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To buy or not to buy: Een onderzoek naar toekomstig aankoopgedrag van leerlingen voortgezet onderwijs m.b.t. educatieve materialen.

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Figure

Fig. 2.1 Buyer Decision Process Model (Kotler, 2001)
Fig. 2.2 Consumer Decision Process Model (Blackwell, Miniard & Engel, 2001)
Fig. 2.3 Model van de Theory of Planned Behavior (Ajzen, 2005)
Tabel 4.1a Aantal gebruikte items en Alpha-score voor gebruikte variabelen bij voorspelling gedrag
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