Client: Project: Description: Version: 1
Cover
Sturgeon Bay
Wayfinding Program
D E S I G N D E V E L O P M E N T
8 - 2 8 - 1 9
Note: This design development
summary includes development to a
chosen concept . Revisions were
inspired by client input, a public
workshop and continued collaboration
between Avia and the wayfinding
committee. Further design
refinements were executed after
this submittal because of late
comments from WisDOT.
Colors and Materials
Sturgeon Bay
Brand Blue
Accent Blue
Santorini Yellow
(Revised)
Moss
Sand
Black
Grey
Galvanized
Metal
Recycled (Wood)
Composite
Checker Plate
Aluminum
I-Beam
Carriage Bolts
Cable Tensioning
Bolts
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Logo Refinement Version: 5 3
Note: The logo refinements during
the previous conceptual phase and
our encouragement, convinced the
client that they needed a full logo
redesign instead of a refinement.
After several alternate concepts,
this version was adopted and
subsequently used in the new
wayfinding system.
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Logo Refinement Version: 5 4
Standard 2- color stacked version
Standard 1- color stacked version
1- color horizontal version with county name
Client: Project: Description: Version: 5 13'-5" 1'-2" 7" 5'-4" 15'-2"
Sturgeon Bay Visitors Center Sturgeon Bay Wayfinding Program Final Design Updates 5
New proposed gateway with sturgeon
fish graphic and thickened Geometos
Soft Regular font Background panel is
lightened and horizontal bars removed
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 6
Maritime
Museum
Michigan
Street Bridge
Historic
Waterfront
6" 3" 1'-3" 5'-5" 7'-7" 7'-0" 6"Highway Vehicular Guides
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Final Design Updates Version: 5 7
West
Waterfront
Visitor Center
Door County
Hist Museum
4" 2" 10" 3'-7" 5'-0" 7'-0" 4"Maritime
Museum
Michigan
Street Bridge
East
Waterfront
Your
Door
County
Journey
begins in
Sturgeon
Bay
E A S T W A TE R F R ONT E A S T W A TE R F R ONT W E S T W A TE R F R ONT W E S T W A TE R F R ONTCity Street Vehicular Guide
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 8
PA R K I N G
P
PA R K I N G
P
PA R K I N G
P
PA R K I N G
P
West Waterfront
Parking Signs
East Waterfront
Parking Signs
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 9 4'-6" 1'-0"
W A T E R F R O N T
E A S T
W A T E R F R O N T
W E S T
W
ES
T W
ATERFR
ON
T
W A L K A B L E Destination TBD 7 min Destination TBD 8 minShops & Restaurants 3 min
Destination TBD 7 min
Shops & Restaurants 3 min
Destination TBD 3 min
Public parking lots are identified by one of the following symbols:
Downtown Carrboro is a smoke-free environment. Smoking in public areas is strictly prohibited. For more information, visit: townofcarrboro.org Parking Lot Bike Parking BikeShare Police Fire Station Post Office Library Town Hall Century Center Restrooms ATM
Rail Road Bike Path Town Commons
Public parking lots are identified by one of the following symbols:
Downtown Carrboro is a smoke-free environment. Smoking in public areas is strictly prohibited. For more information, visit: townofcarrboro.org Parking Lot Bike Parking BikeShare Police Fire Station Post Office Library Town Hall Century Center Restrooms ATM
Rail Road Bike Path Town Commons
EA
ST
WATERFRO
NT
W A L K A B L E
Destination TBD 7 min
Destination TBD 8 min
Shops & Restaurants 3 min
Destination TBD 7 min
Shops & Restaurants 3 min
Destination TBD 3 min WES T WATERFRON T W A L K A B L E STURGEON BAY Destination TBD 7 min Destination TBD 8 min Shops & Restaurants 3 min
Destination TBD 7 min Shops & Restaurants 3 min Destination TBD 3 min
Public parking lots are identified by one of the following symbols: Downtown Carrboro is a smoke-free environment. Smoking in public areas is strictly prohibited. For more information, visit:
townofcarrboro.org Parking Lot Bike Parking BikeShare Police Fire Station Post Office Library Town Hall Century Center Restrooms ATM Rail Road Bike Path Town Commons
Public parking lots are identified by one of the following symbols: Downtown Carrboro is a smoke-free environment. Smoking in public areas is strictly prohibited. For more information, visit:
townofcarrboro.org Parking Lot Bike Parking BikeShare Police Fire Station Post Office Library Town Hall Century Center Restrooms ATM Rail Road Bike Path Town Commons EAST WATERFRONT W A L K A B L E STURGEON BAY Destination TBD 7 min Destination TBD 8 min Shops & Restaurants 3 min
Destination TBD 7 min Shops & Restaurants 3 min Destination TBD 3 min
District Gateways
Pedestrian Totems
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 10
Trail Pageantry
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 11
Otumba Park
Otumba Park
Sunset Park
Park Identity for
small facilities
Park Identity for
large facilities
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 12
10'-0" 8"
5'-0"
7'-7"
9"
LED Message Sign
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 13
Street Banners Set 3
Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 14
Street Banners Set 4
Final Design Updates 5