Moroccan Automotive Industy : opportunities and perspectives

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Moroccan Automotive Industy :

opportunities and perspectives

Salma ADNAN, Communication and Marketing Responsible

Paris, 16/10/2013

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L’industrie automobile au Maroc, une évolution progressive

1960 1970 1982 1995 1996 2003 2005 2007 2008 2012

Creation of SOMACA

Convention sur les VUL avec Renault

&PSA

Suppliers’ network development

Valuation Law

Adoption of integration/ Compensation law

Agreement on Low Cost Vehicles with

Fiat Privatization of Somaca Start of Logan production Signing of an agreement between Government and Renault Tangier-Med project

Start of the 1st line RTM First exports

of Logan

Renault Tangier-Med project in Melloussa

360 0000 vehicles by 2014 (170 000 in 2012

)

World class infrastructures and services

Skilled human ressources and training support

an offer with competitive incentives

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An overview on current Situation

:

.

Major project : Renault Investment in Tangier

Renault is developing a

mega siteCenter in the

North Area of Morocco

‘’The most competitive

site of the Group’’

Renault is developing a

mega siteCenter in the

North Area of Morocco

‘’The most competitive

site of the Group’’

400,000 cars per year to be produced

in 2013 (200.000 in 2010)

Capacity: 60 cars per hour

Production Production

Employment Employment

Investment

InvestmentTotal Investment: 1 Billion €6.000 Direct Employment30.000 + Indirect Employment

Site

Site280 Ha to create major Renault site

Situation Situation

 ~44km to Europe

 ~30km to Tangier Med port  Locking to Highway

Logistics

LogisticsCar carrier terminal in Tangier Med Port

Easy access to a huge containers traffic 3

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Tangier I

Tangier II

SOMACA

Car Manufacturing in morocco

South zone

North zone

Production capacity :

TANGER : 400.000 vehicles/year

SOMACA : 60.000 vehicles/year

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Casablanca

Tangier

Kenitra

South Zone

Suppliers in Morocco

5

Tetouan

North Zone

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6

Cars

Manufacturers

Tier 1 Suppliers

Subcontracters

Providers

Automotive Industry structure in Morocco

Constructeurs

South Europe

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Figures of the automotive sector in Morocco

2009

2010

2011

2012

1195,8

1827,6

2336,1

2702,4

Exports (Millions Euros)

Year

2009/2010 2010/2011 2011/2012

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JO RD AN TUNISIA LIBYA EGYPT EUROPE A market of 4,2 millions vehicles

MOROCCO

AFRICA + MIDDLE EAST

Proximity to a potential market

17% Annual growth

200 000 vehicles in 2015

Fast-growing region

MOROCCO

status with the European Union

The Europeen Market, 14 km far

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Integrated Moroccan offer

To support this strategy and achieve tangible results, The

PNEI ( Industrial Emergence National Plan) suggests an

integrated offer aiming at the development of the

investments in the automotive sector;

it is based on three components :

Infrastructures and services world class

Qualified Human Ressources and training support

Offer with competitive incentives

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P2I

World-class

Infrastructures and Services

Housing and life scheme Logistic linking to the City

Attractive Training

incentive scheme

Single Point of Contact in the Zone

Competitive Incentive package

Integrated logistical platform

P2I :an integrated vision of territorial development and the national economy

Government interest (Territorial development) Professionnals interest (Pool of employment, logistics, etc.) Proactive plan for the sector

R &D

Worldclass infrastructures &Services :

A diversified range of real estate with best international standards within Integrated Industrial Plateforms (P2I)

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Two Integrated Industrial Platforms dedicated to the automotive sector : Kénitra & Tangier

Atlantic Free Zone (AFZ)

Tangier Automotive City (TAC)

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1 2

Action’s axes

Elaboration of a Training incentive schemefor the automotive sector.

Breakdown of staff on key training existing public and private systems, including Higher Education, Training and

Learning System, Technical Education, private institutions for skills training funded through ANAPEC

 Follow up and up dating of training program

Objectives

 Training of 70.000 profiles (of whom 6 000 at the charge of Renault) in the automotive sector to

accompagny its developpement:

● 3 500 engineers and managers

● 4 800 intermediary trainers

● 7 800 technicians

● 48 000 operators

A Training incentive scheme, adapted to the needs of the automotive sector :

 Exemptions of payroll taxes for 24 month for a salary of 550 $ per month;  Direct support to training during the first Three years

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Attractive incentives plan for the sector

1 3

Average Tax Rate: 7% over 25 Years Average Tax Rate: 7% over 25 Years

incentive plan for the sector

Significant reduction of the corporate tax: complete exemption for the first 5 years, and 8.75% for

the following 20 years in the free zone

 No VAT Applied either in Importation & Exportation  No Taxes on Dividends (vs. 10% for locals)

 Financial support for the establishment in key areas:

– 30% of Professional Building costs: with a ceiling of 182€/m²

– 10% equipment costs for machinery investment exceeding 220.000 € – Ceiling: 1.8M Euros (or 10% of total investment)

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1

2

3

4

Suppliers Upgrading

promotion

Export

Investment

attraction

AMICA’s Presentation

AMICA assists the automotive suppliers by representing them before

government economic and administrative institutions acting in :

Training

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Automotive Training Institutes (IFMIA) in Morocco

Casablanca Tangier Fès Kenitra 15

A global investment of 314

millions Euros

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Automotive Training Institutes (IFMIA) in Morocco

16

IFMIA of Casablanca

:

9 520

sqm

Workshops

3 820 sqm

Classes

1 960 sqm

Administration

2 180 sqm

Students residential

1 560 sqm

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AMICA’s Events

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Contact details :

Salma ADNAN

Communication & Marketing Responsible

s.adnan@amica.org.ma

(Association Marocaine pour l’Industrie et le Commerce de l’Automobile)

625, Bd. Mohamed V-20310 Casablanca-Maroc

Tél : +212 (0) 522 24 28 82

+212 (0) 522 40 38 33

Fax :+212 (0) 522 24 85 81

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