2016 Advertising Rate Information
District Energy Magazine
I
District Energy Onsite
I
www.districtenergy.org
I n t e r n a t I o n a l D I s t r I c t e n e r g y a s s o c I a t I o n
Contact Tanya Kozel
at
(720) 541-7913
or at
tanya.idea@
districtenergy.org
for more details. Or,
fill out and return the
attached advertising
space reservation
form to her today.
Why Advertise
with IDEA?
The success of your marketing plan
relies on reaching your target audience.
IDEA’s publications and website offer the best opportunities for your company to present your prod-ucts and services to the KEY DECISION MAKERS in the district energy industry!Advertising in IDEA publications or on the website ensures that your sales message will have direct exposure to district energy system owners, developers, engineers, operators and physical plant managers who specify and make the final decisions on products and services.
Each and every year, IDEA member organizations invest billions of dollars in equipment, services and energy supplies. From campus energy renewals to new district cooling systems, IDEA members are setting a record pace for investment across the globe. Make sure your message reaches key decision makers through a trusted and reliable source — the International District Energy Association.
IDEA publications are highly valued by the membership and are a frequent reference source for our members throughout the year. Additionally, our publications are used continually in promotional activities conducted by IDEA members to recruit new customers and attract new members to the association, to inform policy makers and to reach out to other segments of the energy industry. These activities provide your company with additional exposure to other energy pro fessionals and potential customers.
Take a close look at the publications and the mag azine editorial calendar to decide which issues may be of greatest interest to your organization. Or, schedule a full year’s worth of advertising in all the IDEA publications and on the website to ensure your company full visibility throughout the industry. (Plus, you’ll receive substantial savings from discounted rates offered through frequency advertising.)
IDEA’s 2,000 members are from utilities, municipalities, colleges and universities, government agencies, hospitals and health care campuses, research and industrial facilities, military bases, airports and other physical plant systems engaged in supplying thermal energy in the form of steam, hot water and chilled water for heating, cooling and process applications. Many IDEA members operate cogeneration or combined heat and power systems that simultaneously produce electricity and thermal energy. IDEA represents manu-facturers of equipment and materials for central plants and distribution networks as well as engineers, consultants and professionals from banking, finance, legal and policy community who are involved in the design, development, operation, optimization and financing of district energy systems.
The International District Energy Association (IDEA)was founded in the United States in 1909 as the National District Heating Association. Since its inception, the association has been forward-looking to emerging trends and industry changes in support of its members. In 1968, the NDHA became “International” in recognition of its growing membership around the globe, now totaling more than 25 countries. In 1984, “Cooling” was added due to antici pated growth and expansion of district chilled water systems in cities and campuses. In 1994, recog-nizing the economic efficiency advantages and the emergence of combined heat and power (CHP) as an environmentally superior solution, the association’s name was changed to International District Energy Association. In 2012, the Canadian District Energy Association (CDEA) was integrated into the IDEA, expanding membership across North America.
About IDEA
IDEA provides a forum for energy professionals to exchange information on a regular and timely basis. Its technical forums and membership represent the definitive source for information and innovation on efficient methods of pro ducing, distributing, marketing, and optimizing central thermal systems. To coordinate and support this educational process, IDEA conducts an annual conference and tradeshow and holds numerous other annual conferences/workshops. IDEA also publishes a quarterly mag azine, District Energy (print and digital versions); a resource-rich website, www.districtenergy.org, with numerous features designed to facilitate information exchange to a growing global audience; and an on-site conference newsletter, District Energy Onsite, as well as conference and workshop proceed-ings, technical handbooks, videos and more.
IDEA’s quarterly magazine is the essential source of information for professionals involved in every aspect of district energy
.
It is also widely circulated among the customers and employees of member utilities. District Energy focuses on tech-nical innovations and successful cases in the industry. It covers the features and benefits of urban and institutional district energy systems, as well as the marketing, legal and financial issues involved in developing district energy. The magazine provides up-to-date infor-mation on trends, case studies, and new product developments, keeping readers abreast of industry activities around the globe.Hard copy and digital circulation: 6,000+
(Please review the preliminary editorial schedule on page 5. Rates and requirements are on pages 6 and 7.)
Important Information for 2016 Advertising Placements
All advertisements to be placed in District Energy must be paid before the publication goes to press.
Any advertisements not paid by the ad payment deadline (see page 5) may be pulled from the publication. Additional production costs incurred will be billed to advertiser at prevailing rates after publication is printed. There is no commission allowed.
District Energy
Magazine
• Chair’s Message: Timely commentary from IDEA’s chair.
• President’s Message:Current insight from IDEA’s president on industry trends and association activities.
• Industry News: Updates on various industry happenings such as system developments and growth, new products, service developments and more.
• People in the News:Updates on industry personnel changes.
• Members Speak Out: An IDEA member addresses timely, sensitive issues related to the industry.
• Energy and Environmental Policy:
News from IDEA on national and international legislation affecting district energy industry.
• From a Legal Perspective:Column focused on legal issues of current interest to the industry.
• Canadian Forum Column:Insight on trends and opportunities of specific interest to Canadian IDEA members.
• LEED® + District Energy:Column focused on IDEA’s involvement with U.S. Green Buildings Council and LEED program.
• Customer Closeup:Profile of district energy customers.
• Calendar of Events:Industry meetings and events.
• Dates to Remember: Heads-up reminders to help you meet IDEA deadlines.
• Meet Our Advertisers: Detailed index for direct access to these leading suppliers.
• Guest Columns:Featuring trends, opinions and insights from leading energy and environmental voices from around the globe.
These items are regularly featured inDistrict Energymagazine.
Fourth Quarter
l Moving Toward Greater Sustainability: Oklahoma State University (cover) l Sustainability Throughthe Use of Municipal Waste
l Cap-and-Trade Program with Ontario and U.S. States
l Stanford Energy System Innovations l Commitment to Maintenance Leads to Reliability l Customer Closeup l Industry News/People in the News l Columns Deadlines
Advertising space deadline:
Aug. 26, 2016
Advertising materials deadline:
Sept. 16, 2016 Publication date: Oct. 20, 2016
Third Quarter
l Optimization By Operators Training (cover)l The Permitting Future for CHP is Bright l Kaltex Fibers Meets
Competitive Challenges With a CHP Solution l Meet the New IDEA
Chair l Annual Conference Wrapup l Customer Closeup l Industry News/People in the News l Columns Deadlines
Advertising space deadline:
June 17, 2016
Advertising materials deadline:
July 8, 2016 Publication date: Aug. 11, 2016
Second Quarter
l Community Energy Projects in Saint Paul-Minneapolis (cover)l Marketing Your District Energy System
l Improving Management of Buried Water Pipeline Assets
l Other features TBA l Campus Conference Wrapup l Annual Conference Preview l Customer Closeup l Industry News/People in the News l Columns Deadlines
Advertising space deadline:
Feb. 26, 2016
Advertising materials deadline:
Mar. 18, 2016 Publication date: Apr. 21, 2016
First Quarter
l University of Texas at Austin (cover)l Thinking Outside the Box with Steam l Chilled Water System
Expansion at the University of Rochester l Tips for Simple Solution
Solves Delta T Squabble l Ferrum College Installs
Biomass Boiler l Campus Conference
Preview
l evolvingENERGY Conference Wrapup l Welcome New IDEA
Members
l Customer Closeup: Electrical & Computer Engineering Building at University of Illinois l Industry News/People in the News l Columns Deadlines
Advertising space deadline:
Nov. 20, 2015
Advertising materials deadline:
Dec. 11, 2015
Publication date:
Jan. 14, 2016
2016 Editorial Calendar
Current as of Sept. 25, 2015. Issue contents are subject to change.District Energy
Advertising Rates
Member Black/White Rates*
1x 2x 3x 4x Full Page $1,800 $1,590 $1,455 $1,350 2/3 Page $1,455 $1,270 $1,190 $1,125 1/2 Page $1,210 $1,110 $1,070 $1,000 1/3 Page $1,025 $925 $880 $850 1/6 Page $825 $735 $700 $675
Non-Member Black/White Rates*
1x 2x 3x 4x Full Page $2,790 $2,495 $2,300 $2,070 2/3 Page $2,440 $2,195 $2,010 $1,810 1/2 Page $2,120 $1,875 $1,730 $1,555 1/3 Page $1,790 $1,575 $1,490 $1,355 1/6 Page $1,550 $1,295 $1,230 $1,140
Covers II, III & IV: Available only to 4X advertisers
Member Rates Non-Member Rates
Cover II: $1,675 $2,245
Cover III: $1,610 $2,175
Cover IV: $1,805 $2,375
*Space cost only — does not include color; please add color costs (see below) to space costs to determine actual placement cost
Mechanical Requirements: Trim size of publication: 8.375” x 10.875” (Bleed: allow .125” or .32 cm)
Size Width/Depth (U.S.) Width/Depth (Metric) Bleed Width/Depth
Cover IV (Back Cover) 7.375” x 7.5” 18.73 cm x 19.05 cm 8.625” x 8”
Full Page 7.375” x 10” 18.73 cm x 25.4 cm 8.625” x 11.125” 2/3 Vertical 4.75” x 10” 12.07 cm x 25.4 cm N/A 1/2 Horizontal 7.375” x 5” 18.73 cm x 12.7 cm N/A 1/3 Horizontal 7.375” x 3.5” 18.73 cm x 8.89 cm N/A 1/3 Vertical 2.25” x 10” 5.72 cm x 25.4 cm N/A 1/6 Vertical 2.25” x 5” 5.72 cm x 12.7 cm N/A
Color Rates: Add color rate to space rate to determine ad
place-ment rate:
• One process color as spot color
(cyan, magenta, yellow) $440 each
• Four-color process $850
Special Positioning:IDEA can only guarantee specific placement
for cover ads II, III and IV.
For pricing and specifications for a 2-page spread, contact Tanya Kozel. Back Cover 7.375” x 7.5” 18.73 cm x 19.05 cm Full Page 7.375” x 10” 18.73 cm x 25.4 cm 2/3 Vertical 4.75” x 9.75” 12.07 cm x 25.4 cm 1/2 Horizontal 7.375” x 5” 18.73 cm x 12.7 cm 1/3 Horizontal 7.375” x 3.5” 18.73 cm x 8.89 cm 1/3 Vertical 2.25” x 9.75” 5.72 cm x 25.4 cm 1/6 Vertical 2.25” x 5” 5.72 cm x 12.7 cm
Print Advertising Rates/Mechanical
Requirements
District Energy
Thank you for advertising in District Energy magazine. To produce the highest-quality publication that reflects well on your advertis-ing commitment, IDEA prints usadvertis-ing computer-to-plate technology. As a result, it is very important that submitted advertising art files be properly formatted. Improperly prepared files increase the chance of production errors, and IDEA cannot take respon-sibility for these errors. If you have questions, please contact Tanya Kozel, (720) 541-7913, [email protected]. Preferred File Formats
District Energy magazine accepts digital ads prepared on the following platforms and in the following file formats: Macintosh, Windows and Linux platforms.
.pdf - Acrobat .qxd - QuarkXPress .indd - InDesign .ai - Illustrator .eps - Illustrator
Preferred format for file submittal is a Press Optimized PDF with 1/8 inch bleed and crop marks.
Preparing a PDF for Submittal
1 Do not save as or export files as PDFs directly from the native application.
2 Do not use the Acrobat PDF Writer or third-party applications to create your PDF.
3 Do “print” from your application to a Postscript file.
4 Do use Acrobat Distiller to create a PDF/X-1a PDF file. In older versions of Acrobat Distiller, select PRESS as Job Option and under the Font tab DESELECT Subset Embedded Fonts.
5 Do provide a hard copy proof. (See details under “For All Submittals.”) Preparing Application Files for Submittal
1 Do collect all files used including fonts, photos and images either embedded or linked. Postscript fonts are recommended. Zip or Stuff all collected files in one archive.
2 Do provide a hard copy proof. (See details under “For All Submittals.”) For All Submittals
l PDFs. If you are not familiar with how to prepare a PDF file
using the requirements suitable for offset printing, please send the native application files instead.
l Files Analyzed. All files will be analyzed upon submittal. If
errors are found, you will be asked to correct the problems and resubmit the file(s) – or you can ask us to attempt to fix the files for a fee.
l CMYK a Must. All files should be saved as CMYK. Spot colors
will be automatically converted to CMYK. No RGB files will be accepted.
l No Microsoft Files. No Microsoft Word, Power Point or Excel
files, native or embedded, will be accepted.
l Ad Size. Check your ad size! Make sure it is the correct size,
specified on page 6. If the ad is not sized correctly, IDEA cannot be responsible for errors in format or content.
Advertorial
An advertorial is a paid content written advertisement, produced by an advertiser for placement in a quarterly issue. All adver- torials must be clearly marked as “Paid Advertisement.” The advertorial cannot use the same font or grid as the magazine editorial sections so there is clear differentiation between adver-torial and ediadver-torial content. The adveradver-torial also cannot use IDEA’s logo or the District Energy magazine banner.
Submitting Your Ad
You may email your files to Tanya Kozelor or use Hightail.com or Wetransfer.com. If emailing files, please “zip” or “stuff” your files. This not only compresses them, but also protects them during upload and email transfer. Be sure to clearly label your files to include your company name and issue for which the ad is being provided (1Q16, 2Q16, etc.)
CDs or DVDs should be mailed or couriered to Tanya Kozel (see address below). No submittal will be returned unless specifically requested and an SASE is provided for returning items.
Advertising Representative
Tanya Kozel, Director of Sales and Marketing International District Energy Association 24 Lyman Street, Suite 230
Westborough, MA 01581 (720) 541-7913 Phone/Fax [email protected] Publisher
Robert P. Thornton
International District Energy Association 24 Lyman Street, Suite 230
Westborough, MA 01581
(508) 366-9339 Phone • (508) 366-0019 Fax [email protected]
District Energy
Ad Specifications
The following specifications are for standard ad sizes. All ad standards are based upon 72 DPI images. Custom ad sizes, formats and resolutions can be accommodated but may require an additional charge.
Blow-in/Bind-in/Tip-ons — $500
Dimensions: 400 pixels W x 300 pixels H This yields a 5.5” W x 4.2” H ad.
Standard file size: 50 KB max.
Great Opportunities for Digital Magazine Ads
Advertisers:
l Hot-links to all URLs in editorial content l Hot-links to URLs from advertisements
(standard or deep-linked)
l Increased reach
l Sampling and pass along
l Enhanced multimedia and interactive ads: video, audio,
animation
l Reinforces direct relationship with reader Readers and Subscribers:
l Immediate access to current issue l Easy-to-use interface
l Search archives of past issues l Interactive resource guide
l Pass-along-to-a-friend capabilities
Digital Advertising Options
Blow-in/Bind-in/Belly Band/Tip-on cards
Digital blow-ins (also called bind-in or tip-ons) are “overlay” images that appear over a page. When clicked, the ad links direct-ly to the advertiser’s website. All elements can be “animated” using image files or Flash. The reader can close these elements by clicking on the upper right-hand corner; they are not “pop-ups” and cannot be blocked by browsers.
In order to advertise in the digital edition,
advertiser must also advertise in the printed version.
District Energy
Magazine
Digital Edition
IDEA’s exclusive onsite program for IDEA2016, the 107th Annual Conference & Trade Show in St. Paul, June 20-23, 2016, covers important conference hap-penings including: schedule of events, speaker highlights, exhibit guide, hotel information and much more. District Energy Onsite is distributed to each attendee — reaching more than 600 industry professionals. Advertising in the onsite program will cultivate new customers and reinforce your conference and trade show presence with a visible message that the decision makers can take back to the office.
This special conference onsite program is a great opportunity for all members to show their support of IDEA!
Call or email Tanya Kozel (720) 541-7913 or tanya.idea@ districtenergy.org for more details.
Advertising Rates(Four-color)
Member Rate Non-Member Rate
Full Page $1,000 $1,500
2/3 Page (Vertical only) $750 $1,150
1/2 Page (Horizontal or vertical) $585 $850
1/3 Page(Horizontal or vertical) $420 $640
Business Card $300 $500
Premium Positions
Inside Front Cover $1,250 $1,750
Inside Back Cover $1,210 $1,700
Back Cover $1,285 $1,800
Publication & Closing Dates
Advertising space deadline: May 11, 2016
Advertising materials deadline: May 20, 2016
Payment deadline: May 20, 2016
Publication date: June 20, 2016
Mechanical Requirements: Trim size of publication: 8.5” x 11” (No bleeds)
Size Width/Depth (U.S.) Width/Depth (Metric)
Full Page 7.5” x 10” 19.05 cm x 25.8 cm 2/3 Vertical 4.95” x 10” 12.62 cm x 25.8 cm 1/2 Horizontal 7.5” x 5” 19.05 cm x 12.7 cm 1/2 Vertical 3.66” x 10” 9.31 cm x 25.8 cm 1/3 Horizontal 7.5” x 3.25” 19.05 cm x 8.25 cm 1/3 Vertical 2.45” x 10” 6.1 cm x 25.8 cm Business Card 3.66” x 2.25” 9.31 cm x 5.7 cm
District Energy
Onsite
Side Banner
300 x 250 pixels Rate: $500Top-of-the-Page Banner
728 x 90 pixels Rate: $950The top of the page location for this ad achieves maximum visibility on all pages except the home page.
Take advantage of on-line opportunities for even greater visibility with IDEA members and the district energy and combined heat and power industries. Reach more buyers and customers with website banner and directory advertising.
IDEA’s website is visited
over 4,000
times per day!IDEA Web Advertising Guidelines
l Only IDEA members in good standing will be able to
purchase IDEA website advertising.
l Advertising commitments for banner advertising are for three
months. All rates quoted are for insertion for three months (90 days). Rates are subject to change without notice.
l All Web advertisements are sold on a first-come, first-serve
basis. All ads rotate randomly among the available positions in the various pages, excluding the Home Page. Advertisements will receive exposure in different pages of the website and will refresh regularly.
l All rates are non-commissionable.
l No more than six (6) other advertisers at one time.
l Each banner ad will hyperlink to the advertisers designated
home page or website of choice.
l GIF & JPG Weight: 30 kb l Flash Weight: 40 kb
Additional specs for all website ads
l ALT Text – Must be provided and cannot exceed 50
characters (including spelling and punctuation).
l Linking URL – An active linking URL must be provided and
cannot exceed 128 characters.
l Animation – GIF89a is the standard animation format; loop
with a refresh time of no less than two seconds. Creative should not include transparent backgrounds and frame dis-posal should be set to “do not dispose”.
l Testing – All creative must function uniformly on both Mac
and PC platforms as well as multiple versions of Internet Explorer, Firefox and Safari.
Rates and Mechanical Requirements (All rates are for 3-month placements)
IDEA’s Website
Listing Fees
Only IDEA Members can be listed in IDEA’s Online Resource Guide.
IDEA’s Online Resource Guide, the industry “yellow pages”, provides a one-stop, year-round guide for companies and firms such as manufacturers, suppliers and service providers.
Each member in good standing receives one free basic listing in the Online Resource Guide with a 50-word description in a category of their choice. Each listing will include a hotlink to the company website. Because the Online Resource Guide is an excellent source for locating services, products and technology, members may opt to list in multiple categories, with each additional category listing priced at only $100 each. The Online Resource Guide is posted on the IDEA website to a global audience.It is a keyword-searchable guide that makes it easy for anyone in the world to find your company.
Chemicals
Valves
cooling towers
Flow Measurement Equipment
Piping Systems
Chillers
Heat exchangers
Generators
Marketing Services
Condensers
Joints/Expansion
steam traps
Heat Exchangers
Ice Storage
Cogeneration Systems
Turbines
Control Monitoring Systems
Condensers
O
NLINE
R
ESOURCE
G
UIDE
IDEA
IDEA
Enhanced Listing $100 per yearl Enlarged and emboldened typeface
is used.
Premium Listing
$150 per year
l Organization or company logo can
be added as a separate hotlink.
l Logo image must be a static gif or
jpg no large than 150 pixels wide.
l Any URL can be provided for the
hotlinks.
Animated Listings
$200 per year
l Same as Premium Listing with
animated gifs allowed for the logo.
Online Resource Guide
To update your Resource Guide listing,
log into IDEA’s member site at www.districtenergy.org. http://www.districtenergy.org/member_directory/resourceguide.phpWant to upgrade your free or
other listings?
Terms
All advertisements in IDEA publications are to be pre-paid by the pub-lication press deadline. (Please refer to the pubpub-lication and closing dates for each publication to reference press deadline.) An invoice will be sent to advertiser, upon receipt of adver tising space reser-vation form or insertion order. Invoice will indicate when payment is due. Failure to submit your pre-payment for advertisement(s) in publication(s) will result in the advertisement(s) being pulled from that publication(s). All 4X advertisers who pre-pay their entire balances due for the year, will be entitled to a 10% discount off the total advertising fees.
All advertising rates for all IDEA publications are non commis-sionable.
Liability
Publisher reserves the right to refuse advertising. Advertisers and adver-tising agencies assume liability for all content of advertisement printed, and also assume responsibility for any resulting claims made against the publisher. Publisher also reserves the right to hold advertiser and/or its agency jointly liable for money due and payable to the publisher.
Cancellation
Contracts or insertions that need to be canceled by advertisers/ agencies must be submitted in writing two weeks before the mater-ials deadline. Cancellations received after this time will not be accepted.
Space Reservations
To reserve advertising space or ask related advertising questions, please contact:
Tanya Kozel
Director of Sales and Marketing (720) 541-7913 Phone/Fax [email protected]
Mailing and Shipping Instructions
Please email, fax, mail or ship contracts, insertion orders or proofs to: Tanya Kozel
Director of Sales and Marketing International District Energy Association 24 Lyman Street, Suite 230
Westborough, MA 01581 (720) 541-7913 Phone/Fax [email protected]
General Advertising Information
Member Rates: Up to 100 words $150 101-200 words $200 201-300 words $250 301-400 words* $300 Use of logo in ad $100 Non-Member Rates Up to 100 words $300 101-200 words $350 201-300 words $400 301-400 words* $450 Use of logo in ad $150 * Maximum of 400 words
Rates are subject to change.
Employment opportunity ads will run on IDEA’s website for 60 days.
Employment Opportunity
Ads on IDEA’S Website
www.districtenergy.org
Requirements
Text for classified ads should be sent on disk or emailed to [email protected] with the file format identified, or send a hard copy of text typed double spaced. All logos may be supplied as camera-ready art or as an electronic file prepared in one of the following formats: TIFF, EPS or JPG. No other artwork may be used in classified advertising.
Please review the terms, liabilities, cancellation policy, space reservations, mailing and shipping instructions on the back page of this brochure. You must adhere to and agree to follow these terms as an advertiser on our website.
Please complete, sign and return this form to:
Tanya Kozel
[email protected] (720) 541-7913 Phone/Fax
Mail payments to:
International District Energy Association 24 Lyman Street, Suite 230
Westborough, MA 01581 (508) 366-9339 Phone (508) 366-0019 Fax Advertiser Billing Contact Billing Address
Billing City State Zip
Phone Fax
Agency (If applicable) Agency Contact
Phone Fax
*Please refer to the 2016 Rate Information within this rate card to determine the specific costs of your advertising space.
If you like, we can charge your credit card: o Visa oMasterCard oAMEX
Credit Card # Exp. Date
Name on card Signature
Note: Unless we receive an insertion order from you or your agency, this will serve as the official insertion order. By signing this form you (and/or your agency) are agreeing to follow all advertising regulations listed in the IDEA 2016 Publication Rate Information. All advertisements must be paid on or before the payment deadline. (Upon receipt of your advertising space reservation form and/or insertion order, an invoice will be mailed to you with a payment due date. Failure to submit payment on this date will result in your advertisement being pulled from that publication.) After the publication has been printed, you will receive a copy of the publication with tear sheets of your advertisement.
Agency /Client Representative Date
District Energy Magazine
District Energy Onsite
o Member o Non-Member o 1st Quarter 2016 o 2nd Quarter 2016 o 3rd Quarter 2016 o 4th Quarter 2016 o Member o Non-Member Size: o Full page o 2/3 page vertical o 1/2 page horizontal o 1/3 page horizontal Size: o Full page o 2/3 page vertical o 1/2 page horizontal o 1/2 page vertical o 1/3 page vertical o 1/6 page horizontal Cover ________________ o 1/3 page horizontal o 1/3 page vertical o Business card Cover ________________ Color:
o Black & white
o One spot process color
(cmy)
o Four-color process
Material:
o New o Repeat ad Cost:* $_________________
Material: o New o Repeat ad Cost:* $_________________