Programme Regulations for the degree Bachelor of Leisure Management

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Programme Regulations for

the degree Bachelor of

Leisure Management

2010-2014

24-05-2011

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TABLE OF CONTENT

1. THE PROGRAMME ... 3

2. AIMS, GOALS, LEARNING OUTCOME, DURATION AND ENTRY REQUIREMENT ... 4

3. THE PROGRAMME STRUCTURE AND COURSE CONTENTS ... 8

4. PRACTICE AND INTERNSHIP ... 15

5. THE BACHELOR THESIS ... 18

6. ASSESSMENT ... 20

7. GENERAL EXAM REGULATIONS ... 27

8. RE-EXAMINATION ... 30

9. DIPLOMA ... 31

10. CREDIT ... 32

11. OTHER REGULATION MATTER ... 33

12. THE COMING INTO FORCE OF THE CURRICULUM ... 34

APPENDIX A-1: ... 35

APPENDIX A-2: ... 55

APPENDIX A-3: ... 73

APPENDIX A-4: ... 82

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1. THE PROGRAMME

Bachelor of Leisure Management is a business related education, which focuses on business management and leadership within the areas of tourism, events, sports, and hotel and restaurant operations.

The Bachelor of Leisure Management study is a 3½-year full-time internationally focused undergraduate programme offered by University College Sealand in cooperation with the Zealand Institute of Business and Technology, CELF - The Academy (responsible for the education in Nykoebing Falster) and Roskilde Business College (responsible for the education in Roskilde). The programme follows the guidelines established by the Danish Ministry of Education.

The language of instruction in Roskilde is Danish. The language of instruction in Nykoebing Falster is English. The undergraduate programme may have minor variations depending on the location. Variations will be pointed out in this document.

University College Sealand oversees the formal right to offer the undergraduate programme in Leisure Management, and covers the overall professional and pedagogical supervision of it.

The Bachelor of Leisure Management is governed by the following Acts and Ministerial Orders:

 Ministerial Order no 333 of 3 May 2004 on Bachelor of Leisure Management education.

 Act no 207 of 31 March 2008 on Academy Profession programmes and Professional Bachelor programmes.

 Ministerial Order no 636 of 29 June 2009 on Academy Profession and Professional Bachelor programmes.

 Ministerial Order no 239 of 3 March 2010 on access, enrolment and leave of absence etc. for higher education.

 Ministerial Order no 782 of 17 August 2009 on examination regulations.

 Ministerial Order no 262 of 20 March 2007 on grading scale and other examination.

 Ministerial Order no 684 of 27 June 2008 on Accreditation for Academy Profession programmes and Professional Bachelor programmes

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2. AIMS, GOALS, LEARNING OUTCOME, DURATION AND ENTRY REQUIREMENT 2.1

The Bachelor of Leisure Management is a theoretical and practical degree programme. The purpose is to enable students to obtain a theoretical and practical basis from which to exercise and fulfil duties in business within the leisure industries at national and international levels.

2.2

Students must obtain broadly based well-informed knowledge of theoretical aspects within problem analysis, problem solving, economics, management, organisation and marketing in general and within the leisure industries in particular.

2.3

The paramount aim is to educate professional graduates within the leisure industries, which will obtain knowledge and gain an understanding of the field (practical, theoretical and methodological) at a level that:

 Qualifies the student to independently analyze, evaluate and reflect upon problems and issues as well as perform all tasks related to development planning and operation within the industry.

 Qualifies the student to reflect critically upon the nature of his/her professional activities in the light of modern theoretical perspectives so that they may evaluate these and improve their own performance.

 Ensures that the student's personal development will be promoted through working with fields-related subjects, cooperation with peers and responsibility for own learning, so that they are capable of performing the wide range of managerial functions related to the leisure industry and the experience economy.

2.4

The learning outcomes for the programme are as follow:

UNDERGRADUATES STUDENT WITH A BACHELOR OF LEISURE MANAGEMENT

Knowledge

The graduate will:

 have knowledge and understanding of current theories,

methodologies and practices related to organisations (private or public) within the leisure industries (international context).  be able to understand and reflect upon central theories, models,

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UNDERGRADUATES STUDENT WITH A BACHELOR OF LEISURE MANAGEMENT

Skills

 be able to apply the central methodologies and theories related to marketing, economics, organisation and management as well as to be able to apply the skills related to the work within the leisure

industries.

 be able to evaluate practice-oriented issues as well as list and choose possible solutions for organisations (private or public) within the leisure industries.

 be able to communicate practice-oriented issues and possible solutions to collaboration partners and users.

Competences

 be able to handle development-oriented situations within the leisure industries.

 be able to participate in discipline-specific and interdisciplinary collaboration with a professional approach.

 be able to acquire new knowledge, skills and competences related to the work within the leisure industries in a structured context.

Work load 210 ECTS

2.5

As part of the curriculum, students must obtain practice related competences, so that they independently and in cooperation with others, may carry out work tasks within the leisure industries. The practice related competences are developed through a series of relevant actions, which covers:

a) A consistent implementation of practice with all subjects and projects during the education.

b) A compulsory series of lectures with contributions from managers, specialist, employees and decisions makers within the leisure industries.

c) An internship with an enterprise or organisation within the leisure industries. d) A final thesis that requires the problem area to be based within leisure industries. e) A development programme aimed at the individual student’s personal and social skills

and competences.

2.6

The course profile and professional contents are international in scope, and aims at private and public leisure enterprises, and other organisations, primarily within the fields of marketing,

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B. The international scope of the course is supported and advanced through English as the teaching language in Nykoebing Falster.

2.7

The programme is full time and takes place over 3.5 years, divided into 7 semesters. Semesters 1, 2, 3 and 4 are entirely completed at the registered institution (home institution). Semester 5 may be taken at an international partner university or business school (study period abroad). Semester 6 is dedicated to the internship. Semester 7 is completed entirely at the home institution.

2.8

A student’s full-time equivalent means the work of a full-time student for one year, at present corresponding to 1650 student working hours. Expressed in these terms, the workload includes timetabled classes, preparation for lectures, field trip, homework and written assignments, other course-related activities, internships and projects in various organisations as well as independent studies and participation in exams.

B. A student’s year of study equals 60 ECTS credits. Thus, the course programme equals a total of 210 ECTS credits.

2.9

A student will be awarded a BA in Leisure Management (the Danish term for the course programme is professionsbachelor i Leisure Management) with a major within their field of interest after successfully completing the entire programme.

B. Students must select a major within the following fields:

 Event management  Hospitality Management  Marketing Management  Sports Management  Tourism Management

 General Leisure Management)

The institutions might choose to offer only a limited number of specialisations.

C. To obtain their major, students must comply by the following regulations:

1) Have passed the compulsory course connected to the specialisation 2) Have completed an internship within the field of specialisation.

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specialisation.

2.10

In order to be admitted to the Bachelor of Leisure Management study, the applicant must meet the following requirements:

 Danish or foreign upper secondary exam (corresponding to a Danish studentereksamen) with:

 Math: Corresponding to Danish B-level.  English: Corresponding to Danish B-level.

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3. THE PROGRAMME STRUCTURE AND COURSE CONTENTS

3.1

The bachelor programme consists of 7 semesters, which combine both theoretical and practical knowledge in the following blocks:

 Economics

 Leisure Management  Management

 Marketing  Methodology  Internship  Bachelor Thesis

The ECONOMICS block is composed of the following courses:

YEAR COURSE ECTS

1 Microeconomics 7.5

1 Accounting 10.0

2 Corporate Finance 10.0

3 Macroeconomics 5.0

TOTAL 32.5 ECTS

The purpose of the economics block is to ensure that the student acquire skills in business and socio-economic issues and is able to independently and in collaboration with others conduct analysis of economics problems, and include economics assessments as an integrated part of their managerial decisions.

The ORGANISATION AND MANAGEMENT block is composed of the following courses:

1 Service Management in the Leisure Industries 5.0 2 Innovation and Entrepreneurship in the Leisure Industries 10.0 3 Organisation Theory and Human Resources Management in the

Leisure Industries

12.5

TOTAL 27.5 ECTS

The purpose of the organisation and management block is for the student to acquire skills in organisation and management theories (including psychology and sociology) and to analyse

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student should be able to submit solutions and integrate these assessments as basis for the managerial decision-making.

The MARKETING block is composed of the following courses:

1 Leisure Marketing 10.0

2 Marketing Communications and Sponsorship 10.0

3 Branding 5.0

TOTAL 25.0 ECTS

The purpose of the marketing block is for the student to acquire skills within the discipline of marketing and to be able, independently and in collaboration with others, to find solutions to problems and involve marketing economic assessments in the managerial decision-making process.

The METHODOLOGY block is composed of the following courses:

1 Personal Leadership 2.5

1 Research Methods I 5.0

1 Research Methods II 5.0

1 Statistics 2.5

2 Leadership - Career Development 5.0

TOTAL 20.0 ECTS

The purpose of the methodology block is to equip the student with the competences to research and analyse social sciences issues, to have a critical outlook upon methodology and theory decision and to understand the various implications and consequences those decisions have in regard to problem identification and solution.

The LEISURE MANAGEMENT block is composed of the following courses:

1 Introduction to the Leisure Industries 7,5

1 Experience Economy 5.0

2 Event Management 10.0

2 Attraction and Destination Management 5.0

3 Impacts 5.0

3 Pre-Internship 2.5

3-4 Electives 20.0

TOTAL 55.0 ECTS

The purpose of the Leisure Management block is to enable the student to acquire knowledge and competences in selected subject areas of particular relevance to the leisure industries and enable

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the student to apply the general skills acquired in other subjects on issues that exist in leisure industries.

The INTERNSHIP block is composed of the following courses:

3 Internship 30.0

TOTAL 30.0 ECTS

The purpose of the internship is to create consistency between theoretical and practical knowledge, thereby ensuring awareness and closeness to the profession.

The BACHELOR THESIS block is composed of the following courses:

4 Bachelor 20.0

TOTAL 20.0 ECTS

The purpose of the bachelor thesis is for the student to gain special insight into a specific topic or issue that is central to learning objectives through independent work.

B. In order to fulfill the objectives of the undergraduate programme the following overall competence targets apply:

 Development of specific business related understanding.  Development of generic competences.

 Development of specific business related competences of action.  Internship.

 Integration of specific business related understanding, generic competences and specific competences of action.

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SEMESTER COURSE ECTS

1 Introduction to the Leisure Industries 7.5

1 Personal Leadership 2.5

1 Accounting 10.0

1 Research Methods I 5.0

1 Experience Economy 5.0

2 Microeconomics 7.5

2 Leisure Marketing 10.0

2 Research Methods II 5.0

2 Service Management in the Leisure Industries 5.0

2 Statistics 2.5

3-4 Event Management 10.0

3 Marketing Communications and Sponsorship 10.0 3 Leadership – Career Development 5.0 3 Innovation and Entrepreneurship _{in the Leisure Industries} 10.0

4 Corporate Finance 10.0

4 Branding 5.0

4 Attraction and Destination Management 5.0

4 Impacts 5.0

5 Macroeconomics 5.0

5 Pre-Internship 2.5

5 Organisation Theory and Human Resources _{Management in the Leisure Industries} 12.5

5 Electives (1 and 2) 10.0

6 Internship 30.0

7 Electives (3 and 4) 10.0

7 Bachelor Thesis 20.0

D. The learning outcomes of every course are presented in Appendix A. The description contains a list of course elements along with aims for educational gain in the form of the knowledge, skills and competencies the student will acquire during their education.

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3.2

The elective courses are placed in the 5th_{and 7}th_{semester. Electives constitute in total 20 ECTS}

credits in the undergraduate programme.

B. During the semesters containing electives, subjects must be offered to an extent that allows the individual student a minimum of 5 ECTS to his or her choice of specialisation.

C. Every effort will be made by the institution to ensure that students can take the courses they want. However, student enrolments and academic staff availability may affect course availability.

D. The Head of Studies may decide to forego the establishment of a specialist field, and consequently the elective subjects that go with this particular line, if insufficient numbers of students do not allow for the professional and academic levels of the specialist field.

E. An elective subject may be awarded 2.5, 5.0, 7.5 or 10.0 ECTS.

F. The purpose of the electives is to enable the student to tune his educational profile and pursue his line of interest.

G. The learning outcomes of every elective are presented in Appendix B. The description contains a list of course elements along with aims for educational gain in the form of the knowledge, skills and competencies the student will acquire during their education.

H. The requirements as to selection of electives for a line degree/major are indicated in the following:

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PRECONDITIONS AND STRUCTURE FOR THE ELECTIVE IN NYKØBING FALSTER

Electives consist of a total of 20 ECTS, distributed with 10 ECTS at 5th semester, and 10 ECTS at 7th semester. Electives are of a size of 5 ECTS each and will be offered every second year (except for Fields Project). However, not all electives offered will necessarily be carried out.

The purpose of the electives is to enable the student to tune his educational profile and pursue his line of interest. In this way the student will be able to qualify for a line degree in either:

 Event Management  Hospitality Management  Marketing Management  Sport Management  Tourism Management

 General Leisure Management

To be able to obtain a certain specialization (line degree), students must fulfil the following requirements:

 have passed the compulsory course connected to the line degree  approved internship within the line of specialization

 approved subject area of bachelor’s thesis within the line of specialization

To qualify for a line degree, the student must take all courses that are written as compulsory (COMP) for the specific line degree in the table shown below. The student must complete their selection (a total of 4 electives) from the list of electives available under the specific line degree with courses mark as ELEC.

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COMP: Compulsory, ELEC: Elective (can be selected)

COURSE TITLE LEISURE SPORT HOSPITALITY TOURISM EVENT MARKETING

Strategic Leisure Management _COMP _ELEC _ELEC _ELEC _ELEC _ELEC

Hospitality Management _ELEC _ELEC _COMP _ELEC _ELEC _ELEC

Field Project – Special Events _ELEC _ELEC _ELEC _ELEC _ELEC _ELEC

Tourism Management _ELEC _ELEC _ELEC _COMP _ELEC _ELEC

Sports Management _ELEC _COMP _ELEC _ELEC _ELEC _ELEC

International Project Management

ELEC ELEC ELEC ELEC COMP ELEC

Experiential Marketing

ELEC ELEC ELEC ELEC ELEC ELEC

E-Business

Capacity Management

Intercultural Communication

Consumer Behaviour

Strategic Marketing

ELEC ELEC ELEC ELEC ELEC COMP

Information Technology in the Leisure

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This undergraduate programme is prepared with a view towards the field of practice to comply with the Education Orders requirements. The objective is to establish coherence between theoretical and practical knowledge.

4.2

A practical business approach is undertaken during the bachelor programme in order to maximise the student’s progression in applying theoretical knowledge to practice.

B. The special business practice sequence is comprised of 5 compulsory activities:  Personal Leadership.

 Leadership - Career Development.

 The pre-internship: a project made prior to the actual internship in order to prepare the student for the internship.

 The Internship itself.

 A report after the internship.

4.3

The aim of the pre-internship project in the 5th_{semester is to prepare students for the actual}

internship during the 6th_semester.

B. A syllabus to specify in detail the formal and professional requirements of the projects and project contents is available for students.

C. A grade of 02 (according to the 7-point scale) for the course Pre-Internship must be obtained prior to commencement of the Internship.

D. In connection with the Pre-Internship course in the 5th_{semester, a syllabus covering the}

requirements for the Internship is presented to the student. This syllabus offer guidance to the student with conditions prevailing for the coming Internship semester.

4.4

The aim and purpose of the internship is to develop specific business practice competences within the leisure industries.

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B. Based on the learning objectives of the Internship, the student, the Internship Coordinator from the school and the Internship enterprise establish in unity the objectives for the student’s learning outcomes of thes Internship period. This is subsequently the guide to the organisation of the student's work in the Internship period.

C. The purposes and goals of the Internship are defined in close cooperation between the Internship enterprise, the student and the Internship Coordinator. The goals are subsequently identified in a mutually binding contract between the parties together with contents description, guidance, evaluation conditions and programme of the internship.

D. The contract provides transparency and sets standards as to the demands to the student, internship tutor and the internship enterprise.

E. Based on the contract, mid-term and final evaluations are carried out. The Internship coordinator, the internship enterprise, and the student participate in such evaluations.

F. The school will prepare parameters to be applied in the preparation of the contracts. G. The internship may take place abroad.

4.5

The school has the responsibility to assess whether the Internship placement is suitable.

B. Prior to the initiation of the Internship, the school is obliged to ensure a clarification of expectations with the Internship enterprise and subsequently follow up on the student's Internship.

4.6

Prior to the Internship semester a syllabus is distributed, in which formal and professional requirements of the internship report are specified in detail.

B. Upon completion of the Internship the student are required to submit an individual written report addressing the learning outcomes of the Internship, the Internship experience and the competences acquired by the student during the Internship. The report shall be approved by the Internship Coordinator.

4.7

The Internship equates a full-time job with demands in terms of work, effort, commitment and flexibility similar to those expected to meet in first job position after graduation.

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4.8

The internship is unpaid. Students eligible for grants under the State Educational Grant and Loan Scheme (SU) are qualified for grants during the internship.

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5. THE BACHELOR THESIS 5.1

The purpose of the thesis is for the student to demonstrate acquired theoretical, methodological and analytic competences with regard to practice oriented subject areas within the leisure industries.

B. The bachelor thesis must demonstrate that learning and educational objectives are achieved and that a passing level has been obtained. The student thereby demonstrates the ability to integrate competences acquired during the preceding modules of the programme.

5.2

As a principal rule the bachelor thesis is prepared individually.

B. The thesis must have a scope of maximum 50 standard pages, excluding appendix. More details regarding the requirements are described in a course syllabus.

C. An oral examination supplements the written thesis. The oral examination covers the entire thesis. The purposes of the oral examination are to verify the authenticity of the individual work, to enable the student to clarify or correct matters, and to enable the student to expand on issues covered in the written thesis. A timeframe of 30 minutes is reserved for the exam, which includes a student’s oral presentation, the examination proper, and the subsequent grading of the thesis.

D. After the oral examination a single grade is given, which covers both the written thesis and the oral examination.

E. If the final bachelor exam is failed, a revised version of the original project report may be handed in for the re-examination.

5.3

The thesis is presented as an individual project and a company, an organisation or a subject from the leisure industries must form the basis of the project.

5.4

A lecturer is appointed as supervisor within the subject field relevant to the thesis.

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C. If professional reasons apply; supervision may include an additional lecturer. However, the total supervision workload is not to be expanded.

5.5

The bachelor thesis must include a summary (2-3 pages) of the report (in English) to be placed before the table of contents. The summary will form part of the overall assessment of the bachelor thesis.

5.6

All internal and external assessments must be finished (passed) before the student can participate in the oral examination for the bachelor thesis.

5.7

The topic for the bachelor thesis is identified by the student in consultation with the supervisor. The supervisor approves the problem formulation.

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6. ASSESSMENT 6.1

Qualifications acquired during the programme are documented in oral and written exams, assessment of assignments and projects.

B. Exams are external or internal. External exams require the participation of an external examiner, appointed by the Ministry of Education. In internal exams, assessment is conducted either by the examiner alone or with the participation of an additional internal examiner to be appointed by the Head of Studies.

C. The Head of Studies may decide that an internal assessment is replaced by an external assessment.

D. Assessment in the individual subjects may consist of several exam modules of which one will constitute the final exam of the course concerned.

E. According to Ministerial Order on exams all assessments must be individual.

F. An oral examination may be founded on a preceding group work activity. However, for assessment purposes, group work activity must be individualised. The individual contribution of a student towards the activity must be identified, and the individual contribution must adhere to criteria of extent and cohesiveness. These criteria are specified in the relevant course syllabi.

G. All exams are assessed in accordance with the Danish 7-point scale as described in the Order on Marks by the Ministry of Education.

H. Rules and deadlines in connection with entries for exams and cancellation of such entries are published by the individual institution.

6.2

Assessments for the programme are with indication of time, subject, internal/external assessment, and weight as follows:

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NR. YEAR SEM EXAMINATION LENGHT (standard page)

SUBJECT WEIGHT ASSESSMENT

1 1 1 20-minute individual oral examination with 20-minute preparation

(Draw-a-question) (with aids) --- Experience Economy 2 Internal 2 1 1 Individual written paper Maximum 5 pages Research Methods I 1

Intern (Lecturer’s assessment) 3 1 1 Individual written essay Maximum 7 pages Personal Leadership 1

Intern (Lecturer’s assessment) 4 1 1 3-day written group assignment with subsequent

20-minute individual oral examination --- Accounting 2 Internal 5 1 1 Written group project with subsequent

20-minute individual oral examination Max. 30 pages

Introduction to the

Leisure Industries 3 Internal 6 1 2 4-hour individual written exam

(with aids) --- Microeconomics 2

Intern (Lecturer’s assessment)

7 1 2 Written group project with subsequent

Leisure Marketing Research Methods II (separate marks will be

given)

3 1

External

8 1 2 3-day individual written assignment Max. 10 pages Service Management in the

Leisure Industries 2

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10 2 3-4 Planning and conducting an event with subsequent written individual

critical analysis of the event planning process Max. 10 pages Event Management 3

Intern (Lecturer’s assessment) 11 2 3 Individual oral examination on the basis of a job

application within the Leisure Industries ---

Leadership – Career

Development 1 Internal 12 2 3 Group assignment with subsequent

Innovation and Entrepreneurship in the

Leisure Industries

3 Internal

13 2 3 4-day written group assignment with a subsequent

Marketing Communications

and Sponsorship 3 External 14 2 4 4-day individual written assignment Max. 15 pages Attraction and Destination

Management 2

15 2 4 Individual written report Max. 20 pages Impacts 2 Intern

16 2 4 Individual written project Max. 15 pages Branding 2 Intern

17 2 4 6-hour individual written exam

(with aids) --- Corporate Finance 3 External

18 3 5 Individual written report Max. 10 pages Pre-Internship 1

19 3 5 Written group project with subsequent

Organization Theory and Human Resources Management in the Leisure

Industries

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21 3 5 Exams in accordance with the subject description --- Elective 1 2 External 22 3 5 Exams in accordance with the subject description --- Elective 2 2 External 23 3 6

The period of internship is assessed in terms of Approved/Not Approved. The assessment is made by the supervisor and is supplemented by a

written statement. The statement is copied on to the certificate.

Max. 6 pages Internship ---

Intern (Lecturer’s assessment) 24 4 7 Exams in accordance with the subject description --- Elective 3 2 External 25 4 7 Exams in accordance with the subject description --- Elective 4 2 External 26 Individual written thesis with subsequent 30-minute

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EXAM OVERVIEW - ELECTIVES

NR. YEAR SEM. EXAMINATION

PROJECT LENGHT (standard page)

1 3 or 4 5 or 7 Individual written assignment _{Max. 15 pages} Tourism Management 2 External 2 3 or 4 5 or 7 Individual written assignment Max. 15 pages Sports Management 2 External 3 3 or 4 5 or 7 Individual written portfolio Max. 15 pages Hospitality Management 2 External 4 3 or 4 5 or 7 Individual written project Max. 15 pages Strategic Leisure

Management

2 External 5 3 or 4 5 or 7 4-hour individual written exam (with aids) _--- Capacity Management 2 External 6 3 or 4 5 or 7 Individual written essay Max. 15 pages Intercultural Communication 2 External 7 3 or 4 5 or 7 Individual written project Max. 15 pages Consumer Behaviour 2 External 8 3 or 4 5 or 7 4-hour individual written exam (with aids) _--- Strategic Marketing 2 External 9 3 or 4 5 or 7 Individual written assignment Max. 15 pages Experiential Marketing 2 External 10 3 or 4 5 or 7 Draw-an-assignment (24-hour individual preparation with subsequent

20-minute individual oral examination) ---

International Project Management

2 External 11 3 or 4 5 or 7 Individual written project Max. 15 pages IT in the Leisure Industries 2 External 12 3 or 4 5 or 7 Individual written project Max. 15 pages E-Business and Web-design 2 External 13 3 or 4 5 or 7 Planning and conducting an event (70 %)

Individual critical analysis of the event planning process (30 %) Max. 10 pages

Field Project – Special Events

(70% of the final mark)

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examination in the subjects in which they have failed to achieve an average grade of at least 02.

B. Students who fail to pass re-examinations in accordance with the rules and students who have not wished to use the re-examination opportunity, are entitled to register for the ordinary exams in the subsequent year of study and, if necessary, to the re-examinations of that year.

C. For student to continue in the programme, the 1st_{part of the programme (1 and 2 semester)}

must be complete by the end of the 4th_{semester (before starting the 5}th_semester).

D. The Head of Studies may exempt the individual student from participating in and/or passing first year exams at the times appointed. Such exemption will only be granted in extraordinary circumstances such as childbirth, etc.

6.4

The internship is assessed by the Internship Coordinator appointed by the school.

B. Assessment procedures and regulations are described in detail in the course syllabus. 6.5

Demands for execution and approval of certain compulsory activities may be included with individual courses as a prerequisite to qualify for the final exam in the course.

B. Compulsory activity may be in the form of written assignments, compulsory participation in certain lectures, participation in seminars, lectures or oral presentation of assignments.

C. Compulsory activities are announced through the course syllabus.

D. Compulsory activities may consist of activities, which require students’ payment (i.e. field study tours and study programme tours). Students who do not wish to participate in compulsory activity which require payment are offered an alternative compulsory activity which does not require payments by the individual student – and at equal/comparable SAT-weight.

E. All compulsory activities are assessed as ”Pass” or “Fail”.

F. Students who fail to obtain approval for an assignment may be given a deadline for handing in a revised version for re-assessment. Alternatively, the Head of Studies may direct the students to prepare a completely new assignment.

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6.6

Other matters relating to assessment are regulated by the Ministerial Order on Marks and Assessment.

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7. GENERAL EXAM REGULATIONS 7.1

The purpose of the exams is to ascertain to what extent the course-related qualifications of the individual student are in accordance with the aims and requirements of the relevant act and any later ministerial orders pertaining to profession-related bachelor programmes.

B. In accordance with the Ministerial Order on Exam, correct spelling and the student’s general language proficiency are also included in the assessment of all exam performances.

C. Assessment of the students spelling and ability of formulation of statements may amount no more than one mark weight of the total mark at any given exam.

7.2

Students are allowed to register three times for the same exam. In exceptional cases, however, the Head of Studies may allow a student to register for a fourth or fifth attempt.

B. Students who have not participated in and/or achieved approval of compulsory activities must register for the same course a second time.

7.3

Each exam may be undertaken again separately.

B. It is not possible to re-take an exam module if the course concerned has been passed as a whole.

C. It is not possible to re-take an exam if the exam has been passed.

D. When re-taking exams or any other form of assessment, the last grade achieved is the grade that will appear on the diploma.

7.4

The student information office will answer inquiries about rules and deadlines for exam registration, re-examinations, etc. Information may also be posted on notice boards etc.

7.5

Exams language depends on study location. The only exam language in Nykoebing Falster is English. The only exam language in Roskilde is Danish. This provision applies to both oral and

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written tests taken, as well as all types of written assignments prepared at home (compulsory home assignments, etc.) subject to assessment.

7.6

Oral exams are open to the general public.

B. If an oral exam is based on assignments prepared by several students; such students are not allowed to witness the examination of their fellow students until they have been examined themselves.

C. If an exam includes defending or acting as an opponent to a written assignment, students are not allowed to witness the examination of their fellow students until they have been examined themselves.

D. Only the examiners (internal and external) are allowed to be present during the discussion. However, for purpose of training and consistency, the institution may decide to allow future examiners to be present during the assessment discussion.

E. The student is allowed to make a sound recording of his/her own oral exam. Any requests for such recording must be submitted to the student information office not later than four days prior to the exam. The student must bring his/her own recording equipment.

7.7

The Head of Studies may dispense with the existing exam provisions for the individual exam with a view to allowing special exam conditions for students who are physically or mentally disabled if such special conditions are deemed necessary in order to ensure that such disabled students sit for exams on equal terms with the other students and provided that such special conditions do not contribute to a lowering of the academic level.

B. Students seeking permission to take an exam on special conditions must submit an application to the student information office not later than one month prior to the exam, enclosing the necessary information.

7.8

In pursuance of the Ministerial Order on Exams, an exam may be annulled if, after conducting the exam, the Head of Studies and/or the examiners find the exam to have been seriously flawed. In such cases, all students who have participated in the exam in question will be offered to take the exam again. In the event of a lower grade resulting from such reassessment or re-examination, the original grade will remain in force.

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B. If an exam is found to be seriously inadequate, the Head of Studies may decide to annul an already held exam and arrange a re-examination for all students who have participated in the exam in question. The re-examination may result in a lower grade than the one originally achieved.

7.9

The types of exam aids that students are allowed to bring for the individual exams appear in the course syllabus and in the exam overview.

B. Unless otherwise specified, students are not permitted to bring any aids – neither written nor technical, including dictionaries – apart from simple tools for writing and drawing.

C. Where the exam regulations provide that electronic aids may be used in written exams (on-site exams), the “Rules on the use of PC and printer at written exams” available on school’s website is to be respected.

7.10

All exams are held in pursuance of the Ministerial Order on Exams, in which it is stated that a student who unlawfully enlists the assistance of or renders assistance to another examinee for the purpose of answering an assignment or makes use of unauthorised aids will be expelled from the exam.

B. If during or after an exam suspicion arises that a student has enlisted the assistance of or provided assistance to another student, has passed someone else’s work off as his/her own or has used previously assessed work without reference, such actions will be reported to programme director. If the suspicion is confirmed, the student will be expelled from the exam.

C. If a student’s conduct during an exam is disruptive, the student may be expelled from the exam in question.

D. In such cases, the Head of Studies may decide to relegate the student from the institution for a period of some duration.

7.11

Students are entitled to file an appeal against an exam or an assessment, if a student disagrees with an assessment or is unable to accept it for any other reason. For the specific rules on filing of appeals, including the possibility of having an appeals board look into the matter, and on the deadlines for filing of complaints, the Ministerial Order on Exams and the institution’s published guidelines on appeals against examinations apply.

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8. RE-EXAMINATION 8.1

Students who are able to provide documentation that due to illness etc. they have not been able to complete an exam, are entitled to participate in a re-examination. Illness includes accidents as well as serious illness and death in the immediate family. In the case of other extraordinary matters preventing a student from participating in an exam, the matter may be submitted to the Head of Studies, who may decide to allow the student to participate in a make-up exam. Documentation for illness etc. (doctor’s certificate) must be submitted to the student information not later than five days after the exam date in question.

B. Sickness is equalled to accidents, and serious illnesses and bereavement within the immediate family.

C. Participation in re-examination is only open to students who have registered for the ordinary exams. Consequently, there will be no extra re-examination for students who have been prevented from participating in a re-examination due to illness etc. However, this rule does not apply where the make-up exam is placed in the student’s final exam period. In such cases, the student will be permitted to participate in another make-up exam.

D. The make-up exam will be held as soon as possible after the ordinary exam, i.e. normally prior to the start of the next semester.

E. Detailed rules on access to make-up exams as well as requirements of documentation etc. will be provided.

F. If a limited number of students opt to sign for re-examination the Head of Studies may decide on a form different from the ordinary examination.

G. Other matters concerning re-examination are governed by the provisions of the Danish Ministry of Education Order on Examination.

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9. DIPLOMA 9.1

UCSJ in cooperation with CELF-The Academy in Nykoebing Falster and Roskilde Business College in Roskilde issues a diploma to certify that the exam has been passed.

B. Students leaving the programme without completing it are entitled to request attestation of exams passed. The attestation will include information about the type of exam concerned and the grade achieved.

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10.CREDIT 10.1

As an integral part of the studies, students may spend their 5th_{semester away from their home}

institution. International exchange students are also welcome to come and take one or two semesters at the institution.

B. The Head of Studies may allow students to take elements of this programme (or parts of it) at another educational institution, provided that such elements or parts correspond to programme elements (or parts) of this programme. If such programme elements have been assessed in accordance with the 7-point scale at the examining educational institution, and provided that it corresponds to an entire course as described in these programme regulations, the grade will be transferred.

C. Students will only be eligible to take a semester abroad if they have successfully completed the first 4 semesters of the programme.

D. The Head of Studies may allow passed/completed programme elements from other Danish or foreign degrees and graduate programmes to substitute programme elements under this programme. When approved, the educational element is considered to have been completed if passed in accordance with the regulations of the Danish or foreign programme concerned. Assessment will be transferred as "Pass" and will not form part of the grade average.

10.2

The Head of Studies may allow students from other higher education programmes to follow the undergraduate programme in Leisure Management and participate in exams with this programme under the guidelines of the programme. It is a prerequisite that this forms an approved part of their original education programme.

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11.OTHER REGULATION MATTER

11.1

A student may be granted leave of absence from the programme on grounds of personal matters. Further details on leave of absence and provisions that apply to students on leave of absence may be obtained from the school’s home page on rules and regulations governing leave of absence.

B. Students must have finished the programme within 6 years after they started. 11.2

The Head of Studies may grant a dispensation from the provisions of the programme regulations, when such provisions are not found with the ministerial order and when extraordinary circumstances give reason for this.

B. The Head of Studies may give a dispensation from ordinary examination regulations of the individual exams in such cases when provisions for altered and/or adapted examination arrangements are considered necessary to ensure that disabled students are allowed the same opportunities – as their fellow students - to realize their potential in the examination process. It is a prerequisite that such dispensations do not lead to a lowering of the professional and academic levels during the examination.

C. Dispensations from the programme regulations, which require dispensation from the ministerial order, may be lodged with the ministry of education.

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12.THE COMING INTO FORCE OF THE CURRICULUM 12.1

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APPENDIX A-1:

Learning outcomes of the different

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COURSE: EXPERIENCE ECONOMY (5 ECTS) – PART OF THE LEISURE MANAGEMENT BLOCK The course Experience Economy is undertaken in the first semester of the programme. The purpose of the course is to introduce the students to the topic of leisure as both a sphere of business and a set of activities which are anchored in historical, social and mercantile foundations. The understanding of this enables the students to appreciate recent developments of business activities in the sector. The Experience Economy course precedes the Introduction to the Leisure Industry course, for which it serves as a foundation.

LEARNING OUTCOMES

A. KNOWLEDGE

The objective of this course is to obtain knowledge about:

 The historical, social and mercantile foundation of contemporary leisure industries, including basic leisure history.

 Conditions and mechanisms in contemporary leisure provision, including supply and demand of leisure.

 The issue of the Experience Economy.

 Basic introduction to the concepts of marketing, branding and distribution

B. SKILLS

The objective of this course is to acquire skills to:

 Utilise terms and concepts introduced in the course for the purpose of basic descriptive analysis.

 Work in impromptu groups at a preparatory level.

C. COMPETENCES

Upon completion of this course the student should be competent to:

 Understand and describe contemporary fundamentals of leisure business and leisure consumption.

 Comprehend and describe the particularities of and distinctions between public, private and voluntary sector leisure provision.

 Comprehend and describe the conceptual framework connected to the concept of the experience economy, and competent to utilize this framework in descriptive analysis

COURSE CONTENT

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 Leisure needs, leisure demands, leisure history.  Leisure provision and leisure production.  Experience economy.

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COURSE: ACCOUTING (10 ECTS) – PART OF THE ECONOMIC BLOCK

The course Accounting is located in the first semester of the programme and constitutes a combination of both accounting and various computer applications to be used in the education (primarily Excel).

How to handle, arrange and present various quantitative data in a structured way constitutes an important part of daily operations in many industries, including the leisure industry. Microsoft Excel is perhaps the most widely used spreadsheet around the world for handling data. Therefore, a basis knowledge and understanding of the functionality and possibilities of Excel is a very important tool for the student. Learning about Excel and how to apply it to various problems will provide substantial advantages in other courses of the programme, which is why the Excel part is located first in this course.

The Accounting part of the course includes all the fundamentals of Accounting, both traditional bookkeeping as well as the basics of Management accounting. The beginning part will focus on the practical application of basic bookkeeping, the valuation of current and non-current assets and preparing financial statements. The final part will focus on the management accounting part. Based on the classical model of contribution the students will work with decisions relating to price determination, cost calculation, profitability, evaluation and accounting of income and costs.

The objective of the course is to impart knowledge to the students on a number of essential methods to manage the economic activities of an organisation including budgeting and a short introduction to a number of new management accounting technologies and new trends in international management accounting.

Parallel to the Accounting course is a course in Excel which is used to solve economic problems and present data in a structured way.

A. KNOWLEDGE

Excel:

 The basics of Excel (sheets, cells, entering data and similar)

 The structure of the build-in functions in Excel and being able to apply various functions.

 How to structure data and being able to present data in a clear and precise way

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 The basic recording of financial activities of a business.  The role of financial statements in the planning process.

 The role of management accounting within a business and describe the key qualities that management accounting information should possess.

 Relevant costs, outlay costs and opportunity costs.

 Fixed and variable costs and use this distinction to explain the relationship between costs, volume and profit.

 The usefulness of full cost information to managers.

 The nature of the modern product costing and pricing environment.  The principles and practicalities of activity based costing.

 How new developments such as total life-cycle costing and target costing can be used to manage product costs.

 The theoretical underpinning of pricing decisions and the issues involved in reaching a pricing decision in real-world situations.

 Budgets and be able to show how budgets, strategic objectives and strategic plans are related.

 The role and limitations of budgets for performance evaluation and control.  The nature and role of strategic management accounting.

B. SKILLS

Excel:

 Design and construct basic Excel sheets using the build in formulas and elementary rules of Excel data structures.

 Use various solver functions (Goal seek and Solver).

Accounting:

 Prepare simple financial statements for a business and explain their usefulness for decision-making purposes.

 Identify and quantify the costs that are relevant to a particular decision and use the relevant costs to make decisions.

 Prepare a break-even chart and deduce the break-even point for some activity.  Demonstrate the way in which marginal analysis can be used when making short-term

decisions.

 Deduce the full (absorption) cost of a unit of output in a single-product and multiple product environments and discuss the problems of deducing full costs in practice.

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 Indicate the uses of budgeting and construct various budgets, including the cash budget, from relevant data.

 Undertake variance analysis and discuss possible reasons for the variance calculated.  Explain how the management accounting information can help a business gain a better

understanding of its competitors and customers.

 Describe the techniques available for gaining competitive advantage through cost leadership.

 Explain how the Balanced Scorecard can help monitor and measure progress towards the achievement of strategic objectives.

C. COMPETENCES

Excel:

 Use Excel to solve problems faced in the context of statistics, marketing, management accounting and similar.

Accounting:

 Gather, process and communicate relevant information in order to improve operational, tactical and strategic decision making.

 Read and understand accounting information in order to make decisions.

COURSE CONTENT

The contents of the course can be summed up as follows:

 Excel

 Bookkeeping and financial statements  Introduction to management accounting  Relevant costs for decision making  Cost-volume-profit analysis  Full costing

 Costing and pricing in a competitive environment  Budgeting

 Accounting for control

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COURSE: RESEARCH METHODS I (5 ECTS) – PART OF THE METHODOLOY BLOCK

The course Research Methods I is placed during the first semester of the undergraduate programme. The course offers a range of modules that will provide students with the knowledge, tools and skills to carry out problem-oriented project work.

A. KNOWLEDGE

 Practical application of research methodology.  Theoretical research skills at an introductory level.

B. SKILLS

 Carry out project work, including:

 Skills in problem formulation,  Methods,

 Data collection and analysis of secondary data,  Working with theories and writing reports.

C. COMPETENCES

 Study and work in an academic context in terms of understanding of how to approach a project in order to provide valid and reliable knowledge throughout the course of studies and henceforward in his or her working life, whenever project writing skills are required.

COURSE CONTENT

The contents of the course include the following:

 Problem formulation.

 Different methodological approaches.  Literature search and research skills.

 Working with theories and critical analytical thinking.  Secondary data collection.

 Secondary data analysis.  Academic writing skills.

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COURSE: INTRODUCTION TO THE LEISURE INDUSTRIES (7.5 ECTS) – PART OF THE LEISURE MANAGEMENT BLOCK

The course Introduction to the leisure industries takes place in the first semester of the programme. The aim of the course is to introduce the students to the various industries that constitute the domain “leisure”. The course should be seen in connection to the course Experience Economy and be studied alongside the course Research Methods I. Theory and concepts from

Experience Economy course is usable in the project work of this course, while at the same time the problem formulation and research methodology to be used in the exam project of this course is directly derived from the work and exam in the Research Methods I course.

A. KNOWLEDGE

 Leisure provision in the Hospitality sector.  Leisure provision in the Sport sector.

 Leisure provision in the Arts & Culture sector.  Leisure provision in the Tourism sector.

 Leisure provision in the Attractions and Events sector.

 Fundamental knowledge, conceptual as well as empirically, of the key sections of leisure provision.

 Select analytical tools, fundamental to descriptive analysis of sectors of the leisure industries.

B. SKILLS

 Conduct group-based work at a relatively large scale for a continuous period of time.  Conduct actual application of knowledge and methods acquired in the Research

Methods I course.

 Conduct actual utilization of theories and concepts, acquired in ILI as well as EE, in the description and analysis work in the group project.

 Competently being able to read writings of accessible scientific nature.

C. COMPETENCES

 Understand the particular characteristics of the various leisure industries and of their differences and similarities.

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 Accomplish and complete a group-based project that is based on a self-identified problem formulation.

 Conduct descriptive analysis, by means of theories introduced during the course, on secondary data collected as part of the project work.

 Utilise select analytical tools, fundamental to descriptive analysis of sectors of the leisure industries

COURSE CONTENT

Topic areas that will be covered during ILI include:

 Leisure provision: Hospitality  Leisure provision: Sport

 Leisure provision: Arts & Culture  Leisure provision: Tourism

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COURSE: PERSONAL LEADRESHIP (2.5 ECTS) – PART OF THE METHODOLOGY BLOCK

The course Personal Leadership is placed in the 1st_{semester og the curriculum. The objective of}

this course is to help the student develop specific interpersonal skills to ensure that they reach their full potential socially, which will enable them to create strong working relationships both in their student life as well their professional careers.

Personal Leadership is the first step in the Leadership Development Programme in the Bachelor of Leisure Management.

A. KNOWLEDGE

 The complexity of attending an undergraduate study.

 The student personal approach /role as a leader and team-member.  How the student can ensure a high study performance.

 Team performance.

 Conflict management tools.

B. SKILLS

 Analyse their own best learning conditions.  Assess how team performance can be enhanced.

 Understand the importance of giving and receiving proper feedback.  Understand the importance of conflict handling.

 Utilize the different communication tools.

 Understand the importance of making a presentation.

 Understand the individual mechanism when attending an exam.

C. COMPETENCES

 Demonstrate readiness for being a student at a further education.

 Demonstrate the ability to apply relevant knowledge in assessing team performance.  Participate in multicultural teamwork.

 Handle conflict situations and solving them through applying relevant acquired knowledge.

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COURSE CONTENT

The course addresses the following key themes:

 Performance Management  Leadership and You  Team development  Conflict management  Personal communication  The good presenter

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COURSE: SERVICE MANAGEMENT IN THE LEISURE INDUSTRIES (5 ECTS) – PART OF THE ORGANISATION AND MANAGEMENT BLOCK

The course Service Management in the Leisure Industries takes place in the second semester of the study. In the leisure industries, service provision is a fundamental element since the product is predominantly intangible and the interaction between people therefore is a key factor for success. The course highlights these features of the leisure industry. Service Management in the Leisure Industries is interrelated with leisure marketing, a fact which will be duly recognised throughout the course.

A. KNOWLEDGE

 The concept of service, the importance of services in the leisure industries, and how services are produced, consumed, delivered and marketed in the context of the leisure industries.

 Service management systems in the leisure industries: the particular characteristics of the services that leisure companies market, and the systematic development,

management and control of these.

 The role of the customer in service production, in which the customer is often a co-producer.

 Challenges of crisis management and customer caretaking in the leisure industries.  Pricing principles in the service industries.

 The utilisation of technology in service delivery.

 Quality control in leisure services and its particular challenges.

 The importance of people relations and “soft” skills in many job functions in the leisure industries.

B. SKILLS

 Understand the key concepts in service management.

 Describe pricing principles for services in the leisure industries.  Describe the broad principles of yield management.

 Utilise quality control principles in service production.

C. COMPETENCES

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 Analyse the importance of service management in leisure businesses and to communicate the findings of such an analysis.

 Integrate quality control in the production of leisure services.  Include the role of the customer in the design of services

The course is centred on a number of key themes:

 The service society

 Service Management systems  The service concept

 The role of the customer in services

 Human Resource Management in service industries  Pricing of services

 The impact of technology on service delivery  Quality control in services, and the limits to this

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COURSE: MICROECONOMICS (7.5 ECTS) – PART OF THE ECONOMIC BLOCK

The course in Microeconomics is placed in the 2nd_{semester of the programme in order to give the}

students early knowledge of microeconomic theory, ideas and methods of analysis.

The objective of the course is to give the students comprehensive knowledge of theory within microeconomics, including terminology, ideas and traditional methods of analysis of economic subjects. In microeconomics the perspective is of a single agent within the economy: that is the firm, the producer, the employee, the consumer, the investor etc. Overall the course aim to enable the students to work as economists themselves, to communicate with other economists and specialists, and to pursue more advanced studies of economics.

Furthermore the course seeks to encourage the student to present microeconomic problems and solutions using Excel, according to the skills obtained in the Accounting course.

A. KNOWLEDGE

 How to discuss the central economic problem faced by all individuals and societies.  How to define and discuss the concept ‘opportunity costs’.

 How to discuss how people can make best use of their limited resources.  How costs vary with output and what is meant by ‘costs’.

 The microeconomic definitions of costs (fixed, variable, marginal, average, total, LRAC, etc.).

 How to define and discuss microeconomic concepts and account for differences among these concepts (examples of microeconomic concepts could be ‘economies of scale’ and ‘diminishing marginal returns’).

 The relation between and outputs in both the short and long run.

 How to discuss the reasons why real-world markets fail to achieve social efficiency and the possible options for the government to correct the failings of the markets.

 How to discuss the responsiveness in consumer demand to changes in prices and income?

 How to discuss the responsiveness in a business’ output to changes in price?  How to discuss the issue of elasticity in the short run and the long run.

B. SKILLS

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 Identify reasons for ‘economies of scale’.

 Explain what determines the degree of market power of a firm.  Explain the characteristics of the different market structures.

 Calculate how the business maximizes profit within the different market structures.  Explain what strategic games oligopolists are likely to play in their attempt to outdo

their rivals.

 Explain how a business can practise price discrimination and the conditions needed for doing so.

 Calculate various elasticities, such as price elasticity, income elasticity, cross price elasticity.

 Account for the consequences if the government sets a price either below or above the market equilibrium.

C. COMPETENCES

 Calculate simplified economic problems in order to assess the best course of action from a individual point of view or from a business point of view.

 Gather, process and communicate relevant information in order to improve operational, tactical and strategic decision making.

 Apply microeconomic concepts in order to evaluate short run and/or long run options.  Apply graphical presentations to illustrate microeconomic problems.

COURSE CONTENT

The contents of the course can be summed up as follows:

 Theory of supply and demand  Determination of price

 Intervention in determination of price  Theory of costs

 Market structures