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Sturgeon Bay Wayfinding Program

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Client: Project: Description: Version: 1

Cover

Sturgeon Bay

Wayfinding Program

D E S I G N D E V E L O P M E N T

8 - 2 8 - 1 9

Note: This design development

summary includes development to a

chosen concept . Revisions were

inspired by client input, a public

workshop and continued collaboration

between Avia and the wayfinding

committee. Further design

refinements were executed after

this submittal because of late

comments from WisDOT.

(2)

Colors and Materials

Sturgeon Bay

Brand Blue

Accent Blue

Santorini Yellow

(Revised)

Moss

Sand

Black

Grey

Galvanized

Metal

Recycled (Wood)

Composite

Checker Plate

Aluminum

I-Beam

Carriage Bolts

Cable Tensioning

Bolts

(3)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Logo Refinement Version: 5 3

Note: The logo refinements during

the previous conceptual phase and

our encouragement, convinced the

client that they needed a full logo

redesign instead of a refinement.

After several alternate concepts,

this version was adopted and

subsequently used in the new

wayfinding system.

(4)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Logo Refinement Version: 5 4

Standard 2- color stacked version

Standard 1- color stacked version

1- color horizontal version with county name

(5)

Client: Project: Description: Version: 5 13'-5" 1'-2" 7" 5'-4" 15'-2"

Sturgeon Bay Visitors Center Sturgeon Bay Wayfinding Program Final Design Updates 5

New proposed gateway with sturgeon

fish graphic and thickened Geometos

Soft Regular font Background panel is

lightened and horizontal bars removed

(6)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 6

Maritime

Museum

Michigan

Street Bridge

Historic

Waterfront

6" 3" 1'-3" 5'-5" 7'-7" 7'-0" 6"

Highway Vehicular Guides

(7)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Final Design Updates Version: 5 7

West

Waterfront

Visitor Center

Door County

Hist Museum

4" 2" 10" 3'-7" 5'-0" 7'-0" 4"

Maritime

Museum

Michigan

Street Bridge

East

Waterfront

Your

Door

County

Journey

begins in

Sturgeon

Bay

E A S T W A TE R F R ONT E A S T W A TE R F R ONT W E S T W A TE R F R ONT W E S T W A TE R F R ONT

City Street Vehicular Guide

(8)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 8

PA R K I N G

P

PA R K I N G

P

PA R K I N G

P

PA R K I N G

P

West Waterfront

Parking Signs

East Waterfront

Parking Signs

(9)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 9 4'-6" 1'-0"

W A T E R F R O N T

E A S T

W A T E R F R O N T

W E S T

W

ES

T W

ATERFR

ON

T

W A L K A B L E Destination TBD 7 min Destination TBD 8 min

Shops & Restaurants 3 min

Destination TBD 7 min

Shops & Restaurants 3 min

Destination TBD 3 min

Public parking lots are identified by one of the following symbols:

Downtown Carrboro is a smoke-free environment. Smoking in public areas is strictly prohibited. For more information, visit: townofcarrboro.org Parking Lot Bike Parking BikeShare Police Fire Station Post Office Library Town Hall Century Center Restrooms ATM

Rail Road Bike Path Town Commons

Public parking lots are identified by one of the following symbols:

Downtown Carrboro is a smoke-free environment. Smoking in public areas is strictly prohibited. For more information, visit: townofcarrboro.org Parking Lot Bike Parking BikeShare Police Fire Station Post Office Library Town Hall Century Center Restrooms ATM

Rail Road Bike Path Town Commons

EA

ST

WATERFRO

NT

W A L K A B L E

Destination TBD 7 min

Destination TBD 8 min

Shops & Restaurants 3 min

Destination TBD 7 min

Shops & Restaurants 3 min

Destination TBD 3 min WES T WATERFRON T W A L K A B L E STURGEON BAY Destination TBD 7 min Destination TBD 8 min Shops & Restaurants 3 min

Destination TBD 7 min Shops & Restaurants 3 min Destination TBD 3 min

Public parking lots are identified by one of the following symbols: Downtown Carrboro is a smoke-free environment. Smoking in public areas is strictly prohibited. For more information, visit:

townofcarrboro.org Parking Lot Bike Parking BikeShare Police Fire Station Post Office Library Town Hall Century Center Restrooms ATM Rail Road Bike Path Town Commons

Public parking lots are identified by one of the following symbols: Downtown Carrboro is a smoke-free environment. Smoking in public areas is strictly prohibited. For more information, visit:

townofcarrboro.org Parking Lot Bike Parking BikeShare Police Fire Station Post Office Library Town Hall Century Center Restrooms ATM Rail Road Bike Path Town Commons EAST WATERFRONT W A L K A B L E STURGEON BAY Destination TBD 7 min Destination TBD 8 min Shops & Restaurants 3 min

Destination TBD 7 min Shops & Restaurants 3 min Destination TBD 3 min

District Gateways

Pedestrian Totems

(10)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 10

Trail Pageantry

(11)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 11

Otumba Park

Otumba Park

Sunset Park

Park Identity for

small facilities

Park Identity for

large facilities

(12)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 12

10'-0" 8"

5'-0"

7'-7"

9"

LED Message Sign

(13)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 13

Street Banners Set 3

(14)

Client: Sturgeon Bay Visitors Center Project: Sturgeon Bay Wayfinding Program Description: Version: 14

Street Banners Set 4

Final Design Updates 5

Note: Several sign types in the

system continued to be revised all

the way up to the documentation

phase. The design intent document

used for bidding, includes the final

program design.

References

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