Subscriber Statistics

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Buffalo.Bizjournals.com

Subscriber Statistics

Research conducted in 2014 & 2016

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Get More Out of a Powerful News Tool

Read, Click, Tap, Comment, Learn, Profit

As a unique editorial voice for the business community, Buffalo Business First writes for and about the companies that drive the local economy. Our expert journalists are entrenched in the market and dedicated to providing readers with local breaking business news.

Buffalo Business First offers ways to surround our audience with an engaging mix of media solutions, including digital platforms and services delivering top business stories and intelligence. In person, we offer the opportunity to network with other business leaders in the community at a variety of events including our signature awards, content panel discussions and more.

With 54%* of our audience in top management positions, and boasting an average household income of $161,000*, the Buffalo Business First reaches a premium audience that has the means and decision-making power to make brand choices.

*TBJ Subscriber Study 2014

Average Total Sales Growth Rate (2011-2013)

+11.4%

Dual Print & Digital Subscribers

Source: The Business Journals Study, 2014

*Source: Spring 2016 Adelman Research

47% Dual Print &

Email Subscribers

0 2 4 6 8 10

Readership

Read 3 of 4

Issues Read 4 of 4 Issues

Pass along to

74%

other people

41 minutes

with typical issue

88%

78%

Total Gross Contacts

Circulation: 2.7%

Pass Along Recipients: 16.4%

ENewsLetter: 6.7%

Event Registrants: 1.0%

Web: 73.2%

Total Gross Contacts 271,154

Circulation 7,268

June 30, 2016

Web 198,620

June, 2016

Newsletter 18,190

June, 2016

Pass Along Recipients 44,348*

June 30, 2016

Event Registrants 2,728

June 30, 2016

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2017 Subscriber Statistics

Average time spent reading or looking into each issue of Buffalo Business First:

41 Minutes

Subscribers usually read Buffalo Business First:

56% At Work 45% At Home

29% Both At Work and At Home

Read 3 or more of the past 4 issues:

88%

Read 4 of the past 4 issues:

78%

Readership:

44,348*

Paid Circulation:

7,268

Our Subscribers spend nearly three quarters of an hour with each issue.

*Spring 2016 Adelman Research

How often columns and features that appear regularly in Buffalo Business First are read or used:

60% People on the Move 57% The List

39% For the Record 52% Reporter Pages 41% Profiles

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2017 Subscriber Statistics

54% Owners/Partners in their own business

Nature of Company's Business:

3% Accounting Services 7% Advertising/Marketing/PR 3% Architecture/Engineering 7% Banking

-- Biotechnology/Science 1% Construction

7% Financial/Investment/Wealth Management

6% Hospitals/Other Medical Services 1% Human Resources/Staffing 4% Insurance

-- Internet/Interactive 3% Legal Services 6% Manufacturing 3% Medical Office

4% Real Estate - Commercial 1% Real Estate - Residential

2% Retail Trade

5% Technology Products & Services -- Travel Broker/Dealer

1% Wholesale Trade

1% Arts/Entertainment/Recreations 1% Communications/Telecommunications 1% Energy/Utilities

1% Hotels, Motels & Resorts -- Publishing

-- Restaurant/Food Services

2% Consulting/Management Consulting/

Coaching 1% Government 7% Education 11% Non-Profit

1% Shipping/Courier 12% Other

Who is reading Buffalo Business First?

of subscribers hold top decision-making positions

Over the past 3 years, average revenue growth per year for subscribers'

companies increased

Median Number of Local Workforce Employees:

45

Number of years in business:

46

75%

11.4%

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2017 Subscriber Statistics

Personal Income:

$161,000 Average Household Income

Gender 61% Male 39% Female

National Publications Personally Subscribed to:

15% The Wall Street Journal 3% Fortune

13% Forbes

Average age of subscriber:

51

*Education:

46% Some Post Graduate

43% Graduated from a 4-Year College

*Considering purchase or lease a new vehicle in the next 12 months:

32%

*Average number of domestic airline trips taken in the last 12 months:

5 For business reasons 2.9 For personal/vacation reasons

*Average number of nights spent in a hotel or motel in last 12 months:

8 For business reasons 8.8 For personal/vacation reasons

Average subscriber household net worth

$1M

* From 2011 Research Study

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Types of Subcribers (100%)

Unique Print Subscribers

Dual Print

& Digital Subscribers

28%

25% 47%

Unique Digital Subscribers

Dual Print & Digital Subscribers

Male 61%

Average Age 51.4

Owner/Partner/Top Management 52%

Influence Decisions at Your Company 75%

Key Characteristics

Income & Wealth

HOUSEHOLD INCOME

Average $161K

Median $122K

NET WORTH

Average $400K

Median $500K

VALUE OF INVESTMENTS

Average $724K

Median $306K

Education Level

High School or Less

College Graduate Some College

Post-Graduate

2%

8%

46%

43%

If you don’t get everything, you are missing something

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0 10 20 30 40 50 60 70

0 20 40 60 80 100

Where Subscribers Do Business Number of Years in Business

Less than

5 years 5 to 9 10 to 19 20 to 49 50 to 99 100 years

or more

7%

25%

13%

21%

22%

19%

7%

15%

31%

26%

14%

AVERAGE -

46

Number of Employees – Locally

AVERAGE NUMBER OF EMPLOYEES -

530

MEDIAN -

45

Less than 5

5 to 19

20 to 99

100 to 499

500+

98% 62%

25%

The Rest of the U.S Within Local Area

Outside the U.S.

Dual Print & Digital Subscribers

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0 2 4 6 8 10

0 10 20 30 40 50 60

Readership

Read 3 of 4

Issues Read 4 of 4 Issues

Pass along to

74%

other people

41 minutes

with typical issue

Print Sections Read “Regularly”

People on the Move

Top 25 Lists

Reporter Pages

Profiles

For the Record

88% 78%

52%

41%

39%

60%

57%

0 10 20 30 40 50

Company Sales or Revenues

AVERAGE -

$313M

$25M+ $5-$24.9M $1-$4.9M Under $1M

30%

20%

25%

18%

Average Total Sales Growth Rate (2011-2013)

+11.4%

Dual Print & Digital Subscribers

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Visit Bizjournals.com (one time/month)

0 10 20 30 40 50

Email Newsletters Received

Share of Time Accessing

Print Publication How Users Enter The

Business Journal Website

Print Pub Itself

Afternoon

Edition Breaking

News First Look Industry

Watch Morning

Edition

Use Business Journal Website

Use Both

Use Bizjournals.com/Buffalo

Computer SmartPhone

Tablet

4%

5%

5%

34%

56%

45%

15%

70%

65% 64%

22%

10%

Media Product Involvement

Attend Business Journal Events (once/year) Reference BOL (at least once/month)

81%

62%

34%

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0 10 20 30 40 50

0 5 10 15 20 25 30

How Often The Business Journal Website Is Visited

Daily A few times/week Once a week A few times/month Once a month Once every 2 months Less than every 2 months Never

10%

8%

8%

24%

20%

3%

8%

15%

Reasons for Accessing The Business Journal Website

Followed a link from the print publication email Access breaking news

Generate ideas for the business Research a specific business question or...

Read articles from the current issue of print

Gather ideas for new tactical business Access business information in cities other than Research a person or a company

Preference for the online format versus the print Read articles from past issues

Heighten the company’s strategic thinking &

Access features unque to the national website Post a comment on a story Access information for investment purposes

59%

61%

50%

58%

50%

23%

29%

20%

20%

15%

12%

10%

6%

4%

Figure

Updating...

References

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