Karimulla Shaikh
SVP Product Development, Language Technologies
June 14, 2013
SDL LANGUAGE PLATFORM:
TECHNOLOGY OVERVIEW
Language in Insights
2 SMS E-Commerce Stores Social Networks Mobile Apps .com & Campaign Sites TV Ads Print Ads Email In-store Video Web & Search Ad‟s Review Sites Call Center Documentation Pre-Purchase Post-Purchase Customer Journey Customers Social Coversations Geographic & Demographics data Transactional Data Email and SMS Analytics Web Analytics App Analytics CRM Data Multimedia video data Insights Orchestration Content Systems Integration Localization Governance Workflow Customer Service Research & Development Marketing & Sales CX centric Organizations Digital Touchpoints Interactive Touchpoints Traditional TouchpointsData in multiple languages
can be brought together to
provide a “Global”
understanding of your
audience‟s interests and
Language in Orchestration
3 Content Systems Integration Localization Governance Workflow Customer Service Research & Development Marketing & SalesCX centric
Organizations
Contextual Experience Recommendations SMS Email Web Content Facebook Pages & Apps OrchestrationYour ability to align
your organization
across Languages
Language in Contextual Experiences
4 Contextual Experiences Touchpoints SMS E-Commerce Stores Social Networks Mobile Apps .com & Campaign Sites TV Ads Print Ads Email In-store Video Web & Search Ad‟s Review Sites Call Center Documentation Customers Japanese Russian Portuguese English French German SpanishCreating relevant
experiences for your
customers regardless
of language and
geography
The SDL Language Platform helps with Big Language
Managing
Localization
Cost
Quality
Speed
Key Considerations
7Transparency & Visibility
Ability to articulate ROI
Automation & Process
Cater to business
variability
Translation
Productivity
Translation
Management
Machine
Translation
Core Platform Technologies
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Scale Human Translator Productivity
Scale your ability to control and Manage
your Translation Projects
Scale to Real-time and High-volume
• Reduce manual tasks
• Repeatable and reliable
processes
Automate
Collaborate
• The supply chain
• Business systems
Linguistic
Centralize and standardize translation assets
Content
Process and translate wide range of content types
Process
Automate and customize workflows
Business
Reporting, estimate, resource management
Translation Productivity / SDL Trados Studio
Translation memory:
never have to translate the same sentence twice
Terminology Management:
build glossaries and use correct terms every time
Dedicated translation environment: focus on translation not formatting
Project Management:
automate manual tasks, easily distribute work
Integrated
Productive
Open
Translate up to 60%
faster
Improve quality and
consistency
Maximize translation
efficiency, virtually
eliminate DTP
Save time
Grow revenue
Sharing
Share assets within and outside your organization
Translation Productivity / SDL Studio GroupShare
Collaboration
Everyone everywhere can work on the same project
Centralization
Ensure all the valuable assets are stored and maintained in one place
Security
Control, manage users and store data in enterprise class
environment
Productive
Scalable
Secure
Maximise leverage
Raise it by 10%+
Increase speed
Further increase
consistency among
dispersed teams
Reduce manual tasks,
share workload and
increase productivity
Protect your assets
through secure
environment
Speed
Deliver content on shorter publishing cycles
Machine Translation – SDL BeGlobal
Volume
Increase the amount of content available across languages and channels
Accuracy
Deliver usable content with trained systems and automatic quality prediction
Security
Multi-tenanted system with flexible role based
permissions
Trusted quality
Domain trained
Integrated
Scalable
Secure
Communicate in real-time across languagesExpand business with growth in new
markets
Publish all content with confidence
Improve customer satisfaction and engagement
Our technology vision – SaaS strategy
13
We believe the future
of all products is in
the cloud
On premise
5-8 years
Our Cloud strategy - we continue to
serve large scale enterprises
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On premise with
SaaS capabilities
SaaS
product/solution
„Right-now‟ SaaS
solutions
Optimized to handle complexity and customizationSingle products and packaged solutions
(pre-configured environments)
IT-free self-service
(No installation, fast configuration, fully hosted, fully supported)
Corporate IT
Corporate IT /
Integrated Human Translation
• Customer can access HT as part of the eco system
• Can be used for ALL work, or to handle spikes
• Multiple work types and seamless access to linguistic assets
• Control Cost, Speed and Quality instantly
Online Translation Management
• Workflow and linguistic tools built into the online platform
• WorldServer, TMS and Studio can
connect to new platform to leverage the online capabilities
• Standards based API integration • Better transparency and visibility
Online Translation Productivity
• Online Editing/Review/Post-Editing Tools • Online Project/Job management
• Collaboration and sharing of linguistic assets
• Visibility into progress and risk management
Flexible Deployment & Upgrade
Options
• Cloud-delivered multi-tenant solution • Private cloud single-tenant solution
• Unified platform underlying all capabilities • On-premise options
• Seamless experience
Evolution of the Language Platform
The Next SDL Language Platform
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Online MT, Trans. Mgmt and Trans. Productivity
• First version of Human Translation capability has been
released
• Showcased and being validated on
http://www.freetranslation.com
• Going forward
• API for Human Translation (and Machine Translation)
• Evolve/improve this capability
• Address Online Translation Management and Online
Translation Productivity
Where we are
On-premise
options
WorldServer/TMS have several customers who
find them indispensable for their business.
We will continue to develop and innovate on
WorldServer and TMS as on-premise options for
customers that purchase these products
Upgrade
Opportunity
As SDL BeGlobal evolves, there will be a choice
for existing customers to migrate to the
cloud-based offering.
Our commitment is to make the upgrade process
as painless as possible by providing tools and
services for this purposes
Optional Upgrade Path for Current WorldServer/ TMS
Customers
BeGlobal Enterprise Advisory Board
• Participate in validating and advising on decisions made in our product management organization
• Customers of our current enterprise solutions are invited to join
Please Contact
• Steve SanoffDirector of Product Management, BeGlobal Enterprise ([email protected])
• Denise Thibaut
Senior Director of Customer Loyalty Programs ([email protected])
BeGlobal Enterprise Advisory Board
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