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A Breakthrough in Digital Content

Management and Workflow

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Perform Overview

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ABOUT PERFORM MEDIA

PERFORM commercializes multimedia sports content across internet-enabled digital platforms, driving revenues through a mix of Content Distribution, Advertising &

Sponsorship and developing Subscription Platforms Key Facts:

•  26 Global Offices

•  1,400+ Staff

•  4.5Bn+ Videos streamed

•  65,000+ Live events fast-scored

•  1,800+ Distribution partners

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Aspera Overview

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Software technology company innovating new data transfer solutions Founded in 2004, now part of IBM Software

Creators of the FASP™ protocol

•  Innovative, patented, highly efficient bulk data transport technology

•  Unique and core to Aspera’s high-performance file transfer software suite

•  Outperforms software and hardware WAN acceleration solutions

•  Ranked first in every WAN transfer throughput benchmark

Patents: FASP Bulk Data and Dynamic Bandwidth Control issued in USA and 30 other countries, others pending in over 32 countries

Markets Served: Media and Entertainment, Federal Government, Life Sciences, Healthcare, Cloud Computing, Software and Gaming, Financial Services, Legal, eDiscovery, Engineering, Technology, Telecommunications, Service Providers, Architecture and Design, Enterprise IT

Global 24x7 Support: Support and sales offices in US, Europe, Asia

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Maximum transfer speed

•  Optimal end-to-end throughput efficiency

•  Transfer performance scales with bandwidth independent of

transfer distance and resilient to packet loss

Congestion Avoidance and Policy Control

•  Automatic, full utilization of available bandwidth •  On-the-fly prioritization and bandwidth allocation

Uncompromising security and reliability

•  Secure, user/endpoint authentication

•  AES-128 cryptography in transit and at-rest

Scalable management, monitoring and control

•  Real-time progress, performance and bandwidth utilization

•  Detailed transfer history, logging, and manifest

Low Overhead

•  Less than 0.1% overhead on 30% packet loss

•  High performance with large files or large sets of small files

Resulting in

•  Transfers up to thousands of times faster than FTP with precise and predictable transfer times •  Extreme scalability (concurrency and throughput)

FASP™ — HIGH-PERFORMANCE DATA

TRANSPORT

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TRANSFER  CLIENTS   WEB  APPLICATIONS   MANAGEMENT  &  

AUTOMATION  

SYNCHRONIZATION  

           TRANSFER  SERVERS  

FASP™  PATENTED  HIGH-­‐SPEED  TRANSPORT  

ASPERA PRODUCT PORTFOLIO

Web,  Desktop,  Email,  Mobile,   Embedded  

Private  On  Premise  

Distribu9on,  sharing,  

collabora9on  and  exchange   monitoring  and  automa9on    Transfer  management,   synchroniza9on  and  replica9on  Scalable,  high-­‐performance    

Any  Data  Size,  Any  Distance,  Any  Network  Condi9ons   Any  Infrastructure:  Block,  Object,  On  Premise,  Cloud  

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Key Features and Benefits

•  Intuitive web graphical workflow designer •  Real-time monitoring of active workflows •  Unattended and interactive workflows

•  Integrated AD and LDAP support

•  Role-based access control •  Highly scalable

•  Supports the most demanding

on premise, on cloud, or hybrid workflows

Applications and Use Cases

•  Advanced contribution and automation •  High volume processing and transformation

•  Ad ingest and insertion for video-on-demand •  End-to-end content preparation and distribution

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GROWING OPEN PLATFORM 3

RD

PARTY

LIBRARY

FREE TO ORCHESTRATOR USERS

Database  /  Stores   An9virus  

Email  

Image  Manipula9on  

ImageMagik  

Media  Management   IT  Management  

Encryp9on  /  Virus  Scanning  

Watermarking  

Ad  Inser9on  &  Media  Management  

Video  Quality  Control  

MediaInfo  

Transcoding  

File  Transfer  

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Aspera and Perform

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Explosive growth in size and volume of digital content Proliferation of multiple video formats

Insatiable appetite of audiences to consume more media, more quickly on more devices

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Support growing demand for video content

¨ Improved workflow management

¨ Greater scale and efficiency

¨ Increased file delivery capacity

Improve ability to support SLAs

¨ Support sudden spikes in demand

¨ Monitor and automate queues

¨ Optimize content routing – match target formats to transcoder

Reduce support burden and costs

¨ Proactive monitoring of system health

¨ Automatic problem resolution

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Aspera Transfer Platform

•  Aspera Connect Server Cluster to receive and deliver content at maximum speed from and to anywhere

•  Aspera Faspex Server with Cargo automatic download for content replication and distribution to remote sites

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Aspera Orchestrator Workflow Platform

ü  On ingestion or on demand: content transcoding to MULTIPLE delivery format based on customer profile

ü  Directs the right content to the correct transcoding farm (Flip Factory, Pro-Carbon etc.) ü  Manage transcoders via a WAIT QUEUE based on duration, content priority, target format

ü  The platform automatically produces, verifies and delivers transcoded assets (up to XX different

formats)

ü  If the content does not match supported format, an operator is informed and can manually route the

content to the right transcoding process

ü  If a transcoding fail, the failure is analyzed and automatically retried, only if it makes sense. Otherwise the submitter or a support team is informed of the failure with a detailed error message

ü  ALTERNATIVE: if the queue is too busy and would not allow to respect the SLA for the content, an on the cloud transcoding service is used

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AUTOMATED END-TO-END WORKFLOW

ACROSS HYBRID ACROSS PUBLIC & PRIVATE CLOUDS"

INGEST ON PREMISE TRANSFORM CLOUD TRANSFORM DISTRIBUTE 3 AUTOMATE Transcoding Aspera Orchestrator Aspera Node Aspera Console THE SOLUTION

1.  Content is ingested to an on-premise Aspera server

2.  Aspera Orchestrator manages consolidate the content and prioritize the queue

3.  Multiple parallel transcoding jobs

4.  If the transcoding queue is too busy, use CLOUD transcoding

services

5.  Final assets are created, sent and downloaded by the customer

1

2

4 5

Transcoding Service

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RESULTS

“With Aspera Orchestrator, Perform now have the management layer controlling and managing all aspects of complex workflows which works seamlessly with Performs’ own Content Management System and is able to ingest and transcode over 20,000 media files every day with over 1000 different transcode combinations.”

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High-volume processing

•  Orchestrator scales fluidly and reliably for the extreme processing required by PERFORM during peak demand Fast transfers

•  With Aspera, PERFORM receives and distributes large media files around the world at maximum speed

Priority management

•  Aspera Orchestrator prioritizes workflows based on customer-defined characteristics, pushing the most important projects to the front of the completion queue so that high priority work is completed first

Scale out to the cloud

•  Aspera Orchestrator intelligently moves workloads to the cloud using Aspera On Demand when its on-premise systems reach specific user-defined processing thresholds.

•  This ensures that even when processing demands spike to their highest levels, PERFORM can always meet obligations to its customers on time.

Reliability:

•  Aspera helps PERFORM eliminate human error by automating key decisions and setting business rules in a

variety of configurations to reduce time cycles and guarantee delivery to its customers

Efficiency

•  Aspera automatically invokes the right application, manages the processing, and

handles the conditional decision making as dictated by the customers’ service level agreement 18

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The new system marks an industry first for heterogeneous file transcoding management Ability to ingest and transcode over 20,000 diverse media files per day into 1,000 different transcode combinations

Integrated monitoring and performance management

•  Aspera Orchestrator provides full tracking and reporting

•  PERFORM monitors the entire lifecycle of the content at any time or point in the workflow

Faster problem resolution with reduced support costs

•  Aspera Orchestrator monitors overall system health and the job status of every single workflow

•  If any supporting applications becomes unavailable, Orchestrator quarantines the application, notifies the team, and re-routes the workflow to alternate systems

•  Processing errors are automatically reported and users are notified and provided with a recommended

resolution.

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Support growing demand for video content

þ Improved workflow management

þ Greater scale and efficiency

þ Increased file delivery capacity

Improve ability to support SLAs

þ Support sudden spikes in demand

þ Monitor and automate queues

þ Optimize content routing – match target formats to transcoder

Reduce support burden and costs

þ Proactive monitoring of system health

þ Automatic problem resolution

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AND BACK TO THE USER

-­‐-­‐-­‐-­‐-­‐  Message  from  Aspera  Orchestrator  <orchestrator@ptv.com>  on  Wed,  3  Sep  2014  17:58:24  +0000  -­‐-­‐-­‐-­‐-­‐   To:  xxxx    

cc:  #Orchestrator  workflow  support  no9fica9on    

Subject:  Invalid  QuickTime  reference  submission  BestSteal-­‐SLOvANG-­‐GPD-­‐FBWC2014-­‐20140903-­‐3_1409770457557    

 

Dear  XXXX  XXXXX,  

There  has  been  an  invalid  QuickTime  reference  file  submiged  for  transcode   BestSteal-­‐SLOvANG-­‐GPD-­‐FBWC2014-­‐20140903-­‐3_1409770457557.  

 

Media  Type:  LBTV  VOD    

The  expected  source  file  path  was:  

\xxxxxxxxx.ptv.com\export\edit02\felflip_input\ACID\BestSteal_SLOvANG_GPD_FBWC2014_20140903.mov    

Orchestrator  Advice:  

The  QuickTime  reference  file  has  been  exported  with  audio  that  does  not  match  the  general  dura9on  of  the  media.  The  video   and  audio  dura9ons  should  match  when  being  exported.  You  need  to  make  sure  there  are  no  parts  of  the  exported  audio   tracks  with  no  audio;  this  can  be  fixed  by  making  an  audio  mixdown  so  that  there  is  actual  audio  throughout  the  dura9on  of  the   sequence.       Regards,   Orchestrator   Transcode  Manager  

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What really matters

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TESTIMONIALS

“Since its introduction at the end of 2013, Orchestrator has provided OMNISPORT’s video news desk team with a smooth and trouble-free ingest management solution. Working closely with Dalet, the system alerts a member of the news team to a failure meet the required technical requirements or an error in transcode.

This has helped to increase productivity on the planning desk as they are now afforded the time to focus on other areas of their work.

In a news environment where the demand for high-quality footage continues to rise, the ability to filter footage and be notified when supplier-delivered footage falls outside the minimum technical parameters is of GREAT BENEFIT to the team."

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“The ability to identify the source of the problem makes for easier and clear

communication when addressing the issue with the supplier and has benefited the overall quality of our high-definition service.

Orchestrator automatically decides on the best encoding profile to suit the source media; automatically invoking frame rate and field order conversion as well as aspect ratio. This has ensured that the ready to edit files are always processed correctly regardless of the specification of the source.”

Richard Canham - Newsdesk Editor

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“Before we had this system in place, ingesting footage from various cameras and media cards was time consuming for both editors and editing equipment.

For rushes filmed in the afternoon, to be ready for a morning edit, we would have to allocate several edit suites, for the different ingest procedures, and book in someone to work with this overnight.

Now it's as simple as dragging and dropping all video files into one place, and we know they will all be ingested onto the system correctly.

It means we can spend our edit time actually editing, rather than ingesting, which has been fantastic! “

Charlotte Mann - Senior Staff Editor

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“The Orchestrator process of flagging files that are not to spec before they enter our system also gives us a heads up as to whether to not use footage from certain sources. This gives us more time to make informed decisions about how to proceed, and in an edit suite, anything that gives you more time is INVALUABLE.”

Charlotte Mann - Senior Staff Editor

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Behind the scene

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Thank you

For more information on any Aspera product, please contact sales@asperasoft.com

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