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(1)

Dan Smith – Director of Sales

July 2012

(2)

Presentation Overview

LG Value Proposition

Specialty Digital Signage Products

EzSign TV

Video Wall

Touch Screen

(3)

Presentation Overview

LG Value Proposition

 Specialty Digital Signage Products

EzSign TV

Video Wall

Touch Screen

 Usage Scenes & LG Solutions

 EzSign Case Study

(4)

 Environmental Regulation : ERP, Energy Star

 RoHS (Restriction of Hazardous Substances) Compliant

 CO

2

Reduction

Eco-Friendly

Reduction in TCO

 Reduction in TCO

 Picture By Picture, Picture in Picture

 Photo effect

 Saturn 7

Media Player Integrated Solution

 Borderless-like design

 Slim accessory design(e.g. speaker)

Stylish Design for Interior Decoration

Value Proposition

Model Power/Yr. Elec./Yr. Elec./3 Yr.

LCD (typ.) 1752KW $251 $753 LED (typ.) 1007KW $144 $432 LG LED 701KW $100 $300 LCD (200W) LED (115W) LG LED (80W) 60%↓ 40%↓ USB *24hrs/day, 14.4 cent/KW(CA@US)

LG Digital Signage Value Proposition – LED Series

(5)

Save

$300~$650

Conventional

WS/VS Series

Media Player Display

Special Features

 No need for additional media players such as PC or DVD

 No extra costs for media player

LG Media-Player Integrated Solution

Media Player Software Software USB memory - Content Delivery - PBP & PIP - Photo effect

Conventional

LGE WS/VS Series

USB memory performance:

- Movie : Mpeg (1, 2, 4), H.264, Divx Up to 1920x1080, FHD@30 frames

(6)

Gain = 80% Gain = 100% Back light = 300cd/m2 Back light=240cd/m2

On

Off

Reduce energy consumption by approximately 30%.

LG Smart Energy Saving

 Screen brightness is automatically adjusted by its surrounding

illumination level. In dark places, brightness is lowered

automatically to save energy while in bright places, the brightness

goes up to maximize visibility.

Auto Brightness Sensor

Special Features

(7)

Value Proposition

Specification

• Size: 72 Inch LED Large Screen Monitor

• Back Light / Frequency: Direct LED / 60 Hz

• 1920 x 1080 (FHD)

• 500,000:1 (All input except RGB / DVI)

• 500W (Typical), 200W (Smart Energy Saving On)

• Brightness: 760 nit

• Bezel / Depth: 38.7 mm / 93.2 mm

WS70 Series

(72” Class Size)

Electricity Cost Saving

• Smart Energy Saving

• Auto Brightness Sensor

• Reduction in TCO

• Picture By Picture, Picture in Picture

• Photo effect

Media Player Integrated Solution

USB

Easy & Fast Delivery of Contents

• USB multi-media playback

• User friendly interface by using web-based

management S/W (Supersign Elite-w Lite)

LG Digital Signage Value Proposition – LED Series

(8)

42” 16.9mm / 47” 17.9mm / 55” 18.9mm

*LG LCD : Smart Energy Saving

Value Proposition

Narrowest* Bezel for Standard LCD

Smart Energy Saving

Model Power/Yr. Elec./Yr. Elec./3 Yr.

LCD (typ.) 1752KW $251 $753 LG LCD 1401KW $201 $603 LCD (200W) LG LCD* (160W) *24hrs/day, 14.4 cent/KW(CA@US) 20%↓

 Lower TCO

Picture By Picture, Picture in Picture

 Photo effect

Media Player Integrated Solution

* 47” 55” standard

LG Digital Signage Value Proposition –

LCD VS20 Series

(9)

 Support various grades of Media Player

(High : NA2000/2100, Mid : NC2100 )

VS 10

* SIM : Slide-In-Module

No Cable Connection

External Media Player

Slot type Media Player

113mm + 45mm 113mm

Competitors

Time & labor required to connect cables

SIM

PC Built-In ready*

* 65” does not support PC Built-In ready

Slot type

Media Player

Value Proposition

High Scalability

Easy Installation & Maintenance

Slim Design for Space Saving

Media Player slot can be

used for VS 32” 42” 47”

LG Digital Signage Value Proposition –

LCD VS10 Series

(10)

Competitive Price for Enterprise market

Eco-Friendly

Easy remote management

 Competitive Price Positioning

 24 / 7 operation support (competitors model support 16 / 5 only)

 Eco-Friendly & Fire retardant monitor

 Eco-Design: RoHS, WEEE

 Monitor Ethernet Controlling System(eZ-net Manager S/W)

 Support various types of controls : RS-232C & RJ-45

- 47” : RJ-45 & RS-232C

- 42” : RS-232C

Value Proposition

LG Digital Signage Value Proposition –

LCD VL10 Series

(11)

Specialty Signage Products

Presentation Overview

 LG Value Proposition

Specialty Digital Signage Products

EzSign TV

Video Wall

Touch Screen

 Usage Scenes & LG Solutions

 EzSign Case Study

(12)

1.EzSign 1.6

2. EzSign 2.0

(13)

LG Specialty Digital Signage Product – EzSign TV

A Commercial Television that can also be

used as a Digital Signage Display ---

without needing to install additional

hardware!

Advertisements, information and

broadcast content can be arranged on the

same screen to attract attention and

deliver specific messages to your

customer base.

What’s EzSign TV?

(14)

LG Specialty Digital Signage Product – EzSign TV

Cost Effective -

2 in 1 (TV + Signage)

Without any additional hardware, the LG EzSign TV can be used to show

live television broadcasts along with signage content.

Fast and Easy -

Edit content quickly and easily

Select one of the 56 pre-made templates. Add your own images and texts.

It’s that simple.

Variety -

Pick and choose from a broad range of template designs

The LG EzSign TV gives you the power to choose and change according

to your needs. Over 50 free pre-made templates available.

Customizable -

Content can be customized to meet your business needs

The LG EzSign TV allows you to create your own signage content and

make revisions on the fly.

<Supermarkets>

<

Restaurant/Bar

>

<

Coffee

Shop>

<Financial/Public>

(15)

Step 2. Choose Template

Step 3. Upload Photos

Step 4. Enter / Edit Text

Step 5. Export Content

Drag and drop your images to each box

Choose the template that fits your needs

from the EzSign TV template library.

Enter your text be shown on template.

Change text size and color as needed

Export content to your USB stick

How to create, transfer, & run content on your EzSign TV

Transfer content using USB stick

to EzSign TV to run the content

Install & run free EzSign

software from your PC.

Step 1. Install Software

(16)

LCD

TV: 32 / 37 / 42 / 47LD452B

LED

TV: 42 / 47 / 55LV355B

EzSign V1.6

Wi-Fi Dongle (optional)

EzSign V2.0

(17)

EzSign software comparison: V1.6 and 2.0

EzSign 1.6

EzSign 2.0

Content Delivery

USB only

Wi-Fi

& USB

Max. # of Content

6 templates (content) &

approx.10 Mb

10

templates (content) &

approx.

20

Mb

Scheduling

Duration time only

(10 min~8 hrs)

Duration Time (10 min~

24 hrs

)

&

Time Scheduling

Content on off*

No

Automatically appear/disappear

(depends on your setup)

USB content playing

at the same time

No

Can play DivX file together with

EzSign content

Photo/Text Edit

Two Step

One step

* You can set time schedule for display TV or Movie only without showing content.

(18)
(19)

CCTV streaming, Map

( 24/7 High Reliability requirement)

Effective mass communication & event information

Infinitely Expandable Video Wall Solution

Super Narrow Bezel : 6.3mm (Bezel to Bezel)

Full LED BLU adopted

Anti Reflection Coating

Schedule info. & Advertisement

Control Room

Transportation

Conference Hall, Events & Exhibitions

Usage scene

LG Specialty Digital Signage Product –

Video Wall

(WV Series)

(20)

 Clear & Vivid picture with deeper black

- World best dynamic CR (500,000:1 ↑)

700nit 800nit

 High Brightness + Anti Reflection Coating

< Shine-out Technology >

Virtually seamless video wall

 No color changes or distortion from any viewing angle

IPS

VA

 Save every penny ( Save $2,120 every year @3X8 video wall)

160W (LED) 230W (Lamp) < Electricity Bill > *24hrs/day, 14.4 cent/KW(CA@US)

 2 types of handle

Handle for carrying Handle for lift

< Local dimming Technology >

Full LED Lamp

Seamless bezel & Slim depth

High Picture Quality

Semi-outdoor Usage

Low Power Consumption

Easy Installation

Annual Saving 1 unit 2X2 3X8 LED $200 $604 $4,830 Lamp $290 $870 $6,950

LG 47WV30

Bezel to Bezel Size:

6.3mm 91mm

Bezel to Bezel Size:

6.7mm 130mm

Competitor(46’)

(21)

Touch Screen display ( 42” & 47” Class Sizes)

Retail

Government

 IR Multi touch Technology

2 point with Windows 7

(1 point with Windows XP, Vista)

Enlarging, Reducing, Drag & Drop

 High resolution: 1920X1080 (Full HD)

 Protective Glass

NEXIO Touch module, IR Matrix

Elegant design

Polished and simple design

Hotel, Airport, Terminal, Restaurant, etc.

eZ-Net Manager

Remote management through internet

Volume control, firmware update & image alternation

LG Specialty Digital Signage Product – Touch Screen Display

(22)

No Blackening Defect ”

Brightness : 700 nit

Shine-out / Full HD resolution

Easy to customize ( 47” only)

- Front coverless Open frame

47” 700 nit with Shine-out

LCD Without FULL HD Capable Monitor LCD With FULL HD Capable Monitor

47” 2,000 nit Direct LED (’12.3Q ready)

VA PD

IPS PD

Brightness : 2,000nit LED

Shine-out / Full HD resolution

Auto cooling & brightness control

Easy to customize

- Front mount type Open frame

Semi out door

- Bank, Post office, Retail, Transportation

Outdoor

- QSR, Bus shelter, etc.

VX30 series

(47”)

WX50MF

(47”)

(23)

47”

26”

High CR & full color

- 75% Gamut, Anti reflection coating, Full HD

Easy to Customize - Open frame

Usage scene

Show case, Promotion tool

Retail

Glass box cover contained items or

miniatures

Exhibition

Cooler

Grocery Super Markets

LG Specialty Digital Signage Product – Transparent Display

(24)

LG LFDs & EzSign TV

(25)

CASE STUDY

RESTAURANTS

Culver’s EzSign TV Installation

Goal

Communicate daily specials,

price changes, and new menu

items…as well as old favorites.

Solution

Two 42” LED backlit LG

EzSign TVs

Result

Versatile digital menu boards

that are easy to manage and up

date with multiple items

(26)

CASE STUDY

RESTAURANTS

Culver’s EzSign TV Installation

THEY STOOD THERE FOR 30 SECONDS

Zach and Mike Steffens, the owners of a Culver’s restaurant in Palatine, Ill., know their customers stand at the menu board for less than a minute before they make their selection. That is not a lot of time to communicate daily specials, price changes and new menu items, as well as old favorites.

With humble Midwest origins dating back to the 1980s, Culver’s was founded on the principle that it would only serve fresh, cook-to- order meals including its trademark ButterBurgers and custard. Now, a mature fast casual restaurant chain with 428 restaurantsin 19 states across the United States, the Culver’s menu now features more than 50 items. With constantly changing daily specials, soups and of course, the custard “Flavor of the Day,” it can be a challenge to

communicate information quickly. Plus, doing all of this at minimal cost makes for an even greater challenge.

As with many independently owned and operated franchise businesses, the equipment the Steffens used to share this information with their customers was outdated static signage, such as pin boards. Aside from their bland aesthetic, these boards needed to be updated daily, a process that can waste valuable staff time when opening the restaurant each morning. On the other side of the restaurant, was a bargain consumer model flat-panel display mounted near the cash register, which was limited to showing a looping DVD of the Culver’s content. The flat-panel alone was an indication that the Steffens had bigger ideas about how to grab their customers’ attention. However, using a consumer model in a commercial space, which is a common practice, limited their chances for success.

Culver's original signage was simplistic and wasn’t as effective at conveying the

multiple daily specials and featured items

(27)
(28)
(29)

CASE STUDY

RESTAURANTS

Culver’s EzSign TV Install

ation

(30)

Drive Thru

Dining Room

Rest Room

Menu Board

Usage Scene

LGE Solution

LCD/LED

(VS, WS Series)

Easy to manage your menu

Schedule content

Quickly change the order,

pricing & menu

Effective communication

Saving your time & cost with

convenient maintenance

Easy and Quick management

Media player

Outdoor

(WX50MF)

High brightness

: 2,000 nit (Direct- LED)

Full HD resolution

Anti reflection coating

Easy to customize

(Open frame type)

 Provide various information

 S/W (parking lot system)

+ Contents management

+ Interactive signage controller

Touch solution

Touch Display

(VT series)

(31)

Stock exchange

ATM

Bank

Office

LED/LCD

(WS/VS10 Series)

Regarding TCO, WS series are

perfect for government vertical.

Electrical cost saving (40% ↓)

Media-integrated solution

(Installation cost saving)

Super Viewing Angle

 24/7 Reliability

 Control Room

Infinitely expandable

video wall solution

Video Wall

(WV Series)

 Provide various information

 S/W (parking lot system)

+ Contents management

+ Interactive signage controller

Touch solution

Touch Display

(VT Series)

(32)

Airport

(Flight Schedule)

Bus Stop

Subway

Airport

(Media Pole/ Video Wall)

LCD Premium

(VS20 Series)

Flight schedule display at

airport

High Brightness (700 nit)

Information Display on subway

or bus

Unique application for Space

Limitation

Outdoor

(WX50MF)

Low Power Consumption

High brightness

: 2,000 nit (Direct- LED)

Full HD resolution

Anti reflection coating

Easy to customize

(Open frame type)

 Kiosk at bus stop

Usage Scene

LGE Solution

Narrow Bezel

Stretched

(WR50)

(33)

Experience room

Hall

Way finding

Exhibition center

Usage Scene

LGE Solution

Video Wall

(WV Series)

 Provide various information

 S/W (parking lot system)

+ Contents management

+ Interactive signage controller

Touch Display

(VT Series)

Stretched

(WR50)

 Providing unique application to

its users replacing conventional

display

 Auto scaling driver

 High CR & full color

- 75% Gamut, Full HD

 Easy to Customize - Open frame

Transparent Display

(TS30)

Super Viewing Angle

 24/7 Reliability

 Control Room

Touch solution

Vertical Space saving

Transparent solution

Infinitely expandable

video wall solution

(34)

Control Room

Information Center

Conference Room

Press Room

Usage Scene

LGE Solution

LED/LCD

(WS/VS10 Series)

Regarding TCO, WS series are

perfect for government vertical.

Electrical cost saving (40% ↓)

Media-integrated solution

(Installation cost saving)

Super Viewing Angle

24/7 Reliability

Control Room

Infinitely expandable

video wall solution

Video Wall

(WV Series)

Provide various information

S/W (parking lot system)

+ Contents management

+ Interactive signage controller

Touch solution

Touch Display

(VT Series)

(35)

Education

Entertaining

Way-Finding

Conference

Usage Scene

LGE Solution

LED/LCD

(WS/VS10 Series)

Regarding TCO, WS series are

perfect for government vertical.

Electrical cost saving (40% ↓)

Media-integrated solution

(Installation cost saving)

Provide various information

S/W (parking lot system)

+ Contents management

+ Interactive signage controller

Touch solution

Touch Display

(VT Series)

Information Display on subway

or bus

Unique application for Space

Limitation

Stretched

(WR50)

(36)

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