Scaling The Benefits of Upstream Integration
Nestlé and the Global Upstream Supply Initiative (GUSI)
Tony Fitzhugh
Nestlé Zone Europe eSupply Chain Coordinator Strasbourg , EUROLOG 2006, June 21 2006
Today’s Objectives
To raise awareness of the GUSI initiative and to stimulate interest across peer manufacturers & suppliers
To demonstrate how Nestlé is working “today“ with suppliers & other manufacturers to develop and
implement upstream collaboration programs based on scaleable industry standard solutions
To help you identify what the next steps could be for your company
Agenda
Overview Nestlé SA
Upstream Integration – What Is It? Global Upstream Supply Initiative Nestlé Experience – Crown
Implementing & Roll Out Q & A
Nestlé SA
Nestlé with headquarters in Vevey,
Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company.
Sales at the end of 2005 were CHF 91 bn, with a net profit of CHF 8 bn.
We employ around 250,000 people and have factories or operations in almost every country in the world.
Nestlé Brands
Confectionery Baby Foods Dairy Products Ice Cream Food Services Prepared Foods Beverages Petcare Bottled Water Breakfast CerealsNescafé, Taster’s Choice, Ricoré, Ricoffy, Nespresso, Bonka, Zoégas, Nestea, Nesquik, Nescau, Milo, Carnation, Libby’s, Caro, Nestomalt,
Nestlé Pure Life, Nestlé Aquarel, Perrier,Vittel, Contrex, S.Pellegrino, Acqua Panna,Levissima, Arrowhead
Chef, Davigel, Minor’s
Stouffer’s, Lean Cuisine, Hot Pockets, Buitoni, Maggi
Purina, Friskies, Fancy Feast, Alpo, Gourmet, Mon Petit, Felix, Dog Chow, Cat Chow, Pro Plan, Purina ONE
Nestlé, Antica Gelateria del Corso, Dreyer's/Edy's, Drumstick/Extrême,
Maxibon/Tandem, Mövenpick Nestlé, Sveltesse, La Laitière, La Lechera, Ski, Yoco, Svelty, Molico, LC1, Chiquitin
Nestlé, Nan, Lactogen, Beba, Nestogen, Cerelac, Neslac, Nestum, Guigoz, Good Start
Nestlé, Crunch, Cailler, Galak/Milkybar, Kit Kat, Polo, Smarties, Butterfinger, Aero,
Shredded Wheat, Cheerios, Nesquik,Fitnesse,Fibre 1, Cookie Crisp
What is Upstream Integration?
It is about optimising the supply chain processes between manufacturers and suppliers by
automating the mechanisms for sharing information
This will provide increased responsiveness to manufacturing requirements and hence better
Manufacturers Retailers Consumers
End-to-End Supply Chain Model
Supply Planning Procurement Manufacturing Distribution Sales & Marketing Suppliers Upstream Integration
Focus: manufacturing and replenishment plans
Consumer unit
Focus: consumer demand
Raw materials and packaging
Retailers Consumers Manufacturers
Expected Benefits
Supply Planning Procurement Manufacturing Distribution Sales & Marketing Suppliers – Better visibility– Optimized inventory levels
– Better supplier service levels
– Lower integration costs
– Optimized processes Upstream Integration S upplie rs
Consumers Retailers Manufacturers
Expected Benefits
Supply Planning Procurement Manufacturing Distribution Sales & Marketing Suppliers Upstream Integration – Better visibility– Optimized inventory levels
– Better supplier service levels
– Lower integration costs
– Optimized processes
– Increased retailer responsiveness
– Maximised production capacity
– Optimized inventory levels
– Reduced obsolescence – Optimized processes Manufacturers S upplie rs
Expected Benefits
– Increased customer responsiveness
– Maximised production capacity
– Optimised inventory levels
– Reduced obsolescence
– Optimised processes
– Better visibility
– Optimised inventory levels
– Better supplier service level
– Lower integration costs
– Optimised processes
– Increased on-shelf availability
– Reduced time to market
Manufacturers Retailers Consumers
Supply Planning Procurement Manufacturing Distribution Sales & Marketing Suppliers Upstream Integration Manufacturers S upplie rs Retailers
Global Upstream Supply Initiative
(GUSI)
Suppliers and Manufacturers working together to: Develop an industry integration solution
(Upstream Integration Model) based on: – common processes
– common messages
Build momentum and usage
The GUSI group started informally in January 2003 and was integrated into GCI in November
Upstream Supply Chain
The Scaling Barrier
Time Business Benefits Current company specific programs S C A L E B A R R I E R Complexity
Lack of common approaches Low return on
investment
No sharing of experience High IT/IS Costs
No upstream industry standards
Global Benefits across the industry Create Sc ale Based on Standard s
Upstream Integration Model (UIM)
Standardises the data interchanges between
manufacturers and material suppliers for use in electronic communications.
Covers the following business areas: Procurement
Material forecasting
Inventory Management
Despatch, Receipt and Consumption of materials Financial Settlement.
Within an overall (manual) Integration Agreement between the manufacturer and the supplier.
Upstream Integration Model (UIM)
The UIM is a modular solution which covers the „Plan to cash“ process for the 2 most used order scenarios:
Supplier Managed Inventory (SMI)
Upstream Integration Model
Integration Agreement
Building Blocks Manufacturer Process Supplier Process Data Alignment Purchasing Conditions Demand & Supply Signals Dispatch, Receipt & Consumption Financial Settlement
Agree on business rules
Maintain Master Data
Agree Purchasing Conditions
Report Inventory
Gather material requirements
Integrate information Await shipment Receipt of goods Check goods Consume goods Invoice receipt Create Self billing invoice
Invoice confirmation Create Remittance Advice
Initiate Payment
Integration Agreement
Item Master Data
Purchase Conditions
Inventory
(instead of Inv. and R. Forecast)
Purchase Order Confirmation Delivery Plan Purchase Order Net requirements Consumption Forecast Replenishment Forecast Dispatch Notification
Physical shipment of goods
Receipt Notification Consumption Report
Invoice
Invoice confirmation Self billing invoice
Remittance Notification
Physical Payment
Agree on business rules
Maintain Master Data
Agree Purchasing Conditions
Report Inventory
Plan production & supply
Confirm delivery
Pick & Pack goods Shipment
Goods Receipt Notification Consumption Notification Create invoice Invoice receipt Invoice confirmation Payment Notification Payment receipt
Upstream Integration Model (UIM)
More information on UIM available on the UIM report published on the GCI website http://www.gci-net.org
The "Upstream Integration Model"
Version 2
A foundation for global upstream supply chain improvements
Integration in Practice:
The Nestlé Experience
Nestlé GLOBE
The GLOBE Program was established in 2000 in order to unlock Nestlé's potential by:
Leveraging our size as a strength in a rapidly changing environment
Uniting and aligning us on the inside to be globally competitive on the outside
Enabling Nestlé to manage complexity with operational efficiency
The GLOBE Template is a fully configured,
documented and tested solution composed of Best Practice Business Process and custom developments ready to be used in the Nestlé Markets.
eNestlé Strategy
To support the B2B vision, Nestlé will proactively
build its relationships with eMarkets focused on B2B Collaboration to accelerate and drive industry
value chain integration and standardization...
(source, eBusiness Strategy Blueprint -Executive Summary)
Upstream Supply Chain Roll Out
Nestl Nestléé Supplier Supplier Supplier Supplier Supplier Supplier Supplier Supplier Supplier Supplier SupplierSupplier SupplierSupplier Supplier
Supplier
Supplier
30 sites
26 sites 10 Countries
Over 25,000 deliveries per year
?
Our Integration History
2001 Crown & Nestle Purina Pet Care (NPPE) begin integration project 2004 GLOBE implemented in NPPE, eSC solution adopted into GLOBE template
2002 First messages live covering forecast, purchase order and dispatch advice (pre GLOBE)
2003 Receipt advice and invoice messages implemented (pre GLOBE)
2005 Migration to GUSI standard messaging begins
2006 Q2 GUSI messages live
Nestlé CROWN Project Scope
CROWN Concarneau Nantes Laon Outreau Perrywood Braunstone Wisbech Parma Dunaska Streda Nestlé Quimperlé Aubigny Wisbech Ijmuiden Castiglione Bük Over 160M cans & 230 M ends managed byNestlé & CROWN Project Objectives
Key processes review / simplification / harmonisation
Message availability
Automation of message exchange and integration in to ERP systems
Key Processes Review
Review planning rulesReview lead times and stock management policy Re-define goods receipt process
Integrate use of scanned
data of physical flow…. flows of
information distribution harmonise exchange of information bottlenecks & stock policies Supply Securisation product range planning & mix of goods capacity planning simplification supply chain discussions planning
Integration Scope
Nestlé
Supplier CROWN Retailer
Physical flow
barcoded data capture
Information flow N e s t l é C R O W N acknowledgement dispatch note forecasts / orders invoicing / payment
Current Status/Achievements
Foundations of upstream integration between Nestlé Purina and CROWN have been
established
Benefits identified though project still in the process of being rolled out
Full benefits to be achieved during roll out across Europe
Conclusions
The project between Nestlé and CROWN has proved the opportunities for upstream
integration
To scale the benefits across trading partners an industry integration solution should be agreed between companies
The Leveraging and
Implementing GUSI/UIM
Number of global companies actively implementing GUSI
Unilever, SmurfitKappa, P&G, Nestlé, Crown
Europe, IFF, Novozymes, National Starch, Quest, Loders Croklaan, Symrise, Givaudan, Firmenich, etc
Approx. 150+ couplings covering approx. 20 countries world-wide planned for 2006 so far
up from 6 pilots last year
Major service providers also actively involved CPGMarket, Elemica, etc
Implementing GUSI/UIM
Implementing GUSI/UIM is not the sole preserve of large companies!
Can equally be applied to small organisations - benefits are greater/costs are reduced!
Use of well-accepted process and messaging standards will benefit every company (small or large)
GUSI/UIM - The Next Steps
Based on learnings/success of UIM v2.2, new workstreams are being created:
transport & warehousing contract manufacturing portal standardisation
e-billing (e-invoicing & e-selfbilling) Output will form UIM v3.0
NB: these are parallel workstreams! Companies
should not wait for these to finish before implementing UIM v2.2 - do it now! (UIM v3.0 will be
GUSI Summary
Business models defined
Standard messages available Implementation Guide published Companies actively implementing
The GUSI Opportunity
Scaling usage across our partners
Share experience
Scaling with more trading partners
– lower costs and ease of adoption
Next Steps
The next meeting of the GCI Global Upstream Supply Initiative (GUSI) Team will take place
On: 27 June, 2006 Location: Paris
Please contact Ruediger Hagedorn, GCI
([email protected]), if you are interested in joining the meeting!