Buffalo.Bizjournals.com
Subscriber Statistics
Research conducted in 2014 & 2016
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As a unique editorial voice for the business community, Buffalo Business First writes for and about the companies that drive the local economy. Our expert journalists are entrenched in the market and dedicated to providing readers with local breaking business news.
Buffalo Business First offers ways to surround our audience with an engaging mix of media solutions, including digital platforms and services delivering top business stories and intelligence. In person, we offer the opportunity to network with other business leaders in the community at a variety of events including our signature awards, content panel discussions and more.
With 54%* of our audience in top management positions, and boasting an average household income of $161,000*, the Buffalo Business First reaches a premium audience that has the means and decision-making power to make brand choices.
*TBJ Subscriber Study 2014
Average Total Sales Growth Rate (2011-2013)
+11.4%
Dual Print & Digital Subscribers
Source: The Business Journals Study, 2014
*Source: Spring 2016 Adelman Research
47% Dual Print &
Email Subscribers
0 2 4 6 8 10
Readership
Read 3 of 4
Issues Read 4 of 4 Issues
Pass along to
74%
other people
41 minutes
with typical issue
88%
78%
Total Gross Contacts
Circulation: 2.7%
Pass Along Recipients: 16.4%
ENewsLetter: 6.7%
Event Registrants: 1.0%
Web: 73.2%
Total Gross Contacts 271,154
Circulation 7,268
June 30, 2016
Web 198,620
June, 2016
Newsletter 18,190
June, 2016
Pass Along Recipients 44,348*
June 30, 2016
Event Registrants 2,728
June 30, 2016
2017 Subscriber Statistics
Average time spent reading or looking into each issue of Buffalo Business First:
41 Minutes
Subscribers usually read Buffalo Business First:
56% At Work 45% At Home
29% Both At Work and At Home
Read 3 or more of the past 4 issues:
88%
Read 4 of the past 4 issues:
78%
Readership:
44,348*
Paid Circulation:
7,268
Our Subscribers spend nearly three quarters of an hour with each issue.
*Spring 2016 Adelman Research
How often columns and features that appear regularly in Buffalo Business First are read or used:
60% People on the Move 57% The List
39% For the Record 52% Reporter Pages 41% Profiles
2017 Subscriber Statistics
54% Owners/Partners in their own business
Nature of Company's Business:
3% Accounting Services 7% Advertising/Marketing/PR 3% Architecture/Engineering 7% Banking
-- Biotechnology/Science 1% Construction
7% Financial/Investment/Wealth Management
6% Hospitals/Other Medical Services 1% Human Resources/Staffing 4% Insurance
-- Internet/Interactive 3% Legal Services 6% Manufacturing 3% Medical Office
4% Real Estate - Commercial 1% Real Estate - Residential
2% Retail Trade
5% Technology Products & Services -- Travel Broker/Dealer
1% Wholesale Trade
1% Arts/Entertainment/Recreations 1% Communications/Telecommunications 1% Energy/Utilities
1% Hotels, Motels & Resorts -- Publishing
-- Restaurant/Food Services
2% Consulting/Management Consulting/
Coaching 1% Government 7% Education 11% Non-Profit
1% Shipping/Courier 12% Other
Who is reading Buffalo Business First?
of subscribers hold top decision-making positions
Over the past 3 years, average revenue growth per year for subscribers'
companies increased
Median Number of Local Workforce Employees:
45
Number of years in business:
46
75%
11.4%
2017 Subscriber Statistics
Personal Income:
$161,000 Average Household Income
Gender 61% Male 39% Female
National Publications Personally Subscribed to:
15% The Wall Street Journal 3% Fortune
13% Forbes
Average age of subscriber:
51
*Education:
46% Some Post Graduate
43% Graduated from a 4-Year College
*Considering purchase or lease a new vehicle in the next 12 months:
32%
*Average number of domestic airline trips taken in the last 12 months:
5 For business reasons 2.9 For personal/vacation reasons
*Average number of nights spent in a hotel or motel in last 12 months:
8 For business reasons 8.8 For personal/vacation reasons
Average subscriber household net worth
$1M
* From 2011 Research Study
Types of Subcribers (100%)
Unique Print Subscribers
Dual Print
& Digital Subscribers
28%
25% 47%
Unique Digital Subscribers
Dual Print & Digital Subscribers
Male 61%
Average Age 51.4
Owner/Partner/Top Management 52%
Influence Decisions at Your Company 75%
Key Characteristics
Income & Wealth
HOUSEHOLD INCOME
Average $161K
Median $122K
NET WORTH
Average $400K
Median $500K
VALUE OF INVESTMENTS
Average $724K
Median $306K
Education Level
High School or Less
College Graduate Some College
Post-Graduate
2%
8%
46%
43%
If you don’t get everything, you are missing something
0 10 20 30 40 50 60 70
0 20 40 60 80 100
Where Subscribers Do Business Number of Years in Business
Less than
5 years 5 to 9 10 to 19 20 to 49 50 to 99 100 years
or more
7%
25%
13%
21%
22%
19%
7%
15%
31%
26%
14%
AVERAGE -
46
Number of Employees – Locally
AVERAGE NUMBER OF EMPLOYEES -
530
MEDIAN -45
Less than 5
5 to 19
20 to 99
100 to 499
500+
98% 62%
25%
The Rest of the U.S Within Local Area
Outside the U.S.
Dual Print & Digital Subscribers
0 2 4 6 8 10
0 10 20 30 40 50 60
Readership
Read 3 of 4
Issues Read 4 of 4 Issues
Pass along to
74%
other people
41 minutes
with typical issue
Print Sections Read “Regularly”
People on the Move
Top 25 Lists
Reporter Pages
Profiles
For the Record
88% 78%
52%
41%
39%
60%
57%
0 10 20 30 40 50
Company Sales or Revenues
AVERAGE -
$313M
$25M+ $5-$24.9M $1-$4.9M Under $1M
30%
20%
25%
18%
Average Total Sales Growth Rate (2011-2013)
+11.4%
Dual Print & Digital Subscribers
Visit Bizjournals.com (one time/month)
0 10 20 30 40 50
Email Newsletters Received
Share of Time Accessing
Print Publication How Users Enter The
Business Journal Website
Print Pub Itself
Afternoon
Edition Breaking
News First Look Industry
Watch Morning
Edition
Use Business Journal Website
Use Both
Use Bizjournals.com/Buffalo
Computer SmartPhone
Tablet
4%
5%
5%
34%
56%
45%
15%
70%
65% 64%
22%
10%
Media Product Involvement
Attend Business Journal Events (once/year) Reference BOL (at least once/month)
81%
62%
34%
0 10 20 30 40 50
0 5 10 15 20 25 30
How Often The Business Journal Website Is Visited
Daily A few times/week Once a week A few times/month Once a month Once every 2 months Less than every 2 months Never
10%
8%
8%
24%
20%
3%
8%
15%
Reasons for Accessing The Business Journal Website
Followed a link from the print publication email Access breaking news
Generate ideas for the business Research a specific business question or...
Read articles from the current issue of print
Gather ideas for new tactical business Access business information in cities other than Research a person or a company
Preference for the online format versus the print Read articles from past issues
Heighten the company’s strategic thinking &
Access features unque to the national website Post a comment on a story Access information for investment purposes