Recruitment of Communications & Marketing Officer (Part-time): Information Pack






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Recruitment of Communications & Marketing Officer

(Part-time): Information Pack

This information pack provides information for prospective candidates interested in applying for the post of Communications & Marketing Officer for NDR-UK. Attached as appendices are:

Appendix 1: Job Description and Person Specification

Appendix 2: A summary of principal Terms and Conditions of Employment

Who We Are and What We Do

NDR-UK is the only diet and nutrition information service provider in the UK with a portfolio of over 300 different resources. We are accredited information providers (Information Standard, NHS England 2013) and publish quality diet and health information written by expert dietitians for the public. The majority of our resources are sold to health professionals who use these in consultations with patients/public to help remind and reinforce dietary changes needed to help prevent, treat and manage a disease.

The organisation is a Company Limited by Guarantee and Registered Charity (SC041043). NDR-UK was born out of a Scottish national project (Scottish Diet Sheet Initiative, latterly Scottish Nutrition and Diet Resources Initiative, 1980-2011) and is currently part-funded by the Scottish Government and part self-financing.

NDR-UK has become a very successful organisation, but with further potential to grow. We are about to enter a new strategic planning period, so this is a very exciting time to join us!


To become the recognised national (UK) authority for the provision of ‘fit-for-purpose’ nutrition and dietetic resources for dietitians and other health professionals to use with the public to empower them to make changes to their diets to improve their quality of life.

Core Values and Aims

 Respond to the needs of healthcare professionals, the public, health policy and research outcomes.

 Produce robust (evidence-based, peer-reviewed, patient-tested) resources in relevant formats for the public.  Driven by the dietetic and other healthcare professions.

 Share expertise through partnership working.  Avoid duplication of effort.

 Complement existing resources.

 Generate income, whilst maintaining the integrity of the service.

The Post

We are looking to recruit a Communications & Marketing Officer to join our small but very effective team, to lead on all aspects of raising our profile in order to meet annual business plan targets. This is a challenging role but one which will enable the post holder to demonstrate their abilities and make a real impact to our business. Further details about the role are shown in the job description in Appendix 1.


Recruitment Process and Timescales

No Activity Timeline

1 Adverts placed 25th August

2 An application form and information pack can be obtained online from:

25th August 3 Closing date for applications and return by post/electronically to:

Linda McPhillie, Suite 421, Baltic Chamber, 50 Wellington Street, Glasgow, G26HJ or

5pm Thursday 4th September

4 Invitations issued to candidates to attend interview w/c 8th September

5 Interviews w/c 15th September

6 Discussion with successful candidate 17th September

7 Checking references From 18th September

8 Confirm appointment and advise unsuccessful candidates 26th September


Travel and Subsistence Costs

We will not meet any claims for travel or subsistence costs arising from attendance at interview.

Candidates called for interview will be asked to bring to interview evidence of eligibility to work in the UK and original documentation of any relevant qualifications. Details of documents which prove eligibility to work in the UK are shown at


Appendix 1: Job Description

Position: Communications & Marketing Officer (0.6 FTE)

Reports to: Resource Development Manager (RDM)

Job Purpose: To work with RDM and the team to develop and deliver marketing and communications strategies and plans designed to raise the profile of NDR-UK and achieve organisational objectives

Key Responsibilities Associated Tasks

To create and deliver marketing plans for cost-effective marketing activities

 Monitor and use social media accounts  Update website content

 Generate and circulate e-newsletters  Write articles for publication

 Source, arrange, attend, evaluate and follow-up on conference exhibitions and events

 Propose and introduce other methods to raise our profile and achieve organisational objectives To develop and utilise Customer

Relationship Management (CRM) databases to support communication and marketing activities

 Review and identify ways of using customer information data to enhance relationships and increase sales

 Develop and improve our CRM functions

To develop and conduct research to support marketing, product development and improved service delivery

 Conduct customer surveys and report on results  Source customer testimonials and case studies  Collate data on NDR-UK performance

 Design and implement research projects into potential new products or services

 Produce quarterly Board reports To contribute to approaches for external

engagement and business development opportunities

 Collate information and write content for applications and proposals to external bodies including prospective partners, grant-making bodies and statutory funders etc. To develop effective internal and external

working relationships

 Build and maintain effective working relationships with colleagues

 Build and maintain external contacts and networks with key organisations, such as BDA, specialist groups, NHS, policy makers and funders, to maximise opportunities for marketing, partnership working and fundraising

General  To undertake other tasks as directed by the RDM or

Chief Executive Officer

Working Relationships:

INTERNAL: Reports to Resource Development Manager NDR-UK, but works closely with other members of small team

EXTERNAL: Partners such as BDA, Scottish Government, potential funders/commissioners of services, third sector organisations, customers and end-users of products


Key responsibilities Essential Desirable 1. To create and deliver

marketing plans for cost-effective activities

 Communications or Marketing qualification(s), or equivalent level of experience

 Experience of planning and utilising a range of marketing activities, including social media  Ability to adapt writing style to

effectively communicate and engage with people of all levels and areas of interest/expertise  Good presentation and verbal

communication skills

 Experience of

communications/marketing in the third and/or health sector

 Experience of planning and utilising a range of marketing activities to achieve

increased sales income  Experience of working in a

small organisation and to a limited budget

 Creativity to apply different approaches

2. To develop and utilise Customer Relationship Management database to support market activities

 Skills in using CRM software, creating and using


 Experience of using ACT or other CRM software package  Knowledge of social


3. To develop and conduct research to support marketing, product development and improved service delivery

 Experience in use of survey methods

 Excellent communications skills to engage stakeholders in gathering feedback  Experience of conducting evaluation/research projects  4. To contribute to

approaches for external engagement and support

 Excellent communications skills  Experience in writing funding applications

 Experience in stakeholder engagement

5. To establish effective internal and external working relationships

 Excellent interpersonal skills and a team player

 Effective planning to contribute to team working

6. General  Self-starter, able to initiate  Able to manage own workload  Willingness to travel across UK

for events


Appendix 2: Summary of Principal Terms and Conditions of Employment

This is a summary of the main conditions of service that NDR-UK follows as they relate to the post of

Communications & Marketing Officer. This is not a definitive list of all terms and conditions of service. Further information will be provided on successful appointment.

Location: Suite 421, Baltic Chambers, 50 Wellington Street, Glasgow, G26HJ.

Probationary Period : The post will be subject to a probationary period of 3 months and where there is an assessment of satisfactory performance at the end of the probationary period the post will be continued.

Salary: The salary for the post of Communications & Marketing Officer will be in the range of £23,000-£25,000 per annum pro-rata.

Pension: NDR-UK offers a 4% contributory pension scheme.

Working hours: This is a part-time (0.6FTE) post with a working week of 21 hours per week. Working hours/days to be agreed.

Salary Payment: Salary is paid on the 28th of each calendar month.

Time Off in Lieu (TOIL): Overtime is not paid but time of in lieu (TOIL) can be arranged.

Annual Leave: Annual leave entitlement is 28 days pro-rata inclusive of 8 days bank/public holidays. The business is closed on 24th December, reopening on 3rd January and during this period you are required to take annual leave from your entitlement. The business is also shut down on the Easter bank holiday Monday and again you are required to take this from your entitlement. The business is open on the remainder of the bank holidays. Should you wish to take annual leave on these holidays, you are required to book it and take from your entitlement.

Sickness Payments