MEDIA DATA
2021
(Digital) Out-of-Home
– Where Life Happens
...and right where people are out and about. With around
300,000 advertising spaces and therefore a constant
visual presence in the cityscape, we are one of
Germany's leading out-of-home advertising companies
and offer outstanding reach maximisation in the shortest
possible time.
Our OOH portfolio includes all media in public spaces –
from classic posters to exclusive advertising rights at
railway stations and gigantic posters created by blowUp
media. Our digital products, including screens at railway
stations, in shopping centres, on busy streets and in
pedestrian zones, are also attention-grabbing advertising
options.
Are you looking for the ideal medium for communicating
your campaign out-of-home? We are bound to have the
right format for each of your advertising objectives.
Please refer to our media data for a concise and
comprehensive summary of the most important
information, locations and prices of our out-of-home
advertising at a glance. Find out all about...
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The Bright Image
Enhancer
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Make your advertising message
stand out and shine with the aid
of numerous backlights. Due to the
large-scale size, prominent sites
and radiance, our Backlights are
extremely salient and offer
numerous potential touchpoints at
major stations.
The permanent brand presence
guarantees long-term
internalisation of the advertising
message and therefore also
long-term customer retention. We put
you in the spotlight. Benefit from
the high daily footfall numbers in
the station area and reach out to a
particularly mobile as well as
active target group at intercity,
international and regional railway
stations.
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Outstanding image impact thanks to effective backlit displays.
▪
Station advertising reaches a target group that is younger than average, mobile and active.
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Guaranteed dominant communication position in the station environment thanks to all-over presence.
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Image value enhancement due to sites that are clearly visible from across the whole station.
Four Strong Arguments for Backlights
Backlight at a Glance
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Booking interval:
Minimum one year
Backlit advertising displays
in railway stations
Formats:
Vary according to location
Booked individually
Lead time:
From proof approval twenty days
before display
Bookable in international,
intercity and regional stations
nationwide
City Station Locations
Media price/month in EUR
Production1/each in EUR
Aachen Central railway station 4 455.00 - 540.00 2,540.00 - 2,600.00 Aschaffenburg Central railway station 5 285.00 - 390.00 1,886.00 - 3,126.00 Berlin Central railway station 40 160.00 - 8,140.00 170.00 - 8,095.00 Berlin Alexanderplatz station 4 695.00 - 960.00 670.00 - 885.00 Berlin Friedrichstraße station 6 215.00 - 855.00 250.00 - 910.00 Berlin Ostbahnhof station 3 285.00 - 655.00 695.00 - 2,520.00 Berlin Potsdamer Platz station 12 440.00 - 825.00 230.00 - 845.00 Berlin Südkreuz station 4 415.00 - 1,880.00 480.00 - 2,820.00 Berlin
Zoologischer Garten
station 5 495.00 - 1,025.00 615.00 - 940.00 Bielefeld Central railway station 4 505.00 2,144.00 Bochum Central railway station 2 400.00 1,915.00 Bonn Central railway station 2 490.00 - 600.00 2,450.00 - 3,525.00 Brunswick Central railway station 8 490.00 - 555.00 2,170.00 Bremen Central railway station 3 685.00 on request Chemnitz Central railway station 1 135.00 3,560.00 Cottbus Central railway station 2 110.00 2,100.00 Dortmund Central railway station 5 895.00 - 1,195.00 2,380.00 - 3,184.00 Dresden Central railway station 6 375.00 - 665.00 355.00 - 9,220.00 Duisburg Central railway station 7 775.00 - 1,405.00 375.00 - 3,154.00 Düsseldorf Central railway station 15 1,510.00 - 2,995.00 2,165.00 - 5,085.00 Erfurt Central railway station 6 225.00 - 520.00 375.00 - 2,185.00 Essen Central railway station 9 670.00 - 1,765.00 1,876.00 - 3,143.00 Frankfurt/Main Central railway station 27 1,195.00 - 5,660.00 1,885.00 - 9,975.00
Backlight Prices
Prices 2021. See chart "Important Information" for footnote 1.
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City Station Locations Media price/month in EUR Production1/each in EUR Frankfurt/Main
Airport international and
intercity railway station 8 775.00 11,860.00 Frankfurt/Main Hauptwache station 7 410.00 475.00 - 2,682.00 Frankfurt/Main Konstablerwache station 1 440.00 695.00 Frankfurt/Main Taunusanlage station 3 640.00 7,102.00 - 7,131.00 Fulda Central railway station 1 435.00 1,120.00 Göttingen Central railway station 6 580.00 - 650.00 2,436.00 - 2,527.00 Halle Central railway station 2 420.00 - 605.00 3,112.00 Hamburg Central railway station 19 1,140.00 - 6,840.00 980.00 - 8,375.00 Hamburg Airport station 4 795.00 2,567.00 Hamburg Altona station 2 825.00 1,883.00 Hamburg Dammtor station 2 460.00 - 530.00 2,130.00 - 5,622.00 Hamburg Hammerbrook station 2 405.00 2,760.00 - 2,980.00 Hanover Central railway station 42 165.00 - 2,810.00 250.00 - 3,149.00 Heidelberg Central railway station 12 220.00 - 635.00 1,865.00 - 2,705.00 Heilbronn Central railway station 2 210.00 3,102.00 Hildesheim Central railway station 5 385.00 2,132.00 Karlsruhe Central railway station 4 590.00 3,114.00 Kassel Wilhelmshöhe station 2 370.00 2,348.00 Kiel Central railway station 3 460.00 - 480.00 1,180.00 - 1,330.00 Cologne Central railway station 12 970.00 - 2,095.00 1,667.00 - 6,185.00 Cologne Messe/Deutz station 8 520.00 - 605.00 210.00 - 2,470.00 Magdeburg Central railway station 1 300.00 1,135.00 Mainz Central railway station 4 305.00 3,040.00
Backlight Prices
Prices 2021. See chart "Important Information" for footnote 1.
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City Station Locations
Media price/month in EUR
Production1/each in EUR
Munich Central railway station 8 4,085.00 - 4,435.00 9,142.00 Munich Odeonsplatz station 7 235.00 300.00 Munich Ost station 2 390.00 - 500.00 1,300.00 Nuremberg Central railway station 11 790.00 - 3,475.00 1,440.00 - 18,670.00 Oldenburg Central railway station 8 80.00 - 260.00 725.00 Pforzheim Central railway station 2 205.00 - 220.00 1,225.00 Ravensburg Central railway station 2 60.00 2,025.00 Regensburg Central railway station 7 105.00 1,188.00 - 1,906.00 Saarbrücken Central railway station 6 525.00 3,140.00 Schwerin Central railway station 4 200.00 1,195.00 Stuttgart Central railway station 3 780.00 - 5,865.00 2,580.00 - 7,425.00 Stuttgart Bad Cannstatt station 2 435.00 2,665.00 Stuttgart Stadtmitte station 3 465.00 – 1,345.00 1,965.00 - 3,194.00 Trier Central railway station 8 310.00 1,792.00 - 2,001.00 Ulm Central railway station 3 525.00 3,114.00 - 3,168.00 Wolfsburg Central railway station 14 165.00 - 220.00 2,028.00
Backlight Prices
Prices 2021. See chart "Important Information" for footnote 1.
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Important Information Backlight
FOOTNOTE 1
1 The production prices include the one-off production expenses (placement of one image) and display assembly and disassembly.
GENERAL INFORMATION
Availability subject to prior sale.
All prices stated are net of the value added tax legally applicable at the date of performance.
A minimum order value of €500.00 net per order applies.
All of the information stated applies subject to installation and removal of spaces, price changes and errors and omissions.
The campaign advertising agreement general terms and conditions apply to short-term advertising campaigns (minimum short-term less than six months); the long-short-term advertising agreement general terms and conditions apply to long-term advertising agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html
All information stated valid for 2021.
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PRODUCT-SPECIFIC INFORMATION
At some sites, a fixed monthly fee is charged to cover the running costs (electricity supply, cleaning and maintenance).
Ströer bears the sole responsibility for the production, assembly and disassembly of the advertising displays.
Our advertising mediums are lit or backlit from dusk onwards, depending on the season and the respective lighting conditions. In some cases, they may also be switched off at night.
Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail [email protected] www.stroeer.de / www.stroeer-direkt.de Publisher
