A. POSITION SUMMARY
Briefly describe the role of the position within the department and college.
The Vice President for Strategic Enrollment Management reports to the President and will serve as a member of Oregon Tech’s Executive Staff Team.
The Vice President for Strategic Enrollment Management (VP-SEM) will play a transformational role in bringing together existing departments into a high-functioning division to meet undergraduate and graduate enrollment goals across multiple campuses: Klamath Falls, Wilsonville, Online and extension locations. As such, the Vice President for Enrollment Management is the chief enrollment officer and is responsible for the operations of Admissions, Retention, Financial Aid, and the Registrar’s Office.
The VP-SEM will work collaboratively across the entire Oregon Tech university community with academic and administrative departments to develop, execute and evaluate a data-driven strategic enrollment management plan. The Vice President will be responsible to establish a clear vision for the entire enrollment unit; develop a strategic plan with clearly articulated goals, objectives, benchmarks and action items; and implement the strategic plan, managing both immediate enrollment goals (including retention approaches) and increasing the continuous pipeline of future students.
The Vice President for Enrollment Management will provide innovative and effective leadership in: - Planning, organizing and directing the enrollment operations of the university.
- Developing, implementing and monitoring a data-driven and innovative strategic plan for enrollment with clear metrics and measureable outcomes for freshmen, transfer, international, graduate, high school (dual credit), and non-admit students (including targets for under-represented minority groups and other diversity factors).
- Developing, implementing, and assessing policies and procedures for all areas within reporting lines.
- Collaborating and coordinating closely with Marketing/Communications in order to attract and convert qualified applicants, and meet enrollment targets.
- Supporting the students, collegial atmosphere, continuous improvement, innovation, and scholarly productivity of the university.
B. REQUIRED DEGREES, LICENSES, CERTIFICATES, CREDENTIALS
1. Minimum education level required and the number of years of relevant experience required for the duties of this position.
Human Resource Office Use Only
Approved Job Family Effective Date
Overtime Eligible YES
NO
FLSA Test Date
Employee Supervisor
Jay Kenton Department
President's Office
Working Title
Vice President, Strategic Enrollment Management
HRIS Position Number Supervisor Title Interim President Kenton; then New President Complete contract dates only if other than a 12 month position
A Master’s degree from an accredited institution is required. At least three years of experience in an educational administrative position within enrollment management.
Preferred: A Doctoral degree from an accredited institution and at least 5 years of experience in a public university educational administrative position in enrollment management.
2. List any licenses, certificates, degrees or credentials required by Federal or State Law or college requirements to perform the duties assigned to this position.
C. SUPERVISORY RESPONSIBILITY
Coordinating Responsibility
D. ORGANIZATIONAL RELATIONSHIPS
1. Degree of Direction Received: (e.g., close supervision, moderately high level of supervision, moderate supervision, minimal supervision)
Minimal supervision
2. Decision-making Authority: Extent of authority for making decisions, recommendations, and commitments that would obligate
a)own time and resources
Schedule own time and work priorities per job description
b)departmental resources
Assign work to others within their position description or adjust position descriptions according to university priorities (e.g., cross-functional training of staff)
c)institutional resources
Final approval authority on budgets within division and institutional scholarships
What kinds of decisions will the incumbent be expected to make?
Strategic direction, hiring, supervision, performance evaluations, dismissal of direct reports; equipment and software purchases; budget management and budget proposals.
3. Budget Authority: Indicate the level of responsibility of the incumbent for development, direction and control of budget. Indicate size of budget.
Positions Supervised
Direct Supervision Indirect Supervision
Number of Employees FTE Number of Employees FTE 1.Faculty
2.Classified Staff 13 13
3.Unclassified Staff 3 - 4 3.0 - 4.0 22 22
4.Students / Others 12 - 29 5 - 14.5
Delegated authority to develop and monitor*
$
*To monitor means to review and approve expenses. Control means to authorize budget transfers at department level.
E. PURPOSE AND NATURE OF WORK RELATIONSHIPS
F. JOB FUNCTIONS
Limited approval authority for purchase $ Purchase only with higher level OK $
PERSON(S)/POSITION/ AGENCY
(e.g., student, staff, faculty, general public, Board of Trustees)
PURPOSE
(e.g., giving or securing information, explaining policies or operations, solving problems, etc.)
HOW OFTEN
Staff and Faculty Communicate enrollment data regularly; support in recruiting initiatives
Weekly
Oregon Tech Board of Trustees Proactively report to Board, respond to requests for information and provide feedback on issues related to enrollment
management
Quarterly
Public, Prospective Students and Parents
Inform and influence college choice decisions; admission and financial aid processes
Daily
Vendors Communicate with vendors and make decisions about business relationships
As Needed
Campus Community Revise, create, interpret university policy and procedures Daily Media Respond to requests from the media for information, including
interviews/appearances on news broadcasts
As Needed
REFERENCE ID
JOB FUNCTIONS FREQUENCY ANNUAL
PERCENT OF TIME
1 Provide strategic direction and leadership to the Enrollment Services division. Directly supervise the work, production and activities of the Directors of Admissions, Financial Aid, Retention, and the Registrar. Conduct regular staff meetings with directors, individual meetings, and complete annual performance evaluations. Hire, train, manage employees.
Daily 15
2 Collaborate and coordinate with the Marketing and Communications Department to develop and coordinate marketing publications and channels, advertising, and implement outreach strategies for freshmen, transfer,
undergraduate, graduate, international, high school dual credit, non-admits, and other types of student recruitment. Approve all published, public materials related to enrollment management and recruitment.
Weekly to Monthly
3 Develop and maintain the Strategic Enrollment Management (SEM) Plan; serve as chair of the SEM committee. Establish and monitor annual objectives for each area of the SEM Plan that supports the University mission. Identify and employ current enrollment best practices in admissions, financial aid and registrar’s office in order to drive enrollment growth in alignment with university goals.
Monthly 10
4 Routinely analyze data to shape strategic directions and work with Mar/Comm to make appropriate adjustments to an integrated marketing plan that clearly identifies and defines historical university enrollment patterns and forecasts trends in new student markets.
As Needed 10
5 Monitor workload of staff to maintain effectiveness of the offices and achieve enrollment and student success goals. Develop, conduct, and assess professional staff services and training programs.
As Needed 5
6 Further the development and implementation of the university’s comprehensive enrollment program including market
segmentation, brand marketing, promotional strategies, and recruitment tactics to meet the university enrollment goals. The goals include continuing to increase academic quality in the incoming classes; growing enrollments in specific programs and departments; growing geographic, socio-economic and racial diversity; and retention, financial aid, housing and other areas that impact enrollment, retention and university financial goals.
Weekly to Monthly
5
7 Engage the entire Oregon Tech community and collaborate across academic and administrative departments to set and fulfill enrollment goals; share enrollment data throughout the year.
As Needed 10
8 Ensure the delivery of quality, student-oriented retention, financial aid and enrollment services by developing and implementing efficient, effective, and integrated policies, systems and procedures.
Daily 10
9 Prepare and monitor divisional budget and all resource allocations and expenditures.
As Needed 5
10 Demonstrate the commitment and promotion of enhancing student diversity across all campuses and extension operations.
Daily 5
11 Collaborate with STEM initiatives and the Office of Academic Agreements to increase high school participants in applying to Oregon Tech.
As Needed 5
12 Prepare for and actively participate in Board of Trustee meetings by including status reports and plans on the Enrollment Services division.
As Needed 3
13 Manage issues relating to institutional compliance with Financial Aid Regulations.
G. SKILLS KNOWLEDGE AND ABILITIES
Describe the skills, knowledge, and abilities which are essential for successful performance of this position. List them in descending order of importance.
Next, indicate the function(s) for which each skill, knowledge and ability is required.
H. PHYSICAL CHARACTERISTICS/WORK ENVIRONMENT
Only when applicable, please describe the physical characteristics or adverse/hazardous conditions of the essential job functions to be performed.
I. ADDITIONAL JOB-RELATED INFORMATION
Please include information on creativity or innovation required for successful completion of job responsibilities and any other comments that would add to an understanding of this position. Employees will work in safe and compliant manner including successfully completing all required safety training. In supervisory capacities, employee will also ensure that staff works in a safe and compliant manner.
14 Serve on campus committees as appointed by the President. As Needed 1 15 Perform other duties as assigned by the President. As Needed 1
JOB FUNCTION REFERENCE
SKILLS, KNOWLEDGE AND ABILITIES
1-15 Ability to collaborate across functional lines within the university and externally with key constituent groups and individuals
1-15 Direct experience to effectively hire, supervise, evaluate, and mentor staff members 1-15 Ability to use data and policy to guide decision making
1-15 Knowledge of enrollment management concepts, methods, and tools
1-15 Ability to communicate accurately and effectively with a variety of constituencies, using a variety of communication methods
1-15 Knowledge of how the university functions, including knowledge of state, federal, and institutional laws, policies, procedures, and politics
1-15 Knowledge and skill in budget management
1-15 Knowledge of the secondary and post-secondary educational environment, including knowledge of the institutional accreditation process
1-15 Knowledge of university academic programs, majors, minors, delivery models, and campuses
JOB FUNCTION REFERENCE
