By Kristina Pyton
U S E R E X P E R I E N C E D E S I G N C A S E S T U D Y TA B L E
User Experience Designer K R I S T I N A P Y T O N
I am a New York based Interface and User Experience Designer. I’m interested in creating beautiful and useful experiences while solving problems and meeting business objectives. I pride myself on my ability to
collaborate extremely well within a cross-functioning team.
I have spent the last 6 years focusing on interface design for web and mobile and I’m excited to continue my development in User Experience Design.
D I S C O V E R Y I D E A T I O N D E S I G N I T E R A T E Positioning Statements SWOT analysis Competitive Analysis User Interviews Surveys Personas Story Boarding Affinity Mapping Sketches Card Sorting User Flows Site Maps Wireframes Prototypes Visual Design Usability Testing
TA B L E TA B L E
For busy professionals who need quick, healthy and
accommodating meal ideas, Table provides on the go meal planning that fits your schedule, your budget and your diet. Table encourages you to eat at home more often by giving smart recommendations based on your kitchen skills, time available and can even recommend recipes based on what you already have in your pantry all while tracking how often you eat in and how much you saved by doing so.
T
P O S I T I O N I N G S T A T E M E N T D I S C O V E R Y
A positioning statement was drafted to essentially ground all research activities and to have point of reference throughout the entire case study
B E H A V I O R C H A N G E D I S C O V E R Y A b i l i t y
T r i g g e r
Motivation
One of the most important objectives of the app was to influence the way users thought about their next meal. I wanted Table to reduce the amount of barriers involved in the meal decsion making process to encourage them to eat at home more often.
T
T h a n k s B J F o g g : )
P R O B L E M S & O P P O R T U N I T Y S T R E N G T H S
O P P O R T U N I T I E S T H R E A T S
W E A K N E S S E S
D I S C O V E R Y
I used the SWOT analysis framework to quickly asses the market and overlay business objectives Simple, accommodating to busy schedule
and lifestyle preferences
Diet awareness is trending, convenience and predictive smart apps expected
Other meal planning apps that offer robust weekly planning with original recipes
Niche market urban, limited to recipes on www
C O M P E T E T I V E A N A L Y S I S
Y U M M L Y P E R R P E R P L A T E C O O K S M A R T S
D I S C O V E R Y
I downloaded countless recipe/meal planning apps, none really felt customized to my needs a “busy professional”, those that did promise customized meal plans were paid services
A beautiful app, though a much more browsing centric positioning. The recommendations felt weak and not customized to my preferences, not a focused place to update preferences
A app primarily used to save recipes you find online and then add them to a calendar. Fine enough for this use but really not engaging
A website dedicated to customized meal plans. Seems like it might satisfy the need for focused meal planning although it is a paid service
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U N D E R S T A N D I N G U S E R N E E D S D I S C O V E R Y
I conducted a series of user interviews to understand my potential user’s needs, priorities and goals.
“I have to be really craving
something to scour for a
recipe, I just use what I
have”
“If all I have are beets, I
want to know that all I need
is goat cheese and arugula
to make a meal”
P E R S O N A S I D E A T I O N From the user interviews, I created 3 personas to capture the representatives of my audience. In general their typical behavior ranged (eat in vs eat out), they abilities to cook, how they grocery shop and if they currently use recipes or are generally improvisers. Their barriers ranged as well, though all were busy individuals with less then optimal kitchens. They all had their main drivers to why they wanted to eat home more, some were for budgeting reasons.
Persona 1 Persona 2
Q U I C K I D E A T I O N
Partnering with some teammates, I used affinity mapping to brainstorm and get some initial ideas about features using the positioning statement as the grounding component and the personas to remember user goals
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F O G G ’ S S E V E N
I needed to go back to the basic objectives of the app which was to help users in the meal decision making process so I wrote some behavior changing statement based on BJ Fogg’s seven strategies for driving behavior change
I D E A T I O N 1 3 5 R e d u c t i o n T a i l o r i n g S e l f - M o n i t o r i n g S i m p l i f y i n g t h e t a s k t h e u s e r i s t r y i n g t o d o P r o v i d i n g c u s t o m i n f o r m a t i o n t o t h e u s e r b a s e d o n t h e i r a c t i o n s E n a b l e s t h e u s e r t o t r a c k h i s o w n b e h a v i o r t o c h a n g e h i s b e h a v i o r Instead of providing hundreds of recipe options to look through, TABLE will provide a small set of smart
recommendations and help you answer the sometimes overwhelming question of “what should I eat tonight?”. Easily swipe through your smart recommendations so that they could get even smarter.
TABLE encourages you to eat at home more often by giving smart recommendations based on your kitchen skills, time available and can even recommend recipes based on what you already have in your pantry.
TABLE will track how often you eat in and how much you saved by doing so. Stick to your goals by seeing a holistic view on your eating habits and get some insights on trends.
S K E T C H I N G D E S I G N I used sketching to generate some ideas on how I could drive behavior change. One idea that I wanted to explore was the “Tinder” like feature of going through recipes to help simplify the task of searching for one. Another was a
onboarding flow that would set up the user’s profile so that the app could make tailored recipe recommendations TA B L E
U S E R F L O W S
User Flows were created with a specific task in mind for a specific user based on persons. I wanted to see how a user might go through the app with a specific task at hand.
U S E R F L O W S
I also create a flow for the onboarding experience to explore what could potentially be included as a setup
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C O N T E N T S T R A T E G Y
I used card sorting to think through the different content buckets and how they would all fit together
S I T E M A P
Once I established all the pieces of content for the app, Iaid out the structure in a site map to reference
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W I R E F R A M I N G
I created high-fidelity wireframes to further explore and develop the features and ideas
D E S I G N
W I R E F R A M I N G - O N B O A R D I N G
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D E S I G N
AT&T 11:56 AM AT&T 11:56 AM AT&T 11:56 AM
P R O T O T Y P E
And finally also an interactive prototype to start getting a feel and to also facilitate some initial usability testing
D E S I G N
L I N K T O P R O T O T Y P E http://invis.io/CH1NGZ3TE
U S U A B I L I T Y T E S T I N G
I watched as users tried to accomplish a task, not always successful :P
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V I S U A L D E S I G N
Layered on some visual design to really start seeing what the app could become
V I S U A L D E S I G N
Layered on some visual design to really start seeing what the app could become
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User Interface and Experience Designer
Select Projects
K R I S T I N A P Y T O N
I am a New York based User Interface and Experience Designer.
I’m interested in creating beautiful and useful experiences while solving problems and meeting business objectives. I pride myself on my ability to collaborate extremely well within a cross-functioning team.
I have spent the last 6 years focusing on interface design for web and mobile and I’m excited to continue my development in User Experience Design.
Worked on many projects for client-facing products and marketing. For the past year, I have been leading design and user experience efforts for the internal-facing Financial Planning software and CRM. Working closely with UX researchers, project managers and dev teams to understand user needs and business goals and translating them into interactive design solutions.
Ran weekly workshop sessions where I taught the basics of image editing, video editing, animation and html/css Seasonal Email Campaigns Design
Brand identity, collateral design, website design + dev Worked in collaboration with several projects
Smart Meal Recommendation app designed for UXD course
adidas Fashion Group Christian L’enfant Roi Trusst Creative Agency TABLE
UX
BA, Communication studies, intermedia, 2007 Certificate, UX Design, 2014
Associate Degree, Creative Arts, 2003
DESIGN
METHODOLOGIES E X P E R I E N C E
S K I L L S A N D S O F T W A R E E D U C A T I O N Senior Product Designer, 12/2010-Present
Teaching Assistant, Intermedia Workshops, 09/2007- 12/2007 Freelance Art Director, Designer, UX Consultant, Ongoing
LEARNVEST, New York, NY
CONCORDIA UNIVERSITY, Montreal, Canada
CONCORDIA UNIVERSITY, Montreal, Canada GENERAL ASSEMBLY, New York, NY
CHAMPLAIN COLLEGE, Montreal, Canada
KRISTINAPYTON.COM, New York, Montreal
[email protected] (786) 296 1101 kristinapyton.com
Research, Information Architecture, Personas, Story Boarding, Sketching, User Flows, Wireframing, Prototyping, Usability Testing
Sketch, Adobe Creative Suite, Hype, Omnigraffle, Invision Agile, Lean UX, Scrum
