Services, Creative, Consulting and Creative Services/Admin.

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Salary indicators for Client Services, Creative, Consulting and Creative Services/Admin.

Permanent and Freelance

June 2014 Contents

Senior Management-level Roles 03

Client Services – Permanent 04

Client Services – Freelance daily rates Strategy + Planning – Permanent Strategy + Planning - Freelance

05 06 07

Graphic Designers - Permanent 08

Graphic Designers – Freelance hourly rates 09

Artworkers - Permanent 10

Artworkers – Freelance hourly rates 10

Creative Services - Permanent 11

Creative Services – Freelance daily rates 12

Digital Designers - Permanent 13

Digital Designers – Freelance daily rates 14 Digital Account/Project Managers - Permanent 15 Digital Account/Project Managers – Freelance daily rates

Digital Strategy Permanent Digital Strategy Freelance

16 17 18

(2)

Integrated Client Services – Permanent Integrated Client Services – Freelance Integrated Strategy – Permanent Integrated Strategy - Freelance Integrated Creative – Permanent

Integrated Creative – Freelance daily rates Admin Support – Permanent

Admin Support – Temporary hourly rates

19 20 21 22 23 24 25 25

(3)

SENIOR ROLES – PERMANENT (Senior management-level)

Low Average Higher

Managing Director £80K £90-120K £160K+

Client Services Director £65K £75-90K £90-110K

New Business Director £60K £80K £140K

Senior Consultant £65K £80K £80-120K+

Technical Director £60K £75K £80-120k

Head of Digital £65K £65-90K £90-120K

Executive Creative Director £90K £100K £110K+

Creative Director £70k £75-85k £90K+

Production Director £55K £60-70K £75-100K

Head of Copy £55K £55-60K £100K

(4)

CLIENT SERVICES - PERMANENT

Low Average Higher

Project Administrator/ Graduate £18K £20-22K £22K

Junior Account Manager £20K £24K £25K

Midweight Account Manager £25K £25-28K £28-32K

Senior Account Manager £30K £32-35K £38-42K+

Account Director £45-50K £50-65K £65K+

Strategic Consultant - Senior £60K £70K £90K-120k+

New Business Manager (+ commission) £25-30K £30-35K £40K

Senior New Business Manager £30K+ £40-50K £50-60K+

New Business Director £65K £75K £80-100K

Others including Marketeers, Planners, Researchers etc

Dependent on the brief

For more information please contact Karina Beasley (karina@gabrieleskelton.com), Michele Jacquesson (michele@gabrieleskelton.com), or Nora Soufi (nora@gabrieleskelton.com)

(5)

CLIENT SERVICES – FREELANCE DAILY RATES

Low Average Higher

Project Administrator £80 £90 £100

Junior Account Manager £120 £130 £140

Midweight Account Manager £140 £150 £160

Senior Account Manager £160 £180-200 £200-220

Account Director £220 £250 £250-300

Strategic Consultant – Senior

(dependent on the brief) £350 £400-500 £500-750

For an hourly rate, divide the day rate by 8.

For more information please contact Karina Beasley (karina@gabrieleskelton.com), Michele Jacquesson (michele@gabrieleskelton.com), or Nora Soufi (nora@gabrieleskelton.com)

(6)

STRATEGY + PLANNING - PERMANENT

Low Average Higher

Graduate Researcher £18-20K £20-22K £23-25K

Junior Strategist £24K £25K £26-28K

Midweight Strategist £30K £35K £40K

Senior Strategist £45K £50K £60K

Strategy Director £75K £75-90K £90-120K+

(7)

STRATEGY + PLANNING – FREELANCE DAILY RATES

Low Average Higher

Graduate Researcher £120 £130 £140

Junior Strategist £140 150 160

Midweight Strategist £170 £180-200 £200-230

Senior Strategist £220 £250-275 £300+

Strategy Director £350 £375-400 £500-800

Others including Marketeers, Planners, Researchers etc

Dependent on the brief

(8)

GRAPHIC DESIGNERS – PERMANENT

Low Average Higher

Graduate £17K £18K £20K

Junior (1yr) £20K £22K £23K

Midweight (3-4 yrs) £24K £26K £30K

Mid/Senior (4-5 yrs) £28K £30K £32K

Senior £34K £36-42K £46K

Design Director/Group Head/Team Leader

£45K £50-55K £65K

Creative Director £70K £75-85K £95K++

For more information please contact Phil Braham (phil@gabrieleskelton.com), Anthony Piper (anthony@gabrieleskelton.com) or Sadie Clayton (sadie@gabrieleskelton.com)

(9)

GRAPHIC DESIGNERS – FREELANCE DAILY RATES

Low Average Higher

Junior £80 £120 £140

Midweight £190 £200-230 £240

Senior £250 £260-270 £270-290

Design Director/Creative Director £280 £300-320 £350

For more information please contact Fiona Watson (fiona@gabrieleskelton.com) or Holley Potts (holley@gabrieleskelton.com).

(10)

ARTWORKERS - PERMANENT

Low Average Higher

Junior £17K £18-24K £24K

Midweight £24K £24-30K £32K

Senior £32K £35-40K £45K

Head of Artwork £35K £40K £50K

For more information please contact Phil Braham (phil@gabrieleskelton.com), Anthony Piper (anthony@gabrieleskelton.com) or Sadie Clayton (sadie@gabrieleskelton.com)

ARTWORKERS – FREELANCE HOURLY RATES

Low Average Higher

Midweight £18 £22 £25

Senior £25 £28 £35

(11)

CREATIVE SERVICES - PERMANENT

Low Higher

Production Assistant/ Traffic Executive £18K £28K

Traffic/ Creative Services Manager £30K £50K

Production Manager £35K £50K

Production/ Creative Services Director £60K £100K

(12)

CREATIVE SERVICES – FREELANCE DAILY RATES

Low Higher

Production Assistant/ Traffic Executive £90 £180

Traffic/ Creative Services Manager £180 £260

Production Manager £180 £280

Production/ Creative Services Director £200 £320

For an hourly rate, divide the day rate by 8.

(13)

DIGITAL DESIGNERS – PERMANENT

Low Average High

Graduate £19K £20-22K £22-25K Junior (1-2yrS) £25K £27K £30K Midweight (3-4 yrs) £30K £35K £40K Senior (4-5 yrs) £45K £50-55K £65K+ Art Director £55K £55-65K £75-85K Creative Director £85K £95-110K £130K

For more information please contact Phil Braham (phil@gabrieleskelton.com)

(14)

DIGITAL DESIGNERS – FREELANCE DAILY RATES

Low Average Higher

Junior (1-2yrs) £160 £175 £180-200

Midweight (3-4 yrs) £225 £260-270 £270-280+

Senior (5+ yrs) £280 £325 £350+

Art Director £280 £300-350 £375

Creative Director £325 £350-450 £500+

For an hourly rate, divide the day rate by 8

(15)

DIGITAL ACCOUNT/PROJECT MANAGERS - PERMANENT

Low Average Higher

Junior Project Manager/ Account Exec £18-20K £22-25K £26K

Midweight Project Manager £30K £35-40K 45K

Senior Project Manager £45K £50K £55K+

Account Manager £30-35K £35-40K £45K

Account Director £40K £45-50K £50-70K+

Others including Marketeers, Planners, Researchers etc

Dependent on the brief

(16)

DIGITAL ACCOUNT/PROJECT MANAGERS – FREELANCE DAILY RATES

Low Average Higher

Project Administrator £90 £100 £120

Junior Project Manager £150 £175 £200

Midweight Project Manager £225 £250 £250+

Senior Project Manager £250 £300-350 £350+

Account Director £250 £300-350 £350+

Strategic Consultant £400 £500 £750

Others including Marketeers, Planners, Researchers etc

Dependent on the brief

For an hourly rate, divide the day rate by 8

(17)

DIGITAL STRATEGY - PERMANENT

Low Average Higher

Graduate £18K £20-22K £22K Junior Strategist £22-25K £25-28K £28-30K Midweight Strategist £30-33K £33-35K £35K+ Senior Strategist £38-45K £45-55K £55-65K Strategy Director £65K+ £70-75K £75-120K Head of Strategy £75K £85K £90K+

(18)

DIGITAL STRATEGY - FREELANCE DAILY RATES

Low Average Higher

Graduate £120 £130 £140 Junior Strategist £140-150 £150-175 £175+ Midweight Strategist £180-200 £200-220 £220+ Senior Strategist £220 £220-275 £275 Strategy Director £400 £400-450 £450-500 Head of Strategy £500 £500-600 £600-800

(19)

INTEGRATED CLIENT SERVICES - PERMANENT

Low Average Higher

Project Administrator/ Graduate £18K £20-22K £22K

Junior Account Manager £22K £24K £25-27K

Midweight Account Manager £25K £27-32K £32-35K

Senior Account Manager £35K £35-38K £40-45K

Account Director £45-50K £50-65K £65-75K

Strategic Consultant - Senior £60K £70-80K £80K-120k+

New Business Manager (+ commission) £25-30K £30-40K £40-45K

Senior New Business Manager £35K £40-45K £45-55K

New Business Director £60K £60-75K £75-120K

Others including Marketeers, Planners, Researchers etc

Dependent on the brief

(20)

INTEGRATED CLIENT SERVICES – FREELANCE DAILY RATES

Low Average Higher

Project Administrator £80 £90 £100

Junior Account Manager £120 £130 £140

Midweight Account Manager £140 £150 £160

Senior Account Manager £180 £200 £220

Account Director £220 £250-275 £275-320

Strategic Consultant – Senior

(dependent on the brief) £400 £400-600 £600-800

(21)

INTEGRATED STRATEGY/PLANNING - PERMANENT

Low Average Higher

Graduate £20K £22-24K £24-26K Junior Strategist £24-28K £28-30K £30-32K Midweight Strategist £32K £35K £35-40K Senior Strategist £42-45K £45-50K £50-60K+ Strategy Director £60-65K £65-75K £75-120K Head of Strategy £75K £80-85K £85-120K+

(22)

INTEGRATED STRATEGY/PLANNING – FREELANCE DAILY RATE

Low Average Higher

Graduate £120 £130 £140 Junior Strategist £140 £150 £160 Midweight Strategist £180 £200 £220 Senior Strategist £220+ £250+ £300+ Strategy Director £300 £350 £400 Head of Strategy £450 £500-600 £600-800

For more information please contact Sally Waters (sally@gabrieleskelton.com)

(23)

INTEGRATED CREATIVE – PERMANENT

Low Average Higher

Junior Art Director £18-20K £20-24K £25K+

Midweight Art Director £30K £35-40K £40K+

Senior Art Director £40K £50K £60K+

Creative Director £80K £100K £120K+

Junior Creative Team £18-20K £20-24K £25-30K

Midweight Creative Team £30K £30-35K £35-40K

Senior Creative Team £50K £50-55K £55-65K+

Junior Copywriter £20K £25K £30K

Midweight Copywriter £35K £40K £50K

(24)

INTEGRATED CREATIVE – FREELANCE DAILY RATES

Low Average Higher

Junior Art Director £120 £150 £200

Midweight Art Director £180 £250 £250+

Senior Art Director £250 £300-350 £350-400

Creative Director £300-350 £400 £450-500

Junior Creative Team £120 £150-200 £200+

Midweight Creative Team £200 £210 £250

Senior Creative Team £250 £300 £350

Midweight Copywriter £180 £210 £260

Senior Copywriter £300 £350-400 £500

Head of Copy £300 £400 £500-800

For an hourly rate, divide the day rate by 8

For more information please contact Fiona Watson (fiona@gabrieleskelton.com) or Holley Potts (holley@gabrieleskelton.com)

(25)

Low Average Higher Reception/Studio Administrator £18K £20-22K £25K+ PA/Studio Support £22K £26-28K £32K+ PA/EA £26K £30-35K £40K Office/HR/Studio Manager £25K £30-35K £40K+ Marketing Assistant/Coordinator £22K £28K £32K+ TEMPORARY RATES: Reception/Studio Administrator £7 £10 £12 PA/Studio Support £10 £15 £20 PA/EA £12 £15 £20 Office/HR/Studio Manager £12 £15 £20 Marketing Assistant/Coordinator £10 £15 £18

References

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