for your lead magnet
Taught by Kamila Gornia Digital Marketing Strategist & Biz Coach
What’s this all about?
You need traffic to get leads!
Traffic + Offers = Leads & Money
Having an irresistible lead magnet and an
amazing landing page is nothing if you
How many people do I need?
You want to drive traffic TO YOUR LANDING PAGE with
the lead magnet.
How many sign ups do you want to get in the next 30
Don’t be afraid to dream big, we will go through how to
● I want to generate 250 sign ups to my landing page in the next 30 days ● I execute the traffic plan as outlined in here and start promoting it
● After a couple of days of active promotion (maybe once 100-200
people visited the landing page), I will go ahead and check my landing page’s analytics to see what is my conversion rate.
● Looks like my conversion rate is 30% (so, of those 100 people who
visited my landing page, 30 of them opted in).
● Since my goal is 250 sign ups, I now know how much I need to
(subscriber goal x 100) / (conversion rate x 100) = how many visitors I need to reach my subscriber goal
(250 x 100) / (0.30 x 100) = 25000/30 = 833
I need to get approximately 833 visitors to my landing page in order to reach my goal of 250 sign ups.
Traffic plan Worksheet
Based on what I’m going to present you
here, adapt it to fit your own goals,
Before we get started….
Make it EASY for others who sign up to SHARE your
landing page with others. Tap into the viral potential.
Create the Thank You page as another landing page -
make the sharing buttons prominent and make sure
they link to the original landing page with the opt-in
fields, not the TY page
In the email they receive from you, ask them to share
with their twitter followers/fb fans that they just
joined/downloaded your lead magnet.
○ Participate in Facebook groups
■ When are the free promo days? ■ Make a calendar of when to share
■ Ask a question w/ graphic to gauge interest - keep a note of
who’s interested or liked it. Message them later on with a link as a follow-up.
■ Engage with people authentically + be of service, keep a note
of conversations that are happening where you can help
○ Facebook Ads
Post on your page with the link + details on the
lead magnet. Pin this to the top of your page.
If your target is entrepreneurs or bloggers:
Participate in #FollowFriday on various pages.
You can then DM people telling them thank
you, and why you thought they are great and
tell them how you can help.
○ Schedule tweets to go out, 1-2 per day (depending on how often
you tweet currently) with different copy to see what gets the most engagement too.
■ You can schedule it out via Hootsuite, Edgar, or Sprout Social,
or ManageFlitter (my favorite).
○ @Mention people who you think might be interested. Don’t assume
they want your opt-in. Start a conversation.
○ Write 1-3 blog posts that would be a lead-in to your lead magnet. ■ Something that would make your lead magnet as a clear and
irresistible next step.
■ Make the blog post GOOD, valuable, something that people
would want to share! Include an image on the bottom of the post (and you could include a smaller call-to-action in the beginning too, to tell people to scroll down to the bottom for something special they can get for free) and have the image direct them to your landing page.
■ Distribute your blog posts as you normally do. Facebook,
Create a graphic that relates to your blog post and
has a “next step” outlined in the bottom. Pin it to
Create it via Photoshop, PicMonkey, Canva, etc
Re-pin it to other “Shared” boards you are a part of
Reach out to some of your contacts and let them
know about this lead magnet.
Reach out to your friends and JVs and let them
know about the lead magnet and if they can help
Reach out to people via FB groups, email, etc with
the link to your blog post that has the lead magnet
featured, position the blog post as a solution to
Comment on people’s blogs where you know their
audience also comprises of your target. Put your
landing page in the URL link OR put your recent
Be helpful, leave thoughtful comments so that it’s
clear you are sincere and not just trying to
comment for the sake of commenting.
If you are active on IG, change the link in your
profile to your landing page.
Post some posts/graphics that relate to your lead
magnet with relevant hashtags in the comments
to drive more eyes. Encourage people to check
out the freebie by clicking on the link in the profile.
○ Find some G+ communities to join that are relevant to your idea/for
your target audience.
■ Post your landing page for free promo days
■ Post your blog posts that feature the landing page opt-in and
position them as helpful, not as just drive-by spamming/sharing
○ Post your landing page/blog post and share it with people in your
circle that includes your target audience. Check the “share via email” option. Do this RARELY. Only once ideally.
PPC ads (Google Adwords)
Set up some PPC ads for your landing page
Do this only if you are sure the sales funnel you
created works well. Ideally only do this if you have
a CVO sales funnel in place so you can have a
○ Find some other blogs you know your target audience frequents and reads ■ Keep a spreadsheet of your target websites to write for. Anything from
BIG to smaller ones with a good audience/engagement.
■ Reach out to them with a proposition for a guest blog.
■ Include a link to your landing page in your author bio. Make sure it’s
linked properly. Put JUST the landing page, especially for a big blog. For smaller ones, you could put website + landing page link.