INNOVATION DAYS – The factory of the future
Innovation Days is Il Sole 24 Ore road show focused on the Italian economy, and it is going to continue in 2021.
The third edition will count 7 stages through the Regions and tell the story of economic recovery and innovation.
From production processes, to design, from maintenance to logistics, from food to cars, from components to machinery.
Seven meetings, moderated by the journalists of the Sole 24 Ore, brought to the territory in live mode and broadcast in live streaming.
06 May LOMBARDIA 15 July EMILIA ROMAGNA 16 June VENETO 17 November TRENTINO 19 October CAMPANIA 23 September
TOSCANA 15 DecemberITALIA
TARGET AUDIENCE
SMEs, managers, entrepreneurs, institutions, professionals
INNOVATION DAYS The factory of the future
The concept involves the creation of a live event from a designated location and
broadcast inlive streaming via a platform that allows remote recording, connection
and interaction of the speakers. In addition, the event provides for thepresence of
anaudience in the Live & Digital stages.
Program: Individual interventions will alternate with presentations of studies or
research, round tables, any pre-recorded interventions. A Q&A session may be scheduled.
Speakers: journalists will be present at the physical location, while speakers will be in attendance or connected remotely.
Length: about 4 hours.
Use: the use of the event via platform is subject to user registration. Hospitality: provision of services for the audience in the auditorium (*)
(*) Services provided in Live&Digital stages
GUESTS AND AGENDA
The opening of the meeting will be entrusted to the Director of Il Sole 24 Ore. Some institutional figures will be invited to participate, as well as entrepreneurs and relevant figures.
o Opening of the meeting with institutional greetings from the president of the region
o The best innovation experiences - testimony of how innovation is applied to the non-industrial world (sports, space missions, pharmaceutical research) o Thematic round tables to deal with the topics:
-The best examples of the application of technological innovation: production processes, big data, food, mechanics, aerospace
-Knowledge and knowledge -Industry and services -The start-ups
Note: The themes will be adapted according to the stage, the lineup may undergo
INTERACTIVE PLATFORM
(*) THE NUMBER OF USERS CONNECTED AT THE SAME TIME IS UNLIMITED
Through digitalization in streaming and with the help of a virtual direction that
coordinates the interventions of the speakers and moderator of the event, it is
possible to transform live events intointeractive streaming events, guaranteeing
the continuity of the experience of the initiatives of Il Sole 24 Ore. Subscribers to the event will have access to a specific section / entry page
containing thecustomized player, with which connected users can enjoy a cross-screen and cross-device video stream, with real-time optimization on the content
display.
The streaming flow will allow the scheduled insertion of video materials and
detailedimages of the speakers' speeches.
Key Benefits:
o CONNECTION OF THOUSANDS OF USERS AT THE SAME TIME (*)
o CONNECTION OF ALL REMOTE SPEAKERS WHEREVER THEY ARE, IN ITALY OR ABROAD
ADVERTISING/PRINT
N. 2 advertising on Il Sole 24 Ore Half Page format (63 modules,
233x360)
WEB AND DIRECT MARKETING
DedicatedLanding page with
presentation and program
N. 3 Direct E-Mail Marketing (DEM) with profiled target from Il
Sole 24 Ore database
BRAND AWARENESS ON SITE
On site logo visibility on:
o Scenography
o Opening theme
o Credits
DIGITAL CAMPAIGN
Banner on site www.ilsole24ore.com
Box format (300x250) – about
500,000 impression Length: 1 week pre-event
COMMUNICATION – 24 ORE GROUP
SOCIAL MEDIA
4 weeks of communication on the social channels of the entire Facebook
network to maximize the reach of the message, reaching the target audience.
BRAND CONNECT
4 weeks of communication by inserting the news with the link
to the streaming event page in the different sections of the Ilsole24ore.com website.
ILSOLE24ORE.COM – Video Section
The video of the event will be published in the
events area in the video section of the
MAIN PARTNER
for 7 stages
Investment required:
175,000 € netnet + vat
Excluding any additional activities
not indicated in the proposal
For each stage it is expected:
o Editorial debate with the work team and the editorial direction on the issues to be discussed and the sharing of the communication project
o Speech: keynote speech or interview during the event or participation in a panel or round table for 7 appointments of the path. (The type and content of the intervention will be agreed with the editorial staff based on the schedule to better contextualize the intervention in the content)
o Lead Generation: supply of files with the names of pre-registered participants in the conference and of users actually connected in accordance with the GDPR regulation
o Partner logo visibility: on all promotional material of the event (ADV, DEM, banner, landing page) and on the opening theme and credits o Allotment of invitations for its customers and reserved seats in the room (if provided)
o Distribution of post-event partner material (on site or digital PDF)
o Promotional video: possibility to broadcast 1 video with a maximum duration of 30 'during breaks o Ticker: possibility to insert 1 promotional pop-up at the bottom of the screen during the broadcast o Post event report, provided to the partner, with the following KPIs (* see detail in the last slide):
OFFICIAL PARTNER
for 7 stages
Investment required:
140,000 € netnet + vat
Excluding any additional activities
not indicated in the proposal
For each stage it is expected:
o Editorial debate: with the work team and the editorial direction on the issues to be discussed and the sharing of the communication project
o Speech: participation in panel or round table for 4 appointments of the path. (The type and content of the intervention will be agreed with the editorial staff based on the schedule to better contextualize the intervention in the content)
o Lead Generation: supply of files with the names of pre-registered participants in the conference and of users actually connected in accordance with the GDPR regulation
o Partner logo visibility: on all promotional material of the event (ADV, DEM, banner, landing page) and on the opening theme and credits
o Allotment of invitations for its customers and reserved seats in the room (if provided) o Distribution of post-event partner material (on site or digital PDF)
o Ticker: possibility to insert 1 promotional pop-up at the bottom of the screen during the broadcast o Post event report, provided to the partner, with the following KPIs (* see detail in the last slide):
EVENT PARTNER
for 1 stage
Investment required:
28,000 € netnet + vat
Excluding any additional activities not
indicated in the proposal
It is expected:
o Speech: speech at the round table during the works
o Lead Generation: supply of files with the names of the pre-registered and actually connected users (pre-registered on the platform in accordance with the GDPR regulation)
o Partner logo visibility: on all promotional material of the event (ADV, DEM, banner, landing page) and on the opening theme and credits Distribution of post-event partner material (on site and digital PDF delivery)
o Promotional video: possibility to broadcast 1 video with a maximum duration of 30 'during breaks
o Post event report, provided to the partner, with the following KPIs (* see detail in the last slide): registration and teaser campaign / participation in the live event / leads
KEY PERFORMANCE INDICATORS
To maximize the effectiveness and quality of the service, the initiative will be monitored through the following key indicators:
o Registration and teaser campaign:
o number of subscribers to the event o Participation in the live event:
o number of users connected during the event (total and peak) o average display length
o call to action with moderate chat and / or polls o Leads supply:
o file containing the leads who have given their consent of using data to the Partners of the event
INNOVATION DAYS 2020
STAGES ON ITALIAN TERRITORY 8
REGISTERED USERS Over 13,.000
CONNECTED USERS Over 8000
AVERAGE CONNECTION Over 3 hours
FEATURES
The most important itinerant project of 24 ORE Group which, together with the institutions and local communities, gives voice to the entrepreneurial excellence of the Italian panorama.
A strong presence in a strategic project capable of describing and sharing new models of innovation and sustainability that have made it possible to generate examples of success with the aim of strengthening the brand, the positioning in the sector and the contact with the territory.
