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Communicating about the Rural Advancement Foundation International – USA : an application of organizational identity, organizational image, and the situational theory of publics to a public relations plan

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Figure

Figure 1:  A screen shot of the RAFI home page
Figure 2: RAFI is featured above the fold
Figure 4: Non-profit communications about image and identity: A nonprofit organization  represents its identity to external stakeholders, which in turn form images of the organization

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