a shot of visual refreshment
Digital Signage Advertising Network
The
Digital Signage Advertising
Network
2
1. The
Digital Signage Advertising
Concept
2. Metrorex
blitzTV
&
blitzApp
3. Henri Coanda Airport Bucharest
blitzTV
1. The Digital Signage Advertising Concept
1. Digital signage signal is displayed on large size proffesional LED Screens, using high speed internet access. Blitz Television is using the most sophisticated remote management with the ability to perform near real-time adjustments to every display's playback schedule, enabling real-time marketing experiments.
2. Total Airtime – between 3 to 9 min broadcast loop time, containing:
• A. Commercials, 10 to 15sec reccomended length broadcast once every loop time • B. Programs/content – info, fun, food, fashion etc, materials tailored to the specific
issues of digital signage, inhouse made by our production department
• C. Special content, the heart of native advertising - personalized program/content 3. Smartphone application, in order to increase the degree of interest in the network of
screens, to extend brand exposure with potential clients and find ways of interactive communication with the audience
Competitive Advantage Via Differentiation
Dynamic advertisement: Digital Signage blitz TV is comparable to billboards but it will allow you to have dynamic advertisement, that is comparable to TV or Online commercials.Native advertisement: delivers value to brands through captivating content; powerfull and less intrusive advertising.
Scalability and scheduling: the capacity to display as much information as you want, when and were you want; different advertising spots during the campaign.
Cost-effective and resource-efficient:
•save money - update messages and content without additional costs, because nothing needs to be printed and no time needs to be spent on putting up new posters.
•reach a lot of people, you will be able to avoid static displays and make your advertising more eye-catching/interactive, making it more effective for your business with better results.
• 43 Stations, 271 LED Screens HD
• 5 minutes loop time program (repeatability interval), starting from 6AM untill 23PM.
• 671.771 unique passengers/week according Daedalus
• 544.291travels/day according Metrorex October 2013 •
2.
Metrorex
blitzTv
&
blitzApp
-Real time graphics
-Exit pools from blitzApp
Pools: your opinion Quizz: your choise Real time answers -Commercials -Content advertising -Generic Quizz/Polls
Out of all Bucharest inhabitants aged 14+, 671.771 unique passengers (39.4%), travel by subway at least once a week
• of them travel at least once during the workweek; • of them travel at least once during the weekend.
The average number of travels per day is .
The average number of potential exposures per day (considering the number of times people travel and the number of times they change the subway as opportunities to wait in the station and be
exposed) is
On average, Bucharest inhabitants use 2 different means of transportation during a regular week. Out of regular travelers by subway: 63.6% also travel by bus, 28.4% - by trolley, 47.6% by tram, 18.1% by taxi and 35.2% - by car at least once a week.
In fact, 38.1% of people who travel by subway have their own car. 95.8%
32.9%
2.11
3.62
671.771 unique passengers
-subway traveling at a
glance-70.3% are between 18-44 y.o.
50.1 49.1
49.2% have higher education
49.2% have a monthly personal income above 1400 RON
41% have an income per family member above
1400 RON
40% are employees with no management function,
9.1% - are from low/middle management, 11.8% - are owners/shareholders/freelancers or persons from the top management of a company
8.4% are pupils/students
41.8% have a personal car
39.8% declare they have a credit card (this most likely includes credit cards/debit cards with overdraft and simple debit cards)
36.1% use Internet banking
28.8% declare they have life insurance or private pension (third pillar)
40.1% have a Smartphone and 71.5% of them have downloaded applications
• 393.658 (58.6%) of people who travel by subway during a regular week watch blitzTV while waiting in the station at least once during the day. The profile of the blitzTV audience is very similar to the profile of regular travelers.
• Watching the TV screens from the stations seems to appeal to all categories of people to a similar extent, irrespective of their age, gender, income or employment status.
“ The time is much shorter, there must be a lot of information concentrated in as less as possible text […], I do not believe that it will draw attention by presenting what we see on TV here too, so simplified things are proper” Woman, 27 y.o., University, Employee QUALITATIVE FINDINGS
General considerations regarding
blitzTV
Perception about the TV screens in the subway stations
Overall the idea of having TV platforms in the subway is perceived as interesting and very appealing for the travelers
Not only a channel for advertising but also a channel for information
They considered themselves aggressed by
the OOH in the subway, these screens are
considered to be very nice to watch while
waiting for the subway
A television more than a type of outdoor advertising
They find it normal for a television to interpose the information with advertising, therefore they easily accept the commercials on the screens.
671,771 12.83
The average number of exposures of a person during a regular week
X 4.29 weeks X
per month
=
21,671,428
The number of people who travel by subway during a
regular week
X 4.29 weeks per month
The average frequency of travelling during a regular week The average number of potential exposures per day X The percentage of regular subway travelers who watch
blitzTV X X The potential number of exposures per month = X 58.6%
21.671.428 - total number of
potential exposures per month
Program 11:00 PM 10:00 PM 9:00 PM 8:00 PM 7:00 PM 6:00 PM 5:00 PM 4:00 PM 3:00 PM 2:00 PM 1:00 PM 12:00 PM 11:00 AM 10:00 AM 9:00 AM 8:00 AM 7:00 AM 6:00 AM
Average*10s
RATE CARD
/station/month
average of 390.730 passengers/month/station
43 STATIONS 6:00 - 23:00; Prices without VAT.
*Average Rate Card/Station available for advertising campaign in ALL 43 stations.
650 €
month/station
HAVE FUN:
10s
, loop time
5 min
34.660
average
broadcasts/
station/month
1,7 € CPT
475€
month/station
ENJOY:
10s
, loop time
7 min
24.750
average
broadcasts/
station/month
1,2 € CPT
370€
month/station
RELAX:
10s
, loop time
9 min
19.255
average/
broadcasts/station/
month
0,94 € CPT
5 min
loop time
5 min
loop time
Flexible broadcast packages
blitzTV
Format 1:
.uncompressed avi 1280x720 16:9 full screen
Format 2:
Windows Media Video9 (WMV9) PAL
Video bit rate 10Mb
1280x720 16:9 full screen
•10 sec spot length in 3 – 6 or 9 minutes loop time program (repeatability interval starting from 6AM untill 24PM
•MonthlyTraffic: 580.000 passengers/month.
•Audiences is one with above average social status, which consists of people standing brands and products are very important.
Main categories of specific content:
• Travel / destinations (cities destinations, best shopping/dining/museums, best transport etc.
• Infotainment: various charts, portraits of personalities of the hottest destinations, cultural information, sights.
• Entertainment: gags, "global" life-style, celebrities
3. Henri Coanda Airport
Program 12:00 PM 11:00 PM 10:00 PM 9:00 PM 8:00 PM 7:00 PM 6:00 PM 5:00 PM 4:00 PM 3:00 PM 2:00 PM 1:00 PM 12:00 PM 11:00 AM 10:00 AM 9:00 AM 8:00 AM 7:00 AM 6:00 AM
10s
RATE CARD
/NETWORK; 40 screens FULL HD LED
average of 580.000 passengers/month
9 bars in DEPARTURES TERMINAL & 1 bar in ARRIVAL TERMINAL; Prices without VAT.
8.700 €/month
HAVE FUN:
10s
, loop time
3 min
432.000
broadcasts/month
15 € CPT
4.350€/month
ENJOY:
10s
, loop time
6 min
216.000
broadcasts/month
7,5 € CPT
2.900€/month
RELAX:
10s
, loop time
9 min
144.000
broadcasts/station
/month
5 € CPT
5 min
loop time
5 min
loop time
Flexible broadcast packages
Henri Coanda
COVERAGE/FORMAT
Locations Screens Bar Lavazza 4 Route 96 2 Brioche Doree 4 Brioche Doree 2 3 Refuel 1 Self Service 3 Food Court 4 Bar PERONI 3 Bar VIP 3 Bar Illy 1 6 Bar Illy 2 2 Business Lounge 3Arrivals Bar Segafredo 2
ALL 40 Departures Format 1: .uncompressed avi 1280x720 16:9 full screen Format 2: Windows Media Video9 (WMV9) PAL
Video bit rate 10Mb 1280x720
•30 sec spot length in 12 minutes loop time program (repetability interval), 1 hour broadcasted on each flight 1600 flights/month.
•MonthlyTraffic: 130.000* passengers flights travel inFlightTV
•Audience is one with above average social status, which consists of people standing brands and products are very important.
Main categories of specific content:
• Travel / destinations (cities destinations TAROM, best shopping/dining/museums, best transport etc).
• Infotainment: various charts, portraits of personalities of the hottest destinations TAROM, cultural information, sights.
• Entertainment: gags, "global" life-style, celebrities
4. InFlightTV – Tarom fleet
•14 aircrafts equiped with audio/video system (flights to and from Romania)Rate card - 5,000 euro net/month
• Spot video up to 30 seconds without sound; liniarity for spots onger than 30 seconds.
• 12 minutes loop time; one hour of program/flight; 1600 flights/month • Spot due by the 20th of the month to start from 1st, next month.
• The campaign can not be less than 1 month, 1 month or multiple (2, 3 months etc).
Discount rate card will be applied depending on the length spot, frequency and campaign campaign.
