For Business
www.dammacademy.com
www.wearesocialheroes.com
For Business
www.dammacademy.com
www.wearesocialheroes.com
www.wearesocialheroes.com
What is LinkedIn?
LinkedIn is a social network with over 53 million users that
enables you to make better use of your professional network
and help the people you trust in return. It is a great way to
identify influential individuals at specific organizations, as well
as find current and potential customers. A search for your
target business or title on LinkedIn will identify people you may
already be connected with, either directly or through your
connections. LinkedIn is a great tool to leverage your existing
contacts to connect with people and find potential customers
online.
Table of Contents:
Chapter 1: Profiles
Chapter 2: Prospecting and Connecting
Chapter 3: Showcase Pages
Chapter 1: Profiles
• Set up Your Profile on LinkedIn
Setting up a LinkedIn Profile is free and quick. You will receive a confirmation email to activate yo
expand your network.
Complete Your Profile
• Complete your profile
Add work experience, schools, organizations you are involved with as well as any other information about
searching for contacts will make a decision to connect or not to connect based on the information you provide in your profile. A complete profile will increase visibility and help you get found by prospects, current customers as well as
• Upload a profile photo
you if they recognize your face and they feel like they are
Chapter 1: Profiles
Set up Your Profile on LinkedIn
Setting up a LinkedIn Profile is free and quick. You will receive a confirmation email to activate your profile and then you are set to expand your network.
Complete Your Profile
Complete your profile. Your profile should be 100% complete.
Add work experience, schools, organizations you are involved with as well as any other information about yourself. People searching for contacts will make a decision to connect or not to connect based on the information you provide in your profile. A complete profile will increase visibility and help you get found by prospects, current customers as well as potential referral groups.
Upload a profile photo. People are more likely to connect with
you if they recognize your face and they feel like they are Setting up a LinkedIn Profile is free and quick. You will receive a
ur profile and then you are set to
. Your profile should be 100% complete. Add work experience, schools, organizations you are involved
yourself. People searching for contacts will make a decision to connect or not to connect based on the information you provide in your profile. A complete profile will increase visibility and help you get found by
potential referral groups. . People are more likely to connect with you if they recognize your face and they feel like they are
connecting with a real person. It is highly suggested that you upload a professional photo.
• Link your Company
LinkedIn allows you to list up to three websites so you can also link to your blog and social media accounts.
• Customize your profile for maximum S
o To edit your Public Profile
next to your picture and you will be able to edit these settings.
o Make sure your profile is public
see it
connecting with a real person. It is highly suggested that you upload a professional photo.
Company. Include a link to your company’s website.
LinkedIn allows you to list up to three websites so you can also link to your blog and social media accounts.
Customize your profile for maximum Search Engine
edit your Public Profile, visit your profile, click on ‘edit’
next to your picture and you will be able to edit these
Make sure your profile is public and not set so no one can
connecting with a real person. It is highly suggested that you
. Include a link to your company’s website. LinkedIn allows you to list up to three websites so you can also
ngine Optimization
, visit your profile, click on ‘edit’ next to your picture and you will be able to edit these
• Customize your public profile URL with your name
section, edit your URL to
name: http://www.linkedin.com/in/yourname
the URL, it is more likely for your profile to rank for searche
your name because search engines look for relevant keywords in the URL. Additionally, this is much easier URL to remember and share with others as you meet them.
• Add custom anchor text to links
on your profile to
on these links, you can rank higher for certain keywords because search engines look at the text of links to understand more about the content of the pages they link to.
• In your summary section, optimize key
section which is indexed by Google. Including your
keywords in your summary helps you rank higher in search engine results for these keyword searches.
Customize your public profile URL with your name
section, edit your URL to create a unique URL that
http://www.linkedin.com/in/yourname with your name in the URL, it is more likely for your profile to rank for searche
your name because search engines look for relevant keywords in the URL. Additionally, this is much easier URL to remember and share with others as you meet them.
Add custom anchor text to links. You can have up to three links
on your profile to other websites. By customizing the anchor text on these links, you can rank higher for certain keywords because search engines look at the text of links to understand more about the content of the pages they link to.
In your summary section, optimize keywords. This is a full text
section which is indexed by Google. Including your
keywords in your summary helps you rank higher in search engine results for these keyword searches.
Customize your public profile URL with your name. In this same
create a unique URL that includes your with your name in the URL, it is more likely for your profile to rank for searches for your name because search engines look for relevant keywords in the URL. Additionally, this is much easier URL to remember and
. You can have up to three links other websites. By customizing the anchor text on these links, you can rank higher for certain keywords because search engines look at the text of links to understand more about
. This is a full text section which is indexed by Google. Including your most relevant keywords in your summary helps you rank higher in search engine
Chapter 2: Prospecting and Connecting
You can use LinkedIn to keep in touch with contacts, but LinkedIn’s value does not end there. It can also be used as a way to generat leads for your business,
• You can upload your book of business clients an invitation to connect
• Search for a specific client within LinkedIn
profile, you can scroll through to see their work history, which can be very beneficial knowledge for you before you meet with your client.
• Search for specific employers within LinkedIn
employer in your state, or work with certain affinity groups, you
Prospecting and Connecting
to keep in touch with contacts, but LinkedIn’s value does not end there. It can also be used as a way to generat leads for your business, for existing contacts, or new contact
your book of business into LinkedIn clients an invitation to connect.
Search for a specific client within LinkedIn. Once you see the
profile, you can scroll through to see their work history, which can be very beneficial knowledge for you before you meet with your
Search for specific employers within LinkedIn. If you have a large
employer in your state, or work with certain affinity groups, you to keep in touch with contacts, but LinkedIn’s value does not end there. It can also be used as a way to generate new
new contacts.
into LinkedIn to send your
. Once you see the profile, you can scroll through to see their work history, which can be very beneficial knowledge for you before you meet with your
. If you have a large employer in your state, or work with certain affinity groups, you
can search for those employers within LinkedIn. This will show you a list of everyone in LinkedIn who is or has been employed by this company. This will allow you to see if you have connections in common and, if so, ask for an introduction. You can also
Chapter 3: Showcase Pages
• What are Showcase Pages and why should I set them up now?
They are separate pages with unique, vanity URL’s designed to highlight different products or services offered by a company. Because they have unique URL’s, you’ll want to go claim yours sooner rather than later so you will be able to select a URL with keywords that people are more likely to search for, such as
“Wyoming Auto Insurance” or “California Motorcycle Insurance.”
• How do I set up a Showcase Page? First, create your Company
Page.
http://help.linkedin.com/app/answers/detail/a_id/710/kw/create +a+company+page
When you’re an admin of a Company Page, here’s how you create a Showcase Page:
o Click the down arrow next to the blue Edit button on the Company Page
o Select Create a Showcase Page.
o Enter a page name and assign administrators for the Showcase Page.
You must be a 1st degree connection in order to assign someone as a Showcase Page administrator.
o Click Create.
The page exists and can be edited at this point, but won’t appear in search or in the linked pages shown for your Company Page yet.
o Either you or the administrators you’ve assigned can finalize the page details, and then click Publish to make it public. • For more tips on successful Showcase Pages, click on the link
below. http://www.wearesocialheroes.com/7-must-read-tips-linkedin-showcase-pages/
• For Frequently asked Questions please visit:
http://help.linkedin.com/app/answers/list/search/1/kw/create+a +showcase+page
Chapter 4: Extras
• For more articles on LinkedIn visit
http://www.wearesocialheroes.com/?s=linkedin
• Connecting your Blog to LinkedIn
your LinkedIn profile to continually share your content
network. Additionally, the application ‘Blog Link’ automatically pulls in the latest blog posts from around your network.
• Slide Share: Promote your content by sharing slides from past
webinars or presentations. If you already have a SlideShare
account, you can import your existing presentations into LinkedIn. This will reinforce your thought leadership and help drive more qualified traffic to the resources you host on your site.
Connect with the Social Heroes
to put your agency into high growth mode
https://twitter.com/WeRSocialHeroes www.facebook.com/WeAreSocialHeroes https://www.linkedin.com/company/social
www.wearesocialheroes.com
Extras
articles on LinkedIn visit:
http://www.wearesocialheroes.com/?s=linkedin
Connecting your Blog to LinkedIn. You can connect your blog to
your LinkedIn profile to continually share your content
network. Additionally, the application ‘Blog Link’ automatically pulls in the latest blog posts from around your network.
: Promote your content by sharing slides from past webinars or presentations. If you already have a SlideShare
account, you can import your existing presentations into LinkedIn. This will reinforce your thought leadership and help drive more qualified traffic to the resources you host on your site.
Connect with the Social Heroes for additional ways your agency into high growth mode
https://twitter.com/WeRSocialHeroes www.facebook.com/WeAreSocialHeroes https://www.linkedin.com/company/social-heroes companies-cym www.wearesocialheroes.com www.dammacademy.com
. You can connect your blog to your LinkedIn profile to continually share your content with your network. Additionally, the application ‘Blog Link’ automatically pulls in the latest blog posts from around your network.
: Promote your content by sharing slides from past webinars or presentations. If you already have a SlideShare.net account, you can import your existing presentations into LinkedIn. This will reinforce your thought leadership and help drive more qualified traffic to the resources you host on your site.
for additional ways your agency into high growth mode
https://twitter.com/WeRSocialHeroes www.facebook.com/WeAreSocialHeroes
