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Virtualized, Converged Data Centers

and Cloud Service Providers

Internet 2 Conference

Crystal Gateway Marriot Arlington, Virginia

Session: April 20, 2010, 1:15-2:30 PM, Location: Rosslyn I/II

Joseph Ziskin

Vice President, Corporate Strategy and Enterprise Initiatives jziskin@us.ibm.com

(2)

© 2011 IBM Corporation

IBM CLOUD FORUM

85% idle

In distributed computing environments, up to 85% of

computing capacity sits idle.

Explosion of information driving 54% growth in storage

shipments every year.

1.5x

70¢ per $1

70% on average is spent on maintaining current IT

infrastructures versus adding new capabilities.

Drivers

(3)

Steady CAPEX spending

Source: IBM Corporate Strategy analysis of IDC data

Uncontrolled management & energy costs

To make progress, delivery organizations must address the server, storage and

network

operating cost

problem,

not just CAPEX

Global annual server spending (IDC)

$0B 50 100 150 200 250 300

New system spend

Management and admin costs Power and cooling costs

Crisis of complexity

(4)

© 2011 IBM Corporation

IBM CLOUD FORUM

IT needs to become smarter

about optimizing

workloads

about delivering

services and service management

about deployment

choices (private, hybrid, public clouds)

Desktop and devices Development and

test

Infrastructure Business services Collaboration

Analytics

(5)

Global IP network Routers Switches Edge ACCESS CORE AGGREGATION

Non-virtualized data centers and networks

Ethernet Fabric >30 qsec >20 qsec >10 qsec >2 qsec

Web Tier Application Tier

Storage Fabric

High OpEx due to: sprawl of demilitarized Zone appliances

High CapEx & OpEx to support each server, due to many networking layers

High latency due to many layers, which repeat processing steps per layer

High CapEx & OpEx due to dual fabrics (Ethernet and FC) using lower bandwidth links

High OpEx due to many network, storage & server managers

High CapEx & OpEx due to lightly utilized servers

Moving VMs (to increase utilization) is limited by low bandwidth links & manual

management issues

X86 Servers X86 Servers

Switches Switches Appliances Appliances Database Tier Ethernet Fabric 5

(6)

© 2011 IBM Corporation

IBM CLOUD FORUM

Refresh the

infrastructure,

using a fast,

flat, converged

network

that has less

devices to

manage

Optimize &

automate

virtualization

Simplify

management

Transformational change is driving a smarter infrastructure

6 Mu lti p le T ie rs Multiple networks !"#$ %&'()*+$ !"#$ %&'()*+$

Access control exposures

Many element managers, many network elements

Converged network F la tte n ed !"#$ %&'()*+$ !"#$ %&'()*+$

Automated access control Single management

platform & less elements to

(7)

Virtual core

Virtual storage Virtual storage

Flattened infrastructure of servers, storage, networking and services

Converged & virtualized network infrastructure

(FCoCEE, integrated WDM)

Integrated management & security platforms

Scalable to

mega-data center proportions and ready for cloud-based delivery

Converged Enhanced Ethernet

Automated, dynamic provisioning of virtual servers, storage, networking and services

(8)

© 2011 IBM Corporation

IBM CLOUD FORUM

Demands

Cloud Requirements

Network Enablement

Dynamic Reconfiguration to support highly variable numbers of users

Rapid re-provisioning of services and elastic bandwidth redeployment

Security and isolation of multi-tenant environments

Dedicated virtual paths/wavelengths for each user, line rate encryption

Scaling >10X larger Data Centers than today s to capture economic benefits

Cost effective scaling and network virtualization

Always available, utility computing N+1 redundancy with rapid failover, concurrent maintenance

© 2011 IBM Corporation

(9)

Effi

ci

en

cy

Tr

an

sfo

rm

ati

o

n

Economics of Computing are Changing

Cloud computing allows companies to rethink and reinvent

Rethink

IT

Reinvent Business

• 

Rapidly deliver services

• 

Integrate services across cloud

environments

• 

Increase efficiency

• 

Faster time to market for new services

• 

Focus on differentiated processes

• 

Meet changing customer expectations,

realtime access to technology

(10)

© 2011 IBM Corporation

IBM CLOUD FORUM

Three ways to deliver

Software, hardware, &

networking

Pre-integrated systems

& appliances

Provided

as a service

Cloud computing is a new model for

delivering and consuming IT capabilities

(11)

Taxonomy

Managing Heterogeneous Environments

RFID Tracking Smart

Vehicles Smart

Phones

Security Voice

Storage Mainframe

Network System

Server

Smart Aircraft

Smart

Buildings Smart Video

Smart Meters

Smart POS

GPS Tracking CONTROL AUTOMATION VISIBILITY

Physical Virtual Private Cloud Public Cloud

(12)

© 2011 IBM Corporation

IBM CLOUD FORUM

§ On-demand self-service

§ Ubiquitous network access

§ Location independent resource pooling

§ Request driven provisioning and scheduling

§ Measured

service /

Pay-per-use

}

Management Concerns

Configuration Mgmt

Service Automation Management

Virtualization Mgmt Provisioning

Monitoring &

Event Management IT Asset & License Management

Service Request Management

IT Service Level Management Image Lifecycle Management

Capacity &

Performance Management Incident, Problem &

Change Management Service Delivery Catalog Service Templates

Security and Resiliency

Image Management

–  Design, build and manage

images for cloud services

Security

–  Design for Multi-Tenancy

–  Protect assets through

Isolation, integrity, image- risk and compliance

management

Heat and Power Management

–  Control Energy Consumption

Service Automation Management

–  Interpret and Execute Build- and

Management Plans

–  Orchestrate Management

Componentry

Usage Metering and Accounting

–  Flexible support of

delivery models

Virtualized Resource Management

–  Deploy cloud services on

virtualized resources

–  Manage virtual resources

(13)

Example: Smarter Cities Operation Center on the Cloud will provide a

city-level dashboard of all city systems

Smarter Water

Smarter Traffic

Smarter Public Safety

Value:

§  Integrates disparate city system

data from assets, resources, and events

§  Single, unified view of information

in a customizable dashboard §  Enables real-time collaboration

and coordination across agencies §  Deploying on the cloud improves

time to value and consumability

(14)

© 2011 IBM Corporation

IBM CLOUD FORUM

Business Need

§  Facilitate communication between agencies to

coordinate emergency activities §  Improve emergency response times

§  Make better use of city resources

§  Integrate data and processes across agencies

Business Outcomes

§  Information is shared instantly and rapidly across agency lines to better coordinate

responses

§  Officials can communicate instantly and synchronize rescue efforts

§  Data captured from existing city resources provides a single, unified, & comprehensive

view

Rio de Janiero City Hall can proactively address problems and

predict new ones

(15)

Enterprise are not compromising

44%

are concerned with the lack of or limited ability for customization of public clouds

56%

believe that service level agreements are not detailed enough

50%

concerned about the loss of control over IT activities/ business processes

From self service to fully managed

environments Varying degrees

of Security and Isolation Availability and

performance tuned to workloads

Technology platform choices built on standards

Flexible payment and billing

options

(16)

© 2011 IBM Corporation

IBM CLOUD FORUM

Cloud Standards Customer Council

HTTP, HTML, WSFL, XLANG, REST…

Dawn of the world wide web

Java, Java EE, XML, XML Schema, SOAP, WSDL, UML, Web2.0, ...

WS*, WS-I, SCA, BPEL, SAML, XACML …

BPMN, SBVR, RIF, …

Rise of the application server

Service

orientation

Business agility

Cloud Computing

Cloud architecture at The Open Group (TOG) DMTF Open Virtualization Format (OVF) DMTF Cloud Management WG (IAAS APIs) OASIS Cloud Identity Management TC

Over 45 companies signed up prior to today s launch – the

largest in OMG history!

Join today: http://www.cloudcustomercouncil.org

On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by the Object Management Group (OMG)to deliver on the promise of open cloud computing!

16

An evolution of standards for cloud

(17)

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