Dan Smith – Director of Sales
July 2012
Presentation Overview
LG Value Proposition
Specialty Digital Signage Products
EzSign TV
Video Wall
Touch Screen
Presentation Overview
LG Value Proposition
Specialty Digital Signage Products
EzSign TV
Video Wall
Touch Screen
Usage Scenes & LG Solutions
EzSign Case Study
Environmental Regulation : ERP, Energy Star
RoHS (Restriction of Hazardous Substances) Compliant
CO
2Reduction
Eco-Friendly
Reduction in TCO
Reduction in TCO
Picture By Picture, Picture in Picture
Photo effect
Saturn 7
Media Player Integrated Solution
Borderless-like design
Slim accessory design(e.g. speaker)
Stylish Design for Interior Decoration
Value Proposition
Model Power/Yr. Elec./Yr. Elec./3 Yr.
LCD (typ.) 1752KW $251 $753 LED (typ.) 1007KW $144 $432 LG LED 701KW $100 $300 LCD (200W) LED (115W) LG LED (80W) 60%↓ 40%↓ USB *24hrs/day, 14.4 cent/KW(CA@US)
LG Digital Signage Value Proposition – LED Series
Save
$300~$650
Conventional
WS/VS Series
Media Player DisplaySpecial Features
No need for additional media players such as PC or DVD
No extra costs for media player
LG Media-Player Integrated Solution
Media Player Software Software USB memory - Content Delivery - PBP & PIP - Photo effect
Conventional
LGE WS/VS Series
USB memory performance:
- Movie : Mpeg (1, 2, 4), H.264, Divx Up to 1920x1080, FHD@30 frames
Gain = 80% Gain = 100% Back light = 300cd/m2 Back light=240cd/m2
On
Off
Reduce energy consumption by approximately 30%.
LG Smart Energy Saving
Screen brightness is automatically adjusted by its surrounding
illumination level. In dark places, brightness is lowered
automatically to save energy while in bright places, the brightness
goes up to maximize visibility.
Auto Brightness Sensor
Special Features
Value Proposition
Specification
• Size: 72 Inch LED Large Screen Monitor
• Back Light / Frequency: Direct LED / 60 Hz
• 1920 x 1080 (FHD)
• 500,000:1 (All input except RGB / DVI)
• 500W (Typical), 200W (Smart Energy Saving On)
• Brightness: 760 nit
• Bezel / Depth: 38.7 mm / 93.2 mm
WS70 Series
(72” Class Size)
Electricity Cost Saving
• Smart Energy Saving
• Auto Brightness Sensor
• Reduction in TCO
• Picture By Picture, Picture in Picture
• Photo effect
Media Player Integrated Solution
USB
Easy & Fast Delivery of Contents
• USB multi-media playback
• User friendly interface by using web-based
management S/W (Supersign Elite-w Lite)
LG Digital Signage Value Proposition – LED Series
42” 16.9mm / 47” 17.9mm / 55” 18.9mm
*LG LCD : Smart Energy Saving
Value Proposition
Narrowest* Bezel for Standard LCD
Smart Energy Saving
Model Power/Yr. Elec./Yr. Elec./3 Yr.
LCD (typ.) 1752KW $251 $753 LG LCD 1401KW $201 $603 LCD (200W) LG LCD* (160W) *24hrs/day, 14.4 cent/KW(CA@US) 20%↓
Lower TCO
Picture By Picture, Picture in Picture
Photo effect
Media Player Integrated Solution
* 47” 55” standard
LG Digital Signage Value Proposition –
LCD VS20 Series
Support various grades of Media Player
(High : NA2000/2100, Mid : NC2100 )
VS 10
* SIM : Slide-In-Module
No Cable Connection
External Media Player
Slot type Media Player
113mm + 45mm 113mm
Competitors
Time & labor required to connect cables
SIM
PC Built-In ready*
* 65” does not support PC Built-In ready
Slot type
Media Player
Value Proposition
High Scalability
Easy Installation & Maintenance
Slim Design for Space Saving
Media Player slot can be
used for VS 32” 42” 47”
LG Digital Signage Value Proposition –
LCD VS10 Series
Competitive Price for Enterprise market
Eco-Friendly
Easy remote management
Competitive Price Positioning
24 / 7 operation support (competitors model support 16 / 5 only)
Eco-Friendly & Fire retardant monitor
Eco-Design: RoHS, WEEE
Monitor Ethernet Controlling System(eZ-net Manager S/W)
Support various types of controls : RS-232C & RJ-45
- 47” : RJ-45 & RS-232C
- 42” : RS-232C
Value Proposition
LG Digital Signage Value Proposition –
LCD VL10 Series
Specialty Signage Products
Presentation Overview
LG Value Proposition
Specialty Digital Signage Products
EzSign TV
Video Wall
Touch Screen
Usage Scenes & LG Solutions
EzSign Case Study
1.EzSign 1.6
2. EzSign 2.0
LG Specialty Digital Signage Product – EzSign TV
A Commercial Television that can also be
used as a Digital Signage Display ---
without needing to install additional
hardware!
Advertisements, information and
broadcast content can be arranged on the
same screen to attract attention and
deliver specific messages to your
customer base.
What’s EzSign TV?
LG Specialty Digital Signage Product – EzSign TV
Cost Effective -
2 in 1 (TV + Signage)
Without any additional hardware, the LG EzSign TV can be used to show
live television broadcasts along with signage content.
Fast and Easy -
Edit content quickly and easily
Select one of the 56 pre-made templates. Add your own images and texts.
It’s that simple.
Variety -
Pick and choose from a broad range of template designs
The LG EzSign TV gives you the power to choose and change according
to your needs. Over 50 free pre-made templates available.
Customizable -
Content can be customized to meet your business needs
The LG EzSign TV allows you to create your own signage content and
make revisions on the fly.
<Supermarkets>
<
Restaurant/Bar
>
<
Coffee
Shop>
<Financial/Public>
Step 2. Choose Template
Step 3. Upload Photos
Step 4. Enter / Edit Text
Step 5. Export Content
Drag and drop your images to each box
Choose the template that fits your needs
from the EzSign TV template library.
Enter your text be shown on template.
Change text size and color as needed
Export content to your USB stick
How to create, transfer, & run content on your EzSign TV
Transfer content using USB stick
to EzSign TV to run the content
Install & run free EzSign
software from your PC.
Step 1. Install Software
LCD
TV: 32 / 37 / 42 / 47LD452B
LED
TV: 42 / 47 / 55LV355B
EzSign V1.6
Wi-Fi Dongle (optional)EzSign V2.0
EzSign software comparison: V1.6 and 2.0
EzSign 1.6
EzSign 2.0
Content Delivery
USB only
Wi-Fi
& USB
Max. # of Content
6 templates (content) &
approx.10 Mb
10
templates (content) &
approx.
20
Mb
Scheduling
Duration time only
(10 min~8 hrs)
Duration Time (10 min~
24 hrs
)
&
Time Scheduling
Content on off*
No
Automatically appear/disappear
(depends on your setup)
USB content playing
at the same time
No
Can play DivX file together with
EzSign content
Photo/Text Edit
Two Step
One step
* You can set time schedule for display TV or Movie only without showing content.
CCTV streaming, Map
( 24/7 High Reliability requirement)
Effective mass communication & event information
Infinitely Expandable Video Wall Solution
Super Narrow Bezel : 6.3mm (Bezel to Bezel)
Full LED BLU adopted
Anti Reflection Coating
Schedule info. & Advertisement
Control Room
Transportation
Conference Hall, Events & Exhibitions
Usage scene
LG Specialty Digital Signage Product –
Video Wall
(WV Series)
Clear & Vivid picture with deeper black
- World best dynamic CR (500,000:1 ↑)
700nit 800nit
High Brightness + Anti Reflection Coating
< Shine-out Technology >
Virtually seamless video wall
No color changes or distortion from any viewing angle
IPS
VA
Save every penny ( Save $2,120 every year @3X8 video wall)
160W (LED) 230W (Lamp) < Electricity Bill > *24hrs/day, 14.4 cent/KW(CA@US)
2 types of handle
Handle for carrying Handle for lift
< Local dimming Technology >
Full LED Lamp
Seamless bezel & Slim depth
High Picture Quality
Semi-outdoor Usage
Low Power Consumption
Easy Installation
Annual Saving 1 unit 2X2 3X8 LED $200 $604 $4,830 Lamp $290 $870 $6,950LG 47WV30
Bezel to Bezel Size:
6.3mm 91mm
Bezel to Bezel Size:
6.7mm 130mm
Competitor(46’)
Touch Screen display ( 42” & 47” Class Sizes)
Retail
Government
IR Multi touch Technology
•
2 point with Windows 7
(1 point with Windows XP, Vista)
•
Enlarging, Reducing, Drag & Drop
High resolution: 1920X1080 (Full HD)
Protective Glass
NEXIO Touch module, IR Matrix
Elegant design
•
Polished and simple design
•
Hotel, Airport, Terminal, Restaurant, etc.
eZ-Net Manager
•
Remote management through internet
•
Volume control, firmware update & image alternation
LG Specialty Digital Signage Product – Touch Screen Display
“
No Blackening Defect ”
Brightness : 700 nit
Shine-out / Full HD resolution
Easy to customize ( 47” only)
- Front coverless Open frame
47” 700 nit with Shine-out
LCD Without FULL HD Capable Monitor LCD With FULL HD Capable Monitor
47” 2,000 nit Direct LED (’12.3Q ready)
VA PD
IPS PD
Brightness : 2,000nit LED
Shine-out / Full HD resolution
Auto cooling & brightness control
Easy to customize
- Front mount type Open frame
•
Semi out door
- Bank, Post office, Retail, Transportation
•
Outdoor
- QSR, Bus shelter, etc.
VX30 series
(47”)
WX50MF
(47”)
47”
26”
High CR & full color
- 75% Gamut, Anti reflection coating, Full HD
Easy to Customize - Open frame
Usage scene
Show case, Promotion tool
Retail
Glass box cover contained items or
miniatures
Exhibition
Cooler
Grocery Super Markets
LG Specialty Digital Signage Product – Transparent Display
LG LFDs & EzSign TV
CASE STUDY
RESTAURANTS
Culver’s EzSign TV Installation
Goal
Communicate daily specials,
price changes, and new menu
items…as well as old favorites.
Solution
Two 42” LED backlit LG
EzSign TVs
Result
Versatile digital menu boards
that are easy to manage and up
date with multiple items
CASE STUDY
RESTAURANTS
Culver’s EzSign TV Installation
THEY STOOD THERE FOR 30 SECONDSZach and Mike Steffens, the owners of a Culver’s restaurant in Palatine, Ill., know their customers stand at the menu board for less than a minute before they make their selection. That is not a lot of time to communicate daily specials, price changes and new menu items, as well as old favorites.
With humble Midwest origins dating back to the 1980s, Culver’s was founded on the principle that it would only serve fresh, cook-to- order meals including its trademark ButterBurgers and custard. Now, a mature fast casual restaurant chain with 428 restaurantsin 19 states across the United States, the Culver’s menu now features more than 50 items. With constantly changing daily specials, soups and of course, the custard “Flavor of the Day,” it can be a challenge to
communicate information quickly. Plus, doing all of this at minimal cost makes for an even greater challenge.
As with many independently owned and operated franchise businesses, the equipment the Steffens used to share this information with their customers was outdated static signage, such as pin boards. Aside from their bland aesthetic, these boards needed to be updated daily, a process that can waste valuable staff time when opening the restaurant each morning. On the other side of the restaurant, was a bargain consumer model flat-panel display mounted near the cash register, which was limited to showing a looping DVD of the Culver’s content. The flat-panel alone was an indication that the Steffens had bigger ideas about how to grab their customers’ attention. However, using a consumer model in a commercial space, which is a common practice, limited their chances for success.
Culver's original signage was simplistic and wasn’t as effective at conveying the
multiple daily specials and featured items
CASE STUDY
RESTAURANTS
Culver’s EzSign TV Install
ation
Drive Thru
Dining Room
Rest Room
Menu Board
Usage Scene
LGE Solution
LCD/LED
(VS, WS Series)
Easy to manage your menu
Schedule content
Quickly change the order,
pricing & menu
Effective communication
Saving your time & cost with
convenient maintenance
Easy and Quick management
Media player
Outdoor
(WX50MF)
High brightness
: 2,000 nit (Direct- LED)
Full HD resolution
Anti reflection coating
Easy to customize
(Open frame type)
Provide various information
S/W (parking lot system)
+ Contents management
+ Interactive signage controller
Touch solution
Touch Display
(VT series)
Stock exchange
ATM
Bank
Office
LED/LCD
(WS/VS10 Series)
Regarding TCO, WS series are
perfect for government vertical.
Electrical cost saving (40% ↓)
Media-integrated solution
(Installation cost saving)
Super Viewing Angle
24/7 Reliability
Control Room
Infinitely expandable
video wall solution
Video Wall
(WV Series)
Provide various information
S/W (parking lot system)
+ Contents management
+ Interactive signage controller
Touch solution
Touch Display
(VT Series)
Airport
(Flight Schedule)
Bus Stop
Subway
Airport
(Media Pole/ Video Wall)
LCD Premium
(VS20 Series)
Flight schedule display at
airport
High Brightness (700 nit)
Information Display on subway
or bus
Unique application for Space
Limitation
Outdoor
(WX50MF)
Low Power Consumption
High brightness
: 2,000 nit (Direct- LED)
Full HD resolution
Anti reflection coating
Easy to customize
(Open frame type)
Kiosk at bus stop
Usage Scene
LGE Solution
Narrow Bezel
Stretched
(WR50)
Experience room
Hall
Way finding
Exhibition center
Usage Scene
LGE Solution
Video Wall
(WV Series)
Provide various information
S/W (parking lot system)
+ Contents management
+ Interactive signage controller
Touch Display
(VT Series)
Stretched
(WR50)
Providing unique application to
its users replacing conventional
display
Auto scaling driver
High CR & full color
- 75% Gamut, Full HD
Easy to Customize - Open frame
Transparent Display
(TS30)
Super Viewing Angle
24/7 Reliability
Control Room
Touch solution
Vertical Space saving
Transparent solution
Infinitely expandable
video wall solution
Control Room
Information Center
Conference Room
Press Room
Usage Scene
LGE Solution
LED/LCD
(WS/VS10 Series)
Regarding TCO, WS series are
perfect for government vertical.
Electrical cost saving (40% ↓)
Media-integrated solution
(Installation cost saving)
Super Viewing Angle
24/7 Reliability
Control Room
Infinitely expandable
video wall solution
Video Wall
(WV Series)
Provide various information
S/W (parking lot system)
+ Contents management
+ Interactive signage controller
Touch solution
Touch Display
(VT Series)
Education
Entertaining
Way-Finding
Conference
Usage Scene
LGE Solution
LED/LCD
(WS/VS10 Series)
Regarding TCO, WS series are
perfect for government vertical.
Electrical cost saving (40% ↓)
Media-integrated solution
(Installation cost saving)