THE
CONVERSATION
‘05
THE CONVERSATION STARTE R S
for every brand to connect with a consumer on a more intimate level. We create that
opportunity through a tailored experience that uses the power of human connection!
THERE IS AN OPPORTUNITY
RUNNING STRONG
CONTRACT EMPLOYEES
NATIONWIDE
SINCE
king
quee
n
d
uf
fe
rin
HEADQUARTERS
KING STREET WEST, SUITE 201
TORONTO, ON M6K 3C5
5,000
AND GROWING!
STR ATE GY
• Establish Goals & KPIs
• Extensive Program Planning
• Customize Creative Marketing Tactics
• Strict Budgets & Scheduling
• Thorough Hiring Process
WH E R E WE E XC E L
REEF MOXIE SPECIALIZES
WITHIN THESE PROGRAMS WE ARE ABLE TO PROVIDE
WHERE WE EXCEL
in strategic program development by putting a brand in the direct path of its consumers. We generate
experiences with use of top tier Brand Ambassadors.
Staff Recruitment & Training
Sampling Initiatives
Brand Ambassador Programs
Campus Ambassador Program
Retail and On-Premise Sampling
Programs
Action-Sports Tactics
Promotional Model and Actor
Staffing
Promotional Tour Coordination/
Management
Event Planning and Execution
Exhibit Management
Venue Coordination
Creative Development
Nightclub/Nightlife Events &
Tours
Street and Guerilla activations
Influencer programs
Data collection programs
Sales and acquisitions
PR stunts
Mobile tours
Private events
Experiential program strategy
/ development
Location Research and
Scheduling
Event production solutions
Custom reporting
Event management, scheduling
and training
Venue bookings
Partnerships and sponsorships
Interactive installations
are completed for all activations, outlining both
qualitative and quantitative results from the
activation. These reports include:
• DEMOGRAPHICS OF EVENT PARTICIPANTS
• KEY PERFORMANCE INDICATORS
• EVENT HIGHLIGHTS & TAKEAWAYS
• CUSTOMER FEEDBACK
• COMPLETE EVENT PHOTOGRAPHY
POST EVENT REPORTS
O U R TA LE NT
WELL ROUNDED COAST-TO-COAST ROSTER
THOROUGH HIRING PROCESS
• Over 5,000 contract employees
• Representatives working in various industries (food, alcohol, fashion, retail, sales, etc…)
• Diverse career backgrounds including actors, teachers, entertainers, CSR, academics and more...
• Multi-lingual representatives
The recruitment team follows an extensive interview and
hiring process customized for each program, including
background and reference checks.
Comp cards provide clients with each candidate’s
information, including
• Photographs
• Brief Biography
• Description of work history
* Video comp cards or face to face meetings can be
arranged
B R A N DS WE ’ V E WO R K E D WITH
FOOD & BEVERAGE P I Z Z A N OVA S U BWAY E S K A WAT E R R E D R O S E T E A C LOV E R L E A F P O P C H I P S K I N D E R B U E N O F E R R E R O M AY N A R D S D E N T Y N E M A X W E L L H O U S E CO F F E E P E R R I E R E M E R G E N - C E V I A N V E C TO R S A N P E L L E G R I N O TRADESHOW FESTIVALS A U TO & B OAT S H OW S F O O D A N D W I N E S H OW I N T E R I O R D E S I G N S H OW S K I & S N OW B OA R D S H OW G O L F & T R AV E L S H OW FA N E X P O B E E R F E S T T I F F V E L D D I G I TA L D R E A M S TO U G H M U D D E R I R O N G I R L C N E M O L S O N A M P I T H E AT R E N AT I O N A L WO M E N S S H OW AUTOMOTIVE A U D I F O R D F I E S TA S M A RT C A R K I A APPAREL N I K E C A N A DA G O O S E GA P B A N A N A R E P U B L I C G U E S S J E A N S H A R RY R O S E N G E O R G E C LOT H I N G ALCOHOL RELATED L A B AT T ’ S M O L S O N M O O S E H E A D D I AG E O CO R BY D I S T I L L E R I E S L I M I T E D B AC A R D I B O M B AY D I S A R O N N O E R I S TO F F S A U Z A M O L S O N C I D E R W K D D R A M B U I E G R E Y G O O S E S O M E R S BY C A R L S B E R G A P OT H I C TECHNOLOGY B E L L F I D O R O G E R S V I R G I N M OTO R O L A S A M S U N G T E LU S LG E L E C T R O LU X P L AY S TAT I O N N I N T E N D O S I R I U S X M S K U L L C A N DY MEDIA WA R N E R B R OT H E R S A L L I A N C E F I L M S G O L F C H A N N E L M U C H M U S I C C T V T E L E TO O N OTHER R OYA L C A N A D I A N M I N T M A S T E R C A R D T D F I N A N C I A L C L E A R S H A M P O O B I OT H E R M D E G R E EC AS E STU D I E S
EVENT DETAILS
Royal Canadian Mint – Vancouver Olympics 2010 with continuous programing still occurring.
Various positions included the distribution of brochures/flyers and information pertaining to the Royal Canadian Mint, promoting the purchasing of Mint products, running the children’s workshop, touring patrons through the exhibit, and encouraging the participation of activities (ie. photos and video games offered within Pavilion)
ACTION
Recruited, hired, and trained a team of 50 tri-lingual English-French-Cantonese staff members to engage with Pavilion patrons
RESULTS
Performance of team was well-received by the Client, whereby 10 representatives were hired to continue work with the Royal Canadian Mint during the 2010 Paralympics from March 12th – 21st
Continuing work with the Royal Canadian Mint since Fall of 2010, Reef Moxie has provided multi-lingual and sales experienced staff for their temporary Montreal retail store, as well as their Vancouver retail store, which is currently still operating
C AS E STU D I E S
EVENT DETAILS
Recruited and hired over 70 Brand Ambassadors for a National in bar data collection promotion using iPads Executed in 8 of the major markets within Canada
ACTION
Account team responsible for training all TLs and Promotional Models across the country
Account team handle detailed reporting, mystery shopper program, tracking of inventory, creative and sourcing of uniforms, research and selling in of program to major festivals/ venues and events
RESULTS
To date have successfully completed over 2500 activations across the Country
Reached requested targets of registering 30,000+ patrons over the span of a year
EVENT DETAILS
WKD Original Vodka is a ready-to-drink (RTD) alcopop heavily marketed in the UK. To support its Canadian launch, WKD looked to an experiential agency to create a multi-faceted marketing effort driving awareness, buzz, and purchase intent among young twenty-somethings.
ACTION
Reef Moxie designed a WKD Summer Series involving in-bar samplings, street activations, promotional pieces, and event partnerships, reaching the target demographic where they lived, worked, and played. Reef Moxie’s involvement included:
• Negotiating sponsorships with large-scale events and music festivals • Managing the relationship between WKD and event producers
• Production elements, including setup, tear down, and operation of a 20×20 promotional area, promotional pieces around festival sites, and a WKD branded bull ride
• Designing WKD branded bicycles to distribute branded items and product samples
• Managing a team of 20 WKD brand ambassadors to staff samplings at bars, clubs, and events
Once brand awareness and buzz were created, a wholly owned “WKD Beach Party” was held at Toronto’s Sugar Beach. Reef Moxie’s involvement included:
• Sourcing of event location and top-tier DJ talent
• All aspects of event design and production management
• Managing teams distributing samples and branded items and operating a WKD branded bull ride
RESULTS
To date have successfully completed over 2500 activations across the Country Reached requested targets of registering 30,000+ patrons over the span of a year
R E E F M OX I E DO E S D I G ITA L
WE REALIZE THAT BRANDS
NEED TO HAVE A STRATEGIC
ONLINE PRESENCE TO SUPPORT
THEIR OFFLINE MARKETING, SO
WE’VE EXPANDED OUR TEAM
TO HELP YOU GROW.
YOU
ASKED
FOR IT!
WE
MADE IT
HAPPEN!
D I G ITA L S E RV I C E S
We will grow your online reach and capture your target audience.
We identify your optimal online advertising portfolio across all applicable advertising
platforms and networks.
ADVERTISING SERVICES
COMPLEMENTARY SERVICES
PAY-PER-CLICK ADVERTISEMENT Search Engine Marketing
Display Advertising Retargeting SEARCH ENGINE OPTIMIZATION Blogger Outreach Back-linking On-Page Optimization SOCIAL MEDIA MANAGEMENT Strategic Alignment Community Management Content Strategy
TRACKING
AND
REPORTING
CONVERSION
RATE
OPTIMIZATION
WEBSITE
DESIGN &
DEVELOPMENT
RICH
MEDIA
PRODUCTION
D I G ITA L ROA D M A P
STRATEGY • Identify Ad Networks
• Sync with Current Marketing
• Landing Page Strategy
IMPLEMENT • Rollout Schedule • Plan/Develop Campaigns
• Create & Deploy Ads • Install tracking TARGET
• Identify Target Market • Create Buyer Personas
MANAGE • Optimize Ads • Adjust Creative & Copy
• Monitor Performance SCOPE
• Current Marketing Initiatives
• Current Online Presence
REPORT
• Performance Reporting • Strategy Reviews
& Adjustments • Document Wins!
