Dealer.com
SEO
Proven performance, through
Contents
– SEO Overview
– Strategic Goals
– Partnership and Execution
– Proven Results
– Service Options
– Summary
Automotive searches reveal purchase intent. As searches become
more specific, high search rankings become more critical. Managed
SEO ensures you capture high rankings, and motivated shoppers.
Managed SEO Increases
Sales Opportunities
Managed SEO ensures your inventory consistently ranks highly on search results pages
(SERPs)–a continuous process that enhances your online visibility, drives relevant website
traffic, and captures increased sales opportunities.
Action
“2014 BMW
528i boston ma”
Desire
“BMW 528i
boston ma”
Interest
“BMW 5 series”
Awareness
“BMW”
SEO Overview
Website Engagement
for Improved Conversion.
Dealer.com SEO Focuses
on Key Outcomes
Strategic Goals
for Optimal Exposure and Increased Clicks.
Key Performance Indicators
Focus on What Matters
Strategic Goals
Visits
Total traffic to website
Organic Visitors
Search engine traffic
Form Submissions
Leads from qualified visitors
Visibility
Rankings in major search
engines over time
Form Submissions
Leads from qualified visitors
search
Automotive SEO Professionals Leverage
the Leading Technology Platform
Partnership and Execution
Experts in Automotive.
Experts in SEO.
Experts on our Platform.
Partnership and Execution
Continuous Training and
Specialization Drives our Teams
SEO Analysts
Manage your SEO strategy by understanding your local market,
positioning and visibility on the search engines.
SEO Copywriters
Write high-quality, strategic keyword articles and content for your website.
Program and Product Managers
Work through and digest complex algorithm updates to ensure the entire
SEO Team provides the highest quality of service to our customers.
SEO teams engage Dealer.com’s
strategic partnerships to stay at the
forefront of search.
Expertise
Training
White Hat Tactics Ensure
Sustainable Results
Partnership and Execution
vs
By focusing on users and adhering to sound SEO principles,
Dealer.com SEO creates a foundation for sustained success.
– Relevant content, authoritative back-link sources
– Focus on Long-tail Keyword Opportunities most likely to convert
– Low risk of penalization
– Prepared for future algorithm updates
– Google top 10 rankings with Dealer.com SEO
– Sustainable results
– Google top 10 rankings with alternate SEO vendor
– Short-term success followed by penalization
Geo-targeting tools supply local
market shopper data, determining
target markets.
Strategic Site Optimization
Based on shopper behavioral data, your SEO expert
continuously optimizes your site to capture relevant
traffic and steer it toward profit centers.
Geo-Targeting
Population
Driving Distance
Average Income
Relevant Search Volume
Competition
Earned Traffic Potential
Comprehensive Services
Support Your Strategy
Partnership and Execution
Off-Site SEO
On-Site SEO
– Strategic Keyword
Usage
– Content
– Meta-data
– Schema
– Internal Linking
– Optimized URLs
– Natural Back-link Profiles
– Link/Citation Building
– Google+ Local
Comprehensive Services
Support Your Strategy
Partnership and Execution
Continuous Monitoring
– Algorithm Change Management
– Expert Insight
– Forensic SEO
– PageBuilder Optimizations
Ongoing Support
Continuous Monitoring and Support
Fuel Long-term Success
Partnership and Execution
Intuitive Reports Provide
Strategic Insight
Campaign performance comes together
in a comprehensive, intuitive quarterly report,
which is focused on your organic progress.
SEO Reports
– Hand-written insights specific to your dealership
– Strategic optimizations based on identified opportunities
– Performance overview
– Traffic and conversion data
– Engagement summary
In 2013, across a national program of similar Dealer.com websites,
those powered by Managed SEO dramatically outperformed non-managed websites:
Proven Results
Websites without Dealer.com SEO:
1.9m visits
669k organic visits
25.5k form submissions
1.7m VDP views
Websites powered by Dealer.com SEO:
2.9m visits
873k organic visits
33.5k form submissions
2.5m VDP views
more VDP
views
40
%
45
%
more visits
31
more form
%
submissions
Managed SEO=Maximum Performance
Source: Dealer.com Enterprise Data comparing dealers with Dealer.com SEO to those without.
33%
of total visits to www.griecomazdadelray.com
came from organic search during Feb 01 2014 - Apr 30 2014
6,124
18,792
4,785
11,430
39,555
94,288
199
382
ORGANIC
VISITS TOTALVISITS VISITORSORGANIC TOTALVISITORS PAGE VIEWSORGANIC TOTALPAGE VIEWS FORM SUBSORGANIC TOTALFORM SUBS
Over the past year, GriecoMazdaDelray.com experienced a 23.27% increase in organic traffic and 0.51% increase in organic form submissions. Your organic conversion rate is� extremely strong at 4.16, despite a decrease compared to February-April in 2013. We believe this drop is associated with the addition of the scheduling widget on /online-service-scheduler.htm, as these do not count toward your organic conversions.
Many of your general key phrases like, "car loans Delray Beach" are competing with other websites within your group, which is why there has been a decrease in visibility. However, profit center keywords directly associated with your brand like "Mazda lease Delray Beach,"� have great visibility among search engines.
To keep GriecoMazdaDelray.com competitive, we added new content to
/financing/index.htm, which will give the page a fresh appearance next time your website is� crawled.
We also added unique content to the following pages to help support your profit center� visibility: /specials/new.htm, /featured-vehicles-used.htm, /specials/service.htm, and /specials/parts.htm.
To give your website a boost in visibility for model specific search queries we added your� primary geo-target Delray Beach to the vehicle title on each of your new VDPs.
We adjusted targeting strategy on index and new inventory pages to include the 2015 model year. We also added 2015 model year terms to your keyword list on our off-site data base. Your Google+ Local page currently lists DelrayMazda.com as your primary domain. Even though this URL directs to GriecoMazdaDelray.com, we suggest updating your Google+ Local page to list GriecoMazdaDelray.com as it can increase visibility and authority among local search results.
INSIGHTS FROM YOUR SEO ANALYST
Added Fresh SEO Content
Added Fresh SEO Content
Optimized Geographic Targets
Added Fresh SEO Content
Unable to Optimize.
Please contact your Digital Advisor to share access.
InsiderPages.com
Search Phrases Updated
WORK COMPLETED Home Page
New Vehicle Listings Page New Vehicle Details Pages Finance
Google Plus Local Off-Site Optimization
A backlink was submitted to: A backlink was submitted to: Changes to Tracking Software: Changes to Tracking Software:
SEO Program Overview
Dealer.com SEO
REPORTING & GRIECO MAZDA OF DELRAY BEACH FEB 01 2014 - APR 30 2014
OVERVIEW